What Rosegallery does

ROSEGALLERY is a privately held, Los Angeles-based photography gallery founded in 1991 by Rose Shoshana and headquartered at the Bergamot Station Arts Center in Santa Monica. The gallery represents more than 40 photographers spanning the historical and contemporary canon — including William Eggleston, Bruce Davidson, Graciela Iturbide, Diane Arbus, Dorothea Lange, Martin Parr, Rinko Kawauchi, Tomoko Sawada, Todd Hido, and Tania Franco Klein — and maintains a catalog of over 100 limited edition photobooks. Its core operations combine physical exhibitions at the Santa Monica gallery with an Artlogic-powered e-commerce storefront and a listing on the Artsy marketplace, all supported by Stripe payment processing for Visa, Mastercard, and American Express transactions.

The business model is direct-to-consumer fine art sales: original and limited edition photography works priced individually (recent Elger Esser mixed media pieces listed at €13,200–€31,900) and limited edition photobooks priced $35–$100, sold through inquiry/invoice and unit-pricing mechanisms respectively. Customer segments divide between high-net-worth private collectors and institutional buyers (notably the J. Paul Getty Museum and Tate Modern, with Shoshana a founding member of the Getty's Photographs Council), plus a secondary base of photography enthusiasts purchasing lower-priced publications. Distribution runs through the physical gallery, the e-commerce site, and Artsy, with marketing concentrated on Instagram (rosegallery.official), email newsletters, exhibition press in outlets like Artforum and Aperture, and a Vimeo channel for video content.

The technology footprint is intentionally minimal and commodity-standard — Artlogic for site/e-commerce, Stripe for payments, Artsy for marketplace reach — with no proprietary platform, AI capabilities, or data assets disclosed. Growth to date has been organic and founder-led, evidenced by the 2019 opening of gallery space B7, incremental addition of represented artists, and a programmed exhibition calendar extending into 2026 (currently Elger Esser: My Days at Ray's, May 9–July 25, 2026). The company carries no disclosed funding, no parent entity, and no public revenue figures.

Name

Rosegallery

Legal name

ROSEGALLERY

Website

https://rosegallery.net

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1–10 employees

Short description

ROSEGALLERY is a 1991-founded, Santa Monica-based private art gallery that represents 40+ photographers and sells original works and limited edition photobooks to private collectors and institutions including the Getty and Tate Modern.

Ownership category

akta.pro rank

Product category

Fine Art Photography Gallery

NAICS

Art Dealers (45992), Art Dealers (459920)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH)

akta.pro secondary industries

Art, Photography & Illustrated Books Publishing (MPAJAAAF), Fine Art Materials Retail (Paint, Canvas, Drawing) (CRALACAB)

Keywords

• Fine art photography
• Limited edition prints
• Photography gallery
• Limited edition photobooks
• Artist representation

Headquarters

HQ city

Santa Monica

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Fine Art Photography Sales: Sale of original artworks, limited edition prints, and artist multiples to collectors and institutional buyers through gallery exhibitions and e-commerce storefront.
2. Limited Edition Photobooks: Sale of limited edition photography books and monographs published with partner publishers such as Schirmer/Mosel, Nazraeli Press, Seigensha, and others.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

ROSEGALLERY sells original and limited edition fine art photography by more than 40 represented artists, distributes limited edition photobooks published with partners such as Schirmer/Mosel and Nazraeli Press, and curates rotating physical and online exhibitions at its Bergamot Station gallery in Santa Monica. Customers include private collectors, museums (Getty, Tate Modern), and photography enthusiasts purchasing through direct gallery sales, the gallery's e-commerce storefront, and the Artsy marketplace.

Product overview

ROSEGALLERY is a Los Angeles-based photography gallery founded in 1991, specializing in modern and contemporary photography. The gallery operates as a unified offering combining physical gallery exhibitions at Bergamot Station Arts Center with an e-commerce platform for selling limited edition artworks and photobooks. Core offerings include representation of over 35 photographers, rotating exhibition programming featuring solo and group shows, and a curated online store offering photography prints and limited edition publications by gallery artists.

Differentiator

Problem solved

Functional benefit

Products and services

• Photography Artwork Sales Sale of original and limited edition photography artworks by more than 40 represented artists, available through the online store and the physical gallery at Bergamot Station Arts Center in Santa Monica. Pricing is set individually per artwork, with major works priced in the five-figure euro range (e.g., Elger Esser silver-plated copper editions from €13,200).
• Limited Edition Photobooks Curated catalog of more than 100 limited edition photography books and monographs featuring works by gallery artists, published with partner publishers such as Schirmer/Mosel, Nazraeli Press, and Seigensha. Photobooks are individually priced between $35 and $100 and sold through the gallery's online store.
• Gallery Exhibitions Rotating physical and online exhibitions at the Bergamot Station gallery space, including solo shows (e.g., Elger Esser: My Days at Ray's, May 9 to July 25, 2026) and group exhibitions such as 'The Language of Form' and 'de terra'. Exhibitions serve both as a sales channel and a curatorial platform for represented photographers.
• Artist Representation Representation and promotion of more than 40 photographers including Elger Esser, Tomoko Sawada, Todd Hido, Tania Franco Klein, Bruce Davidson, William Eggleston, Graciela Iturbide, and others. Representation encompasses exhibition programming, sales, and institutional placement of the artists' work.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Three partnerships are on record, tiered core.

• The Lapis PresscoreStrategic or Co-development Partner · 1 January 2008The Lapis Press commissioned Elger Esser for a residency in Culver City, CA, producing the work 'Six American Sunsets' which became the foundation of his first Rosegallery exhibition. The partnership has yielded multiple significant bodies of work.
• The J. Paul Getty MuseumcoreStrategic or Co-development PartnerRose Shoshana is a founding member of the Getty Museum's Photographs Council. Rosegallery has collaborated with The Getty Museum on major exhibitions for photographers including Manuel Álvarez Bravo, William Eggleston, and Graciela Iturbide.
• Tate ModerncoreStrategic or Co-development PartnerRosegallery has worked with Tate Modern on exhibitions featuring William Eggleston, Bruce Davidson, and Graciela Iturbide, representing its artists in major institutional contexts.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Howard Greenberg Gallery: New York-based gallery specializing in modern and contemporary photography, with a similarly deep roster of canonical photographers (Cartier-Bresson, Winogrand, Erwitt). Directly comparable as a long-tenured photography-specialist gallery serving collectors and institutions.
• Fraenkel Gallery: San Francisco photography gallery founded in 1979 representing major photographers including Robert Adams, Lee Friedlander, and Hiroshi Sugimoto. Closely comparable as a West Coast photography specialist with institutional and collector focus.
• Yancey Richardson Gallery: New York gallery focused on photography and lens-based contemporary art, representing photographers such as Pieter Hugo and Alec Soth. Directly comparable as a contemporary photography specialist serving collectors and institutions.
• Robert Mann Gallery: New York gallery specializing in 20th-century and contemporary photography. Comparable in scale and focus as a photography-specialist gallery representing canonical and contemporary photographers.
• Edwynn Houk Gallery: New York gallery representing classic and contemporary photographers including Sebastião Salgado, Lalla Essaydi, and Mona Kuhn. Comparable as a photography-focused gallery serving major collectors and institutions.
• Peter Fetterman Gallery: Santa Monica-based gallery specializing in fine art photography, located near Rosegallery at Bergamot Station. Highly comparable as a Los Angeles photography specialist with overlapping collector base and West Coast institutional relationships.
• Fahey/Klein Gallery: Los Angeles photography gallery representing photographers including Robert Mapplethorpe, Herb Ritts, and Sally Mann. Direct competitor in the same LA photography-specialist niche with similar institutional positioning.

Broad incumbents

• Gagosian Gallery: Global multi-gallery mega-dealer operating in contemporary and modern art across painting, sculpture, and photography. Overlaps with Rosegallery when representing select photographers but operates at vastly larger scale with global gallery network and art fair dominance.
• Pace Gallery: Major international gallery with locations in New York, London, Hong Kong, Seoul, Tokyo, and Los Angeles. Represents select photographers and photo-based artists within a broader program of contemporary art; competing for high-end collector attention across photography.
• David Zwirner: Global contemporary art gallery representing major artists across multiple media, including select photography and photo-based practices. Competes for institutional and collector share at the high end of the market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubevimeo.com/rosegallery
• Instagraminstagram.com/rosegallery.official
• Xx.com/_rosegallery_
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/rosegallery

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rosegallery