Ziegler Ag Equipment
- Company typePrivate
- Founded1900
- HeadquartersBloomington, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingHardware or Manufacturing
Ziegler Ag Equipment firmographics
Firmographics- Name
- Ziegler Ag Equipment
- Legal name
- Ziegler Ag
- Website
- https://zieglerag.com
- Company type
- Private
- Founded year
- 1900
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Ziegler Ag Equipment industry classification
Industry- Product category
- Agricultural Equipment Dealership
- NAICS
- Farm and Garden Machinery and Equipment Merchant Wholesalers (42382), Lawn and Garden Equipment and Supplies Retailers (4442)
- SIC
- Farm Machinery & Equipment (3523), Wholesale-Machinery, Equipment & Supplies (5080)
- akta.pro primary industry
- Farm Supply Retail (Independent Dealers) (AFABAJAA)
- akta.pro secondary industry
- Crop Protection & Application Equipment (Sprayers/Spreaders) (IMAHACAC)
Keywords
Where Ziegler Ag Equipment is headquartered
LocationHeadquarters
- HQ city
- Bloomington
- HQ country
- United States
- HQ region
- North America
Offices12 records
Markets served
Ziegler Ag Equipment business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others
Revenue model
- New Equipment Sales: Sales of new agricultural equipment including tractors, combines, planters, tillage equipment, sprayers, hay and forage equipment from brands like Massey Ferguson, Fendt, Brandt, CAT, and Sunflower.
- Used Equipment Sales: Sales of pre-owned agricultural equipment including inspected used tractors, combines, and other farm machinery.
- Parts Sales: Genuine replacement parts for supported equipment brands including CAT parts and AGCO parts, with promotions like AGCO Plus+ loyalty program offering discounts on parts post inspection.
- Service and Repair: Maintenance, repairs, and preventative maintenance services provided through on-site field service trucks and at physical shop locations.
- Equipment Rental: Rental fleet available including Fendt tractors and compact equipment for short-term needs.
- Financing Services: Financing options and applications through partnerships with financial institutions, including promotional offers like 0% financing for 5 years on CAT compact equipment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | New Equipment |
| Unit Pricing | Multi-year contract | Used Equipment |
| Transaction based/ take rate | Pay-as-you-go | Parts |
| Other | Pay-as-you-go | Service |
| Subscription | Monthly | Rental Equipment |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
Ziegler Ag Equipment product offering
Product offeringCore offering
Ziegler Ag Equipment is an authorized agricultural equipment dealer selling new and used farm machinery from premium brands including Massey Ferguson, Fendt, CAT, Brandt, Sunflower, and Gleaner. The company operates 12+ physical dealership locations across Minnesota, Iowa, and Northwest Missouri, offering tractors, combines, planters, tillage equipment, sprayers, hay/forage equipment, and attachments, complemented by genuine parts supply, mobile and in-shop repair services, equipment rentals, and customer financing programs.
Product overview
Ziegler Ag Equipment is an agricultural equipment dealer offering a comprehensive portfolio of farm machinery and support services. The core product offering includes tractors (Massey Ferguson, Fendt, CAT), combines and harvesting equipment (Massey Ferguson, Gleaner), planters (Massey Ferguson, Fendt), tillage equipment (Sunflower, Brandt), forage/hay equipment, sprayers and application equipment, and various attachments. The company operates as both a new and used equipment dealer, providing parts, service, and mobile field support. Ziegler Ag also offers supplementary services including the From the Field podcast, crop tours for farmer education, financing programs, and online tools for payment calculations and billing management. Equipment is backed by expert technicians trained on Massey Ferguson, Fendt, Brandt, and other leading brands, serving farmers across Minnesota, Iowa, and Northwest Missouri.
Differentiator
Problem solved
Functional benefit
Products and services
- New Tractors (Massey Ferguson, Fendt, CAT) Full lineup of new agricultural tractors including compact tractors for smaller farms, row crop tractors for large operations, utility tractors for mid-sized farms, and high-horsepower Fendt 700/900/1100 series with VarioDrive transmission. Sold to farmers and agricultural producers across the Midwest.
- New Combines (Massey Ferguson) High-performance Massey Ferguson combines for harvesting grains including wheat, oats, barley, corn, and soybeans with efficient and clean harvesting for high-quality yields. Designed for row crop and grain operations.
- Used Combines (Gleaner S9 Super Series) Pre-owned Gleaner S9 Super Series combines available through Ziegler Ag, known for reliability and performance in harvesting operations. Inspected and ready for field use.
- Planters (Massey Ferguson, Fendt) Row crop planters from Massey Ferguson and Fendt designed for precision planting ensuring even seed placement and optimal spacing to maximize crop yields. Includes models such as the MF 8735S Planter.
- Tillage Equipment (Sunflower, Brandt) Tillage equipment including Sunflower plows and disc harrows for breaking up compacted soil, managing residue, and creating ideal seedbeds. Brandt tillage equipment, cultivators, grain carts, land rollers, high speed discs, and broadcast spreaders also offered for soil preparation and grain handling.
- Sprayers and Application Equipment (Fendt, Massey Ferguson) Boom sprayers with advanced precision technology for large-scale applications, minimizing overlap and saving on input costs. Includes air blast sprayers for orchards and vineyards, and Fendt RoGators.
- Hay and Forage Equipment Balers, mower conditioners, rakes, and tedders from Massey Ferguson and Fendt for producing high-quality hay and forage for livestock operations.
- CAT Compact Agricultural Equipment CAT compact agricultural equipment available through Ziegler Ag, featuring equipment with special financing options including 0% for 5 years on CAT Compact Ag Equipment.
- Front-End Loaders and Attachments Front-end loaders and attachments including forks, buckets, bale spears, grapples, and pallet forks from Massey Ferguson and Fendt to expand tractor functionality for various farm tasks.
- Used Agricultural Equipment Pre-owned and inspected agricultural equipment including used tractors, combines, planters, and other farm machinery available across all equipment categories. Pricing varies by year, hours, and condition.
- Parts and Service Support Comprehensive parts support including CAT Parts, AGCO Parts, AGCO Plus+ loyalty program (offering 15% discount on parts post inspection), and precision ag technology. Expert factory-trained technicians providing on-site and in-shop maintenance, repairs, and preventative maintenance inspections for supported equipment brands.
- Mobile Field Service State-of-the-art field service trucks bringing expert technicians, diagnostic equipment, comprehensive parts inventory, high-power compressors and generators directly to farms across Minnesota, Iowa, and Northwest Missouri to perform on-site repairs and maintenance, maximizing equipment uptime during critical seasons.
- Equipment Financing Services Various financing options offered through partnerships with financial institutions including AGCO Plus+ application, low rate financing on planters, 0% for 12 months financing on Fendt RoGators, 0% for 5 years on CAT compact equipment, and trade-in value assessment services.
- Equipment Rental Rental fleet available including Fendt tractors (such as the 2023 Fendt FT942 high-horsepower tractors) and compact equipment for short-term or seasonal needs. 0% financing available on new and rental Fendt tractors.
Quantifiable outcome
- 0% financing for 5 years on CAT compact equipment reduces upfront cost burden
- +1 more outcomes
Companies that use Ziegler Ag Equipment
Customer profileSegments2 records
Ideal customer profiles2 records
Ziegler Ag Equipment technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Ziegler Ag Equipment partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and secondary.
- Massey FergusoncoreAuthorized dealer relationship for Massey Ferguson agricultural equipment including tractors, combines, planters, hay and forage equipment. Ziegler Ag sells, services, and provides parts for the full line of Massey Ferguson products.
- FendtcoreAuthorized dealer for Fendt equipment including tractors, sprayers, and tillage equipment. Ziegler Ag provides sales, service, and parts support for Fendt product lines with promotional financing offers including 0% for 12 months on RoGators.
- BrandtcoreAuthorized dealer for Brandt agricultural equipment including land rollers, high-speed discs, grain carts, cultivators, broadcast spreaders, and tillage equipment. Regular promotional deals offered on Brandt products.
- CAT (Caterpillar)coreAuthorized dealer for CAT agricultural equipment including compact equipment and loaders. Exclusive promotional financing of 0% for 5 years on CAT compact equipment with annual payments available through August 31, 2026.
- SunflowersecondaryAuthorized dealer for Sunflower tillage equipment including plows, disc harrows, and cultivators designed for soil preparation and optimal seedbed creation.
- GleanersecondaryAuthorized dealer for Gleaner combines including the S9 Super Series. Provides sales and service support for Gleaner harvesting equipment.
- Ziegler CompaniescoreZiegler Ag Equipment is part of the Ziegler Companies family, which includes divisions for construction equipment (Ziegler Cat), rental, power systems, trucks, energy solutions, and Sitech. This corporate structure provides shared services and brand association across multiple equipment verticals.
- AGCOcoreAuthorized dealer for AGCO parts through AGCO Plus+ program, offering 15% discount on genuine AGCO parts with scheduled preventative maintenance inspection. Access to AGCO parts catalog and factory support.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Ziegler Ag Equipment competitors and assessment
Company assessmentRegional players
- SEMA Equipment: Case IH dealer group with locations across Minnesota, Wisconsin, and Iowa. Directly overlaps Ziegler Ag's Minnesota/Iowa territory as a competing brand-aligned dealer; highly comparable business model and customer base.
- Mississippi Valley Farm Equipment: Regional agricultural equipment dealer serving the Iowa/Illinois Quad Cities region with multiple brands. Comparable small-to-mid-size dealer model focused on row-crop producers; smaller scale and narrower geography than Ziegler Ag.
Direct peers
- RDO Equipment Co. One of the largest John Deere dealer networks in the U.S. with multi-state coverage including the Midwest. Directly comparable as a multi-location agricultural equipment dealer offering new, used, parts, service, and precision-ag support, though larger in scale and John Deere-aligned versus Ziegler Ag's AGCO/CAT portfolio.
- Stotz Equipment: John Deere dealer group with 25+ locations across the Rocky Mountain and Midwest regions. Comparable full-service ag equipment dealer business model (new, used, parts, service) with similar territory-density strategy, although serves a different geographic footprint and is John Deere-only.
- Greenway Equipment: John Deere dealer group with multiple locations across Arkansas and Missouri, sharing Ziegler Ag's Missouri territory. Comparable full-service agricultural equipment retailer with parts, service, and financing offerings, but a John Deere-aligned portfolio.
- Hutson Inc: Multi-state agricultural equipment dealer (Case IH and New Holland) operating across Kentucky, Tennessee, Indiana, and Illinois. Comparable multi-brand full-service dealership model with new/used equipment, parts, and service revenue streams.
- Ag-Pro Companies: Large multi-state John Deere dealership group operating across the Southeast, Midwest, and Texas. Directly comparable as a high-density ag equipment retailer with similar revenue streams (new/used equipment, parts, service, financing), and one of the largest private dealer roll-ups in the U.S.
- 4 Rivers Equipment: John Deere dealer group serving Colorado, New Mexico, Texas, and Wyoming. Comparable multi-location ag equipment dealer model; differs geographically but offers directly analogous revenue streams and customer segments to Ziegler Ag.
- Stotz / Cervus Equipment (now Brandt): Brandt Industries, a major Canadian-based ag equipment dealer network (formerly Cervus Equipment) operating across Western Canada. Brandt is also an OEM whose tillage equipment Ziegler Ag distributes — a dual customer/peer relationship. Comparable full-line dealer with parts and service capabilities.
Others
- Ziegler Cat (sister division): Sister division under Ziegler Companies selling Caterpillar construction equipment. Comparable dealership business model (new/used equipment, parts, service, financing) across overlapping Midwest geography, but serving construction rather than agriculture end markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Ziegler Ag Equipment social profiles
Digital presenceZiegler Ag Equipment financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ziegler Ag Equipment leadership team
Management profileNumber of profiles
Ziegler Ag Equipment funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ziegler Ag Equipment M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ziegler Ag Equipment
What does Ziegler Ag Equipment do?
Ziegler Ag Equipment is an authorized agricultural equipment dealer selling new and used farm machinery from premium brands including Massey Ferguson, Fendt, CAT, Brandt, Sunflower, and Gleaner. The company operates 12+ physical dealership locations across Minnesota, Iowa, and Northwest Missouri, offering tractors, combines, planters, tillage equipment, sprayers, hay/forage equipment, and attachments, complemented by genuine parts supply, mobile and in-shop repair services, equipment rentals, and customer financing programs.
Is Ziegler Ag Equipment a public or private company?
Ziegler Ag Equipment is a private company. It is classified as family owned and is currently operating.
When was Ziegler Ag Equipment founded?
Ziegler Ag Equipment was founded in 1900. It employs 1,001 to 5,000 people.
Where is Ziegler Ag Equipment based?
Ziegler Ag Equipment is headquartered in Bloomington, United States, in the North America region.
How does Ziegler Ag Equipment make money?
Six revenue lines are on record. New Equipment Sales are the primary driver. The others are used Equipment Sales, parts Sales, service and Repair, equipment Rental and financing Services.
Who are Ziegler Ag Equipment's main competitors?
Regional players on record are SEMA Equipment and Mississippi Valley Farm Equipment. Direct peers are RDO Equipment Co., Stotz Equipment, Greenway Equipment, Hutson Inc, Ag-Pro Companies, 4 Rivers Equipment and Stotz / Cervus Equipment (now Brandt). Ziegler Cat (sister division) is listed as an others.
Does Ziegler Ag Equipment have an API?
No public API is recorded for Ziegler Ag Equipment.
What industry is Ziegler Ag Equipment in?
Ziegler Ag Equipment's product category is Agricultural Equipment Dealership. Its primary akta.pro industry code is AFABAJAA, Farm Supply Retail (Independent Dealers), with a secondary code of IMAHACAC, Crop Protection & Application Equipment (Sprayers/Spreaders). Its NAICS code is 42382 and its SIC code is 3523.