Goodwin Aged Care Services

What Goodwin Aged Care Services does

Goodwin Aged Care Services (Goodwin Inc.) is a Canberra-based, not-for-profit aged care provider established in 1954 that delivers a full continuum of care to seniors across the Australian Capital Territory and the NSW South Coast. The organisation operates four core service lines: Retirement Living (independent apartments and townhouses across multiple villages in Ainslie, Crace, Downer, Farrer, Monash, and Batemans Bay), Residential Care (four live-in facilities providing 24/7 nursing including dementia-specific memory support), Home Care (government-subsidised in-home support services), and Allied Health/Day Clubs (wellness programs and social day centres). The portfolio includes approximately 158+ residential care beds across Ralph Cartwright Centre (Monash) and The Glen (Batemans Bay, acquired February 2023 from Fresh Hope Communities), plus hundreds of independent living apartments including the newly opened 129-unit Goodwin Village Downer (June 2026).

Revenue is generated through one-time licence/entry payments and recurring service fees for retirement living, daily care fees plus Refundable Accommodation Deposits/Daily Accommodation Payments for residential care, government-subsidised Home Care Package fees, and subscription memberships for day clubs and allied health services. Distribution is exclusively direct-to-consumer via Goodwin-owned physical infrastructure, a contact centre, website lead capture, open days, and community referrals, with no third-party resellers. The organisation is locally owned and governed by an independent Board of Directors, with no parent company, private equity, or venture capital involvement. Notable differentiators include Australia's first in-house aged care pharmacist (model subsequently rolled out nationally by the Australian Government), an Australian-first GP tele-examination pilot, a proactive palliative care rounds model that has attracted international interest, ARVAS accreditation across all villages, and a partnership with Community Housing Canberra for affordable senior rentals at Village Downer.

The go-to-market is community-led and event-driven, relying on open days (500+ attendees at the Downer opening), intergenerational programs with Campbell High School, volunteer networks (66 active volunteers), and earned media coverage rather than paid advertising. Operational leadership rests with CEO Stephen Holmes (appointed August 2022, previously COO since 2014) and Board Chair Fiona Jolly (appointed November 2025). The organisation employs 101-250 staff including 47 dedicated nurses, and its customer base comprises individual retirees and families rather than commercial accounts, resulting in a diversified revenue mix with low customer concentration risk.

Name

Goodwin Aged Care Services

Legal name

Goodwin Inc.

Website

https://goodwin.org.au

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

101–250 employees

Short description

Goodwin Aged Care Services is a Canberra-based not-for-profit provider, founded in 1954, delivering a full continuum of aged care — retirement living, residential care, home care, allied health, and day clubs — to seniors across the ACT and NSW South Coast.

Ownership category

akta.pro rank

Product category

Aged Care Services

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Continuing Care Retirement Communities (623311), Assisted Living Facilities for the Elderly (623312), Nursing and Residential Care Facilities (623), Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051), Services-Home Health Care Services (8082)

akta.pro primary industry

Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place) (HLADABAC)

akta.pro secondary industries

Live-In Care (Single Caregiver, 24-Hour Presence) (HSABAHAB), Community-Based Senior Centers with Adult Day Services (HLADAIAJ), Senior Social Clubs & Community-Based Day Programs (Non-Clinical) (HSABANAK), Social Adult Day Care (Non-Medical Supervision & Activities) (HSABANAA), Chronic Care & Complex Care Management (HSABAIAD), Elder Services & Aging Support (BPAGAEAF)

Keywords

• Aged care services
• Retirement living
• Residential care
• Home care packages
• Dementia care

Headquarters

HQ city

Australian Capital Territory

HQ country

Australia

HQ region

Oceania

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Retirement Living — Independent Living Apartments: Seniors purchase or lease independent living apartments within Goodwin villages (e.g., Goodwin Village Downer, Ainslie, Crace, Farrer, Monash, Batemans Bay). This is a one-time entry model where residents own or hold a licence to occupy their unit.
2. Residential Care Fees: Daily care fees and accommodation payments for residents in Goodwin's residential care homes (Goodwin House Ainslie, George Sautelle House Farrer, David Harper House Monash, The Glen Batemans Bay). Fees cover 24/7 nursing care, accommodation, meals, and lifestyle programs.
3. Home Care Packages: Government-subsidised home care packages delivered to clients in their own homes, including personal care, nursing, allied health, domestic assistance, and transport. Goodwin is a registered home care provider.
4. Day Club Memberships: Day programs for seniors offering transport, meals, activities, exercise, and social engagement at centres across ACT and NSW.
5. Allied Health Services: Wellness and allied health services including physiotherapy, podiatry, and other health services helping seniors stay healthy, active, and independent.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Goodwin Aged Care Services is a Canberra-owned and operated not-for-profit aged care provider that delivers an integrated continuum of services across ACT and NSW, including independent retirement living apartments in eight villages, 24/7 residential care in four facilities (with dementia-specific memory support), government-subsidised home care packages delivered in clients' own homes, allied health services (physiotherapy, podiatry, massage), and day club social programs. These services enable seniors to age in place within the Goodwin system as their care needs evolve from independent living through to end-of-life care.

Product overview

Goodwin Aged Care Services operates as a not-for-profit aged care provider offering an integrated continuum of care across ACT and NSW. The organization delivers four core service lines: Retirement Living (independent apartments/townhouses across 8+ villages), Residential Care (four live-in facilities with 24/7 nursing including dementia-specific units), Home Care (in-home support services), and Allied Health/Day Clubs (wellness and social programs). The portfolio spans from independent living through to end-of-life care, enabling seniors to age within the Goodwin system as their needs evolve.

Differentiator

Problem solved

Functional benefit

Brands

• Goodwin Village Downer: Retirement living community in Downer, ACT featuring 109 independent living apartments and 20 serviced apartments.
• Goodwin Village Ainslie
• Goodwin Village Monash
• Goodwin Village Crace (The Central)
• Goodwin Village Farrer
• Goodwin House
• George Sautelle House
• David Harper House
• The Glen
• Ralph Cartwright Centre
• Goodwin Village The Manor
• Goodwin Home Care

Products and services

• Retirement Living Independent living apartments and townhouses across multiple Canberra and NSW locations (Ainslie, Batemans Bay, Crace, Downer, Farrer, Fisher, Monash) offering seniors ownership or rental options in vibrant community settings with shared amenities and lifestyle programming.
• Residential Care Live-in aged care facilities providing 24/7 nursing care across four locations: Goodwin House (Ainslie), George Sautelle House (Farrer), David Harper House (Monash), and The Glen (Batemans Bay). Offers all levels of care including dementia-specific memory support units.
• Home Care In-home support services helping seniors remain independent at home, including personal care, domestic assistance, and allied health services with registered nurse clinical oversight. Goodwin is a registered home care provider delivering government-subsidised home care packages.
• Allied Health Health and wellness services including physiotherapy, massage therapy, and other therapeutic interventions to help residents stay healthy, active and independent.
• Day Clubs Social day programs for seniors providing transport, activities, meals, exercise classes, and outings. Located across Canberra (Ainslie, Monash, Farrer, Crace, Queanbeyan) and Batemans Bay, offering socialization and respite for caregivers.
• Memory Support Units Specialized dementia care units within residential care facilities, particularly at Ralph Cartwright Centre (Monash) offering 66 single-bed ensuite rooms across Azalea, Clover and Bluebell cottages, with specialist dementia care.
• Goodwin Village Downer Newest retirement living development featuring 109 independent living apartments and 20 assisted living serviced apartments, designed with heritage-inspired architecture and strict accessibility standards for aging in place.
• The Glen, Batemans Bay Modern 92-bed residential care facility located in Catalina, Batemans Bay NSW. Provides all levels of care including high-care needs with ensuite facilities.

Quantifiable outcome

• Reduced hospital admissions through proactive palliative care rounds model
• +2 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

16 partnerships are on record, tiered core and minor.

• Community Housing Canberra (CHC)coreStrategic or Co-development Partner · 29 June 2026Goodwin Village Downer includes dedicated affordable rental options delivered in partnership with Community Housing Canberra (CHC), ensuring low-income seniors have access to quality retirement housing. CHC CEO Nathan Dal Bon participated in the ribbon-cutting ceremony alongside Goodwin Board Chair Fiona Jolly and CEO Stephen Holmes.
• ACT Government — Zero Electric Vehicle (ZEV) ProgramminorStrategic or Co-development Partner · 1 March 2024Goodwin received a grant under the ACT Government's Zero Electric Vehicle (ZEV) program to purchase two Joylong EA6 fully electric 12-seater mini buses for Day Club transport. Minister for Water, Energy and Emissions Reduction Shane Rattenbury participated in the vehicle handover.
• Fresh Hope CommunitiescoreStrategic or Co-development Partner · 1 February 2023Goodwin acquired The Glen residential care facility (92 beds) at Catalina, Batemans Bay, NSW from Fresh Hope Communities, a not-for-profit aged care provider. Fresh Hope had operated The Glen since 2012. The acquisition allows Goodwin to provide a full continuum of care on the South Coast. All existing staff were offered roles with Goodwin.
• Campbell High SchoolminorStrategic or Co-development Partner · 8 May 2017Goodwin runs the 'Bridging the Gap' intergenerational program, partnering with Campbell High School students who visit Goodwin residents at Ainslie weekly for conversation, activities, and outings. The program was nominated for a 2017 Canberra Region Volunteer of the Year team award.
• SouthCare (Snowy Hydro)minorOthers · 9 December 2016Goodwin Monash residents have raised over $8,000 across multiple fundraisers for Snowy Hydro SouthCare helicopter service, a critical emergency service for the region.
• National Gallery of AustraliaminorStrategic or Co-development Partner · 6 December 2016The National Gallery of Australia's Art and Dementia program is delivered at Goodwin Farrer and other Goodwin sites. Educators conduct discussion-based tours and art workshops for residents living with dementia, with Goodwin staff receiving professional development training from NGA educators.
• Alzheimer's Australia (now Dementia Australia)minorGTM or Marketing Partner · 17 November 2016Goodwin sponsored Alzheimer's Australia events including the Memory Walk and Jog, and the National Conference of Emerging Researchers in Ageing. Proceeds from fundraising events (e.g., open day sausage sizzle) support Alzheimer's Australia ACT.
• Calvary Care for Palliative Care ResearchminorStrategic or Co-development Partner · 5 August 2016Goodwin partnered with Calvary Care for Palliative Care Research and Calvary Public Hospital Bruce to pilot a proactive model of delivering specialist end-of-life care in-house. The pilot included palliative care rounds, case conferences, and advance medication planning, achieving international interest and being rolled out to 12 residential aged care facilities across Canberra.
• Calvary Public Hospital BruceminorStrategic or Co-development Partner · 5 August 2016Clinical partnership for the palliative care research pilot, working alongside Calvary Care and Goodwin's nursing teams to deliver specialist palliative care rounds in residential aged care.
• Property Council of AustraliacoreStrategic or Co-development PartnerThe Property Council of Australia co-owns the ARVAS accreditation scheme (with ACCPA) and organises industry events including the 2023 ACT Retirement Living Outlook held at Goodwin Village Monash. Leida Pirts (National Policy Manager Retirement Living) represented the Property Council at the panel discussion.
• Aged and Community Care Providers Association (ACCPA)coreStrategic or Co-development PartnerACCPA co-owns the ARVAS accreditation scheme and Goodwin is a member of ACCPA. Goodwin CEO Stephen Holmes committed to ACCPA's pledge to pass on the 15% aged care wage increase funding to eligible staff.
• Quality Innovation Performance (QIP)coreStrategic or Co-development PartnerQIP independently assesses Goodwin retirement villages against ARVAS standards for accreditation. The accreditation covers governance, communication, corporate systems, quality of service delivery, environment, teamwork, privacy, safety, and relationship management.
• Volunteering Canberra RegionminorOthersGoodwin nominated volunteers (including Lai-Chiu with 10+ years of weekly service since 2013, Yvonne Farr, and Mark Warren) for the 2017 Canberra Region Volunteering Awards.
• CK ArchitectureminorImplementation/ SI/ Consulting PartnerCK Architecture designed Goodwin Village Downer, featuring heritage-inspired design with deep red and dark grey terracotta façades inspired by 1960s inner-north Canberra character.
• ManteenaminorImplementation/ SI/ Consulting PartnerManteena is the construction company building Goodwin Village Downer. CEO Mark Bauer participated in the ceremonial sod turn event alongside Goodwin Chair Liesel Wett in April 2024.
• Relationships AustraliaminorGTM or Marketing PartnerGoodwin supports Neighbour Day, an initiative brought to Australia by Relationships Australia, which promotes social connection for seniors and is held annually on the last Sunday of March.

Scale indicators9 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• BaptistCare: Large Australian not-for-profit provider of retirement living, residential aged care, and home care with presence across NSW and ACT. Directly comparable to Goodwin as a faith-based NFP offering a similar continuum-of-care model in overlapping geographies.
• Southern Cross Care (NSW & ACT): Not-for-profit Catholic provider of residential aged care, retirement living, and home care across NSW and ACT. Closest geographic and operating model match to Goodwin, with comparable scale of residential beds and retirement villages.
• Catholic Healthcare: National Catholic NFP operating retirement living, residential aged care, and home care services across Australia. Comparable continuum-of-care delivery, faith-based NFP structure, and similar reliance on government subsidies.
• Uniting (Uniting NSW.ACT): Major NFP providing residential aged care, retirement living, and home care across NSW and ACT — directly competing with Goodwin in the same ACT catchments and offering a comparable integrated service model.
• IRT Group: NFP provider of retirement living, residential aged care, and home care with strong presence on the NSW South Coast, including near Batemans Bay. Directly comparable to Goodwin's Batemans Bay operations and NSW expansion strategy.
• Royal Freemasons Benevolent Institution (RFBI): NFP provider of retirement living and residential aged care across NSW and ACT. Directly comparable to Goodwin as a community-focused NFP with retirement villages and residential homes in overlapping markets.

Broad incumbents

• Bolton Clarke: One of Australia's largest NFP aged care and home care providers, formed from the merger of RSL Care and RDNS. Comparable service lines across residential, home care, and retirement living, with national scale far exceeding Goodwin's regional footprint.
• Opal Aged Care: Large for-profit residential aged care operator with national footprint. Comparable residential care service line, but operates at much greater scale and lacks Goodwin's retirement living and home care integration.
• Bupa Aged Care (Australia): Major commercial operator of residential aged care services across Australia. Comparable residential care delivery but as part of a wider insurance and health portfolio, and does not offer Goodwin's retirement living continuum.

Regional players

• Southern Plus (Aged Care): WA-focused NFP aged care and retirement provider; included as a regional NFP peer for benchmarking continuum-of-care NFP models outside Goodwin's ACT/NSW footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/GoodwinAgedCareServices
• Xx.com/goodwincare
• LinkedInlinkedin.com/company/goodwin-aged-care-services

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goodwin Aged Care Services