Max Recovery
Max Recovery is a Brazilian authorized distributor of premium international recovery and rehabilitation equipment brands including Hyperice, Game Ready, Chattanooga and BlazePod, selling, renting and operating affiliated recovery centers for professional sports clubs, hospitals, physiotherapy clinics and individual consumers across Brazil, Chile and Paraguay.
- Company typePrivate
- Founded2013
- HeadquartersBela Vista, Brazil
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Max Recovery does
Max Recovery do Brasil Ltda. is a Brazilian specialty distributor and recovery-equipment provider founded in 2013 as a spin-off of the medical-importing firm Ciclo Med do Brasil Ltda. (founded 2001). The company operates as the authorized Brazilian distributor for at least nine international recovery and rehabilitation brands, including Hyperice (percussion massage and Normatec pneumatic compression), Game Ready (NASA-derived compression-cryotherapy), Chattanooga (clinical shockwave, laser and ultrasound therapy), BlazePod (LED reaction-training platform), Kaatsu (blood flow restriction), Mueller (sports medicine consumables), Woodway (curved treadmills), Nubis and OYO. Its core technology portfolio spans percussion massage, pneumatic compression, cryotherapy, blood flow restriction, photobiomodulation/laser, shockwave, ultrasound/electrotherapy and reaction training, with Bluetooth-enabled app control on the Hyperice line.
The business model combines three revenue streams: (i) unit-priced equipment sales through a VTEX-based e-commerce storefront and field representatives in more than eleven Brazilian states, with consumer price points ranging from R$33 in bandages to R$9,500 in flagship Normatec units and 6-installment payment options; (ii) usage-based equipment rental and event coverage under the Espaco Max Recovery brand; and (iii) managed-service revenue from Nucleos Max Recovery affiliated recovery centers embedded in partner physiotherapy clinics. Customer segments include professional sports clubs and elite athletes, hospitals and physiotherapy clinics, endurance-event organizers, and a growing consumer base of fitness enthusiasts.
Max Recovery is the official supplier to the Brazilian Olympic Committee since 2019 and an official sponsor of the Brazilian Paralympic Committee and the Brazilian Athletics Confederation since 2021. The company holds ANVISA, ANATEL and INMETRO certifications on flagship products, complies with Brazil's LGPD data protection law, and operates from a headquarters at Rua Maestro Cardim, 343, Bela Vista, São Paulo. Geographic coverage spans Brazil, Chile and Paraguay, with stated intent to expand further into Latin America. The company also manufactures its own Max Recovery Cryo Immersion Systems, making it both a distributor and a small-scale equipment manufacturer.
Max Recovery firmographics
Firmographics- Name
- Max Recovery
- Legal name
- Max Recovery do Brasil Ltda.
- Website
- https://maxrecovery.com.br
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Max Recovery is a Brazilian authorized distributor of premium international recovery and rehabilitation equipment brands including Hyperice, Game Ready, Chattanooga and BlazePod, selling, renting and operating affiliated recovery centers for professional sports clubs, hospitals, physiotherapy clinics and individual consumers across Brazil, Chile and Paraguay.
- Ownership category
- akta.pro rank
Max Recovery industry classification
Industry- Product category
- Sports Recovery Equipment
- NAICS
- Sporting and Athletic Goods Manufacturing (33992)
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Sports Nutrition, Hydration & Recovery Products Distribution (CRAOAJAL)
Keywords
Where Max Recovery is headquartered
LocationHeadquarters
- HQ city
- Bela Vista
- HQ country
- Brazil
- HQ region
- Latin America
Offices2 records
Markets served
Max Recovery business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Equipment Sales: Sale of recovery and rehabilitation equipment including Game Ready, Hyperice, Normatec, Kaatsu, Mueller, and other branded products through e-commerce and representatives
- Equipment Rental: Rental services for recovery equipment, including equipment for events and temporary use
- Recovery Centers: Max Recovery prevention and recovery nuclei (Nucleos Max Recovery) in clinics and physiotherapy centers, and event spaces for sports participants
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Premium recovery equipment price range |
| Unit Pricing | Pay-as-you-go | Mid-range recovery products |
| Unit Pricing | Pay-as-you-go | Entry-level and accessory products |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Max Recovery product offering
Product offeringCore offering
Max Recovery distributes and sells physical recovery, rehabilitation, and sports performance equipment across Brazil, Chile, and Paraguay. The company is the official authorized distributor of international brands including Hyperice, Game Ready, Chattanooga, BlazePod, Kaatsu, Mueller, and Woodway, while also manufacturing its own Max Recovery Cryo Immersion Systems. Revenue is generated through direct equipment sales, equipment rental, event coverage, and affiliated recovery centers (Nucleos Max Recovery) inside clinics.
Product overview
Max Recovery operates a comprehensive physical recovery and injury prevention platform, distributing and selling internationally recognized brands alongside proprietary equipment. The portfolio centers on six core technology categories: (1) Percussion massage devices (Hypervolt line), (2) Pneumatic compression systems (Normatec and Game Ready), (3) Intelligent training platforms (BlazePod reaction system), (4) Professional therapy equipment (Chattanooga ultrasound/laser/shockwave), (5) Blood flow restriction devices (Kaatsu), and (6) Balance and resistance training tools (Bobo, OYO SpiraFlex, Woodway). The product range spans high-value capital equipment for clinics and sports teams to consumer recovery accessories including Mueller kinesiology tapes, adhesive bandages, and underwraps. Max Recovery functions as Brazil's official distributor for multiple international brands including Hyperice, Game Ready, BlazePod, and Chattanooga, while also manufacturing the Max Recovery Cryo Immersion Systems. Services include equipment sales, rental programs, event coverage, and a network of affiliated recovery centers throughout Brazil.
Differentiator
Problem solved
Functional benefit
Brands
- Max Recovery – Cryo Immersion Systems: Self-manufactured cryotherapy immersion systems product line under the Max Recovery brand.
Products and services
- Chattanooga Intelect RPW 2
Quantifiable outcome
- Accelerated recovery time for musculoskeletal injuries when using Game Ready compression cryotherapy
- +1 more outcomes
Companies that use Max Recovery
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Max Recovery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Max Recovery partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- CPB - Comite Paralimpico BrasileirocoreOfficial sponsor of the Brazilian Paralympic Committee since 2021, supporting Paralympic athletes with recovery equipment and services.
- CBAT - Confederacao Brasileira de AtletismocoreOfficial sponsor of the Brazilian Athletics Confederation since 2021, providing equipment and support for track and field athletes.
- COB - Comite Olimpico do BrasilcoreMax Recovery became official supplier (fornecedor oficial) of the Brazilian Olympic Committee in 2019, formalizing a partnership that began in 2013. This relationship provides credibility in the sports market and access to elite athletes and sports organizations.
- Game ReadycoreOfficial authorized distributor in Brazil of Game Ready equipment combining compression and cryotherapy technology developed with NASA.
- HypericecoreOfficial authorized distributor in Brazil of Hyperice percussion massage devices, Normatec compression systems, and Venom heat vibration products.
- KaatsuminorAuthorized distributor in Brazil of Kaatsu blood flow restriction equipment for strength training and recovery.
- Mueller Sports MedicinecoreAuthorized distributor in Brazil of Mueller sports medicine products including kinesiology tape, bandages, and sports protection equipment.
- ChattanoogaminorAuthorized distributor in Brazil of Chattanooga physical therapy equipment including Intelect RPW 2, LightForce XPi laser therapy, and Intelect Mobile 2 ultrasound and electrotherapy.
- BlazePodminorExclusive distributor in Brazil of BlazePod intelligent reaction training platform with LED pods for athletic training and rehabilitation.
- WoodwayminorAuthorized distributor in Brazil of Woodway performance training equipment.
- NubisminorAuthorized distributor in Brazil of Nubis balance and recovery products.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Max Recovery competitors and assessment
Company assessmentDirect peers
- Therabody: Therabody is a US-based maker of percussion-massage devices (Theragun) and wellness technology for muscle recovery. It directly competes with Hyperice/Game Ready/Smart percussive equipment that Max Recovery distributes in Brazil.
- Hyperice: Hyperice is a global leader in percussion, compression (Normatec), and heat/vibration recovery devices and is Max Recovery's most important brand partner in Brazil. It is both a supplier and increasingly a direct competitor via its own LATAM expansion, making its business model the closest comparable.
Others
- Game Ready (CoolSystems Inc.): Game Ready is the US-based manufacturer of the compression-cryotherapy recovery system that Max Recovery distributes in Brazil. Included as a peer because it is one of Max Recovery's flagship suppliers, and Game Ready's go-to-market model through distribution partners is directly comparable to Max Recovery's positioning.
- BlazePod: BlazePod is an Israel-based maker of LED-lit reaction-training pods sold as a coaching and rehab tool; Max Recovery is its exclusive distributor in Brazil. Adjacent/ecosystem peer because it is also expanding its own training platform into sports-performance verticals similar to the ones Max Recovery serves.
Broad incumbents
- Restore Hyper Wellness: Restore Hyper Wellness is a US franchise operating membership-based recovery studios offering cryotherapy, compression, percussion and other modalities. It is structurally comparable to Max Recovery's Nucleos Max Recovery centers running as recovery-service outlets.
- DJO Global / Chattanooga: DJO Global owns the Chattanooga brand of clinical physiotherapy and rehabilitation equipment (Intelect RPW 2, LightForce XPi, Intelect Mobile 2), which is a core pillar of Max Recovery's B2B offering to hospitals and physiotherapy clinics in Brazil.
Emerging players
- Cryo Innovations: Cryo Innovations is a US manufacturer of whole-body cryotherapy chambers and recovery equipment. Relevant to Max Recovery because cryotherapy is one of Max Recovery's core modalities (its proprietary Cryo Immersion Systems line and distribution of Game Ready compression-cryotherapy units).
- Recovapro: Recovapro is a Canadian maker of percussion massage guns and recovery accessories marketed to athletes, similar to Hyperice's massager line that Max Recovery distributes in Brazil. Comparable as an emerging recovery-device brand seeking international distribution.
- Kaatsu Global: Kaatsu Global is the Japanese-origin developer of blood-flow-restriction (BFR) training and rehabilitation devices. It is both a current Max Recovery distribution partner and a peer in commercializing BFR for sports and rehab applications.
- PHYSIOLAB: PHYSIOLAB is a UK sports-recovery technology company offering compression, cryotherapy and contrast-therapy devices. Comparable to Max Recovery in offering integrated multi-modality recovery solutions to professional sports organizations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Customer concentration
Max Recovery social profiles
Digital presenceMax Recovery compliance and trust
Trust signalCompliance4 records
Max Recovery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Max Recovery leadership team
Management profileNumber of profiles
Max Recovery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Max Recovery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Max Recovery
What does Max Recovery do?
Max Recovery distributes and sells physical recovery, rehabilitation, and sports performance equipment across Brazil, Chile, and Paraguay. The company is the official authorized distributor of international brands including Hyperice, Game Ready, Chattanooga, BlazePod, Kaatsu, Mueller, and Woodway, while also manufacturing its own Max Recovery Cryo Immersion Systems. Revenue is generated through direct equipment sales, equipment rental, event coverage, and affiliated recovery centers (Nucleos Max Recovery) inside clinics.
Is Max Recovery a public or private company?
Max Recovery is a private company. It is classified as family owned and is currently operating.
When was Max Recovery founded?
Max Recovery was founded in 2013. It employs 11 to 50 people.
Where is Max Recovery based?
Max Recovery is headquartered in Bela Vista, Brazil, in the Latin America region.
How does Max Recovery make money?
Three revenue lines are on record. Equipment Sales are the primary driver. The others are equipment Rental and recovery Centers.
Who are Max Recovery's main competitors?
Direct peers on record are Therabody and Hyperice. Others are Game Ready (CoolSystems Inc.) and BlazePod. Broad incumbents are Restore Hyper Wellness and DJO Global / Chattanooga. Emerging players are Cryo Innovations, Recovapro, Kaatsu Global and PHYSIOLAB.
Does Max Recovery have an API?
No public API is recorded for Max Recovery.
What industry is Max Recovery in?
Max Recovery's product category is Sports Recovery Equipment. Its primary akta.pro industry code is CRAOAJAL, Sports Nutrition, Hydration & Recovery Products Distribution. Its NAICS code is 33992 and its SIC code is 3949.