Reboots
Reboots (Wellcosan GmbH), founded in 2018 in Germany, designs and sells pneumatic compression massage devices and cryotherapy products for athletes, physiotherapists, and fitness studios, operating DTC e-commerce across Europe and the US with B2B channels and a rental program.
- Company typePrivate
- Founded2018
- HeadquartersCoulogne, France
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Reboots does
Reboots, operated by Wellcosan GmbH and founded in 2018 in Germany, is a sports recovery technology company that designs and sells pneumatic compression massage devices and cryotherapy equipment under the Reboots brand. Its product portfolio spans the Go series of compression boots and pants (Go X, Go X Mini, Go Lite) and the One series (One, One Lite, One Pro), all built around programmable sequential pneumatic compression using inflatable air chambers. The company has extended into cold recovery with the Cryo One and Cryo Pro cryotherapy systems and the Ice Tub, Ice Tub Chiller, and Ice Tub Pro line. The devices are controlled via the Bluetooth-connected Reboots App, which includes a Program Designer that lets users configure and save personalized compression protocols. Proprietary AirX-Technology and externally validated performance via an Innowearable scientific study, along with the ISPO Award 2024 for the Go X, position the offering as technically credible.
The business operates a primarily direct-to-consumer e-commerce model with a wide price ladder running from approximately €449 for entry-level compression devices up to €3,999 for premium cryotherapy systems, complemented by a B2B channel serving physiotherapists, fitness studios, and sports clubs. Geographic reach covers Germany and additional European markets, with the United States in active commercial expansion and worldwide shipping available on request. Recurring and lifecycle monetization mechanics include the Swap & Rent subscription model and the Refresh trade-in program. Brand building is supported by athlete ambassadors and on-site test stations at sports events, while medical compression heritage flows from sister brand Venen Engel, which has operated since 2008. The company is bootstrapped within Wellcosan GmbH, with no disclosed external funding and a cumulative customer base reported above 50,000.
Reboots firmographics
Firmographics- Name
- Reboots
- Legal name
- Wellcosan GmbH
- Website
- https://reboots.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Reboots (Wellcosan GmbH), founded in 2018 in Germany, designs and sells pneumatic compression massage devices and cryotherapy products for athletes, physiotherapists, and fitness studios, operating DTC e-commerce across Europe and the US with B2B channels and a rental program.
- Ownership category
- akta.pro rank
Reboots industry classification
Industry- Product category
- Sports Recovery Equipment
- NAICS
- Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)
- SIC
- Surgical & Medical Instruments & Apparatus (3841)
- akta.pro primary industry
- Compression Therapy & Lymphedema DME (Garments, Pneumatic Pumps) (HLAHAMAH)
- akta.pro secondary industries
- Recovery, Mobility & Therapy Accessories Retail (Foam Rollers, Massage Guns, Braces, Taping) (CRAMADAF), Cryotherapy Services (HSADAKAE)
Keywords
Where Reboots is headquartered
LocationHeadquarters
- HQ city
- Coulogne
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Reboots business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Hardware sales: One-time purchase of compression massage devices (Boots/Pants) and cryotherapy products. Products sold at various price points from entry-level to premium.
- Rental subscription: Monthly rental model with minimum 3-month initial term, auto-renewing monthly thereafter. Purchase-from-rental option available where rent payments count toward purchase price.
- B2B sales to professionals: Sale or rental of devices to physiotherapists, studios, and sports practices. Professionals can earn 30-60 EUR per 30-minute session and offer 10-pack session cards.
- Trade-in/Swap program: 20% discount on new device when trading in old set. Old devices refurbished and remarketed.
- Accessories and consumables: Arm cuffs, backpacks, soft cases, thermo sleeves, ice tub accessories, and protection plans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Go X - Premium mobile model |
| One time/ perpetual license | Pay-as-you-go | Go Lite - Entry-level mobile model |
| One time/ perpetual license | Pay-as-you-go | One - Stationary premium model |
| One time/ perpetual license | Pay-as-you-go | Go X Lite - Mid-range mobile model |
| One time/ perpetual license | Pay-as-you-go | Cryo One - Cold therapy device |
| One time/ perpetual license | Pay-as-you-go | Cryo Pro - Professional cryotherapy |
| One time/ perpetual license | Pay-as-you-go | Ice Tub - Ice bathing tub |
| Unit Pricing | Pay-as-you-go | Thermo Sleeves - Cold/heat packs |
| One time/ perpetual license | Pay-as-you-go | Refurbished devices |
| Subscription | Monthly | Rental model |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Reboots product offering
Product offeringCore offering
Reboots designs, manufactures, and sells its own brand of pneumatic compression massage boots and pants (Reboots Go X, Go Lite, Go X Mini, One, One Lite, One Pro) along with cryotherapy products (Reboots Cryo One, Cryo Pro, Ice Tub and accessories). The company targets both individual athletes and B2B customers such as physiotherapists, fitness studios, and sports clubs, distributing via its e-commerce site, B2B sales, a rental program, and a dealer network across Europe.
Product overview
Reboots is a German sports recovery technology company (Wellcosan GmbH, founded 2018) offering two core product families — Kompressionsmassage (compression massage boots and pants) and Kältetherapie (cryotherapy and cold therapy). The compression massage line is divided into the mobile Go family (Go X, Go X Mini, Go Lite) with wireless battery-powered operation, and the stationary One family (One Pro, One, One Lite) requiring a power outlet. Both families share the same Reboots App for Bluetooth-based smart control. The cryotherapy lineup includes Cryo Pro and Cryo One (combined cold, heat, and compression devices), plus the Ice Tub, Ice Tub Chiller, and Ice Tub Pro for ice bathing. Accessories include Arm Cuffs, Thermo Sleeves in multiple variants, Backpack, Soft Case, and Recovery Seat. Additional services include the Reboots Rent rental program with purchase option, Reboots Swap trade-in program (20% discount), Friends Club referral loyalty program, and Protect extended warranty. The ecosystem is complemented by the Reboots App for iOS and Android, and The Rest Day podcast. Products are developed in Germany and sold primarily online with international shipping.
Differentiator
Problem solved
Functional benefit
Brands
- Venen Engel: A sister brand specializing in medical vein health products, providing medical expertise to Reboots.
- The Rest Day
Products and services
- Reboots Go X Flagship pneumatic compression massage boots for full-leg recovery, featuring AirX-Technology with overlapping air chambers and app-based program control. Targeted at serious athletes and professional users.
- Reboots Go Lite Entry-level pneumatic compression massage boots priced at €449, offering the core AirX compression experience for amateur and hobby athletes.
- Reboots Go X Mini Compact pneumatic compression massage boots in the Go family, designed for targeted leg recovery and portability.
- Reboots One Pneumatic compression massage pants priced at €999, delivering full-leg and hip AirX compression for athletic recovery.
- Reboots One Lite Entry-level pneumatic compression pants in the Reboots One product family.
- Reboots One Pro Professional-grade pneumatic compression pants in the Reboots One line, targeted at elite athletes and clinical settings.
- Reboots Cryo One Consumer cryotherapy device priced at €1,299, delivering localized cold-air therapy for muscle recovery and wellness routines.
- Reboots Cryo Pro Professional-grade whole-body cryotherapy device priced at €3,999, designed for studios, clinics, and high-end home users.
- Reboots Ice Tub Portable ice bath priced at €159, designed for at-home cold-water immersion recovery.
- Reboots Ice Tub Chiller Chiller accessory that cools the Reboots Ice Tub to a consistent target temperature for continuous cold-water immersion.
- Reboots Ice Tub Pro Professional-grade ice bath in the Reboots Ice Tub line, targeted at studios and clinics offering cold-water therapy services.
- Reboots App Companion mobile application that controls Reboots compression and cryotherapy devices, lets users build custom programs via the Program Designer, and delivers firmware updates.
- Reboots Rent Rental / subscription program that lets individuals, physiotherapists, and studios access Reboots hardware on flexible terms without full purchase.
- Reboots Swap Trade-in program allowing customers to exchange older Reboots devices for credit toward newer models.
- Reboots Protect Extended warranty service providing additional coverage and support beyond the standard Reboots product warranty.
Quantifiable outcome
- 45-minute Reboots session accelerates neuromuscular system recovery to pre-training state faster than passive recovery alone
- +2 more outcomes
Companies that use Reboots
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles5 records
Reboots technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Reboots partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- InnowearablecoreSwedish technology company specializing in innovative wearable devices for sports and sports medicine. Conducted independent scientific study validating Reboots effectiveness on neuromuscular system recovery using their Inno-X™ sensors (EMG and IMU technology). Study conducted with cyclists in Sweden demonstrated significant improvement in recovery compared to passive recovery.
- Venen EngelcoreMedical brand under Wellcosan GmbH providing foundational medical expertise for Reboots product development. Reboots builds on Venen Engel's medical know-how in vein and circulation technology, combining scientific precision with practical application in sports recovery.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Reboots competitors and assessment
Company assessmentDirect peers
- Compex: Compex manufactures electrostimulation and recovery devices for athletes and physiotherapists. While its core technology is electrical rather than pneumatic, it competes with Reboots in the athletic recovery and physiotherapy channels, particularly in Europe.
- Rapid Reboot: Rapid Reboot is a US-based direct competitor offering dynamic compression boots and recovery systems for athletes. It targets the same customer segments (amateur and professional athletes, B2B clinics) with comparable pneumatic compression technology.
- Hyperice: Hyperice is the leading global recovery technology brand with a broad portfolio including the Normatec compression boot line (acquired), vibrating foam rollers, and thermal devices. Directly competes with Reboots in pneumatic compression massage for athletes and is the category-defining competitor.
- Marc Pro: Marc Pro makes electronic muscle recovery and stimulation devices used by athletes and physical therapists. Overlaps with Reboots in the recovery technology category, although the technology approach (electrical stimulation vs pneumatic compression) differs.
- Normatec (by Hyperice): Normatec is the original pneumatic compression recovery boot brand, now owned by Hyperice. It is the most direct competitor to Reboots' compression massage product line with similar technology (sequential air chamber compression) and overlapping athlete customer base.
- Air Relax: Air Relax manufactures and sells compression recovery boots and pants for athletes and home use. Directly competes with Reboots in pneumatic compression devices with similar pricing and product configurations.
- Game Ready: Game Ready offers professional cold and compression therapy systems for sports medicine and rehabilitation. Directly competes with Reboots' Cryo One and Cryo Pro products in the combined cold+compression therapy category, particularly in clinical and B2B settings.
- Therabody: Therabody makes the Theragun percussion massage devices and a recovery ecosystem including recovery boots and air-based products. Directly competes with Reboots in the athlete recovery device category with a strong consumer brand and retail presence.
Emerging players
- Cryo Innovations: Cryo Innovations manufactures whole-body cryotherapy chambers and localized cold therapy devices. Partially overlaps with Reboots' Cryo Pro and Ice Tub lines in the cold therapy category, primarily serving B2B wellness and sports facilities.
- Pleasury: Pleasury is an emerging German recovery brand offering compression boots and recovery devices. Directly comparable to Reboots as a German-headquartered competitor in the same consumer recovery category with overlapping target segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Reboots social profiles
Digital presenceReboots financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reboots leadership team
Management profileNumber of profiles
Profiles3 records
Reboots funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reboots M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reboots
What does Reboots do?
Reboots designs, manufactures, and sells its own brand of pneumatic compression massage boots and pants (Reboots Go X, Go Lite, Go X Mini, One, One Lite, One Pro) along with cryotherapy products (Reboots Cryo One, Cryo Pro, Ice Tub and accessories). The company targets both individual athletes and B2B customers such as physiotherapists, fitness studios, and sports clubs, distributing via its e-commerce site, B2B sales, a rental program, and a dealer network across Europe.
Is Reboots a public or private company?
Reboots is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Reboots founded?
Reboots was founded in 2018. It employs 11 to 50 people.
Where is Reboots based?
Reboots is headquartered in Coulogne, France, in the Europe region.
How does Reboots make money?
Five revenue lines are on record. Hardware sales are the primary driver. The others are rental subscription, B2B sales to professionals, trade-in/Swap program and accessories and consumables.
Who are Reboots's main competitors?
Direct peers on record are Compex, Rapid Reboot, Hyperice, Marc Pro, Normatec (by Hyperice), Air Relax, Game Ready and Therabody. Emerging players are Cryo Innovations and Pleasury.
Does Reboots have an API?
No public API is recorded for Reboots.
What industry is Reboots in?
Reboots's product category is Sports Recovery Equipment. Its primary akta.pro industry code is HLAHAMAH, Compression Therapy & Lymphedema DME (Garments, Pneumatic Pumps), with a secondary code of CRAMADAF, Recovery, Mobility & Therapy Accessories Retail (Foam Rollers, Massage Guns, Braces, Taping). Its NAICS code is 334510 and its SIC code is 3841.