What Y102 does

Y102 (KRNY-FM) is a country-format FM radio station branded as "Nebraska's Hot Country," operating under licensee Usher Media, LLC from its studio and headquarters at 2223 Central Ave, Kearney, Nebraska. The station serves the Nebraska Tri-Cities region (Kearney, Grand Island, Hastings) and surrounding Central Nebraska communities with 24/7 live and programmed country music, local news, weather, and community event coverage, supported by a digital distribution footprint that includes native iOS and Android mobile applications, an Amazon Alexa skill, online audio streaming via the company website, and on-air FM broadcast. Live programming is anchored by named on-air talent (e.g., The ScottyO Show, Middays With Lisa), and the station operates a layered listener-engagement ecosystem comprising the Y102 Rewards Club loyalty program, Y102 Daily Giveaway, the 2026 Y102 Racing Challenge NASCAR predictions contest, the Food Truck Face Off, the St. Jude Radio Event (marketed as 25th annual in 2026), a concert calendar, on-demand podcasts, a country music news blog sourced from ABC Audio, and the Tri-City Top 25 Songs Chart.

The underlying technology stack is conventional broadcast radio infrastructure augmented by digital streaming and app distribution; Y102 holds an active FCC license (KRNY) and the station is marketed as part of NRG Media's portfolio of 10 Nebraska radio stations along with a digital marketing agency and Central Nebraska Today news organization. No proprietary AI, machine-learning, or data-platform assets are disclosed.

Y102 monetizes primarily through advertising, organized into three revenue streams: traditional on-air radio advertising (recorded spots, live endorsements, promotional mentions) targeted at the women 18-49 and 25-54 demographic; digital advertising including online audio, video pre-roll, display, geofencing, OTT/CTV, and email; and event sponsorships tied to station-produced events such as the Racing Challenge, Food Truck Face Off, and St. Jude Radio Event. Pricing is quote-based and not publicly disclosed. Distribution is omnichannel — FM broadcast plus global-reach digital (mobile apps, Alexa, web streaming) — and advertising sales are handled through direct, field-based engagement with local and regional Nebraska businesses via the Usher Media/NRG Media sales team.

Name

Y102

Legal name

Usher Media, LLC

Website

https://krny.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Y102 (KRNY-FM) is a country-format radio station in Kearney, Nebraska, serving the Tri-Cities region with FM broadcast, mobile apps, Alexa skill, and streaming, monetized through on-air, digital, and event-sponsorship advertising sold to local and regional Nebraska businesses.

Ownership category

akta.pro rank

Product category

Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC)

akta.pro secondary industry

Radio Streaming & Catch-Up Audio Platforms (MPAIADAJ)

Keywords

• Country radio broadcasting
• Radio advertising sales
• Local event sponsorship
• Digital audio streaming
• Community radio programming

Headquarters

HQ city

Kearney

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Radio Advertising: Traditional on-air advertising sales to local and regional businesses. The station offers various advertising formats including recorded ads, live endorsements, and promotional mentions targeting their listener demographic of women 18-49 and 25-54 in the Nebraska Tri-Cities area.
2. Digital Advertising: Online audio streaming ads, video pre-rolls, targeted display advertising, geofencing, OTT/CTV, and email marketing services offered to advertisers seeking multi-channel reach.
3. Event Sponsorships: Branded promotions and live event sponsorships for station events such as the Y102 Racing Challenge, concerts, and community activities.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Y102 (KRNY-FM) is a country music radio station broadcasting 24/7 across the Central Nebraska Tri-Cities region from Kearney, Nebraska, branded as 'Nebraska's Hot Country.' The station delivers live DJ-hosted country music programming, local news, weather, concert information, contests and community event coverage, and extends its reach through iOS/Android mobile apps, online streaming, and an Amazon Alexa skill. Its commercial offering to advertisers includes on-air, digital, and event-based advertising and sponsorship packages targeting women 18-49 and 25-54 listeners.

Product overview

Y102 (KRNY-FM) operates as a traditional country radio station broadcasting from Kearney, Nebraska, branded as 'Nebraska's Hot Country.' The station's product portfolio centers on its core broadcast radio product supplemented by a digital ecosystem of mobile applications and interactive listener features. The main radio station offers 24/7 country music programming with live DJ shows including The ScottyO Show and Middays With Lisa. The Y102 Mobile App extends listening to on-the-go streaming with added features like custom alarm clocks, concert alerts, and studio voice messaging. Interactive programs include the Y102 Rewards Club loyalty program, Y102 Daily Giveaway contests, and the 2026 Y102 Racing Challenge NASCAR prediction contest. Content offerings comprise the Y102 Country Music Blog with ABC Audio-sourced news, the Tri City Top 25 Songs Chart ranking, on-demand audio/podcasts, and aggregated local news and sports from CentralNebraskaToday.com. Events include the annual Food Truck Face Off bracket competition and comprehensive concert calendar listings.

Differentiator

Problem solved

Functional benefit

Brands

• Y102 Rewards Club: Listener rewards program offering contests, giveaways, and exclusive member benefits.
• Y102 Text Line
• Y102 Daily Giveaway
• 2026 Y102 Racing Challenge

Products and services

• Y102 Radio Station (KRNY-FM) 24/7 country music radio station broadcasting from Kearney, Nebraska, with live DJ-hosted programming (The ScottyO Show 6-10a, Middays With Lisa 10a-2p, weekends 6am-6pm), local news, weather, concert info, and community event coverage targeting the Central Nebraska Tri-Cities audience.
• Y102 Mobile App Mobile application for iOS and Android providing live streaming of Y102, a custom alarm clock with DJ shows, concert notifications, a voice message 'Shout Out' feature for on-air communication, local weather, breaking news, and exclusive app-only contests.
• Y102 Rewards Club Membership-based listener rewards club offering exclusive perks, contests, giveaways, and member-only benefits to registered participants in the WIN program.
• Y102 Daily Giveaway Weekly registration contest where listeners enter for a chance to win prizes, with daily return visits required to maintain eligibility across the giveaway period.
• 2026 Y102 Racing Challenge NASCAR prediction contest where participants weekly select drivers they believe will win races; weekly winners receive $25 to Ol' Ironsides BBQ and season-long winners are eligible for 6 auto detailings valued at $900 from Anderson Auto Group.
• The Food Truck Face Off Annual bracket-style competition event featuring local food trucks, run in partnership with Central Nebraska Today, designed to drive community engagement and sponsorship opportunities.

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• St. Jude Children's Research HospitalcoreGTM or Marketing Partner · 1 January 202625th Annual Y102 St. Jude Radio Event partner. Station conducts fundraising campaign (March 26-27) to support St. Jude children's research hospital with donations and volunteer participation.
• Anderson Auto GroupcoreGTM or Marketing PartnerPrimary sponsor of Y102 Racing Challenge NASCAR predictions contest. Provides weekly prizes of $25 gift cards to Ol' Ironsides BBQ and grand prize of 6 full auto detailings valued at $900 to contest winners throughout the NASCAR racing season.
• Ol' Ironsides BBQ & Banquet HallminorGTM or Marketing PartnerProvides $25 gift cards as weekly prizes for the Y102 Racing Challenge contest winners.
• NRG MediacoreStrategic or Co-development PartnerParent company operating Y102 along with 9 other Nebraska radio stations, a growing news organization (Central Nebraska Today), and digital marketing agency. Y102 is marketed as part of NRG Media's family of stations.
• Usher Media, LLCcoreStrategic or Co-development PartnerLegal operating entity and licensee for KRNY-FM Y102 radio station. Also operates other Nebraska radio stations including KGFW, KQKY, KROR, and KSYZ.
• Midway Auto DealershipsminorGTM or Marketing PartnerSponsor of St. Jude Radio Event supporting Y102's annual fundraising campaign.
• Nebraska Generator ServiceminorGTM or Marketing PartnerSponsor of St. Jude Radio Event supporting Y102's annual fundraising campaign.
• Central Nebraska TodaycoreStrategic or Co-development PartnerLocal news organization partnered with Y102 to provide news content for the station's News and Sports section, including Nebraska State Patrol news, local events, and Husker sports coverage.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Salem Communications: US radio broadcaster with a portfolio of local stations and related digital properties. Comparable radio-station economics and advertiser relationships, though skewed toward news/talk and religious formats rather than country.
• Hubbard Broadcasting: Family-owned US broadcaster operating radio stations in multiple Midwest markets, with overlapping regional advertiser relationships and similar local-station economics to Y102.
• iHeartMedia: Largest US radio operator with thousands of stations including country formats, plus iHeartRadio digital platform. Comparable core business of local advertising sales, digital streaming, and live events, but with national reach and scale that dwarf Y102.
• Alpha Media: US radio operator with stations across many mid-sized markets, including country formats, with a similar mix of on-air, digital, and live event revenue streams to Y102.
• Audacy (formerly Entercom/CBS Radio): Large multi-format US radio operator with stations in many mid-sized markets and a significant digital streaming presence (Audacy app). Highly comparable operating model to Y102 at vastly greater scale.
• Beasley Media Group: Multi-market US radio broadcaster with local ad sales, digital, and event revenue streams. Comparable operating model to Y102, though focused on larger markets with greater resources.
• Townsquare Media: Operator of hundreds of local radio stations across small and mid-sized US markets, including country formats. Directly comparable business model (local ad sales, events, digital) but at substantially larger scale and geographic breadth than Y102.
• Cumulus Media: Major US radio broadcasting company with hundreds of stations across many markets, including country formats in the Midwest. Competes directly with Y102 for local ad budgets and uses a similar playbook of on-air, digital, and event monetization.

Emerging players

• Spotify: Audio streaming platform competing for the same listener time and (indirectly) ad budgets that Y102 monetizes. Comparable on the digital audio dimension but operates at vastly different scale and a global, platform-based model versus Y102's local broadcast model.

Direct peers

• NRG Media (sibling stations): Y102's parent group, also operating KGFW, KQKY, KROR, and KSYZ in Nebraska. These sibling stations are the closest direct peers because they share back-office, sales force, and digital infrastructure with Y102 under the same operating entity (Usher Media, LLC).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/y102krny
• Facebookfacebook.com/Y102KRNY
• Instagraminstagram.com/y102krny
• LinkedInlinkedin.com/company/krny-y102-fm

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Y102