Modern Day Health Care

What Modern Day Health Care does

Modern Day Health Care (MDHC) is a privately held South Dakota LLC founded in 2018 by Dr. Deanne "Annie" Donaway that operates a hybrid primary care delivery model combining HIPAA-compliant telehealth visits, in-home clinical visits, and three physical clinic locations in Aberdeen, Huron, and Brandon (South Dakota), with the Sioux Falls metro serving as headquarters and the primary service area for premium offerings. The company provides family medicine, obstetrics, gynecology, pediatrics, acute care, chronic disease management, pre/post-operative care, physical therapy, occupational therapy, lymphedema treatment, remote patient monitoring, and functional medicine to patients of all ages across five U.S. states: South Dakota, Minnesota, Nebraska, North Dakota, and Colorado. Patient segments include families and individuals, physical therapy patients, rural and underserved populations, and members of its Signature+ concierge tier, with a secondary B2B motion serving independent nurse practitioners, physical therapists, occupational therapists, and mental health providers under contracted practice management arrangements.

The underlying technology stack is a HIPAA-compliant telehealth video platform combined with the CareSpan Chart patient portal (integrated with Healow for medical-record access), an in-house EMR, Microsoft Office 365 Bookings scheduling integrations across PT regions, reCAPTCHA-protected booking forms, and remote patient monitoring devices (electronic blood pressure cuffs, digital scales, O2 monitors). Same- or next-day appointments are a stated operational standard, and providers can flex across virtual, in-home, and in-clinic modalities based on patient need. The company has no disclosed AI/ML capabilities, proprietary models, or technology patents and relies predominantly on third-party platform integrations for its core technology surface.

MDHC generates revenue through four streams: (1) insurance-billed clinical services with most major plans, Medicare, and Medicaid accepted and co-pays collected at appointment time; (2) cash-pay virtual eVisits starting at $133 plus a $75 in-home house call fee within the Sioux Falls 30-mile radius; (3) the Signature+ concierge subscription at $399/month per adult ($3,500/year) or $199/month per child ($2,000/year), offering unlimited 7-day-a-week direct provider access, guaranteed same-day appointments, in-home testing (COVID, Strep, Influenza, RSV), and in-home lab collection, with HSA-eligible payments; and (4) provider practice management fees from contracted independent clinicians using MDHC's EMR, billing, and scheduling infrastructure. Go-to-market combines direct-to-consumer acquisition through the website and phone booking (605-250-1200) with community-led recruitment of clinical providers, supplemented by institutional channels into nursing homes and assisted living communities where MDHC dispatches nurses equipped with tablets to conduct on-site exams. The company is founder-controlled with no institutional investors, no parent company, no subsidiaries, and no disclosed funding rounds.

Name

Modern Day Health Care

Legal name

Modern Day Health Care, LLC

Website

https://moderndayhealthcare.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Modern Day Health Care is a private South Dakota-based provider delivering primary care, acute care, physical therapy, and chronic disease management through a hybrid telehealth, in-home, and in-clinic model serving patients across five U.S. states.

Ownership category

akta.pro rank

Product category

Hybrid Primary Care and Telehealth Services

NAICS

Home Health Care Services (621610), Offices of Physicians (62111), Ambulatory Health Care Services (621)

SIC

Services-Home Health Care Services (8082), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Home-Based Primary Care / Medical House Call Practices (HLAFAEAI)

akta.pro secondary industries

Primary Care & General Medicine Virtual Care (Employer-Sponsored) (HLALADAA), Home-Based Chronic Disease Management (Skilled) (HLADAFAL), Virtual Urgent Care & On-Demand Teletriage Services (HLAFADAJ)

Keywords

• Telehealth services
• Primary care
• In-home healthcare
• Physical therapy
• Concierge medicine

Headquarters

HQ city

Aberdeen

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Insurance Billing: Standard medical services billed to patient's insurance. MDHC accepts most major insurance plans including Medicare and Medicaid. Co-pays collected via credit or debit card at time of appointment.
2. Cash Pay - eVisit: For uninsured patients, virtual visits starting at $133. In-home visits in Sioux Falls region within 30 mile radius include $75 house call fee. Paid in full at time of appointment via cash, check, or credit card.
3. Signature Plus+ Concierge Medicine (Premium Subscription): Premium membership program offering unlimited direct access to providers 7 days per week (7am-10pm), same-day appointments, in-home testing and lab collection, care coordination. $399/month per adult or $3500/year; $199/month per child or $2000/year. Service fees not billed to insurance but may be covered by HSA funds.
4. Provider Practice Management Services: MDHC provides back office administrative support (billing, scheduling, EMR access) to contracted healthcare providers who operate their own practices under the MDHC model. Providers pay for access to MDHC infrastructure.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Modern Day Health Care provides primary care, acute care, physical therapy, occupational therapy, chronic disease management, remote patient monitoring, pre/post-operative care, and functional medicine delivered through a hybrid model combining telehealth visits, in-home clinical visits, and physical clinic locations. The company also offers a premium concierge medicine membership (MDHC Signature+) and back-office practice management support for independent healthcare providers.

Product overview

Modern Day Health Care operates as a virtual and hybrid healthcare delivery platform combining telehealth (eVisits), in-home visits, and physical clinic locations. The core offering is Primary Care paired with specialty services including Acute Care, Physical Therapy, Chronic Disease Management, Remote Monitoring, Pre/Post Op Care, and Functional Medicine. Premium tier is delivered through MDHC Signature+, a concierge medicine program. The company provides care across multiple delivery modes (virtual, in-home, in-clinic) and serves patients in South Dakota, Minnesota, Nebraska, North Dakota, and Colorado. Practice Management partnerships are also offered for healthcare providers seeking to start their own practices.

Differentiator

Problem solved

Functional benefit

Brands

• MDHC Signature+: Premium concierge medicine program offering personalized care at doorstep with exclusive membership benefits including direct provider access, same-day appointments, and in-home testing services.

Products and services

• Telehealth / eVisits Virtual healthcare visits conducted through a HIPAA-compliant video platform accessible via smartphone, tablet, or computer. Patients connect with providers without leaving their homes.
• In-Home Visits House call visits where registered nurses, nurse practitioners, or physical therapy team members travel to the patient's location to provide in-person care, vital collection, lab work, wound care, and physical therapy.
• Primary Care Comprehensive first-contact and continuing care for persons with any undiagnosed sign, symptom, or health concern including yearly exams, health promotion, disease prevention, and patient education across all ages.
• Acute Care Same/next-day appointments for acute conditions including rashes, UTIs, coughs, cold symptoms, allergies, asthma, fever, ear/sinus pain, nausea, sore throats, pink eye, and COVID-19 screening.
• Physical Therapy In-home, virtual, and in-clinic physical therapy services for pain management, functional improvement, pelvic health, and post-surgical rehabilitation across Aberdeen, Ipswich, Huron, and Watertown regions.
• Remote Patient Monitoring Daily vital monitoring allowing providers to catch health developments early. Equipment includes electronic blood pressure cuff, scale for daily weight recording, and O2 monitor for respiratory illnesses; tracks weight for cardiac obstruction, blood sugars, and blood pressure with alerts.
• Chronic Disease Management In-person and at-home monitoring and management of chronic diseases including diabetes, weight, blood pressure, and blood sugar levels using innovative tracking technology.
• Pre/Post-Operative Care Pre-operative health checks, post-surgical incision care, crutch and ADL training, total knee/shoulder/hip surgery support, after-birth check-ups, and plastic surgery follow-up care.
• Functional Medicine Healthcare approach focusing on identifying and addressing the root cause of diseases.
• MDHC Signature+ Concierge Medicine Premium concierge medicine program with limited patients per provider, unlimited 7-day access to providers via phone/email/text/video (7am-10pm), guaranteed same-day appointments, in-home testing (COVID, Strep, Influenza, RSV), in-home lab collection, and care coordination. Priced at $399/month per adult or $199/month per child.
• Occupational Therapy Treatment for issues disrupting a person's occupations including Alzheimer's, dementia, painful hands/arms, Parkinson's disease, spinal cord injury, stroke, wounds, fractures, and joint replacements.
• Lymphedema Treatment Physical therapy treatment for lymphedema symptoms using trained experts with various strategies to ease discomfort and reduce symptom frequency at home.
• Medical Weight Management Weight management programs where providers work with patients to set realistic goals and create customized plans to reach health objectives.
• Nursing Home and Assisted Living Services Healthcare services delivered to nursing homes and assisted living communities using tablets and digital tools, allowing nurse practitioners to conduct exams without patients needing technical equipment.
• Practice Management / Provider Partnership Back-office support for healthcare professionals including EMR access, billing, scheduling, and administrative services. Allows nurse practitioners and therapists to operate their own practices independently without the overhead of an office.

Quantifiable outcome

• Same or next day appointments typically available for medical services
• +2 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Doctor On Demand (Included Health): Doctor On Demand (now part of Included Health) provides virtual primary care, urgent care, and behavioral health across all 50 states - a scaled direct competitor for MDHC's telehealth eVisit and acute care offering.
• Parsley Health: Parsley Health is a functional medicine primary care practice delivered virtually and in-person on a membership model. It mirrors MDHC's newer functional medicine offering and concierge-style subscription pricing.
• Forward Health: Forward is a membership-based primary care provider combining virtual visits, in-clinic care, and remote patient monitoring with a tech-forward, concierge-style experience - directly comparable to MDHC's Signature Plus+ subscription tier and RPM offerings.
• DispatchHealth: DispatchHealth delivers acute and complex medical care in the home, including telehealth triage. It is the most direct comparable to MDHC's in-home RN/NP visit and acute care service line.
• SteadyMD: SteadyMD provides virtual primary care and chronic condition management with a focus on continuous remote monitoring - directly aligned with MDHC's RPM and chronic disease management stack.
• One Medical (Amazon): One Medical is a primary care platform offering in-clinic, in-home (via partnerships), and virtual visits on a subscription model, now owned by Amazon. It competes with MDHC for tech-enabled primary care consumers but at vastly greater scale and geographic reach.

Others

• Tebra (Kareo): Tebra provides EMR, billing, and practice management software to independent practices - comparable to MDHC's provider practice management services that supply infrastructure to NPs, PTs, and OTs operating under the MDHC umbrella.

Broad incumbents

• Amwell: Amwell is a large, publicly traded telehealth platform serving health systems, insurers, and employers. It is a broad incumbent in the virtual primary care and urgent care space where MDHC competes.
• Oak Street Health (CVS Health): Oak Street Health operates value-based primary care centers for Medicare-eligible adults with integrated chronic disease management and in-home visits. It is a broader incumbent comparable to MDHC's chronic care, RPM, and senior-focused offerings.

Emerging players

• Signify Health (CVS Health): Signify Health (owned by CVS) deploys clinicians into the home for health risk assessments and post-acute care - a partial overlap with MDHC's in-home clinical visits and nursing home services for value-based populations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/modern-day-health-care

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Modern Day Health Care