Cellular Solutions

What Cellular Solutions does

Cellular Solutions is a UK-based business communications and IT systems provider founded in 1995 and headquartered in Sunderland, operating as part of the Communications Plus group. The company delivers an integrated portfolio spanning business mobile services, landline and VoIP/SIP trunk systems, ultrafast broadband (including G.fast and FTTP), and business software (Sage CRM, Sage 200cloud, Sage 50cloud, Microsoft Dynamics 365, Sicon add-on modules, Panintelligence BI). Its proprietary technology includes the Migrator cloud-based data transfer platform, developed through a Knowledge Transfer Partnership with the University of Sunderland that was rated 'Outstanding' by Innovate UK, and the NEC SL2100 and SV9100 enterprise phone systems deployed across multi-site customers. Within the North East of England it holds senior partner status with O2 (Direct Partner Network), Virgin Media O2, 3CX (Platinum Partner), Sage, Microsoft, NEC, and Fibre 1, augmented by third-party integrations such as McAfee Multi Access, IBM MaaS360, and Box.

The company monetises primarily through subscription recurring revenue across mobile tariffs, SIP/VoIP services, broadband, and SaaS licences, supplemented by hardware leasing (handsets and equipment) and bespoke software training/implementation services. Its go-to-market is sales-led with a regional direct sales team that conducts on-site engagements for SMB and mid-market customers, alongside enterprise field sales for multi-site deployments in sectors such as automotive retail (Croxdale Motor Group), estate agency (Hunters Estate Agents, 200+ branches), NHS healthcare (Monkwearmouth Health Centre), retail (The Bridges Shopping Centre), and charity (Changing Lives). Named anchor customers and case studies indicate a concentrated mix of multi-site enterprise contracts alongside a long tail of SMB subscribers.

The company operates from two Sunderland offices (Waterside House headquarters and Ferryboat House for data protection correspondence), holds Cyber Essentials certification (2020), and has invested in environmental initiatives including a 2012 solar PV array and a 2019 electric vehicle fleet. No VC or PE funding is disclosed, and the company profile indicates organic growth since founding, with current scale of 51-100 employees and a Communications Plus parent entity.

Name

Cellular Solutions

Legal name

Cellular Solutions North East Ltd

Website

https://cellular-solutions.co.uk

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

51–100 employees

Short description

Cellular Solutions is a UK-based business communications provider serving SMB and mid-market customers across the North East since 1995, offering mobile, VoIP, broadband, and Sage/Microsoft business systems on a subscription basis.

Ownership category

akta.pro rank

Product category

Business Telecommunications Services

NAICS

Telecommunications Resellers and Agents for Wireless Telecommunication Services (51712), Telecommunications Resellers (517121)

SIC

Communications Services, Nec (4899), Services-Telephone Interconnect Systems (7385), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Cloud PBX & Hosted Telephony (HDAIAHAB)

akta.pro secondary industries

VoIP Access & ITSP Services (HDAIAHAD), Business/Enterprise Fixed Connectivity Providers (SME/Enterprise Broadband) (HDAIABAI), Business Messaging & Team Collaboration (HDAIAHAE)

Keywords

• Business communications services
• Business mobile telephony
• VoIP phone systems
• Business broadband connectivity
• Sage business software

Headquarters

HQ city

Sunderland

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Business Mobile Services: Provision of business mobile phones and mobile packages. Includes latest handsets from iPhone, Samsung and Google, plus SIM only tariffs for business.
2. Business Landlines and VoIP: Full range of business landline systems including SIP, SIP Trunk Call Manager, and VoIP/Hosted phone systems.
3. Business Connectivity: High-speed internet, business broadband (ADSL & FTTC), ultrafast broadband including G.fast and FTTP solutions.
4. Business Software Systems: CRM, finance software, business intelligence, HR and payroll software. Includes Sage products, Microsoft Dynamics 365, Act! CRM, Sicon add-ons.
5. Leasing Services: Equipment leasing through Cellular Solutions for hardware including handsets and business systems.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Cellular Solutions is a specialist business communications provider selling business mobiles, landlines, VoIP/hosted phone systems, broadband, and business software (Sage, Microsoft Dynamics 365) to SMB and mid-market businesses across North East England. The company bundles telecom services with Sage ERP/CRM implementation, NEC and 3CX telephone systems, digital solutions (Microsoft 365, MDM, security), and proprietary Migrator data-transfer software developed with the University of Sunderland. Services are delivered as bespoke subscription packages with on-site account management, supported by 3CX Platinum Partner and O2 Direct Partner Network credentials.

Product overview

Cellular Solutions is a specialist business communications provider operating since 1995, now part of Communications Plus. The company offers an integrated portfolio of telecommunications and business systems solutions. The core offering spans three main areas: (1) Business Communications including mobile phones, landlines, VoIP/hosted phone systems, and broadband connectivity; (2) Business Systems including Sage CRM, Sage 200cloud, Sage 50cloud, Sage HR/Payroll, Microsoft Dynamics 365, Microsoft Power Platform, Act! CRM, and various Sicon add-on modules for manufacturing, construction, and distribution; (3) Digital Solutions including Microsoft 365, Microsoft Teams, MaaS360 MDM, McAfee security, and Box storage. Key proprietary products include Migrator (cloud-based data transfer), NEC phone systems (SL2100 and SV9100), and 3CX unified communications (Platinum Partner). The company also offers custom software development and business software training services.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Mobiles Business mobile phone services offering the latest handsets from iPhone, Samsung and Google, plus SIM only tariffs for business customers.
• Business Landlines Full range of business landline systems including analogue, multiline, ISDN, and SIP trunk solutions for business customers.
• VoIP/Hosted Phone Systems Cloud-based hosted VoIP phone systems as alternatives to traditional ISDN lines, designed for SMB and multi-site business customers migrating from legacy telephony.
• Business Broadband and Connectivity Business connectivity solutions including ADSL, FTTC, FTTP, G.fast ultrafast broadband up to 330Mbps, and business-grade internet with voice prioritisation for business customers.
• Microsoft Dynamics 365 Suite of Microsoft business applications including CRM and ERP capabilities for enterprise customers.
• Sage 200cloud Software Cloud-based ERP and financial management software for medium to large businesses with accounting, inventory, and project management capabilities.
• Sage CRM Software Customer relationship management software from Sage for managing leads, contacts, and customer communications with GDPR consent tracking.
• Migrator Cloud-based data transfer solution allowing data from multiple sources and file types (XML, CSV, text) to be uploaded to finance and CRM systems including Sage CRM, Sage 50cloud, and Sage 200cloud through a single portal.
• Business Software Training Expert training services covering Sage 200cloud, Sage CRM, and Act! CRM implementations for business customers.
• Leasing Services Equipment and technology leasing solutions for businesses acquiring handsets, phone systems, and infrastructure.

Quantifiable outcome

• Significant cost reduction against previous line and call costs for multi-site businesses
• +1 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature1 record

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Virgin Media O2coreTechnology or Integration · 2 June 2021Part of Virgin Media O2 Business ecosystem. Markets VMO2 standalone 5G, broadband, and business connectivity solutions. Partnership provides access to ultrafast broadband and 5G private networks.
• North East Automotive Alliance (NEAA)minorStrategic or Co-development Partner · 18 October 2019Hosted masterclass on business systems implementation for NEAA members. Engagement with automotive manufacturing and supply chain community.
• O2 (Telefónica UK)coreChannel Partner/ Reseller/ Distributor · 1 August 2019Member of O2 Direct Partner Network. Provides business mobile services, 5G connectivity, and O2 Just Call Me solution. Markets O2 5G rollout and handsets to business customers.
• Fibre 1coreChannel Partner/ Reseller/ Distributor · 22 August 2018Launch partner for G.fast Broadband deployment in Newcastle. Delivers ultrafast broadband solutions to business customers using Fibre 1 infrastructure.
• University of SunderlandcoreStrategic or Co-development Partner · 30 January 2018Knowledge Transfer Partnership (KTP) to develop Migrator software. KTP rated 'Outstanding' by Innovate UK. Created agnostic development platform for data migration solutions.
• SagecoreChannel Partner/ Reseller/ DistributorReseller and implementation partner for Sage business software including Sage 200cloud, Sage 50cloud, Sage CRM, Sage HR and Payroll.
• MicrosoftcoreChannel Partner/ Reseller/ DistributorPartner for Microsoft Dynamics 365, Microsoft 365, Teams, Power Platform, and Intune mobile device management.
• NECcoreChannel Partner/ Reseller/ DistributorAuthorised dealer for NEC business phone systems including NEC SL2100 and NEC SV9100.
• 3CXcoreChannel Partner/ Reseller/ Distributor3CX Platinum Partner for unified communications and VoIP solutions.
• McAfeeminorChannel Partner/ Reseller/ DistributorReseller of McAfee Multi Access security solutions for business mobiles.
• Communications PluscoreStrategic or Co-development PartnerParent company. Cellular Solutions is now part of Communications Plus group.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Daisy Communications: UK-based business communications and IT services provider offering mobile, landline, broadband, VoIP, and cloud services to SMB and enterprise customers. Direct competitor across multiple UK regions with a similar managed service provider model.
• Gamma Communications: UK-listed provider of unified communications, SIP trunking, and connectivity services to resellers and direct business customers. Comparable in VoIP/hosted telephony and wholesale channel partnerships.
• Wavenet: UK managed services provider offering business communications, cloud, and connectivity. Comparable in providing integrated telephony, broadband, and IT services to UK SMB and mid-market customers.
• Chess ICT: UK-based provider of business communications, IT, and managed services. Similar in offering mobile, landline, broadband, VoIP, and business software to UK SMB customers.
• Olive Communications: UK business communications specialist providing mobile, hosted telephony, unified communications, and managed services to SMB and mid-market. Direct competitor in the North of England and wider UK.
• Freedom Communications: UK business telecoms provider offering mobile, VoIP, broadband, and UC solutions. Comparable O2 and Vodafone partner status with similar SMB and multi-site enterprise focus.

Broad incumbents

• RingCentral: Global cloud UCaaS and contact center provider. Comparable on unified communications/VoIP technology, but operates at a much larger scale targeting enterprise and global SMB.
• 8x8: Global cloud communications platform offering UCaaS, CCaaS, and CPaaS. Comparable in VoIP/hosted telephony technology but broader, enterprise-focused, and largely a vendor to resellers like Cellular Solutions.
• Mitel: Global provider of business communications including VoIP, UC, and contact center. Comparable in providing PBX/UC technology that resellers deploy, though typically upstream of partners like Cellular Solutions.
• TalkTalk Business: UK business division of TalkTalk providing broadband, Ethernet, and VoIP to SMB and enterprise. Comparable in fixed-line connectivity and VoIP but operates at significantly larger scale with direct rather than channel-led sales.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/cellsolNE
• YouTubeyoutube.com/user/CellularSolutionsNE
• Facebookfacebook.com/CellularSolutions
• LinkedInlinkedin.com/company/cellular-solutions

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cellular Solutions