Nevada County Association of REALTORS

What Nevada County Association of REALTORS does

The Nevada County Association of REALTORS (NCAR) is a non-profit professional trade association founded in 1935, serving real estate agents and REALTORS operating in Nevada County, California. Headquartered at 336 Crown Point Circle, Grass Valley, the association operates from a single office with 11-50 employees and serves communities including Grass Valley, Nevada City, Penn Valley, Alta Sierra, and South County. Its core mission is to advocate for private property rights, promote professionalism, and position members for success, delivered through a combination of MLS access (via MetroList), Code of Ethics dispute resolution, professional development, networking events, marketing meetings/caravan, facility rentals, and a scholarship foundation.

NCAR's product surface is member-service oriented rather than technology-product oriented. Core offerings include a property search portal, a "Find a REALTOR" member directory, an open houses listing, an affiliate directory, an events calendar, and a member portal (ncar.rapams.com) for dues and account management. There is no proprietary technology platform; the public website is built and powered by SaleCORE, and MLS functionality is delivered through MetroList, making NCAR structurally a buyer/integrator of third-party technology rather than a builder.

The revenue model rests on three streams: recurring membership dues from individual REALTOR members (subscription model), event and facility rental revenue (professional services), and sponsor partnerships including Elite, Premier, and Title tier sponsors such as MetroList, Empire Home Loans, Anne Solano, and Witze (affiliate/referral revenue). Pricing is not publicly disclosed, and membership dues are processed through the member portal. The organization has no disclosed financials, no subsidiaries, no M&A activity, and operates entirely within Nevada County, with no global footprint.

Name

Nevada County Association of REALTORS

Legal name

Nevada County Association of REALTORS

Website

https://nevadacountyhomes.com

Company type

Private

Founded year

1935

Operating status

Operating

Headcount range

11–50 employees

Short description

The Nevada County Association of REALTORS is a non-profit trade association founded in 1935 that serves real estate agents in Nevada County, California, providing MLS access, professional development, advocacy, networking events, and facility rentals funded by membership dues and sponsorships.

Ownership category

akta.pro rank

Headquarters

HQ city

Grass Valley

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Dues: NCAR collects annual dues from real estate agent members for access to member benefits, MLS login, professional development, and advocacy services.
2. Event and Facility Revenue: The association generates revenue through marketing meetings, facility rentals, and professional development events for members.
3. Sponsor Partnerships: NCAR receives sponsorship revenue from Elite, Premier, and Title sponsors including MetroList, Empire Home Loans, and Anne Solano.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Nevada County Association of REALTORS (NCAR) is a nonprofit professional trade association that serves REALTOR members in Nevada County, California. Its core offerings include MetroList MLS access, a public property search portal, a Find a REALTOR member directory, affiliate business directory, professional development programs, advocacy for private property rights, networking events and marketing meetings, ethics and dispute resolution, facility rentals, and a community scholarship foundation. Revenue is generated primarily through member dues, with additional income from events, facility rentals, and sponsor partnerships.

Product overview

Nevada County Association of REALTORS (NCAR) is a professional membership association for real estate agents, not a software product company. The organization provides member services including property search capabilities, REALTOR® directories, event calendars, professional development, advocacy, and facilities rental. The website serves as a portal for the association's members and the public to access real estate listings, find agents, and manage member accounts through third-party platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Search / Home Search Online property search portal allowing the public to search homes for sale in Nevada County, California, including listings for Grass Valley, Nevada City, Penn Valley, Alta Sierra, and South County.
• Find a REALTOR® Member Directory
• Open Houses Listing Listings of upcoming open house events for residential properties in Nevada County, accessible to the public via the NCAR website.
• Member Portal (Dues and Account Management) Authenticated web portal for NCAR members to pay annual dues, manage membership accounts, and access member services, hosted on the Rapams platform.
• Events Calendar and Marketing Meetings / Caravan Calendar of NCAR events, marketing meetings, and caravan tours that provide member networking and professional development opportunities within Nevada County.
• Market Data Market data resources and reports for the Nevada County real estate market, accessible from the NCAR website.
• Professional Development Educational programs and professional development resources offered to NCAR members for continuing education and real estate career advancement.
• NCAR Rental Facilities Rental of NCAR's association facilities for member-hosted events and meetings.
• Affiliate Directory Online directory listing affiliate partner businesses (mortgage, title, insurance, home services) that serve the NCAR real estate professional membership.
• NCAR Foundation Scholarship Application Scholarship program administered by the NCAR Foundation for community members, funded by donations from members and the broader community.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered elite sponsor, premier sponsor, title sponsor and core.

• MetroListelite sponsorTechnology or IntegrationMetroList serves as the Elite Sponsor for NCAR and provides the Multiple Listing Service (MLS) platform used by NCAR members for property listings and searches.
• Empire Home Loanspremier sponsorGTM or Marketing PartnerEmpire Home Loans is a Premier Sponsor providing mortgage lending services to NCAR members and their clients.
• Anne Solanotitle sponsorGTM or Marketing PartnerAnne Solano serves as a Title Sponsor for NCAR events and programs.
• Witzetitle sponsorGTM or Marketing PartnerWitze (insurance) serves as a Title Sponsor for NCAR events and programs.
• California Association of REALTORS (CAR)coreStrategic or Co-development PartnerState-level REALTOR association providing news, advocacy, and resources to NCAR members.
• National Association of REALTORS (NAR)coreStrategic or Co-development PartnerNational trade association for REALTORS providing standards, advocacy, and brand recognition.
• California Department of Real Estate (DRE)coreOthersState regulatory agency for real estate licensing and compliance.

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• El Dorado County Association of REALTORS: County-level REALTOR trade association serving El Dorado County, California. Same membership-driven model providing MLS, education, and advocacy to residential real estate professionals in an adjacent foothills market with similar rural-suburban mix.
• Placer County Association of REALTORS: County-level REALTOR trade association serving Placer County, immediately adjacent to Nevada County. Comparable small-staff membership association providing MLS, professional development, and advocacy for local REALTOR members in a similar Sierra foothills market.
• Sacramento Association of REALTORS: County-level REALTOR trade association serving Sacramento County, California. Operates an essentially identical model to NCAR (membership dues, MLS access, advocacy, Code of Ethics) at slightly larger scale in an adjacent Northern California market.
• Yolo County Association of REALTORS: County-level REALTOR trade association serving Yolo County, California. Comparable small-scale county association providing MLS access, professional development, and Code of Ethics enforcement to REALTOR members in an adjacent Northern California market.
• Butte County Association of REALTORS: County-level REALTOR trade association serving Butte County in Northern California. Similar small-staff trade association providing MLS access, professional development, and advocacy for REALTOR members in a comparable rural Northern California market.

Broad incumbents

• National Association of REALTORS (NAR): National umbrella REALTOR association that grants the REALTOR designation used by NCAR members. Provides the brand standards, national advocacy, and code of ethics that NCAR localizes; represents the apex of the same trade-association hierarchy NCAR sits within.
• California Association of REALTORS (CAR): State-level umbrella REALTOR association that NCAR is affiliated with as a local board. Operates the same trade-association mission (advocacy, standards, news, education) but at state-wide scale; directly resurfaces on NCAR's website via news and resource links.

Others

• MetroList: Regional Multiple Listing Service covering the greater Sacramento region including Nevada County. Direct technology partner and Elite Sponsor of NCAR; provides the MLS infrastructure on which NCAR's core member value proposition depends.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/NevadaCountyAssociationofRealtors
• Instagraminstagram.com/ncarinsta
• LinkedInlinkedin.com/company/nevada-county-association-of-realtors

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nevada County Association of REALTORS