Aloma Bowling Centers

What Aloma Bowling Centers does

Aloma Bowling Centers is a privately held, multi-location bowling and entertainment operator founded in 1978 and headquartered in Orlando, Florida. It owns and operates three Brunswick-equipped centers in the Orlando metropolitan area: Airport Lanes in Sanford (32 lanes), Aloma Bowl in Winter Park (32 lanes), and Boardwalk Bowl in Orlando (80 lanes), which is described as the largest bowling venue in the Southeast United States. Collectively the company runs 144 lanes plus arcades, billiards (6 regulation tables at Boardwalk), The Bridge Event Center, and Brooklyn South Bar & Grill full-service restaurants at each location, presenting an all-in-one family entertainment platform.

The underlying technology stack is built around Brunswick Sync Scoring, which delivers interactive scoring, themed games (HORSE, Angry Birds Bowling, Creature Feature), personalized experiences, and stat tracking. A loyalty layer runs on the Sync Passport platform with the OpenLane mobile app (iOS and Android) for points accrual, reward redemption, and email marketing. Operations are supported by Tripleseat for private event bookings and third-party delivery (Uber Eats, Grub Hub, Taco Tango) for F&B. No proprietary AI/ML capability is disclosed.

Revenue is generated through usage-based pricing across multiple streams: per-game bowling fees ($4–$7), hourly lane rentals ($18–$42/lane varying by location and peak), shoe rental ($4), league subscriptions (men's, women's, mixed, seniors, juniors, specialty), arcade cards with ticket redemption, birthday and event packages ($13–$18.99/person), billiards ($10/table/hour), tournament hosting (PBA/PWBA, FHSAA, USBC, TNBA), and F&B. Go-to-market is direct-to-consumer through walk-in traffic supplemented by a dedicated event sales team targeting corporate clients, schools, youth sports leagues, nonprofits, and milestone-celebration hosts. Kids Bowl Free is used as a seasonal customer-acquisition channel. Customer segments are diversified across families with children, schools/daycares/camps, youth sports teams, corporate clients, birthday party hosts, league bowlers, and milestone-event customers.

Name

Aloma Bowling Centers

Legal name

Aloma Bowling Centers

Website

https://alomabowlingcenters.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

101–250 employees

Short description

Aloma Bowling Centers is a privately held Central Florida operator running three Brunswick-equipped bowling and entertainment venues — Airport Lanes, Aloma Bowl, and the 80-lane Boardwalk Bowl — featuring arcades, billiards, Brooklyn South Bar & Grill, event centers, league bowling, and tournament hosting for families, schools, corporate clients, and league bowlers.

Ownership category

akta.pro rank

Headquarters

HQ city

Winter Park

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Open Bowling - Per Game Fees: Per-person per-game bowling fees with time-based pricing (higher during peak evening hours)
2. Lane Rental - Hourly Rates: Hourly lane rental rates varying by time of day and day of week
3. Food & Beverage - Brooklyn South Bar & Grill: Full-service restaurant and bar with American favorites, hand-tossed pizza, burgers, appetizers; Taco Tango online ordering integration for takeout/delivery
4. Billiards: Pool table hourly rental at $10/table/hour
5. Birthday Party Packages: All-inclusive party packages for children, teens, and adults with bowling, food, and entertainment bundled
6. Tournament Hosting: Hosting local, regional, and national bowling tournaments including PBA/PWBA events and state championships
7. Arcade Games: Per-game arcade play via reloadable cards with ticket redemption prizes
8. League Bowling: Weekly league fees for men's, women's, mixed, seniors, juniors, and specialty leagues with Brunswick Sync scoring
9. Shoe Rental: Per-person shoe rental at $4

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Aloma Bowling Centers operates three bowling and entertainment venues in Central Florida (Airport Lanes, Aloma Bowl, and Boardwalk Bowl), offering open bowling, league bowling, shoe rental, ticket-redemption arcades, billiards, full-service dining and bar service, birthday and corporate party hosting, and professional tournament events. The company sells entertainment experiences bundled with food, beverage, and ancillary gaming services, with Boardwalk Bowl at 80 lanes serving as the flagship and largest bowling venue in the Southeast US.

Product overview

Aloma Bowling Centers operates as a multi-location bowling and entertainment company with three distinct properties: Airport Lanes (Sanford, FL), Aloma Bowl (Winter Park, FL), and Boardwalk Bowl (Orlando, FL). The company operates a platform-plus-modules architecture where each bowling center serves as the core entertainment venue, supplemented by food & beverage service through Brooklyn South Bar & Grill, arcade experiences, and billiards at select locations. Boardwalk Bowl stands out as the flagship with 80 lanes and The Bridge Event Center for premium event hosting. The company offers modular add-on services including bowling leagues, birthday party packages, tournament hosting, Kids Bowl Free summer program, and loyalty rewards through Sync Passport/OpenLane integration. All locations feature Brunswick Sync Scoring interactive technology and are integrated with third-party platforms including Kids Bowl Free, Uber Eats, Grub Hub, and Tripleseat for event management.

Differentiator

Problem solved

Functional benefit

Products and services

• Boardwalk Bowl Flagship bowling and entertainment center in Orlando, FL with 80 Brunswick bowling lanes, making it the largest bowling venue in the Southeast. Features arcade, billiards, food and beverage service, and extensive event hosting capabilities including The Bridge Event Center.
• Airport Lanes Bowling center located near Sanford Airport in Lake Mary/Sanford, FL with 32 bowling lanes. Features Brunswick Sync Scoring interactive system, arcade, food and beverage service, and comprehensive party and event hosting including youth team parties, fundraising, and corporate events.
• Aloma Bowl Bowling center in Winter Park, FL featuring 32 bowling lanes with Brunswick Sync Scoring. Offers a lounge-like atmosphere with comfortable seating, arcade games, and full food and beverage service through Brooklyn South Bar & Grill.
• Brooklyn South Bar & Grill Full-service dining destination inside Aloma Bowling Centers locations featuring classic American fare including hand-tossed pizzas with Brooklyn dough, burgers, sandwiches, salads, and full bar service with domestic, import, and craft beers. Includes happy hour specials and integration with Taco Tango for online ordering and third-party delivery.
• The Bridge Event Center Versatile private event venue inside Boardwalk Bowl for weddings, receptions, corporate events, banquets, holiday parties, and milestone birthdays including Sweet 16s and Quinceañeras.
• Brooklyn South Billiards Billiards room at Boardwalk Bowl featuring 6 regulation-size pool tables rented at $10 per table per hour, with patio seating, large flat-screen TVs, and full-service bar with food menu.
• Bowling Leagues Organized bowling league programs at each location offering men's, women's, mixed, seniors, juniors, and specialty leagues. Features Brunswick Sync scoring and league discounts on weekly participation.
• Tournament Hosting Boardwalk Bowl hosts professional and amateur tournaments including PBA/PWBA National and Regional Tour Stops, FHSAA High School State Finals, TNBA Summer Tournaments, and USBC Championships across its 80 Brunswick lanes.
• Birthday Party Packages Age-based party packages including bowling, games, and food for children's birthday celebrations. Features dedicated party coordinator and customizable options at all three locations.
• Kids Bowl Free Program Summer program allowing kids ages 2-15 to receive 2 free games of bowling per day. Runs from May 26 through August 12 at participating Aloma Bowling Centers locations.
• Sync Passport Loyalty Program Loyalty rewards program at Airport Lanes where members earn 1 point per dollar spent. Points can be redeemed for discounts on bowling, food, and more through the OpenLane mobile app available on Apple App Store and Google Play Store.

Quantifiable outcome

• Kids Bowl Free program offers 2 free games per day per child ages 2-15 during summer season

Named customers4 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core, minor and regional.

• Sync Passport / OpenLanecoreTechnology or IntegrationLoyalty program technology platform partnership enabling customers to earn points on purchases, receive exclusive discounts, access member-only events, and redeem rewards through the OpenLane mobile app. Sync Passport handles email communications about deals.
• Kids Bowl FreecoreGTM or Marketing PartnerNational kids bowling program partnership allowing children ages 2-15 to receive 2 free games per day during summer season (May 26 - August 12). Drives family traffic and brand awareness.
• Taco TangominorGTM or Marketing PartnerThird-party online food ordering and delivery service integrated into Airport Lanes, Aloma Bowl, and Boardwalk Bowl locations for takeout and delivery of tacos, empanadas, and other menu items.
• Uber EatsminorChannel Partner/ Reseller/ DistributorThird-party food delivery partnership at Boardwalk Bowl location for Brooklyn South Bar & Grill menu items.
• Grub HubminorChannel Partner/ Reseller/ DistributorThird-party food delivery partnership at Boardwalk Bowl location for Brooklyn South Bar & Grill menu items.
• PBA (Professional Bowlers Association)coreGTM or Marketing PartnerBoardwalk Bowl hosts PBA National and Regional Tour Stops, positioning the venue as a premier bowling tournament destination in the Southeast.
• PWBA (Professional Women's Bowling Association)coreGTM or Marketing PartnerBoardwalk Bowl hosts PWBA National and Regional Tournaments, supporting women's professional bowling events.
• FHSAA (Florida High School Athletic Association)coreGTM or Marketing PartnerBoardwalk Bowl serves as host venue for FHSAA High School State Finals bowling championships.
• TNBA (Tennessee Negro Baseball Association - Bowling)regionalGTM or Marketing PartnerBoardwalk Bowl hosts TNBA Summer Tournaments for African American bowlers.
• USBC (United States Bowling Congress)coreGTM or Marketing PartnerBoardwalk Bowl hosts USBC Local and State Championships for certified league and tournament bowlers.
• Brunswick BowlingcoreTechnology or IntegrationCore technology partnership for Brunswick Sync Scoring system and Brunswick lanes across all three locations, enabling interactive bowling experiences and themed games.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Lucky Strike Entertainment: Largest U.S. bowling-center operator (formerly Bowlero), running hundreds of lanes with entertainment, F&B, and event positioning. Direct comparable in business model, lane scale, and entertainment-centric format.
• AMF Bowling: Long-standing U.S. bowling center chain offering lanes, leagues, events, and F&B. Closely comparable in core bowling operations, league programming, and multi-center footprint.
• Round 1 Entertainment: Bowling-anchored entertainment centers adding arcade, billiards, karaoke, and dining. Same bowling-plus-arcade-plus-F&B format as Aloma's three venues.
• Stars and Strikes: Multi-unit bowling and family entertainment operator with a footprint in the Southeast U.S., offering lanes, arcades, laser tag, and F&B. Highly comparable geography, format, and customer mix.
• Main Event Entertainment: Bowling-led entertainment centers bundling bowling with arcade, laser tag, gravity ropes, and F&B for families and corporate groups. Direct overlap on event-driven GTM and bundled entertainment.
• Splitsville: Bowling-and-dining concept combining boutique lanes with elevated food and beverage and event hosting. Comparable in premium F&B layering and private event focus.
• Pinstripes: Bowl-and-bocce concept with full-service Italian-American dining and large private event space. Comparable in mixing a recreational game with premium F&B and corporate/celebration event capture.
• Punch Bowl Social: Eatertainment chain combining bowling, arcade, karaoke, and full bar/restaurant with a strong group-events GTM. Overlaps with Aloma on corporate and milestone event positioning.

Broad incumbents

• Dave & Buster's: Large-scale eatertainment operator with arcades, F&B, and group/corporate events but without bowling as a core lane. Competes for the same family and corporate entertainment occasions, anchored by a much larger footprint.
• Topgolf: Golf-based entertainment venues with full F&B and event programming. Competes for group outings, corporate events, and family entertainment dollars, including in the Orlando market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/aloma_bowl
• LinkedInlinkedin.com/company/aloma-bowling-centers

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aloma Bowling Centers