What Comite Olimpico do Brasil does

The Comitê Olímpico do Brasil (COB) is Brazil's National Olympic Committee, a private non-profit civil association (founded as part of the global Olympic Movement since 1914, headquartered in Rio de Janeiro) that holds exclusive affiliation with the International Olympic Committee to organize and represent Brazil at the Olympic and Pan American Games. COB operates the "Time Brasil" Olympic team, the Centro de Treinamento Time Brasil training complex in Barra da Tijuca (comprising the Maria Lenk Aquatic Park, a 2,500m² Artistic Gymnastics Center, a multi-service Health and Performance Center equipped by SmartFit, and a 1,700m² Olympic Laboratory for physiology, biomechanics, and sports science evaluation), and the Instituto Olímpico Brasileiro (IOB) for sport management education, safe-sport training, and anti-doping programs. The organization also runs Time Brasil TV (a YouTube and TikTok streaming channel with 387,000+ subscribers and 290+ days of live Olympic sports broadcasts), the COBCast podcast, and digital properties including the Hall da Fama and Produtos Oficiais e-commerce.

COB's revenue model is multi-source and non-disclosed: IOC allocations (Olympic Solidarity, TOP sponsor share), federal co-funding via the Ministério do Esporte, municipal funding via the Prefeitura do Rio de Janeiro (notably the R$4.32 million Time Rio athlete-stipend program supporting 60 athletes in 2022), national master sponsorship from Caixa and Loterias Caixa, national Olympic sponsorship from adidas, Vale, Vivo, Neoenergia, Dasa, Neodent, and others, Olympic World (TOP) sponsor associations, licensed merchandise, and event revenues (COBExpo, Prêmio Brasil Olímpico, Corrida Time Brasil). Through its "Programa Nação Esportiva" umbrella, COB delivers the Transforma Olympic education program (reaching 66,000+ students and 22,000+ educators across 19 cities and 12 states), the Floresta Olímpica do Brasil Amazon sustainability project (restoring 6.3 hectares with ~4,500 native trees), and forums on gender equity (Mulher no Esporte) and safe sport (Esporte Seguro). Primary stakeholder segments are Brazilian Olympic and Pan-American athletes (direct training, medical, and stipend support), 35+ national sports confederations (coordination and governance), mass-participation citizens (races, education, broadcasts), and corporate sponsors (brand association with the Olympic rings and Team Brazil).

Name

Comite Olimpico do Brasil

Legal name

Comitê Olímpico do Brasil

Website

https://cob.org.br

Company type

Private

Founded year

1914

Operating status

Operating

Headcount range

251–500 employees

Short description

The Comitê Olímpico do Brasil (COB) is Brazil's IOC-recognized National Olympic Committee, operating the Time Brasil team, a world-class training center in Rio de Janeiro, athlete support, Olympic education, and a streaming media platform for Brazilian Olympic sport.

Ownership category

akta.pro rank

Product category

National Olympic Committee Services

NAICS

Public Administration (92), International Affairs (92812), Sports and Recreation Instruction (611620)

SIC

Services-Membership Organizations (8600), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Olympic & Multi-Sport Movement Organizations (NOCs, Olympic Committees) (MPAKACAI)

akta.pro secondary industries

Olympic & Multi-Sport Governing Bodies (IOC/IPC, Continental Games Federations) (MPAKAFAA), Amateur Sport Governing Bodies & Federations (National/Regional) (MPAKACAD)

Keywords

• Olympic committee services
• Athlete training programs
• Sports federation coordination
• Olympic athlete development
• Olympic education programs

Headquarters

HQ city

Barra Da Tijuca

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D

Distribution channels3 records

Marketing channels5 records

Core offering

The Brazilian Olympic Committee (COB) is Brazil's National Olympic Committee, responsible for organizing, representing, and developing Brazilian participation in the Olympic Movement. It manages the Time Brasil Olympic team, operates the Centro de Treinamento Time Brasil training center in Rio de Janeiro, runs the Time Brasil TV streaming channel, delivers educational programs through the Instituto Olímpico Brasileiro (IOB), and coordinates with 35+ national sports confederations.

Product overview

The Brazilian Olympic Committee (COB) operates a multi-platform sports organization encompassing digital media streaming, athlete training infrastructure, education, event management, and social impact programs. The core offerings include Time Brasil TV (a YouTube and TikTok streaming channel broadcasting live Olympic sports events and original athlete content), the COB Training Center (a world-class facility in Rio de Janeiro housing the Maria Lenk Aquatic Park, Gymnastics Artística center, Health and Performance Center, and Olympic Laboratory), and the Instituto Olimpico Brasileiro (IOB) which delivers sports education and professional development. Supporting programs include the Hall da Fama digital gallery, COBCast podcast, official merchandise (Produtos Oficiais), Hall of Fame exhibitions, COBExpo trade fair, Prêmio Brasil Olimpico awards ceremony, and the youth-focused Jogos da Juventude. The Nacao Esportiva umbrella initiative drives broader social impact through Transforma (Olympic education reaching 22,000+ educators), the Corrida Time Brasil open race, the Floresta Olimpica Amazon sustainability project, Forum Mulher no Esporte (gender equity), Forum Esporte Seguro (safe sport), and Esporte CRIA (youth empowerment). The Time Rio program provides direct athlete financial support in partnership with Rio city government.

Differentiator

Problem solved

Functional benefit

Brands

• Time Brasil: The Brazilian Olympic Team brand representing Brazil at Olympic Games
• Instituto Olímpico Brasileiro (IOB)
• Time Brasil TV
• Transforma
• Floresta Olímpica do Brasil
• Centro de Treinamento Time Brasil
• COBExpo
• Prêmio Brasil Olímpico
• Hall da Fama
• COBCast

Products and services

• Time Brasil TV

Quantifiable outcome

• 388,000+ YouTube subscribers
• +2 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

32 partnerships are on record, tiered core, minor and major.

• Ministério do EsportecoreStrategic or Co-development PartnerGovernment ministry providing official support and regulatory oversight for Brazilian Olympic sports development and policy.
• Prefeitura do Rio de JaneirocoreStrategic or Co-development PartnerCity government partnership through Time Rio project supporting 60 athletes (30 women, 30 men) with R$ 4.32 million budget, offering monthly stipend of approximately R$ 8,000 per athlete for Olympic preparation.
• Comitê Paralímpico Brasileiro (CPB)coreStrategic or Co-development PartnerCollaborative partnership for Time Rio project including both Olympic and Paralympic athletes, sharing selection criteria and evaluation processes for the joint program.
• AirbnbminorOthers
• AlibabaminorOthers
• AllianzminorOthers
• Coca-ColaminorOthers
• DeloitteminorOthers
• IntelminorOthers
• OmegaminorOthers
• P&GminorOthers
• SamsungminorOthers
• VisaminorOthers
• AB InBevminorOthers
• Loterias CaixamajorOthers
• CaixamajorOthers
• adidasmajorOthers
• ValemajorOthers
• TigreminorOthers
• VivominorOthers
• MedleyminorOthers
• NeoenergiaminorOthers
• Wizard by PearsonminorOthers
• DasaminorOthers
• NeodentminorOthers
• MormaiiminorOthers
• Max RecoveryminorOthers
• SmartFitminorOthers
• Firjan SESIminorStrategic or Co-development PartnerPartnership for Olympic Day celebration event that gathered 600 children in Duque de Caxias, Rio de Janeiro, as part of the IOC's Let's Move campaign.
• CONFEF/CREFs SystemminorStrategic or Co-development PartnerCOB hosted meeting with leaders of the Physical Education Council system to strengthen dialogue and build a 'Nação Esportiva' (Sports Nation).
• Play9minorOthers
• NSportsminorChannel Partner/ Reseller/ DistributorPartnership for broadcasting Superliga B volleyball games, with the COB streaming platform exhibiting at least 47 live games from the national volleyball access division in partnership with CBV.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• United States Olympic & Paralympic Committee: U.S. National Olympic Committee performing the same role as COB: managing Team USA, allocating funding to national federations, operating elite training centers, and commercializing Olympic sponsorships and media rights.
• Comité National Olympique et Sportif Français: French NOC equivalent to COB, coordinating national federations, preparing Team France for the Games (including the home Paris 2024), and operating athlete support and education programs.
• Australian Olympic Committee: Australia's NOC, comparable to COB in coordinating Team Australia, running high-performance programs, and managing IOC Solidarity funding and national sponsorships.
• Comitato Olimpico Nazionale Italiano (CONI): Italian NOC operating as a non-profit governing body for Italian Olympic sport, managing national federations and elite athlete preparation — structurally analogous to COB.
• Comité Olímpico Español: Spanish NOC with the same mandate as COB: coordinating Spanish Olympic sport federations, preparing Team España, and partnering with the IOC.
• Comité Olímpico de Portugal: Portuguese NOC and closest geographic/linguistic peer to COB, performing identical functions for a smaller Iberian-market Olympic movement.
• Deutscher Olympischer Sportbund: German NOC and largest sports federation in Germany, comparable to COB as a national coordinating body for Olympic and amateur sport federations.

Emerging players

• Comité Paralímpico Brasileiro: Brazilian Paralympic Committee, COB's closest operational partner (joint Time Rio program). Adjacent NOC serving Paralympic athletes in Brazil with overlapping training-center usage.

Broad incumbents

• International Olympic Committee: The global governing body of the Olympic Movement that charters COB and all other NOCs. Not a competitor but the apex governing and funding counterparty shaping COB's strategic options.

Regional players

• Confederação Brasileira de Futebol (CBF): Brazil's football confederation, one of the 35+ national federations COB coordinates. Comparable as a national sports governing body within the Brazilian Olympic ecosystem, though its commercial scale dwarfs COB.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/timebrasil
• YouTubeyoutube.com/timebrasil
• Facebookfacebook.com/timebrasil
• LinkedInlinkedin.com/company/comiteolimpicodobrasil
• Instagraminstagram.com/timebrasil
• TikToktiktok.com/@timebrasil

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Comite Olimpico do Brasil