Hamari

What Hamari does

Hamari (legal entity: Ideas Meet Execution Ltd, company number 10713877) is a UK-based boutique technology consultancy founded in 2017 and headquartered in Bolton. The firm specializes in Product Information Management (PIM), Digital Asset Management (DAM), Digital Experience Platform (DXP), and Master Data Management (MDM) implementations, operating primarily as a certified Pimcore implementation partner. It serves brands, distributors, and retailers across B2B, B2C, and manufacturing sectors, with publicly referenced clients including Montirex, Modere, MylocalMortgage, and Castejon.

The firm's technical stack is centered on the Pimcore platform, augmented by integration partnerships across major commerce and data ecosystems including BigCommerce, Shopify, Shopware, Shopline, Bynder, Akeneo, Saleslayer, and infrastructure providers AWS and Docker. Hamari has developed reusable delivery tooling in the form of an Azure deployment accelerator and has integrated Pimcore Copilot to expose AI-assisted functionality within client engagements. Content output including blogs, whitepapers, and thought-leadership on the EU Digital Product Passport indicates active positioning around regulatory-driven data compliance demand.

Hamari operates a project-based professional services model, monetizing through implementation, integration, and consulting engagements rather than SaaS or licensing. The firm reports a headcount of 1-10 employees, indicates a global distribution reach from its UK base, and has not disclosed external funding rounds, suggesting either organic growth or founder-funded operations. Active multi-platform partnership development and content marketing indicate ongoing business development investment despite the constrained team size.

Name

Hamari

Legal name

Ideas Meet Execution Ltd

Website

https://hamari.agency

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Hamari is a UK-based boutique technology consultancy specializing in PIM, DAM, DXP, and MDM implementations, primarily as a Pimcore partner. It serves brands, distributors, and retailers across B2B, B2C, and manufacturing sectors with project-based consulting.

Ownership category

akta.pro rank

Product category

PIM and DAM Consulting Services

NAICS

Management Consulting Services (54161), Computer Systems Design and Related Services (54151)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

ITIL/ITSM Process Consulting & Implementation (BPAEAJAB)

Keywords

• PIM consulting services
• Pimcore implementation
• Digital asset management
• Product data management
• Digital commerce consulting

Headquarters

HQ city

Bolton

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Professional Services: Consulting and implementation services for PIM, DAM, and digital commerce projects. Project-based engagements including strategy, implementation, migration, audit, and ongoing support services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Hamari is a boutique consultancy specializing in Product Information Management (PIM) and Digital Asset Management (DAM) consulting and implementation services. The firm is a certified Pimcore Implementation Partner delivering PIM consulting, DAM implementation, digital commerce strategy, e-commerce platform integrations, and cloud deployment services on Microsoft Azure for brands, distributors, and retailers globally.

Product overview

Hamari is a Product Information Management consulting and implementation agency rather than a product vendor. Their offering consists of consulting and implementation services organized around PIM and DAM capabilities, primarily focused on Pimcore platform implementations. The core service portfolio includes PIM Consulting & Implementation with supporting modules (Audit, Integration, Selection, Support, Taxonomy & Data Modeling, Content Creation/Enrichment, Data Cleansing, and E-commerce Migration), DAM Implementation & Consulting, and a comprehensive suite of Pimcore-specific services including Implementation Partner, Upgrade Services, eCommerce Connectors, Web2Print, Development, and deployment on Azure. They position themselves as specialists in Pimcore solutions, offering services for B2B, B2C, Retailers, Manufacturers, Distributors, and E-commerce sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• PIM Consulting & Implementation
• DAM Implementation & Consulting
• Pimcore Implementation Partner Services
• Pimcore on Azure Deployment
• Digital Commerce Consulting
• PIM Audit
• PIM Integration

Quantifiable outcome

• Achieves approximately 99% marketplace acceptance rate when properly implemented
• +2 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• PimcorecoreTechnology or IntegrationPimcore Implementation Partner providing Pimcore PIM, DAM, DXP, and MDM implementation services. Offers Pimcore upgrade services, connectors, and development. Also provides Pimcore on Azure deployment. Deep platform specialization as certified implementation partner.
• BigCommercecoreTechnology or IntegrationBigCommerce Partner offering e-commerce platform integration services. Assists clients with BigCommerce-based digital commerce implementations.
• ShopifycoreTechnology or IntegrationShopify Partner providing Shopify Plus implementation services. Featured in client work including Montirex sportswear e-commerce transformation.
• AWScoreTechnology or IntegrationAmazon Web Services partner providing cloud infrastructure for Pimcore Azure deployments. Azure-based accelerator solution utilizes cloud infrastructure capabilities.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Demac: Canadian Pimcore partner specializing in e-commerce and PIM implementations. Comparable as a regional Pimcore implementation boutique serving mid-market and enterprise brands.
• Wagento: US-based Pimcore Gold Partner offering PIM, DAM, and e-commerce implementation services. Highly comparable as a boutique consultancy anchored on Pimcore platform delivery, similar business model to Hamari.
• Eltrino: Europe-based Pimcore partner providing PIM, DAM, and e-commerce integration services. Comparable as a Pimcore-focused consultancy with similar product/service offering and partner-led delivery model.
• Divante: Polish-based Pimcore partner offering e-commerce, DXP, and PIM implementation services. Comparable as a Pimcore implementation consultancy with broader commerce platform expertise overlapping with Hamari's offering.
• Born05: Netherlands-based digital agency with Pimcore implementation expertise. Comparable as a regional boutique agency combining Pimcore platform delivery with broader digital services.

Emerging players

• Magnolia: DXP platform vendor with a partner ecosystem spanning CMS, DAM, and integration services. Comparable as an adjacent platform player whose partner implementations overlap with Hamari's DXP/DAM practice.

Broad incumbents

• Akeneo: Major PIM platform vendor with its own services and partner ecosystem. Comparable as a broader incumbent in the PIM market where Hamari provides implementation services, and a competing platform Hamari mentions in vendor comparisons.
• Salsify: Leading PIM platform targeting brands and retailers with an active partner ecosystem. Comparable as a broader PIM incumbent whose product direction and partner economics influence the competitive landscape Hamari operates in.
• Stibo Systems: Enterprise PIM/MDM platform with global services arm. Comparable as a broader incumbent that competes with Pimcore at the enterprise tier and competes with boutique partners for implementation mandates.
• Informatica: Enterprise data management and MDM platform with a global services organization. Comparable as a broader incumbent in MDM/data governance where Pimcore (and thus Hamari) also competes at the master data layer.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/hamarilabs
• LinkedInlinkedin.com/company/hamari-labs
• Facebookfacebook.com/hamarilabs

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hamari