Borealis

What Borealis does

Borealis d.o.o. is a Zagreb, Croatia-based digital product development agency that designs, builds, and maintains complex custom web applications for enterprise and growth-stage clients across Europe, the United States, Canada, and Australia. Founded in 2013 by CEO Dennis Puzak and operating with a team of 20+ professionals from two Zagreb offices, the company delivers end-to-end work spanning concept, UX/UI design (Figma), full-stack development, and post-launch support, with specialty engagements including ERP-integrated e-commerce platforms, VR training portals, interactive in-store digital totems, and bespoke SaaS/marketplace products.

Its core technology stack is built on ASP.NET / .NET Core with MS SQL Server and Azure on the backend, ReactJS on the frontend, and complementary use of NodeJS and WordPress/WooCommerce for selected projects, with source managed via GitHub/Gitflow and CI/CD through Jenkins. Demonstrated flagship projects include the Tokić webshop (240,000+ car parts across 364 brands, fully automated ERP integration, 60% organic search traffic), the Linde Virtual Academy VR safety-training portal co-developed with Delta Reality, Knauf's in-store digital totems, the VenueNow venue-booking marketplace, and the RxOpinionsNow healthcare panel platform handling hundreds of thousands of emails per campaign. The team has also built two proprietary internal assets: Clapboard, an AI-powered mobile app over a 700,000+ title database, and Borealis Vault, an encrypted expiring-message tool for third-party credential sharing.

The business operates on a quote-based professional services model with client-disclosed budget brackets from less than €10,000 to more than €50,000 per project and multi-year engagements with several clients exceeding eight years. Historically 100% of clients were acquired through word-of-mouth and referrals with no outbound sales motion, but in 2023 the CEO initiated structured outbound sales via Pipedrive and content marketing through a redesigned website and blog. Over 90% of clients are outside Croatia, and the company reports 7x revenue growth and 4x headcount growth between 2017 and 2023, operating without external funding.

Name

Borealis

Legal name

Borealis d.o.o.

Website

https://borealis.agency

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Borealis is a Zagreb-based custom digital product development agency that designs and builds complex web applications, ERP-integrated e-commerce platforms, and VR training portals for enterprise and growth-stage clients across Europe, the US, and Australia.

Ownership category

akta.pro rank

Product category

Custom Software Development Services

NAICS

Graphic Design Services (541430)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Developer Experience Platforms for Enterprise (IDEs, CI/CD, Dev Portals) (HDAEAKAI)

akta.pro secondary industries

Enterprise Application UX, Portals & Low-Code Extensions (BPAEAGAM), Game Engine & Creation Platforms (UGC/Modding) (BPAMAKAE), Localization Project Management & Vendor Services (Workflow, Scheduling, Vendor Management) (MPAHAFAC)

Keywords

• Custom web development
• E-commerce development
• UX UI design services
• Digital product agency
• ERP integration development

Headquarters

HQ city

Zagreb

HQ country

Croatia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Custom digital product development projects: Primary revenue stream: bespoke design + development of complex web applications, e-commerce platforms, presentational websites, promotional games, and multimedia applications. Engagement sizes are quoted based on project scope, with client budgets ranging from less than €10,000 to more than €50,000. Pricing is quote-based / non-binding per inquiry. Long-term engagements (8+ years with some clients) provide recurring project work.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Borealis is a Zagreb-based digital product development agency that designs, builds and maintains complex custom web applications, e-commerce platforms, presentational websites, promotional games and multimedia applications for enterprise and mid-market clients worldwide. They cover the full lifecycle from concept, design (in Figma) and development (.NET Core, React, WordPress/WooCommerce, NodeJS) through to post-launch support and ongoing consultation. Long-term client partnerships, ERP integrations, and products designed to scale to millions of users are central to their delivery.

Product overview

Borealis is a Zagreb-based digital product development agency (Borealis d.o.o.) that delivers end-to-end services (concept, design, development, post-launch support) rather than a single SaaS product. Its core service offering is custom development of complex web applications (using .NET Core, MS SQL Server, Azure, NodeJS, ReactJS, WordPress/WooCommerce), complemented by design (UX, UI, branding, prototyping in Figma) and consultation (product growth, KPIs, post-launch technical support). The agency maintains two of its own productized offerings alongside client work: Clapboard, a free AI-powered mobile app for tracking TV shows and movies, and Borealis Vault, an internal tool for securely sharing passwords and sensitive information with third parties via encrypted, expiring messages. Showcase client projects include VenueNow, Linde Virtual Academy, Tokić webshop, RxOpinionsNow, Knauf digital totems, and the Zaklada Nema Predaje charity website.

Differentiator

Problem solved

Functional benefit

Brands

• Clapboard: Internal product — a free mobile app for tracking upcoming TV shows and movies, backed by a database of over 700,000 titles with AI-powered search and recommendations.
• Borealis Vault

Products and services

• Custom Development Services Full-cycle development of complex, custom web applications designed to scale to millions of global users, using .NET Core / ASP.NET, MS SQL Server, Azure, NodeJS, ReactJS, and WordPress/WooCommerce. Targeted at enterprise and mid-market companies needing robust, scalable digital products.
• Design Services UX design, UI design, branding and visual identity, and prototyping delivered by dedicated designers in Figma, separating design from development execution. For companies needing concept-to-launch creative work alongside custom web development.
• Consultation Services Post-launch advisory covering product growth strategy, revisions and version planning, metrics and KPIs, and ongoing technical support. For clients needing long-term strategic and engineering partnership after a product ships.
• Clapboard mobile app Borealis's own consumer mobile app for tracking upcoming TV shows and movies, letting users find and subscribe to shows and receive episode notifications. Backed by an AI-powered search and recommendations engine over a 700,000+ title database. Free, no ads.
• Borealis Vault Borealis's in-house solution for securely sharing passwords and sensitive information with third parties using encrypted, expiring, self-destructing messages behind password-protected access links.
• Presentational websites Custom-built presentational websites that explain a client's product or promote an event, offered as one of Borealis's named project types for brands and organisations.
• E-commerce development Complex e-commerce sites for big brands that handle large volumes of data and connect directly to client ERP systems, exemplified by the Tokić webshop with 240,000+ products and 100% automated ERP integration.
• Promotional games Promotional web-based video games for brands, designed as quick-to-play experiences with high scores and prizes for top players. Used for brand activations and campaigns.
• Multimedia applications Interactive multimedia applications built for large touchscreens, for use in museum exhibits and store display stands, exemplified by the Knauf digital totems project.

Quantifiable outcome

• Tokić webshop grew hundreds of percent in revenue and visits every year post-launch; now generates more annual revenue than many of Tokić's 100+ retail stores
• +6 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• Delta RealitycoreStrategic or Co-development PartnerDelta Reality provides the VR technology that powers the Linde Virtual Academy safety-training experience. Borealis built the web platform (login, training catalogue, downloads, progress tracking) that acts as a 'Steam-like' launcher for Delta Reality's VR modules. Called out by Borealis as 'our friends at Delta Reality', indicating an ongoing co-development relationship on the Linde project.
• Productive (by Infinum)coreTechnology or IntegrationProductive is the core project-management, sales-pipeline and time-tracking tool that Borealis adopted to replace Trello (sales), Asana (tasks) and Paymo (time tracking). Infinum — a large software agency — built Productive specifically for agencies like Borealis.
• Google (data processor)coreTechnology or IntegrationGoogle acts as a third-party data processor for Borealis (privacy policy reference). Google Analytics is also deployed on borealis.agency via cookies (_ga, _gid, _gat, AMP_TOKEN, _gac_). reCAPTCHA is used to protect the Contact form.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Infinum: Croatian digital product agency offering custom design and development of web and mobile applications. Highly comparable to Borealis: same geography (Zagreb), same custom-development focus, and Infinum even built Productive, the project-management tool Borealis adopted.
• Netguru: Polish custom software development consultancy delivering web and mobile apps for enterprise clients globally. Comparable in custom dev focus, European engineering base, and global enterprise client base; significantly larger scale than Borealis.
• 10Clouds: Polish digital product studio building custom web and mobile applications for startups and enterprises. Similar service mix (design + development + product consultation) and comparable scale to Borealis.
• DockYard: US-based custom digital product consultancy specializing in complex web applications. Comparable in custom-development-first positioning and engineering culture, though based in a higher-cost market.
• Atomic Object: US-based custom software consultancy that builds complex web, mobile and embedded applications for clients. Directly comparable in the bespoke custom-development model and long-term client engagements.
• Netgen: Croatian software development company delivering custom web and mobile solutions. Direct geographic and service overlap with Borealis — same country, same custom-dev agency model targeting international enterprise clients.

Broad incumbents

• Endava: Large UK-headquartered IT services firm with deep custom software development and digital product capabilities across Europe. Overlaps with Borealis on complex web application development but serves a much broader portfolio and scale.
• EPAM Systems: Global digital engineering services company with strong Eastern European roots. Competes with Borealis for custom development talent and enterprise digital projects, but operates at vastly greater scale across many service lines.
• Globant: Large global IT and digital transformation consultancy building custom software for Fortune 500 clients. Overlaps with Borealis on enterprise custom web/mobile development but operates at a multi-billion-dollar scale with a much broader service portfolio.
• ThoughtWorks: Global technology consultancy renowned for custom software and complex web application delivery. Highly comparable in custom-engineering DNA but at much larger scale, with established employer brand that competes with Borealis for engineering talent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/borealisagency
• LinkedInlinkedin.com/company/borealis-d-o-o-
• Instagraminstagram.com/borealisagency

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Borealis