Ithaca Sports
- Company typePrivate
- Founded2003
- HeadquartersIthaca, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
Ithaca Sports firmographics
Firmographics- Name
- Ithaca Sports
- Legal name
- IthacaSports.com
- Website
- https://ithacasports.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Ithaca Sports industry classification
Industry- Product category
- Sports Medicine and Athletic Training Supplies Retail
- NAICS
- Sporting Goods Retailers (45911), Sporting Goods Retailers (459110)
- SIC
- Sporting & Athletic Goods, Nec (3949), Retail-Shoe Stores (5661)
- akta.pro primary industry
- Team Sports Protective Gear & Sports Medicine Retail (CRAMAEAJ)
- akta.pro secondary industries
- Winter Sports (Ski/Snowboard) Retail (CRAMABAJ), Team Sports Equipment & Uniforms Retail (CRAMABAE), Team Sports Training Aids & Coaching Equipment Retail (CRAMAEAL)
Keywords
Where Ithaca Sports is headquartered
LocationHeadquarters
- HQ city
- Ithaca
- HQ country
- United States
- HQ region
- North America
Markets served
Ithaca Sports business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Direct e-commerce product sales: Ithaca Sports generates revenue by selling sports medicine and athletic training supplies directly to consumers through its own website. Each product is listed with a price and (in many cases) a discounted sale price alongside a wholesale price tier. Revenue is transactional per order, with free shipping included on most items and a 30-day return guarantee.
- Wholesale pricing tier: A "Wholesale Price" field is shown on product detail pages (e.g., Well Wisdom Vital Whey, Markwort C-Flap, Sport Write boards), indicating a B2B/wholesale channel is available alongside retail pricing.
- International shipping orders: An "International Shipping" link is offered under Customer Service, extending transactional sales beyond the domestic U.S. market.
- Coupons and promotional discounts: A dedicated Coupons page is maintained and sale prices are prominent throughout the catalog (e.g., 20–32% off), supporting promotional-driven transactional revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Retail unit pricing with promotional sale prices and bundled free shipping |
| Other | Pay-as-you-go | Wholesale price tier displayed on product detail pages |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Ithaca Sports product offering
Product offeringCore offering
Ithaca Sports operates a direct-to-consumer e-commerce storefront (ithacasports.com) that sells sports medicine and athletic training supplies across 35+ sports, offering 100+ branded product lines including braces, supports, tape, mouthguards, hot/cold therapy, first aid, blister prevention, coaching boards, and recovery nutrition. The store is owned and operated by a Certified Athletic Trainer with on-staff health care professionals who advise customers on product selection, and orders include free insured shipping on most items with a 30-day return guarantee.
Product overview
Ithaca Sports (IthacaSports.com) is a single retail e-commerce storefront — not a software platform — that aggregates multiple sports medicine and athletic training supply brands. The catalog is organized by category, sport, body part, and injury, and the store is owned/operated by a Certified Athletic Trainer with on-staff health care professionals. The offering combines a wide catalog of third-party branded lines — including featured brands Stopain Topical Pain Relieving Products, Mueller Sports Medicine, Battle Sports, Pro-Tec Athletics, Torex Products, Johnson & Johnson (now Actimove), Elasto-Gel, ENGO Blister Prevention Patch, DonJoy, 3 Point Products, and Sport Write Wipe Boards — with specialty product lines such as the Markwort C-Flap batter protection family (with Quick Mount and One Helmet variants), Markwort Powerswing Bat Weights, Sport Write Pro Lacrosse Board, Sport Write Pro Field Hockey Board, 2Toms Buttshield, Clear Gear Sports Spray, Mueller Ball Cleaner, Mueller HG80 Soft Ankle Brace, Zensah performance apparel, Well Wisdom Vital Whey, Gatorade Towel-Water Bottle Combo Pack, and Tapout Mouthguards.
Differentiator
Problem solved
Functional benefit
Products and services
- Stopain Topical Pain Relieving Products Topical pain-relieving sprays, gels, roll-ons, and migraine gels sold as a featured brand line across multiple sport, body part, and injury categories; for athletes, coaches, and individuals managing acute or chronic pain.
- Mueller Sports Medicine products Multi-category sports medicine line including braces, supports, athletic tape, hot/cold therapy, ball cleaners, first aid kits, and team supplies; for athletes and training rooms.
- Battle Sports mouthguards and protective gear Mouthguards and protective equipment for lacrosse, baseball, softball, and other contact sports; for athletes of varying ages and skill levels.
- Pro-Tec Athletics products Athletic braces, supports, ice-up sticks, and blister-band products for athletes across multiple sports.
- Torex Products Sports medicine supplies including roll-on finger sleeves and related finger/hand protection products for athletes.
- Johnson & Johnson (Actimove) athletic tape and bandaging Athletic tape and bandaging brand carried under its rebranded Actimove identity; for athletic trainers and athletes performing taping and bandaging.
- Zensah Performance Sportswear Performance sportswear line using seamless compression technology; includes calf/leg sleeves, hats/headbands, socks, and pants/shorts/underwear/bras for athletes.
- Well Wisdom Vital Whey protein powder Protein powder formulated with Proserum from grass-fed cows; available in cocoa, vanilla, and natural flavors; supports athletic recovery, muscle strength, immune function, and energy.
- 2Toms Buttshield (10-Pack) Single-use wipes designed to reduce friction and relieve saddle sores, chafing, and butt rashes during seated sports such as cycling, equestrian, and motorcycling; waterproof and non-greasy.
- Sport Write Pro Lacrosse Board Dry-erase lacrosse coaching board with field-design template, clip, and marker; small/portable and Made in the USA; available in Men and Women variants; for lacrosse coaches.
- Sport Write Pro Field Hockey Board Dry-erase field-hockey coaching board with playing-field design template, included dry-erase marker and clip, and reusable travel bag; for field hockey coaches.
- Markwort C-Flap Batter Protection (without helmet) Patented Lexan C-FLAP that attaches to the ear flap of a batter's helmet to shield the leading cheek and jaw from wild pitches; fits adult and youth helmets and is available for left- or right-handed batters.
- Markwort C-Flap with Quick Mount (helmet not included) Lexan C-FLAP with a Quick Mount fastening system that attaches to 12 popular batting helmets without drilling; available in multiple colors and for left- or right-handed batters.
- Markwort C-Flap One Batting Helmet (includes helmet) Bundled batting helmet (Rawlings CoolFlo) with a Markwort C-Flap already attached, providing head, jaw, and cheek protection; one size fits most head sizes 6.5-7.5.
- Markwort Powerswing Bat Weights Color-coded bat weights for arm-strength and bat-control training; available in 4oz, 8oz, 12oz, 16oz, 20oz, 24oz, and 28oz sizes for bats 2 1/8 inches or larger in diameter.
- Clear Gear Sports Spray (4 oz) Ready-to-use disinfectant, cleaner, deodorizer, virucide, and fungicide spray formulated for non-porous athletic surfaces including helmets, gloves, mats, and training tables; for athletic training rooms and teams.
- Mueller Ball Cleaner (1 Quart) Cleaner and conditioner for leather athletic balls (footballs, basketballs, baseballs) intended to extend ball life; supplied in a one-quart (32 oz) bottle; for teams and athletic facilities.
- Mueller HG80 Soft Ankle Brace with Straps Antimicrobial, latex- and neoprene-free ankle brace with a figure-8 strap for compression and stability; sized XS through 2XL by US shoe size; for athletes with ankle injuries or instability.
- Gatorade Towel-Water Bottle Combo Pack 32 oz Gatorade squeeze water bottle paired with a sports towel; designed with a wide mouth for ice/filling and a secure no-drip squeeze valve; for athletes and training use.
- Tapout Mouthguards Mouthguards marketed toward MMA, wrestling, and youth athletes; carried in the gift-ideas and wrestling categories; for contact-sport athletes.
- Training Room Supplies category Curated category of supplies for athletic training rooms, including taping, wound care, return-to-play support, and performance aids; for athletic trainers and team training rooms.
- Coach's Corner category Curated category of coaching aids including Sport Write wipe boards, whistles, and coach communication tools; for coaches across multiple sports.
- Athletic Training Kits and Bags category Curated category of pre-assembled athletic training kits and bags for traveling trainers and team staff; for athletic trainers and team support staff.
- Cancer Care & Recovery category Curated category of cancer care and recovery products extending the catalog into medical recovery use cases; for individuals in cancer treatment and post-treatment recovery.
- Prosthetic Products category Curated category of prosthetic accessories including Tamarack prosthetic liner patches with GlideWear and Tamarack protection socks; for prosthetic users.
- Lymphedivas Lymphedema Compression category Curated category of Lymphedivas lymphedema compression apparel for medical compression needs; for individuals managing lymphedema.
- Gifts for Athletes category Curated gift category segmented by recipient age, gender, and budget, including gifts under $20, gifts for him, gifts for her, gifts for kids, gifts for grandparents, gifts for athletes, and stocking stuffers; for gift buyers shopping for athletes.
Quantifiable outcome
- 75,122+ reviews averaging 4.8 stars
- +3 more outcomes
Companies that use Ithaca Sports
Customer profileSegments5 records
Ideal customer profiles4 records
Ithaca Sports technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Ithaca Sports partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core, flagship and minor.
- ShopperApprovedcoreShopperApproved is integrated into ithacasports.com to collect and publish verified customer ratings and reviews. The ShopperApproved seal (rated 10/653) appears site-wide, and the homepage advertises '75,122+ 4.8 Star Reviews' and '4.9+ OVERALL SATISFACTION RATING BASED ON 72,272+ RATINGS FROM ACTUAL CUSTOMERS.' The footer references '55,000+ REVIEWS' syndicated via ShopperApproved.
- Trust-GuardcoreTrust-Guard provides third-party site security verification; its security seal (ID 2287) is displayed in the site's footer, reinforcing the 'Totally Secure Shopping' trust badge on the homepage.
- Mueller Sports MedicinecoreMueller is a flagship brand carried by Ithaca Sports; products appear under 'FEATURED BRANDS' on the homepage and across multiple categories (e.g., Mueller HG80 Soft Ankle Brace with Straps, Mueller Ball Cleaner 1 Quart, Mueller First Aid Kits and Bags). Ithaca Sports serves as a retailer/reseller of Mueller products with its own pricing and free-shipping offer.
- StopainflagshipStopain Topical Pain Relieving Products is positioned as the top featured brand on the Ithaca Sports homepage (Stopain Migraine Gel, Stopain Combo Pack, Stopain Extra Strength Roll On, Stopain Gel 16oz Pump, Stopain Gallon). Stopain has its own top-level category page and is repeatedly surfaced under 'NEW PRODUCTS,' 'FEATURED,' and 'TOP BRANDS.'
- Battle SportscoreBattle Sports mouthguards are featured on the homepage (Oxygen Limited Edition, Chrome Predator Oxygen, Spinner Oxygen, Science Fang 2-Pack) and Battle Sports is listed as a 'FEATURED BRAND' on the homepage.
- McDavidcoreMcDavid products are sold across multiple sport and injury categories (McDavid 656 Performance Compression Arm Sleeve, McDavid 6500 HEXPAD Power Shooter Arm Sleeve, McDavid 7416 Rival Pro 5-Pad Girdle, McDavid A101 Ankle Guard with Inserts). McDavid has its own brand landing page and clearance listings.
- Pro-Tec AthleticscorePro-Tec Athletics is listed as a 'FEATURED BRAND' on the homepage and sells through Ithaca Sports across categories (e.g., Pro-Tec Ice Up Stick, Pro-Tec Liquicell Blister Bands).
- DonJoycoreDonJoy is featured as a 'FEATURED BRAND' on the homepage; products include the DonJoy Defender Knee Pads and DonJoy Kid's Marvel Reusable Cold Pack, both listed in clearance on the homepage.
- ZensahcoreZensah is the first brand listed in the homepage footer brand index and has a dedicated brand landing page. Its compression apparel is featured (Zensah Calf/Leg Sleeves, Zensah Hats & Headbands, Zensah Socks, Zensah Pants/Shorts/Underwear/Bra).
- TorexcoreTorex Products is a 'FEATURED BRAND' on the homepage; new product listings include the Torex Roll-On Sleeve (Finger 1x4).
- Thera-BandcoreThera-Band is listed as a 'NEW PRODUCT' on the homepage and has a dedicated brand landing page in the By Brand index.
- VarigripcoreVarigrip (VariGrip Hand and Finger Exerciser) is listed as a 'NEW PRODUCT' on the homepage and is featured under NEW PRODUCTS.
- Elasto-GelcoreElasto-Gel is a 'FEATURED BRAND' on the homepage; products include the Elasto-Gel Shoulder Sleeve Hot/Cold Gel Therapy Sleeve.
- ENGO Blister PreventioncoreENGO Blister Prevention Patch is featured across the homepage and 'FEATURED BRANDS' section (ENGO Oval Blister Patch 6-Pack Mixed, ENGO Blister Patch Mixed Variety Value Pack).
- Sport Write Wipe BoardscoreSport Write Wipe Boards is a 'FEATURED BRAND' on the homepage and a top-level brand category, with sport-specific models sold across lacrosse, field hockey, football, etc. Made-in-the-USA product line.
- Dr. Jill'scoreDr. Jill's is a 'FEATURED BRAND' on the homepage with a dedicated brand landing page.
- 3 Point Productscore3 Point Products is a 'FEATURED BRAND' on the homepage with a dedicated brand landing page.
- Well WisdomminorWell Wisdom Vital Whey protein powder is retailed through Ithaca Sports (Well Wisdom Vital Whey: $43.95 sale, was $63.95). Extends the catalog into nutrition/recovery for athletes.
- MarkwortcoreMarkwort is a multi-product vendor for baseball/softball (Markwort C-Flap Batter Protection, C-Flap with Quick Mount, Markwart C-Flap One Batting Helmet, Markwort ProHitter Batting Aid, Markwort Powerswing Bat Weights, Markwort Weighted Softballs, Markwort Speed Sensor, Markwort Glove Locker). Has a dedicated brand landing page on Ithaca Sports.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Ithaca Sports competitors and assessment
Company assessmentDirect peers
- Medco Sports Medicine: Long-established specialty retailer of sports medicine and athletic training supplies, serving schools, colleges, and athletic trainers with a multi-brand catalog comparable to Ithaca Sports. Operates a similar B2C and team/B2B model across tape, braces, and recovery products.
- Gopher Sport: Specialty distributor of physical education, athletics, and sports medicine supplies to schools and athletic programs. Overlapping product categories (braces, tape, training room equipment) and shared athletic-trainer customer base make it a direct comparator in the team/institutional channel.
- Power Systems / Perform Better: Specialty retailer of strength, conditioning, and athletic training supplies including recovery tools, mobility, and rehab products. Overlapping catalog in fitness, rehabilitation, and athletic recovery with comparable D2C and team-channel positioning.
- S&S Worldwide: Supplier of sports, physical education, and recreation equipment to schools, camps, and athletic programs. Overlaps with Ithaca Sports in athletic training supplies sold to schools and team buyers.
Broad incumbents
- BSN Sports: One of the largest U.S. distributors of team sports equipment and uniforms with a growing sports medicine category. Broader portfolio than Ithaca Sports, but directly overlaps on training room supplies, braces, and tape sold to coaches and athletic trainers.
- School Specialty: Large distributor of supplies to K-12 schools, including physical education and athletic training room categories. A broader incumbent than Ithaca Sports but competes for the same institutional athletic-trainer and school purchasing budgets.
- Dick's Sporting Goods: Major U.S. sporting goods retailer with a meaningful sports medicine and protective equipment category. Represents a scale-and-convenience competitor to Ithaca Sports for the consumer/athlete buyer, even though it is not a specialist.
- Amazon (Sports & Outdoors): Dominant general online retailer carrying most of the same flagship brands (Mueller, McDavid, DonJoy, Battle Sports, Zensah). Sets price and shipping expectations for the category and is the primary competitive headwind for any specialty sports medicine e-commerce retailer.
Emerging players
- Mueller Sports Medicine (D2C): Manufacturer of many flagship products carried by Ithaca Sports, increasingly selling direct to consumers. Represents supplier disintermediation risk — a brand that is also a partial channel competitor for the same end buyer.
Regional players
- Flaghouse: Distributor of physical education, recreation, and athletic training supplies primarily to schools and institutions across North America. Comparable in customer segment and product mix though typically more B2B-oriented than Ithaca Sports' consumer front door.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Ithaca Sports social profiles
Digital presenceIthaca Sports financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ithaca Sports leadership team
Management profileNumber of profiles
Ithaca Sports funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ithaca Sports M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ithaca Sports
What does Ithaca Sports do?
Ithaca Sports operates a direct-to-consumer e-commerce storefront (ithacasports.com) that sells sports medicine and athletic training supplies across 35+ sports, offering 100+ branded product lines including braces, supports, tape, mouthguards, hot/cold therapy, first aid, blister prevention, coaching boards, and recovery nutrition. The store is owned and operated by a Certified Athletic Trainer with on-staff health care professionals who advise customers on product selection, and orders include free insured shipping on most items with a 30-day return guarantee.
Is Ithaca Sports a public or private company?
Ithaca Sports is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ithaca Sports founded?
Ithaca Sports was founded in 2003. It employs 11 to 50 people.
Where is Ithaca Sports based?
Ithaca Sports is headquartered in Ithaca, United States, in the North America region.
How does Ithaca Sports make money?
Four revenue lines are on record. Direct e-commerce product sales are the primary driver. The others are wholesale pricing tier, international shipping orders and coupons and promotional discounts.
Who are Ithaca Sports's main competitors?
Direct peers on record are Medco Sports Medicine, Gopher Sport, Power Systems / Perform Better and S&S Worldwide. Broad incumbents are BSN Sports, School Specialty, Dick's Sporting Goods and Amazon (Sports & Outdoors). Mueller Sports Medicine (D2C) is listed as an emerging player. Flaghouse is listed as a regional player.
Does Ithaca Sports have an API?
No public API is recorded for Ithaca Sports.
What industry is Ithaca Sports in?
Ithaca Sports's product category is Sports Medicine and Athletic Training Supplies Retail. Its primary akta.pro industry code is CRAMAEAJ, Team Sports Protective Gear & Sports Medicine Retail, with a secondary code of CRAMABAJ, Winter Sports (Ski/Snowboard) Retail. Its NAICS code is 45911 and its SIC code is 3949.