What Yoopala Services does

Yoopala Services is a French state-approved personal services agency founded in 2009 and headquartered in Paris, specializing in at-home childcare. The company recruits, employs, and places vetted babysitters (nounous salariées) with families across France under DRIEETS approval number SAP942006891, operating as the legal employer of the babysitters and handling every administrative function on behalf of families — employment contracts, payroll, URSSAF declarations, CAF CMG teledeclarations, and, via the Urssaf AVIM mechanism, immediate application of the 50% employment tax credit at the point of payment. The business is structured around a single national platform backed by an online personal account portal, supported by phone/email/chat advisors and targeted enterprise sales for CSE, HR, insurance, and concierge partnerships.

The core service is garde d'enfants à domicile, with solutions segmented by use case (school and daycare pickup, Wednesday care, telecommuting, evenings, weekends, vacations, night care). Pricing is hourly at €31.90–€32.90 TTC (10% VAT), with annual admin fees of €89 for regular care or €30 per occurrence for occasional care. After CAF CMG subsidies and the 50% tax credit, effective out-of-pocket cost is reduced to roughly €4.79–€4.94/hour for typical cases. The babysitter recruitment pipeline is a structured six-step process (pre-screening, evaluation, video pre-qualification, family meeting, validation, physical meetup), and Yoopala supplements core services with complementary health insurance via Baloo, a referral program (€80/€20 vouchers), a Welcome Duo onboarding incentive (€250), and Trustpilot-verified reviews.

At reported scale, Yoopala advises approximately 40,000 families per year and employs more than 5,700 babysitters annually, with coverage across at least nine French regions. The company is privately held as a Société Anonyme with €5,000 of share capital, founder/management-controlled based on available information, with only one disclosed external capital event (a 2010 Newfund round). The GTM motion is hybrid: a self-serve/inside-sales channel for individual families, paired with a direct enterprise sales motion for corporate benefit buyers, and the business model is fundamentally a staffing-agency take-rate on hourly billings plus recurring admin fees.

Name

Yoopala Services

Legal name

Yoopala ServicE

Website

https://yoopala.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

251–500 employees

Short description

Yoopala Services is a French state-approved personal services agency founded in 2009 that recruits, employs, and places vetted in-home babysitters with families across France. It handles all payroll, URSSAF, and CAF administrative tasks, serving roughly 40,000 families and over 5,700 babysitters annually.

Ownership category

akta.pro rank

Product category

In-Home Childcare Services

NAICS

Child Care Services (624410), Child Care Services (62441), Other Individual and Family Services (624190)

SIC

Services-Child Day Care Services (8351), Services-Management Services (8741)

akta.pro primary industry

Corporate / Employer-Sponsored In-Home Nanny Services (HSAAABAO)

akta.pro secondary industry

Date Night & Evening Babysitting (HSAAAAAA)

Keywords

• In-home childcare
• Babysitting agency
• Personal services employment
• Nanny placement services
• Corporate childcare benefits

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Childcare Services Revenue: Yoopala charges families for childcare services at their homes. Pricing is based on hourly rates with VAT 10%, where families receive CAF CMG subsidies reducing their actual cost. The company handles all administrative tasks as part of the service.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Yoopala Services is a French state-approved personal services agency that recruits, employs and places salaried babysitters (nounous) with families needing at-home childcare. The company handles all administrative responsibilities on behalf of families, including employment contracts, payroll, URSSAF declarations, CAF (CMG) subsidies, and immediate tax credit (AVIM) processing. It also provides tailored childcare solutions for corporate clients (CSE, HR departments, executives, insurance partners).

Product overview

Yoopala Services is a French state-approved personal services company (agréée par l'État since 2009) specializing in at-home child care. The company operates as a staffing agency, recruiting, employing, and placing salaried babysitters (nounous) with families. The core offering combines garde d'enfants à domicile services with full administrative management (payroll, URSSAF declarations, CAF filings), supported by an online portal for scheduling and hour declarations. Additional services include the Avance immédiate tax credit system, CAF CMG declarations, corporate employee benefit programs, and a referral loyalty program. The company covers all of France with presence in major cities including Paris, Marseille, Lyon, Toulouse, Bordeaux, Nice, Lille, and Nantes.

Differentiator

Problem solved

Functional benefit

Products and services

• Garde d'enfants à domicile (In-Home Childcare) Core service connecting families with vetted, salaried babysitters/nannies for regular weekly or occasional at-home childcare, including school and daycare pickup, evening, weekend, vacation and night care.
• Recrutement personnalisé de nounous (Personalized Nanny Recruitment) A structured 6-step recruitment process for babysitters including pre-screening, evaluation, video conference pre-qualification, family meetings, validation and physical meetup, designed for families requesting a dedicated nanny.
• Suivi administratif complet (Full Administrative Management) End-to-end administrative handling of employment contracts, salary slips, URSSAF declarations, CAF CMG teledeclarations and tax attestations, included as part of the childcare offering.
• Services entreprises (Corporate Childcare Solutions) B2B childcare benefit solutions offered to companies, CSE (Comité Social et Économique), HR departments, executives, insurance/mutuelle partners and concierge services, providing preferential access to Yoopala's childcare services for their employees or members.
• Avance Immédiate du Crédit d'Impôt (AVIM) Immediate tax credit advance service through Yoopala's Urssaf partnership that lets eligible families receive the 50% childcare tax credit at the time of payment instead of waiting for the annual reimbursement.

Quantifiable outcome

• Families advised per year: nearly 40,000
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• CAF (Caisse d'Allocations Familiales)coreStrategic or Co-development PartnerPartnership for CMG (Complément de Libre Choix du Mode de Garde) subsidies. Yoopala handles automated teledeclarations to CAF on behalf of families, enabling them to receive monthly subsidies that significantly reduce childcare costs.
• UrssafcoreStrategic or Co-development PartnerPartnership for AVIM (Avance Immédiate du Crédit d'Impôt) service enabling families to receive their 50% tax credit immediately at time of payment rather than the following year.
• Baloo (Health Insurance Provider)minorOthersYoopala provides complementary health insurance (mutuelle) to employees through partner Baloo, with 50% employer coverage and comprehensive benefits starting at 13.22€ per month for base coverage.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Yoopies: European online childcare and nanny-matching marketplace operating heavily in France. Directly comparable as a French digital platform connecting families with babysitters and nannies — though Yoopies is a marketplace model rather than Yoopala's agency-employer model.
• Family Sphère: French personal-services agency placing nannies and babysitters with families. Operates the same agency-employed-sitter model as Yoopala with administrative management, making it one of the closest direct comparables in the French market.
• Kangourou Kids: French childcare agency providing at-home and out-of-school babysitting services. Comparable as a state-approved French personal services competitor targeting working families with similar recurring-care use cases.
• Assadia: French at-home childcare agency providing salaried babysitters with administrative outsourcing. Direct peer in terms of business model (agency-employed sitters, parental administrative management) and target customer (working French families).

Broad incumbents

• O2 (O2 Care Services): One of France's largest personal-services groups, offering childcare alongside housekeeping, senior care, and tutoring. Comparable as a broad incumbent in the 'services à la personne' space with the same agrément framework as Yoopala.
• Babilou (Bright Horizons France): One of the largest French daycare network operators (now part of Bright Horizons). Comparable as a competing channel for French childcare demand, particularly for families choosing centre-based care over Yoopala's at-home model.
• Les Petits Chaperons Rouges: Major French network of crèches and daycare centres (part of Grandir Group). Adjacent competitor in French early-childhood care — relevant as a substitute for Yoopala when French policy tilts toward centre-based subsidies.
• People & Baby: Large French daycare and nursery operator with hundreds of crèches across France. Adjacent incumbent in the broader French childcare market — a competitor for the same underlying demand pool that Yoopala addresses via at-home services.

Emerging players

• Babysits: European online platform for finding babysitters, nannies, and childminders, active in France. Comparable as a digital-first marketplace alternative to agency models like Yoopala, particularly for occasional/date-night care.
• Nounou-Top: France-focused online platform connecting parents with individual nannies. Comparable as a French childcare marketplace peer — competing with Yoopala for the same family segment, particularly on price-sensitive or occasional-care use cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/yoopala
• YouTubeyoutube.com/channel/UCcoNEfa-Z-kY5AUIVZQsM1g
• Facebookfacebook.com/yoopala
• LinkedInfr.linkedin.com/company/yoopala
• Instagraminstagram.com/yoopalaservices
• TikToktiktok.com/@yoopala_services

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yoopala Services