MASH Trust

What MASH Trust does

MASH Trust is a New Zealand non-government organization and registered charity founded in 1989 that delivers mental health, disability, addiction recovery, and youth respite support services across six lower North Island regions (Wellington, Kapiti, Horowhenua, Manawatū, Whanganui, and Hawkes Bay). It supports approximately 1,904 people through a 596-staff workforce organized around four core service lines: Mental Health Support (residential homes, community support, youth respite), Disability Support (Supported Independent Living, Disability Support Homes, Living Plus day programmes, Friendship Service), Addiction Recovery Programmes (Monarch Programme, Caterpillars Support Group, Tararua Youth Recovery), and Community Participation. Operational delivery spans residential homes, day programmes, in-home support, and physical community spaces such as LUCK Venue (a drop-in centre in Palmerston North) and Te Puna Rau Aroha (an inclusive community space with a bookable sensory room in Levin).

The underlying technology stack is limited and primarily third-party. The iplanit person portal enables individuals to view support plans, track goals, and message support workers, while MediMap handles medication management. No proprietary AI, data platform, or developer-facing API is disclosed. Government contracts through Te Whatu Ora/Health NZ, the Ministry of Health, and related agencies form the principal revenue stream, supplemented by modest fee-for-service revenue from sensory room sessions ($11.50-$50.00) and subsidized LUCK Venue meals, plus charitable donations. Services are accessed via referral pathways through GPs, needs assessors, and government case managers rather than direct consumer marketing, with cultural competency grounded in Enabling Good Lives and Whānau Ora principles and a 1998 spin-off partnership with Te Runanga O Raukawa Inc that established Whaioro Trust as a kaupapa Māori provider.

Name

MASH Trust

Legal name

MASH Trust

Website

https://mashtrust.org.nz

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

101–250 employees

Short description

MASH Trust is a New Zealand registered charity, founded in 1989, that provides mental health, disability, addiction recovery, and youth respite support services across the lower North Island, serving approximately 1,904 people through a 596-staff workforce funded primarily by government contracts.

Ownership category

akta.pro rank

Product category

Mental Health and Disability Support Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Residential Mental Health and Substance Abuse Facilities (62322), Temporary Shelters (624221), Community Housing Services (62422)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Peer Support, Recovery Coaching & Sober Living Services (HLAFACAN)

akta.pro secondary industries

Special Needs Adult Day Programs (Developmental/Physical Disabilities, Seniors) (HLADAIAI), Behavioral Health–Capable Assisted Living (Mental Health/SUD Support) (HLADABAI), Substance Use Recovery & Harm Reduction Support Services (BPAGAEAO), Housing Assistance & Homeless Services (BPAGAEAB), Youth Housing, Foster Care & Wraparound Support (Education-Linked) Nonprofits (BPAGADAO)

Keywords

• Mental health support
• Disability support services
• Addiction recovery programmes
• Youth respite care
• Community participation services

Headquarters

HQ city

Palmerston North

HQ country

New Zealand

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Government Funded Social Services: Core revenue from government contracts with Te Whatu Ora/Health NZ, Ministry of Health, and other government agencies for mental health, disability, and addiction support services.
2. Programme Fees: Sensory room sessions and certain community programmes generate modest fee-for-service revenue.
3. Charitable Donations: Registered charity accepting donations to support services and community spaces like LUCK Venue.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

MASH Trust provides mental health support, disability support, addiction recovery programmes, and youth respite services across the lower North Island of New Zealand. Services are delivered through day programmes, residential homes with 24/7 staff support, supported independent living, community participation activities, and two community spaces (LUCK drop-in centre and Te Puna Rau Aroha sensory room).

Product overview

MASH Trust is a non-government organization and registered charity providing mental health, disability support, addiction recovery, and youth respite services since 1989. The organization operates a multi-service model with four core service lines: Mental Health Support (including residential homes, community support, and youth respite), Disability Support (including Supported Independent Living, Day Programmes, Disability Support Homes, and Friendship Service), Addiction Recovery Programmes (Monarch Programme, Caterpillars Support Group, and Tararua Youth Recovery), and Community Participation. The organization also operates community spaces including LUCK Venue (providing meals and support for people experiencing homelessness) and Te Puna Rau Aroha (offering a sensory room facility). Digital services include the iplanit Person Portal for clients to access their support plans and goals. Services are delivered through day programmes, support in people's own homes, MASH homes, and community settings throughout the lower North Island of New Zealand.

Differentiator

Problem solved

Functional benefit

Brands

• Te Puna Rau Aroha: A MASH Trust community space in Taitoko Levin. An accessible and inclusive space with a sensory room for the community to come together, share stories, and feel a sense of belonging.
• LUCK Venue
• Monarch Programme
• Whare Haumaru
• iplanit

Products and services

• Mental Health Support

Quantifiable outcome

• Highest ever survey participation rate: 135 people supported + 32 whānau completed September survey
• +1 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Te Runanga O Raukawa InccoreStrategic or Co-development Partner · 1 January 1998Partnership established in 1998 resulted in the formation of Whaioro Trust as a kaupapa Māori provider of mental health and addiction services, recognizing that Māori experience the greatest burden due to mental health issues.
• Whaioro TrustcoreStrategic or Co-development Partner · 1 January 1998Kaupapa Māori provider of mental health and addiction services established through partnership between MASH and Te Runanga O Raukawa Inc in 1998, addressing needs of Māori communities.
• Muaūpoko Tribal AuthoritycoreStrategic or Co-development PartnerGifted the name 'Te Puna Rau Aroha' to MASH for the community space in Taitoko Levin. The name refers to a place where love, respect, courage, safety, and sharing matters - where the vitality and life force of individuals, whānau, and community is nurtured.
• Massey UniversityminorStrategic or Co-development PartnerEducational partner accepting interns in various areas including finance, business development, and communications.
• UCOL (Universal College of Learning)minorStrategic or Co-development PartnerEducational partner accepting interns in care and support work areas.
• Te Puna Whai MātaurangaminorStrategic or Co-development PartnerEducational partner accepting interns in various areas at MASH.

Scale indicators6 records

Recent moves10 records

Expansion highlights4 records

Others

• Te Pou: NZ national mental health and addiction workforce development organisation. Not a direct service competitor but an adjacent ecosystem participant that shapes funding, training, and policy in MASH's core mental health and addiction markets.

Broad incumbents

• Access Community Health: Larger NZ-wide community health provider offering home support, personal care, and disability services across multiple regions. Broader incumbent with overlapping capability in MASH's Supported Independent Living and community support service lines.
• Healthcare NZ: Major NZ home and community support provider covering personal care, rest-home, and disability support. Established broader incumbent offering comparable community-based services under similar government contracting frameworks.

Direct peers

• Emerge Aotearoa: NZ-wide mental health and disability support provider offering residential, community, and recovery services. Directly comparable multi-region service model and government-contract-funded NGO structure aligned with MASH Trust.
• LinkPeople: NZ community-based mental health and wellbeing provider offering supported housing and recovery services. Directly comparable to MASH's Whare Haumaru supported community living and mental health support offerings.
• Te Whānau o Waipareira: Large Auckland-based Māori social services provider offering mental health, housing, justice, and community wellbeing programmes. Comparable kaupapa Māori social services provider with Whānau Ora-aligned delivery and government contracts, paralleling MASH's culturally grounded service model.
• Odyssey House Trust: NZ residential addiction recovery provider running structured long-stay programmes. Directly comparable to MASH's Monarch Programme in scope, residential delivery model, and government-funded recovery pathway.
• Lifewise: NZ community and disability services provider (Auckland) including housing, homelessness support, and disability services. Comparable diversified NGO model with similar LUCK Venue-style community space and disability/mental health portfolio.
• IHC New Zealand: One of NZ's largest disability support NGOs, providing residential, respite, and community services for people with intellectual disabilities. Directly competes with MASH's Disability Support Homes, Day Programmes, and Supported Independent Living offerings.
• Spectrum Care: NZ disability support provider (Auckland and Waikato focused) delivering residential, respite, and day programmes under similar Enabling Good Lives principles. Closely comparable operating model to MASH's disability services portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@mashtrustsocialmedia3785/featured
• Facebookfacebook.com/MASHTrust
• LinkedInlinkedin.com/company/mashtrust
• Instagraminstagram.com/te_puna_rau_aroha

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MASH Trust