TigerBay
Tigerbay is a Cardiff-based vertical SaaS platform, founded in 2008 and part of Travelsoft Group, providing reservation, inventory, contract, and document management software to 20+ specialist tour operators handling complex itineraries such as group tours, villas, ski, and tailor-made holidays.
- Company typePrivate
- Founded2008
- HeadquartersCardiff, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What TigerBay does
Tigerbay (legal entity Tiger Bay Software Ltd) is a Cardiff-based vertical SaaS provider, founded in 2008 and operating as a wholly-owned subsidiary of Travelsoft Group, a €50B+ annual transaction value travel technology conglomerate. The company sells a reservation, inventory, contract, and document management platform purpose-built for specialist tour operators handling complex products such as escorted tours, group tours, multi-centre itineraries, villa and chalet rentals, ski packages, cruise, flying programmes, and tailor-made holidays. The platform comprises modules for quote and booking management, contract and inventory management, an integrated document management system, a sales and purchase ledger, a flexible rules engine, reporting and analysis, customer management, and product management and marketing, plus a Partner Portal for third-party users and a RESTful API powering B2C, B2B, and affiliate integrations.
The underlying technology is an Azure-hosted SaaS platform built on the Microsoft .NET stack (C#, Blazor) with SQL databases and a RESTful API. Notable integrations include Travelport GDS (with NDC content on the roadmap), Sabre, Amadeus, Vamoos (mobile itinerary delivery), Zest Car Rental, and d-flo (bespoke mobile apps). Tigerbay is PCI DSS compliant and GDPR compliant. Customers include 20+ specialist tour operators such as Saga and Titan, Newmarket Holidays, Mark Warner, HF Holidays, Voyages Jules Verne, Beachcomber Tours, Ski World, CV Villas, and Ace Cultural Tours.
The business model is enterprise SaaS subscription with professional services for implementation, training, and support. Pricing is quote-based and not publicly disclosed, framed around a 'pay for what you use' model. The go-to-market is sales-led with a 'Request A Demo' CTA on the website, dedicated support teams, tailored onboarding, and presence at travel industry events such as WTM and TravelTech Show. Distribution also flows through the Travelsoft Group ecosystem (10 specialised platforms) and direct enterprise field sales targeting specialist tour operators.
TigerBay firmographics
Firmographics- Name
- TigerBay
- Legal name
- Tiger Bay Software Ltd
- Website
- http://www.tigerbay.co.uk/
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Tigerbay is a Cardiff-based vertical SaaS platform, founded in 2008 and part of Travelsoft Group, providing reservation, inventory, contract, and document management software to 20+ specialist tour operators handling complex itineraries such as group tours, villas, ski, and tailor-made holidays.
- Ownership category
- akta.pro rank
TigerBay industry classification
Industry- Product category
- Tour Operator Reservation and Inventory Software
- NAICS
- Tour Operators (56152)
- akta.pro primary industry
- Online Booking & Reservation Platforms (B2B/B2C) (THALAMAA)
- akta.pro secondary industry
- Direct Booking Platforms & Booking Engines for Hosts/Managers (THAMALAE)
Keywords
Where TigerBay is headquartered
LocationHeadquarters
- HQ city
- Cardiff
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
TigerBay business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- SaaS Platform Subscription: Full SaaS solution hosted on MS Azure cloud where customers pay for what they use. Subscription-based pricing model for access to the reservation and inventory management platform.
- Professional Services: Implementation, training, and support services included as part of customer onboarding and ongoing account management.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
TigerBay product offering
Product offeringCore offering
Tigerbay provides a SaaS reservation and inventory management platform built specifically for specialist tour operators. The platform supports complex bookings across villas, chalets, tours, group tours, multi-centres, cruise, flying, insurance and ancillaries, with a flexible rules engine, integrated document management, sales/purchase ledger, and RESTful APIs for B2C, B2B and affiliate distribution. Hosted on Microsoft Azure and built on .NET, it is sold on a subscription basis with implementation, training and support services included.
Product overview
Tigerbay is a unified SaaS platform built for specialist tour operators, offering a complete reservation and inventory management solution across the Tigerbay Platform as its core. The platform integrates a suite of purpose-built modules: Quote and Booking Management, Contract and Inventory Management, Integrated Document Management System (DMS), Sales and Purchase Ledger, Flexible Rules Engine, Reporting and Analysis, Customer Management, and Product Management and Marketing. An optional Partner Portal extends secure API-based access to third parties (ground handlers, villa owners, tour leaders). The Tigerbay API provides RESTful connectivity for B2C, B2B, and affiliate integrations. The platform is hosted on Microsoft Azure and built on .NET technology.
Differentiator
Problem solved
Functional benefit
Products and services
- Tigerbay Platform Comprehensive reservation and inventory SaaS platform for specialist tour operators, supporting multiple product types (villas, chalets, activities, tours, group tours, multi-centres, cruise, flying, insurance, ancillaries) and booking models (tailor-made, package, dynamic package, groups), built on open architecture with a RESTful API.
- Tigerbay API RESTful API enabling tour operators and third-party partners to integrate Tigerbay inventory and business processes with external systems, powering B2C, B2B and affiliate site integrations and self-service booking tools.
- Tigerbay Partner Portal Optional SaaS component providing third-party users such as ground handlers, villa owners, tour leaders and transport providers with secure, mobile-friendly access to booking data via APIs, including multi-factor authorisation and encryption.
Quantifiable outcome
- Bookings now take half the time they did with previous systems
- +3 more outcomes
Companies that use TigerBay
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles2 records
TigerBay technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature6 records
TigerBay partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- TravelportcoreFirst phase of integration into Travelsoft's flight connectivity ecosystem beginning with Travelport GDS. Future phases planned for NDC flight content access.
- VamooscoreIntegration partnership enabling tour operators to deliver beautifully branded itineraries, live booking data, documents, and destination content directly from Tigerbay into the Vamoos travel app.
- Sabre CorporationcoreSabre's strategic relationship with Tigerbay provided a solution for Saga Travel Group's requirements. Tigerbay serves as Saga's primary point-of-sale application to host and manage travel content, connected to Sabre's travel marketplace.
- Travelsoft (flight connectivity)coreIntegration into Travelsoft's flight connectivity ecosystem, beginning with Travelport GDS, with future phases for NDC flight content.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
TigerBay competitors and assessment
Company assessmentDirect peers
- Traveltek: Traveltek provides booking, packaging, and reservation technology for tour operators and OTAs. It is the most direct UK-headquartered rival to Tigerbay in serving specialist and dynamic-package tour operators.
- Dolphin Dynamics (Inspiretec): Dolphin Dynamics is a long-established reservation and back-office system for tour operators, headquartered in the UK. It targets the same specialist tour-operator niche as Tigerbay with comparable functionality around bookings, inventory, and documentation.
- TourCMS: TourCMS is an online reservation and operations platform for tour and activity operators. It overlaps with Tigerbay in dynamic packaging, supplier management, and API-driven B2C/B2B booking for specialist travel brands.
- Atcore Technology: Atcore is a sister Travelsoft Group platform that provides reservation, distribution, and back-office technology to tour operators and travel brands. It directly overlaps with Tigerbay in target customer and product scope within the same parent group.
- Travel Compositor: Travel Compositor is a sister Travelsoft Group booking engine serving tour operators, OTAs, and bedbanks with dynamic packaging. It competes with Tigerbay for similar B2B buyers, especially in Europe and LATAM.
- Orchestra: Orchestra is a sister Travelsoft Group travel-technology platform offering reservation, distribution, and content solutions to tour operators and travel agencies. It overlaps with Tigerbay in target segment and Travelsoft ecosystem positioning.
Emerging players
- Rezdy: Rezdy is a cloud booking and distribution platform focused on tours, activities, and attractions. It overlaps with Tigerbay in serving specialist operators with reservation, inventory, and channel-management functionality, though it skews more toward activities than escorted touring.
- Bokun (Tripadvisor): Bokun, owned by Tripadvisor, is an online booking and distribution platform for tours, attractions, and experiences. It competes with Tigerbay for activity- and tour-operator business, particularly with a stronger global SaaS distribution footprint.
- Checkfront (by Lightspeed): Checkfront provides online reservation, booking, and channel-management software for tours, activities, and rentals. It is comparable to Tigerbay's reservation and inventory modules for smaller specialist operators and activity providers.
Broad incumbents
- Amadeus: Amadeus is a global GDS and travel-technology incumbent offering reservation, distribution, and back-office solutions that overlap with Tigerbay's GDS/inventory capabilities. It addresses a much broader market but competes for the same specialist tour-operator IT spend.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
TigerBay social profiles
Digital presenceTigerBay compliance and trust
Trust signalCompliance2 records
TigerBay financial estimates
Financial estimateRevenue estimate
Valuation estimate
TigerBay leadership team
Management profileNumber of profiles
Profiles4 records
TigerBay funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TigerBay M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TigerBay
What does TigerBay do?
Tigerbay provides a SaaS reservation and inventory management platform built specifically for specialist tour operators. The platform supports complex bookings across villas, chalets, tours, group tours, multi-centres, cruise, flying, insurance and ancillaries, with a flexible rules engine, integrated document management, sales/purchase ledger, and RESTful APIs for B2C, B2B and affiliate distribution. Hosted on Microsoft Azure and built on .NET, it is sold on a subscription basis with implementation, training and support services included.
Is TigerBay a public or private company?
TigerBay is a private company. It is classified as corporate owned and is currently operating.
When was TigerBay founded?
TigerBay was founded in 2008. It employs 11 to 50 people.
Where is TigerBay based?
TigerBay is headquartered in Cardiff, United Kingdom, in the Europe region.
How does TigerBay make money?
Two revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are professional Services.
Who are TigerBay's main competitors?
Direct peers on record are Traveltek, Dolphin Dynamics (Inspiretec), TourCMS, Atcore Technology, Travel Compositor and Orchestra. Emerging players are Rezdy, Bokun (Tripadvisor) and Checkfront (by Lightspeed). Amadeus is listed as a broad incumbent.
Does TigerBay have an API?
Yes. Tigerbay provides a RESTful API that enables tour operators and third-party partners to integrate inventory and business processes with their other systems in a secure and standardised way. The API supports B2C, B2B, and third-party affiliate site integrations. It is used by customers including Newmarket Holidays, Mark Warner, and Skiworld to power online booking functionality and self-service tools.
What industry is TigerBay in?
TigerBay's product category is Tour Operator Reservation and Inventory Software. Its primary akta.pro industry code is THALAMAA, Online Booking & Reservation Platforms (B2B/B2C), with a secondary code of THAMALAE, Direct Booking Platforms & Booking Engines for Hosts/Managers. Its NAICS code is 56152.