Sahrai Milano

What Sahrai Milano does

Sahrai Milano is a family-owned Italian luxury rug company tracing its origins to 1830 in Tehran, Persia, now headquartered in Milan's Quadrilatero della Moda inside the historic Palazzo Borromeo. Across six generations the Sahrai family has built a heritage brand combining traditional Persian carpet weaving with contemporary Western interior design, currently led by co-owners Rana and Ramine Sahrai. The company designs, produces, and trades handmade luxury rugs and carpets using hand-knotting, superior hand-tufting, and Axminster weaving techniques with premium materials (New Zealand wool, natural silk, bamboo silk), and holds EN ISO 9001:2015 certification for residential and hospitality production.

The product portfolio spans more than 17 in-house Sahrai collections (Noor, Taj Mahal, Place Vendome, Riviera, Milano, Heritage Antique, 6th Gen, Mamounia, Montenapoleone, and others), three major fashion-house licensed lines (Armani/Casa, Elie Saab Maison, Roberto Cavalli Home Interiors), a Designers Selection of 13+ named designer collaborations (Pininfarina, Marcel Wanders, Carlo Colombo, Nina Magon, Marco Piva, Sybille de Margerie, Andrea Bonini, and others), an Artists Selection of six+ named artist collaborations, and a hospitality contract range covering Axminster carpets, Superior Handtufted carpets, and Italian-made fabrics. Premium unit prices are visible (e.g., Elie Saab Maison pieces from approximately €25,000 to €52,500) and most products are quoted on request through a concierge service.

Sahrai serves two primary segments — high-end residential customers (wealthy homeowners, interior designers, architects) and the hospitality contract sector (luxury hotels, yachts, restaurants, convention centers, airports, cruise liners, corporate HQs) — through a hybrid distribution model: direct showrooms in Milan (two), London Mayfair (relocating), and Riyadh, combined with regional subsidiaries in the US, France, and UK, and an authorized distributor network spanning more than 15 partner showrooms across Europe, the Middle East, North America, and Asia. Pricing is bespoke, sales are appointment-based, and white-glove services include worldwide delivery, installation, and post-sale cleaning and restoration.

Name

Sahrai Milano

Legal name

Sahrai Milano

Website

https://sahrai.com

Company type

Private

Founded year

1830

Operating status

Operating

Headcount range

101–250 employees

Short description

Sahrai Milano is a family-owned Italian luxury rug house founded in 1830, designing and manufacturing handmade carpets for high-end residential, hospitality, and interior design clients worldwide through showrooms in Milan, London, and Riyadh.

Ownership category

akta.pro rank

Product category

Luxury Rugs and Carpets

NAICS

All Other Home Furnishings Retailers (449129)

SIC

Carpets & Rugs (2273)

akta.pro primary industry

Luxury Home & Lifestyle (Tableware, Decor, Home Textiles) (CRAKAFAI)

Keywords

• Luxury rug manufacturing
• Handmade carpets
• Designer rug collections
• Hospitality flooring solutions
• Custom textile design

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Luxury Rug Sales: One-time sale of luxury handcrafted rugs and carpets. Products are sold through showrooms and include both standard collections and bespoke/custom orders. Pricing varies significantly based on materials (silk, bamboo silk, New Zealand wool), technique (hand-knotted, hand-tufted, Axminster), size, and design complexity.
2. Hospitality Contract Projects: Large-scale carpet and rug supply for hospitality venues including hotels, yachts, restaurants, convention centers, airports, and cruise liners. Projects include Axminster carpets and Superior Hand-Tufted products for guest rooms, corridors, and public areas.
3. Fabric Sales: Sale of Italian-made hospitality fabrics including outdoor fabrics that are stain and mildew resistant with excellent light-fastness. Fabrics are designed for commercial and residential applications and complement the rug collections.

Pricing tiers

Go-to-market motion1 record

Distribution channels9 records

Marketing channels9 records

Core offering

Sahrai Milano designs, manufactures, and sells luxury handcrafted rugs and carpets through its own collections (Noor, Taj Mahal, Place Vendome, Riviera, Milano, Heritage Antique, etc.), fashion house licensed collections (Armani/Casa, Elie Saab Maison, Roberto Cavalli Home Interiors), designer and artist collaborations, hospitality Axminster carpets, superior hand-tufted carpets, and Italian-made hospitality fabrics. The company also offers bespoke design, concierge assistance, delivery, installation, cleaning, and restoration services through showrooms in Milan, London, and Riyadh.

Product overview

Sahrai Milano is a family-owned luxury rug company established in 1830, offering a comprehensive portfolio of handcrafted rugs and carpets. The core offering consists of Sahrai's own collections (Noor, Taj Mahal, Riviera, Milano, Heritage Antique, and 16 others) complemented by fashion brand collaborations including Elie Saab Maison Rug Collection, Armani/Casa, and Roberto Cavalli Home Interiors. The company also features Designer Selection (Pininfarina, Marcel Wanders, Carlo Colombo, and 9 others) and Artists Selection (Roger Selden, Loredana Longo, and 4 others) portfolios. For hospitality projects, Sahrai provides Axminster carpets, Superior Handtufted carpets, and Fabrics collections. Additional offerings include luxury Italian textiles, Heritage Forever classical pieces, and concierge services including delivery, installation, cleaning, and restoration. The company operates showrooms in Milan (two locations), Riyadh, and London (relocating).

Differentiator

Problem solved

Functional benefit

Brands

• Heritage Forever: Showroom showcasing two hundred years of tradition, displaying classical pieces and the Heritage Collection with unique rugs collected throughout six generations.
• Heritage Forever

Products and services

• Sahrai Collections Luxury custom-made rugs and carpets designed in Italy across multiple in-house collections including Noor, Taj Mahal, Place Vendome, Riviera, Milano, Parsa, Heritage Antique, Mamounia, Montenapoleone, Sparkles, Underwaterlife, Outdoor, 6th Gen, Denim on Denim Capsule, and Beyond the Eye Capsule. Targeted at luxury residential and interior design clients.
• Elie Saab Maison Rug Collection Long-term licensed rug collection created in partnership with Elie Saab Maison, featuring contemporary elegance in wool and bamboo silk, all-bamboo silk, or all-natural silk, with delicate textures and patterns inspired by Middle Eastern landscapes. Targeted at luxury residential and high-end commercial environments.
• Armani/Casa Rug Collection Licensed rug collection from Armani/Casa featuring refined silhouettes and sumptuous detailing, produced and distributed by Sahrai Milano.
• Roberto Cavalli Home Interiors Rugs Bold and distinctive rug collection from Roberto Cavalli Home Interiors, produced and distributed by Sahrai Milano for luxury residential and hospitality interiors.
• Designers Selection Collection Curated rug portfolio featuring collaborations with renowned designers and architects including Pininfarina (Materia Collection), Marcel Wanders (Kaleido of Life Collection), Carlo Colombo (Green Dry Collection), Nina Magon (The Venust Capsule), Andrea Bonini/SLD (Traces of Order), Sybille de Margerie (Fleur de Soie Capsule), Marco Piva, Mike Shilov, Daniela Puppa, Dordoni e Guillaumier, Samuele Mazza, Marco Ferreri, and Franco Raggi.
• Artists Selection Collection Artistic rug collection featuring collaborations with artists including Roger Selden, Loredana Longo, Christian Hetzel, Minjung Kim, David Elia, and Lorena D'Ilio (Deeper Capsule Collection).
• Axminster Luxury Carpets High-quality Axminster carpets made from 80% virgin wool and 20% anti-static nylon, suitable for guest rooms, corridors, public areas, convention centers, corporate headquarters, airports, and cruise liners. Each piece of yarn is individually woven for pattern precision; standard pile height 7mm; designed for hard-wearing high-traffic environments.
• Superior Hand-Tufted Carpets Premium hand-tufted carpets produced by stretching canvas on frames and electric-tool punching of chosen materials into canvas, finished by hand. Available in HT-450, HT-550, HT-650, and HT-750 qualities with different pile weights and heights, in New Zealand wool, natural silk, or bamboo silk. Designed for luxury hospitality venues.
• Hospitality Fabrics Collection Italian-made hospitality fabrics combining creative design with high specifications for the contract sector, including outdoor fabrics that are stain and mildew resistant with excellent light-fastness. Suitable for hotels, yachts, restaurants, office seating, and residential applications.
• Luxury Italian Textiles Designer fabric collections for interiors, with collections named after famous locations such as Via Montenapoleone, Via Condotti, Piazza di Spagna, and Fifth Avenue.
• Heritage Forever Collection Sub-brand and showroom (Via A. Manzoni 38, Milan) dedicated to six generations of family heritage, displaying classical pieces, antique rugs, the Heritage Antique Collection, and the Parsa Collection combining traditional handmade Persian rugs with contemporary design.
• Concierge Assistance and Bespoke Services Expert concierge service that assists customers in selecting or creating their perfect rug, complemented by white-glove worldwide delivery free of charge with customs clearance assistance, professional installation (including staircase carpet installation), and professional cleaning and restoration services.

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

23 partnerships are on record, tiered key and secondary.

• PininfarinakeyStrategic or Co-development PartnerCollaboration with renowned Italian design firm Pininfarina for the Materia Collection. Architect Carlo Colombo represents the studio in Sahrai's Designer Selection.
• Marcel WanderskeyStrategic or Co-development PartnerCollaboration with Dutch designer Marcel Wanders for the Kaleido of Life Collection featuring distinctive artistic designs.
• Carlo ColombokeyStrategic or Co-development PartnerItalian architect and designer creating multiple collections including the Green Dry Collection and designs within the Elie Saab Maison Rug Collection (Waves, Nomad, Stripes, Monogram, Palmier Rectangular).
• Sybille de MargeriesecondaryStrategic or Co-development PartnerFrench interior architect collaboration for the Fleur de Soie capsule collection within the Designer Selection.
• Nina MagonsecondaryStrategic or Co-development PartnerCollaboration with interior designer Nina Magon for The Venust Capsule Collection.
• Andrea Bonini (SLD)secondaryStrategic or Co-development PartnerDesigner collaboration for the Traces of Order Collection within the Designer Selection.
• DDC Domus Design CollectionkeyChannel Partner/ Reseller/ DistributorAuthorized showroom distributor in New York at 134 Madison Ave., serving the US market with Sahrai products.
• Poltrona FraukeyChannel Partner/ Reseller/ DistributorPartner showroom in New York (181 Madison Ave.) and Dubai (653 Jumeirah Road, Umm Suqeim 1; Fashion Dome, Mall of the Emirates), offering Sahrai rugs alongside luxury furniture.
• BeDesignsecondaryChannel Partner/ Reseller/ DistributorPartner showroom in Houston, Texas at 2016 W Alabama St.
• Janet YonatysecondaryChannel Partner/ Reseller/ DistributorPartner showroom in Los Angeles at 8642 Melrose Ave., West Hollywood, serving the California market.
• Majid Al Futtaim Lifestyle LLCkeyChannel Partner/ Reseller/ DistributorExclusive partner in Dubai, UAE with locations at Poltrona Frau stores and Fashion Dome, Level 2, Mall of the Emirates.
• Luxury Living GroupkeyChannel Partner/ Reseller/ DistributorPartner showroom in Paris at 16-18 Av. George V, 75008, representing Sahrai in the French market.
• YDF InteriorssecondaryChannel Partner/ Reseller/ DistributorPartner showroom in London at 70 Brompton Rd, London SW3 1ER.
• Italian Design & BuildsecondaryChannel Partner/ Reseller/ DistributorPartner showroom in Monaco at Le Portier, Avenue Mareterra.
• AurrumsecondaryChannel Partner/ Reseller/ DistributorPartner showroom in Moscow at Tarasa Shevchenko emb.,1.
• Side to SidesecondaryChannel Partner/ Reseller/ DistributorPartner showroom in Limassol, Cyprus at Evripidou 31.
• Sources UnlimitedsecondaryChannel Partner/ Reseller/ DistributorPartner in Mumbai, India at Bandbox House, 254D, Dr Annie Besant Road, Opp. Sasmira College, Worli.
• Amnesia Luxury Furniture & DesignsecondaryChannel Partner/ Reseller/ DistributorPartner in Tashkent, Uzbekistan at 10/1 Yakub Kolas Str.
• Camille Aryeh StudiosecondaryChannel Partner/ Reseller/ DistributorPartner showroom in Geneva, Switzerland at 7 Place du Bourg-de-Four, 1204.
• Barreiros & BarreirossecondaryChannel Partner/ Reseller/ DistributorPartner showrooms in Lisbon (Rua Sacadura Cabral 41B, Cruz Quebrada) and Porto (Rua Fonte da Luz 141) serving the Portuguese market.
• Renaissance DécorsecondaryChannel Partner/ Reseller/ DistributorPartner in Dhaka, Bangladesh at Level 4, Ashfia Tower, Plot 76, Road 11, Block E, Banani.
• Luxury Life InteriorssecondaryChannel Partner/ Reseller/ DistributorPartner in Baku, Azerbaijan at Atatürk prospekti 98.
• Children in Crisis ItalysecondaryOthersCharitable partnership supporting children in crisis through education initiatives. Currently sponsoring school construction in Congo with plans for additional schools in Nepal. Aligned with Sahrai's sustainability ethos.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Luxury Living Group: Italian luxury home furnishings group holding fashion-house home licenses (Fendi Casa, Trussardi Casa, etc.). Comparable to Sahrai on Italian luxury positioning, multi-brand licensed rug/furniture collections, and Paris showroom presence.
• Stark Carpet: US-based luxury rug and broadloom carpet company serving interior designers, architects, and hospitality. Comparable to Sahrai on hospitality Axminster/wool carpet offerings and designer trade channel.
• The Rug Company: London-based luxury hand-knotted rug maker serving HNW residential and interior design trade. Direct comparable: bespoke luxury rugs, fashion/designer collaborations, premium price points, and showroom-led GTM aligned with Sahrai's.
• Kasthall: Swedish heritage (since 1889) woven rug maker serving luxury residential and hospitality. Comparable to Sahrai on heritage brand positioning, custom handmade rugs, and design-led collections.
• Nanimarquina: Spanish designer rug manufacturer with strong designer collaborations (including with contemporary designers and artists) and a global specialty retail presence. Highly comparable to Sahrai on handmade rugs, designer portfolio, and international showroom model.
• Boca do Lobo: Portuguese luxury handmade furniture and rugs brand serving HNW residential and hospitality. Comparable to Sahrai on handmade craft, ultra-premium price points, designer-led collections, and a curated distributor/partner showroom model.

Others

• Pininfarina: Italian design house active in luxury furniture, rugs, and home objects. Both a Sahrai collaboration partner (Materia Collection) and a peer on designer-driven luxury home furnishings sold through flagship and partner showrooms.

Broad incumbents

• Roche Bobois: French luxury furniture and home accessories retailer/manufacturer with designer collaborations and global showrooms. Comparable to Sahrai on luxury home positioning and designer collaboration model, though broader in scope (full furniture vs. rugs).
• RH (Restoration Hardware): Large US luxury home furnishings retailer offering rugs, furniture, and lighting via galleries and e-commerce. Comparable to Sahrai on luxury home positioning and integrated design collections, though with mass-luxury reach rather than ultra-premium bespoke.
• Armani/Casa: Giorgio Armani's luxury home furnishings division. Both direct partner (Sahrai produces/distributes Armani/Casa rugs) and a broad comparable on luxury home positioning, fashion-licensed furniture and rugs, and global showrooms.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks4 records

Key highlights7 records

Customer concentration

• Xx.com/sahraimilano
• YouTubeyoutube.com/channel/UCPXbMBIFTp6dkS8S3y5XAlA
• Facebookfacebook.com/sahraimilano
• LinkedInlinkedin.com/company/sahrai-milano
• Instagraminstagram.com/sahraimilano/?hl=en
• Pinterestpinterest.com/sahraimilano

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sahrai Milano