One Protect

What One Protect does

One Protect, doing business as Road Protect, is an Israeli legal-tech company that automates the submission of appeals against parking and traffic fines issued by Israeli municipalities and police. The core product is a web and WhatsApp-accessible platform (app.roadprotect.co.il) where users upload a ticket image, answer case-specific questions, and receive a personalized appeal document in Hebrew; the system then submits the appeal to the relevant authority. The product spans all major Israeli cities (Tel Aviv, Jerusalem, Haifa, Rishon LeZion, Bnei Brak, Holon, and Ashdod) with city-specific procedures and SEO landing pages.

The technology stack combines computer-vision extraction of ticket data, natural-language processing of user-provided context, generative AI that composes appeal letters, and a knowledge-retrieval layer over Israeli parking and traffic regulations and the company's accumulated case history. The claimed 65-75% appeal success rate, against an estimated 45% baseline for self-submitted appeals, anchors the value proposition. Behind the AI layer, the company employs legal consultants who contribute to content and case strategy.

Commercially, One Protect operates a dual-tier consumer model — ₪50 per single appeal and a ₪35/month unlimited subscription with proactive fine alerts — plus a B2B ticket management system sold to corporate fleet operators and vehicle-sharing companies with custom pricing. Distribution is entirely digital: product-led growth via web and WhatsApp, supported by SEO, an educational Hebrew blog, and customer testimonials. The company is privately held, headquartered in Herzliya/Holon, Israel, with 1-10 employees and has not disclosed any external funding rounds.

Name

One Protect

Legal name

רואד פרוטקט ישראל בע"מ

Website

https://roadprotect.co.il

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Road Protect (One Protect) is an Israeli legal-tech platform that uses AI to generate and submit parking and traffic ticket appeals for individual drivers and corporate fleet operators across major Israeli cities.

Ownership category

akta.pro rank

Headquarters

HQ city

Herzliya

HQ country

Israel

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Pay-Per-Appeal (One-Time): Single ticket appeal service priced at ₪50 per appeal. Customer pays only when submitting an individual ticket appeal. Includes ticket analysis, appeal document preparation, and submission support.
2. Monthly Subscription (Premium): Premium subscription at ₪35/month providing unlimited appeals, proactive fine notifications, penalty protection guarantee, no late fee interest, prevention of blocked bank accounts, and 24/7 dedicated support.
3. Corporate Fleet Management: B2B ticket management system for businesses with vehicle fleets. Custom pricing for fleet operators and local businesses managing multiple vehicles.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

One Protect (Road Protect) operates an AI-powered digital platform that helps Israeli drivers and businesses contest parking and traffic tickets. Users upload ticket images, answer case-specific questions, and the platform generates personalized appeal documents submitted to municipal or police authorities. The service is offered as a one-time pay-per-appeal option (₪50) and a monthly subscription (₪35/month) with unlimited appeals and proactive fine monitoring, plus a separate B2B fleet management solution for corporate customers.

Product overview

Road Protect is a unified consumer and business platform for disputing parking and traffic tickets in Israel. The core offering consists of a web/app platform where users upload a ticket photo, answer case-specific questions, and the AI system generates a personalized appeal document. The platform is offered in two consumer tiers: a one-time ₪50 per-ticket appeal, and a premium monthly subscription at ₪35/month providing unlimited appeals, proactive fine alerts, penalty protection, and 24/7 support. A separate B2B product serves businesses managing vehicle fleets with centralized ticket management and appeal capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Road Protect AI Appeal Platform AI-powered web and app platform where users upload a parking or traffic ticket photo, answer case-specific questions, and the system generates a personalized appeal document submitted to the relevant municipal or police authority. For Israeli drivers and businesses seeking to dispute fines.
• One-Time Appeal Service Single-use ticket appeal service priced at ₪50 per ticket. Includes ticket analysis, legal-technology support, and AI-assisted appeal generation for one parking or traffic fine, with coverage across all Israeli cities. For drivers seeking to contest an individual fine.
• Monthly Premium Subscription Premium recurring subscription at ₪35/month providing unlimited fine appeals, proactive fine notifications, guarantee protection against penalties, prevention of blocked bank accounts, no interest on late fines, and 24/7 dedicated support. For frequent drivers, fleet operators, and city residents.
• B2B Fleet Ticket Management System Business-facing ticket and fine management solution for fleet operators, vehicle sharing companies, and local businesses with company vehicles. Enables centralized appeal management for multiple employees or vehicles with custom B2B pricing and bulk processing.

Quantifiable outcome

• 65-75% of professionally submitted appeals result in cancellation or reduction
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability6 records

Feature4 records

Partnerships

13 partnerships are on record, tiered minor.

• Yatom Systems (יתם מערכות)minorOthersBusiness partner listed in Road Protect's partner showcase section. Partnership enables collaboration with one of Israel's leading technology companies.
• Ayia - Quality Environmental Association (איה - איגוד נותני איכות לסביבה)minorOthersEnvironmental quality association partner. Collaboration supports Road Protect's environmental and corporate social responsibility initiatives.
• GlobrandSminorGTM or Marketing PartnerMarketing partner featured in Road Protect's business partner showcase.
• Trade Mobile (טרייד מוביל)minorOthersMobile/automotive industry partner. Collaboration may relate to fleet management and vehicle services.
• Smalot - Always in Motion (סמלת – תמיד בתנועה)minorOthersAutomotive/mobility services partner.
• Liscom (ליס קום)minorOthersLeasing/fleet services company partner.
• Strauss (שטראוס)minorOthersMajor Israeli food and beverage corporation. Partnership may involve employee fleet management or corporate services.
• TATZminorOthersPartner company listed in Road Protect's business partner section.
• Kimberly-Clark IsraelminorOthersMajor multinational consumer goods company operating in Israel. Partnership may involve corporate fleet services.
• Ashkelon Municipality (עיריית אשקלון)minorOthersMunicipal government partner. Collaboration with city for parking enforcement-related services or city employee benefits.
• Jerusalem Chicken Group (קבוצת עוף ירושלים)minorOthersFood industry company with operational vehicles. Partnership may involve fleet fine management.
• S. Israel Ltd. (ש. ישראל בע"מ)minorOthersIsraeli corporation partner using Road Protect services for vehicle fleet management.
• TIR LogominorOthersPartner company or organization in Road Protect's business ecosystem.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• FairShake: Consumer-facing dispute-resolution service that helps individuals contest charges, fines, and unfair bills. Comparable self-serve business model of empowering consumers to dispute institutional actions, though broader in scope than Road Protect's narrow ticket-appeal focus.
• Justt: Israeli-founded AI startup automating chargeback dispute generation for merchants. Comparable as an Israeli AI-native dispute-resolution platform using AI-generated dispute documents, though it targets payment chargebacks rather than traffic citations.

Others

• Wobi: Israeli consumer financial-services platform offering insurance comparison and wallet products. Comparable as a fellow Israeli consumer-facing digital service brand with a similar SMB/individual target market, though focused on financial products rather than regulatory appeals.

Broad incumbents

• LegalZoom: Largest online legal services platform in the US, providing document preparation and attorney access for consumers and SMBs. Comparable as a scaled consumer/SMB legal-tech platform, though far broader in scope than Road Protect's narrow traffic/parking appeal focus.
• PayIt: Government technology company providing digital payment and service platforms for state and local agencies, including parking and traffic fine management. Comparable as a participant in the parking/municipal fine ecosystem, though positioned on the government/collection side rather than the consumer appeal side.

Direct peers

• DoNotPay: AI consumer-rights platform that originated with automated parking ticket appeals and has expanded into broader legal-tech services (consumer disputes, subscriptions, bills). Directly comparable as a digital self-serve AI service helping consumers dispute fines and bureaucratic actions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/IsraelFines

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about One Protect