FLIP

What FLIP does

FLIP is an enterprise microlearning platform operated by Mercury Studio LLC, headquartered in Troy, Michigan. Founded in 2008 as a web development firm, the company pivoted to launch the FLIP platform in 2016 as a bite-sized learning library delivering flashcard-style content for upskilling, testing, and tracking employee performance. The platform centers on a flashcard-based interface supporting text, images, video, audio (via the Playlist Card), and interactive elements, accessible through iOS/Android mobile apps and a web browser.

FLIP's product surface spans core microlearning content delivery, personalization paths, gamification (leaderboards, badges, team competitions), certification management including CPE credit tracking, an analytics and reporting suite, white-labeling, a company directory with bio cards, and events/conferences management. The platform integrates with LMS and LRS systems and partners with Squigl for video authoring. Reported outcomes include up to 60% learner time savings, 50% engagement increases, 3x faster course creation, 60%+ reduction in testing time, and 20% test score gains, based on a 2020 Fortune 500 survey of 7,000+ users.

FLIP operates on tiered subscription plans with custom enterprise quotes following a demo-based sales process, plus a free trial self-serve option via flip.app. The company is bootstrapped with no disclosed venture funding and runs with 11-50 employees in a fully remote model. Customers span enterprise corporations in technology, automotive, professional services, and consumer products — including Deloitte, Mazda, Ariel, and Booz Allen Hamilton — with awards including three Brandon Hall Gold (2018) and two Excellence in Learning Gold awards (2021).

Name

FLIP

Legal name

Mercury Studio LLC

Website

https://flip.cards

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

FLIP is an enterprise microlearning platform that delivers bite-sized, flashcard-based training content for corporate upskilling, compliance, and sales enablement, serving organizations including Deloitte, Mazda, and Fortune 500 firms via a subscription model.

Ownership category

akta.pro rank

Product category

Microlearning Software / Corporate E-Learning Platform

NAICS

Information (51)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Vocabulary, Flashcards, SRS & Memorization Platforms (EDAFAOAF)

akta.pro secondary industries

Intelligent Practice & Mastery Learning Platforms (Spaced Repetition, Skill Drills) (EDAFAFAD), Microlearning & Mobile Learning Content (EDAGAEAD), Mobile Learning & Microlearning Authoring Tools (EDAFAHAE), Interactive Practice & Skill-Building (Drills, Games, Mastery Practice) (EDAFACAC), Microlearning & Short-Form Lesson Platforms (MPACALAE)

Keywords

• Microlearning platform
• Corporate training software
• Sales enablement tools
• Compliance training solutions
• Employee onboarding platform

Headquarters

HQ city

Troy

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription Plans: Tiered subscription plans with different pricing, features, and limitations. Billed on a recurring basis (monthly or annually) until cancelled. Access to certain features depends on subscription level.
2. Enterprise Custom Quotes: After demo, pricing is tailored to the specific business needs. Enterprise organizations receive custom quotes based on their requirements and scale.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

FLIP is a bite-sized microlearning software platform that delivers just-in-time knowledge to enterprise employees through a flashcard-style interface accessible on web and mobile devices. The platform supports content authoring, personalized learning paths, gamification, certification tracking (including CPE hours), analytics, and integration with LMS/LRS systems, with white-labeling for brand customization.

Product overview

FLIP is a unified microlearning platform organized around bite-sized flashcard-style content delivery. The core FLIP platform (https://flip.cards/) serves as the central hub, offering content creation, distribution, gamification, certifications, and analytics. The platform includes specialized card types including the Playlist Card for audio content. Additional modules include a Company Directory/Bio Cards for employee profiles, Events & Conferences Management, an Analytics & Reporting Suite, Certifications with CPE credit tracking, White-Labeling for brand customization, and a Content Library that integrates with LRS and LMS systems. The platform operates on a subscription model with tiered plans.

Differentiator

Problem solved

Functional benefit

Products and services

• FLIP Microlearning Platform Core SaaS microlearning platform delivering bite-sized, flashcard-style content for employee upskilling, testing, and performance tracking. Targets enterprise L&D, compliance, and sales enablement teams, accessible via web and mobile apps.

Quantifiable outcome

• Up to 60% time savings for learners
• +7 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability9 records

Feature10 records

Partnerships

Three partnerships are on record, tiered core.

• SquiglcoreStrategic or Co-development Partner · 24 January 2022FLIP and Squigl announced a strategic partnership in January 2022. Squigl is a video authoring platform used by curriculum developers to produce engaging animations. The integration allows Squigl animations to be organized and accessed in FLIP's digital library and complemented with FLIP's array of card types. Both companies are based in the Great Lakes Region (Minneapolis, MN and Detroit, MI). They share customers including Deloitte and Booz Allen Hamilton.
• DeloittecoreGTM or Marketing PartnerDeloitte is listed as a shared customer and partner alongside Squigl. FLIP and Deloitte participate in joint go-to-market activities.
• Booz Allen HamiltoncoreGTM or Marketing PartnerBooz Allen Hamilton is listed as a shared customer and partner alongside Squigl. Both FLIP and Booz Allen Hamilton participate in educational technology conferences and initiatives.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• LearnDash: WordPress-based LMS with microlearning-friendly content delivery; targets organizations wanting self-hosted/embedded learning similar in spirit to FLIP's white-labeled approach.
• Qstream: Spaced-repetition microlearning platform focused on knowledge reinforcement and sales/clinical enablement, with comparable delivery mechanism and enterprise target.
• EdApp by SafetyCulture: Mobile-first microlearning platform targeting enterprise workforce training with bite-sized lessons, gamification, and authoring tools — closely aligned with FLIP's core offering.
• Axonify: Microlearning platform purpose-built for frontline employee training with spaced repetition and gamification, competing for similar enterprise L&D budgets as FLIP.
• TalentCards: Mobile-first flashcard-based microlearning platform by Epignosis targeting frontline workforce training, directly comparable to FLIP's flashcard UX.

Emerging players

• Thinkific: Course creation and delivery platform for creators and SMBs; overlaps with FLIP's content authoring and distribution capabilities at the lighter end of the market.
• Kahoot!: Game-based learning engagement platform increasingly targeting enterprise training; overlaps with FLIP's gamification/quiz mechanics and just-in-time delivery thesis.

Broad incumbents

• Degreed: Large, well-funded enterprise L&D platform offering skill development, content curation, and learning experience — competes for the same corporate training wallet.
• Docebo: Established AI-powered LMS with broader enterprise footprint and significantly larger headcount; overlapping corporate learning use cases but a much wider portfolio.
• Absorb Software: Cloud-based LMS serving mid-market and enterprise with course delivery and compliance training — overlapping compliance/sales enablement use cases with FLIP.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/flipapp
• LinkedInlinkedin.com/company/flipcards
• Facebookfacebook.com/profile.php

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FLIP