Heartland Equipment

What Heartland Equipment does

Heartland Equipment, operating primarily as Progressive Tractor Implement (PTI), is a multi-brand agricultural and construction equipment dealership serving farmers, ranchers, contractors, and consumers across the U.S. South. The company operates 33 dealership locations across Louisiana, Arkansas, Tennessee, and Mississippi, with a principal presence in Jonesboro, Arkansas. PTI functions as an authorized dealer for major OEMs including Case IH, Case Construction Equipment, Kubota, New Holland Agriculture, New Holland Construction, MacDon, Rokbak, and Orange Line Trailers, and has launched dedicated PTI Kubota (ptikubota.com) and PTI Powersports (ptipowersports.com) divisions to address adjacent customer segments.

The commercial architecture is platform-plus-modules: new and pre-owned equipment sales form the core revenue engine, supplemented by parts (in-store, online via CNH Store, and eBay), in-house equipment financing, professional service and repair, and precision agriculture technology integration through partnerships with Advanced Farming Systems (AFS), Trimble Agriculture, Precision Planting, Capstan Ag Systems, and DJI Drone Deploy. Pricing is quote-based across all equipment categories with multi-year financing contracts available. The company invests in workforce development via a service technician apprenticeship program, supports a full digital parts channel, and maintains a community-oriented local marketing approach with sponsorships and video content.

PTI's go-to-market is fundamentally direct-to-consumer via its physical dealership footprint, augmented by digital channels for parts ordering, equipment inventory search, and brand-specific micro-sites. Customer segments are diversified across farmers and ranchers (primary), contractors, and lawn care/powersports consumers, with precision farming technology representing the highest-value vertical extension. The business model is asset- and inventory-heavy, with revenue exposure tied to agricultural commodity cycles, capital expenditure sentiment in farming and construction, and the durability of manufacturer relationships.

Name

Heartland Equipment

Legal name

Progressive Tractor Implement

Website

https://heartlandfarmequipment.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Heartland Equipment, operating as Progressive Tractor Implement, is a multi-brand agricultural and construction equipment dealership operating 33 locations across Louisiana, Arkansas, Tennessee, and Mississippi, serving farmers, ranchers, contractors, and consumers via Case IH, Kubota, and New Holland franchises plus parts, service, and financing.

Ownership category

akta.pro rank

Product category

Agricultural Equipment Dealership

NAICS

Farm Machinery and Equipment Manufacturing (333111), Construction Machinery Manufacturing (333120)

SIC

Construction Machinery & Equip (3531), Farm Machinery & Equipment (3523)

akta.pro primary industry

Material Handling Equipment Rental/Leasing (Forklifts, Telehandlers, Reach Trucks) (TLABAFAF)

akta.pro secondary industries

Bulk Solids Handling & Processing Equipment (Conveying, Silo, Feeders) (IMAHAEAG), Forage Processing & Conditioning (Kernel Processors, Cut-Length Systems, Blowers) (AFAAAEAH)

Keywords

• Farm equipment retail
• Agricultural machinery sales
• Construction equipment dealer
• Tractor dealership
• Land levelling equipment

Headquarters

HQ city

Jonesboro

HQ country

United States

HQ region

North America

Offices32 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. New Equipment Sales: Sales of new agricultural equipment including tractors, tillage equipment, harvesters, planters, and construction equipment from brands including Case IH, Case CE, Kubota, New Holland, and specialty equipment.
2. Pre-Owned Equipment Sales: Sales of certified pre-owned agricultural and construction equipment including combines, tractors, planters, sprayers, dozers, excavators, and specialty crop equipment.
3. Parts Sales: Parts sales through online ordering, walk-in parts departments, and eBay parts store.
4. Equipment Financing: Financing services offered to customers for equipment purchases through partnerships with equipment financing providers.
5. Equipment Service: Service and repair services for agricultural and construction equipment, including service technician apprenticeship program.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Heartland Equipment is a retailer of farm equipment, construction equipment, and land levelling equipment based in Jonesboro, Arkansas. The company sells new and pre-owned agricultural and construction machinery from brands including Case IH, Case CE, Kubota, and New Holland, and supports those sales with OEM parts, in-house equipment financing, precision agriculture technology integration, and equipment service and repair.

Product overview

Progressive Tractor & Implement operates as a multi-brand agricultural and construction equipment dealership serving farmers, ranchers, and contractors across Louisiana, Arkansas, Tennessee, and Mississippi. The company offers a platform-plus-modules architecture, selling equipment from multiple manufacturers (Case IH, Case CE, Kubota, New Holland, ROKBAK, MacDon, Orange Line Trailers) as its core product lines, supplemented by precision farming technology add-ons including Advanced Farming Systems (AFS), Trimble Agriculture, Capstan Ag Systems, Precision Planting, and DJI Drone Deploy. Additional services include parts, financing, precision technology support, and equipment maintenance.

Differentiator

Problem solved

Functional benefit

Products and services

• Case IH Agricultural Equipment

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature1 record

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Case IHcoreChannel Partner/ Reseller/ DistributorAuthorized Case IH agricultural equipment dealer. PTI sells new and pre-owned Case IH tractors, tillage equipment, planting equipment, harvest equipment, and specialty crop equipment.
• Case Construction Equipment (Case CE)coreChannel Partner/ Reseller/ DistributorAuthorized Case Construction Equipment dealer offering dozers, excavators, off-highway trucks, and other construction equipment for contractors.
• KubotacoreChannel Partner/ Reseller/ DistributorAuthorized Kubota dealer selling Kubota tractors and equipment through dedicated PTI Kubota locations.
• New Holland AgriculturecoreChannel Partner/ Reseller/ DistributorAuthorized New Holland agricultural equipment dealer for tractors, hay and forage equipment, and other farm machinery.
• New Holland Construction EquipmentcoreChannel Partner/ Reseller/ DistributorAuthorized New Holland Construction Equipment dealer for construction and earthmoving equipment.
• MacDonminorChannel Partner/ Reseller/ DistributorAuthorized MacDon dealer for harvesting equipment including combine headers and draper heads.
• RokbakminorChannel Partner/ Reseller/ DistributorRokbak articulated dump truck dealer for construction and mining applications.
• Orange Line TrailersminorChannel Partner/ Reseller/ DistributorTrailer dealer offering Orange Line Trailers for equipment transport and agricultural applications.
• Advanced Farming Systems (AFS)coreTechnology or IntegrationPrecision farming technology integration partner offering Advanced Farming Systems (AFS) for GPS guidance, precision farming, and field management solutions for Case IH equipment.
• Trimble AgriculturecoreTechnology or IntegrationPrecision agriculture technology partner offering Trimble GPS guidance, autosteering, and precision farming solutions for equipment across multiple brands.
• Precision PlantingcoreTechnology or IntegrationPrecision planting technology partner offering Precision Planting products for planting equipment upgrades and precision planting solutions.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Plains AG Holdings: Plains AG is a Case IH-focused agricultural equipment dealer group operating multiple locations in the Texas Panhandle and surrounding region. Direct brand match (Case IH) and similar dealership operating model serving row-crop farmers.
• RDO Equipment Co. RDO Equipment is one of the largest multi-brand agricultural and construction equipment dealers in North America, operating over 80 locations across more than 10 states with John Deere, Vermeer, and Case CE lines. Highly comparable multi-brand dealership model with similar precision agriculture and parts/service revenue mix.
• Ag-Pro Companies: Ag-Pro is one of the largest John Deere dealer groups in the Southeast US, operating dozens of locations across Florida, Georgia, Alabama, Mississippi, Tennessee, and Texas. Directly comparable regional dealership model serving row-crop and livestock producers in geographies adjacent to Heartland's footprint.
• Stotz Equipment: Stotz Equipment is a large John Deere ag and construction equipment dealer group operating 25+ locations across the western US (Arizona, Colorado, Idaho, New Mexico, Utah, Wyoming). Comparable multi-store dealership model with similar parts, service, and precision agriculture offerings.
• Messick's Farm Equipment: Messick's is a multi-brand agricultural equipment dealer in Pennsylvania operating Case IH, Kubota, New Holland, and other major lines with strong e-commerce parts business. Comparable multi-brand model with similar parts, service, and equipment sales revenue mix.
• Empire Agriculture: Empire Agriculture is a Case IH agricultural equipment dealer operating across Arizona and California with multiple locations. Direct brand match (Case IH) with comparable row-crop and specialty crop equipment retail and service operations.
• Hutson Inc: Hutson is a multi-brand agricultural equipment dealer group operating locations across Kentucky, Tennessee, Indiana, and Illinois with Case IH, Kubota, and other major lines. Comparable multi-store ag equipment dealership model in adjacent Mid-South and Midwest geographies.
• Brandt Industries (Cervus Equipment successor): Brandt is a large agricultural and construction equipment dealer group operating across Western Canada and the US Midwest, formed in part from the Cervus Equipment acquisition. Comparable multi-store dealership model serving farm and construction customers with similar OEM relationships.
• Ziegler Ag Equipment: Ziegler Ag is a Case IH ag equipment dealer group operating across Minnesota, Iowa, Wisconsin, Missouri, and South Dakota. Direct brand match (Case IH) with comparable multi-store ag equipment retail, parts, and service operations.
• TriGreen Equipment: TriGreen Equipment is a multi-brand agricultural and construction equipment dealer with locations across Tennessee, Alabama, Mississippi, and Georgia. Direct geographic overlap with Heartland's Mid-South footprint and similar multi-store dealership model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/163526917009868
• LinkedInlinkedin.com/company/heartland-equipment-inc.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heartland Equipment