Chas. S. Middleton and Son

What Chas. S. Middleton and Son does

Chas. S. Middleton and Son is a fourth-generation, family-owned farm and ranch real estate brokerage and land appraisal firm founded in 1920 and headquartered in Lubbock, Texas. The firm connects buyers and sellers of farms, ranches, recreational land, hunting and fishing properties, waterfront properties, timberland, and mineral/water/wind rights across Texas, New Mexico, Oklahoma, Kansas, and Colorado. Core offerings include buyer representation, seller services, land appraisals (estate/gift tax valuations, undivided interest valuations, expert witness testimony, ranch partitions, collateral valuations for lenders), and integrated real estate marketing featuring professional photography (including Official State Photographer of Texas Wyman Meinzer), video production, print and digital brochures, interactive property maps, bi-monthly eNewsletters, and multi-channel advertising across print publications, social media, and listing marketplaces such as Lands of America and LandBroker MLS.

The underlying technology stack is a digital marketing and property presentation platform rather than a software product. Capabilities include aerial and ground-level photography, virtual property videos, custom print and interactive digital brochures (delivered via Issuu), GPS-based property mapping, and a 100-year proprietary database of qualified VIP buying clientele used for direct mail and email outreach. No AI/ML capabilities, APIs, or proprietary software products are disclosed.

The business operates on a transaction-fee and professional-services revenue model. Brokerage commissions are earned on successful land sales with no upfront cost to clients if the property does not sell; appraisal services are billed per engagement with rates not publicly disclosed. The firm sells primarily through a field sales team of brokers and agents distributed across the five-state operating region, supplemented by inside sales for inbound individual consumer inquiries. Customer segments include individual landowners (farm, ranch, recreational), estate/trust administrators and attorneys requiring valuations, and lending institutions needing collateral assessments.

Name

Chas. S. Middleton and Son

Legal name

Chas S. Middleton and Son

Website

https://chassmiddleton.com

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

1–10 employees

Short description

Chas. S. Middleton and Son is a fourth-generation, family-owned farm and ranch real estate brokerage and land appraisal firm founded in 1920, serving buyers, sellers, estates, and lenders across Texas, New Mexico, Oklahoma, Kansas, and Colorado with commission-based brokerage and professional appraisal services.

Ownership category

akta.pro rank

Product category

Farm and Ranch Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Appraisers (53132)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Ranches & Livestock Properties Brokerage (BPAJADAB)

Keywords

• Farm ranch brokerage
• Land appraisal services
• Rural real estate
• Agricultural land sales
• Recreational property sales

Headquarters

HQ city

Lubbock

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Land Brokerage Commissions: Commission-based real estate brokerage services for buying and selling farm, ranch, and recreational land properties. Services include buyer representation, seller services, and marketing support.
2. Land Appraisal Services: Agricultural property appraisals including estate and gift tax valuations, undivided interest valuations, expert witness testimony, ranch partitions, and collateral valuations for lending institutions.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels11 records

Core offering

Chas. S. Middleton and Son is a fourth-generation, family-owned farm, ranch, and land brokerage and appraisal firm established in 1920 in Lubbock, Texas. The company connects buyers and sellers of agricultural, ranch, recreational, and rural land across Texas, New Mexico, Oklahoma, Colorado, and Kansas, while also providing professional land appraisal services for estate planning, tax, legal, and lending purposes. Services are delivered through a network of brokers and appraisers with 10-45+ years of experience and supported by professional photography, video, custom marketing materials, and a 100+ year database of qualified buyers.

Product overview

Chas. S. Middleton and Son is a fourth-generation, family-owned farm and ranch real estate specialty firm established in 1920, operating as a single integrated service offering rather than a platform with modules. The company provides a unified suite of land brokerage and appraisal services including buyer representation, seller services, real estate marketing, and land appraisals. Their portfolio consists of five interconnected services: Farm & Ranch Brokerage (the core offering connecting buyers and sellers of rural properties), Land Appraisal Services (specializing in agricultural property valuation for estates, banks, and lending institutions), Buyer Services (full-service buyer representation), Seller Services (comprehensive listing and sales support), and Real Estate Marketing Services (professional photography, video, print/digital brochures, and multi-channel advertising). The firm serves Texas, New Mexico, Oklahoma, Colorado, and Kansas with brokers and agents throughout these states.

Differentiator

Problem solved

Functional benefit

Products and services

• Farm, Ranch & Land Brokerage
• Land Appraisal Services
• Buyer Services
• Seller Services
• Real Estate Marketing Services

Quantifiable outcome

• Free advertising - no upfront costs if property doesn't sell
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Lands of AmericacoreChannel Partner/ Reseller/ DistributorListing partnership for properties on Lands of America and affiliated sites including Lands of Texas and Lands of New Mexico, expanding digital reach to qualified land buyers nationwide.
• LandBroker MLScoreChannel Partner/ Reseller/ DistributorMulti-listing service partnership providing additional exposure for properties to reach land buyers across regional and national markets.
• National Ranching Heritage CenterminorGTM or Marketing PartnerCorporate sponsorship of ranching heritage non-profit organization, supporting preservation efforts while building brand awareness among ranching community.
• Land Report MagazineminorGTM or Marketing PartnerPrint advertising partnership in national land publication for property listings and brand exposure.
• The Land MagazineminorGTM or Marketing PartnerPrint advertising partnership for property listings targeting land buyers.
• Livestock JournalminorGTM or Marketing PartnerPrint advertising partnership targeting ranch and livestock community.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• King Land & Water: Texas Hill Country and South Texas ranch real estate brokerage with comparable focus on trophy ranches and recreational land transactions.
• Fay Ranches: Farm, ranch, and timberland brokerage operating across multiple Western and Southern states with a similar focus on large legacy and recreational properties for affluent buyers.
• Hall and Hall: Specialized ranch, farm, and recreational property brokerage across the Western US, directly comparable in niche focus on large-acreage agricultural and recreational land sales, appraisals, and auctions.
• Republic Ranches: Texas-based ranch and land brokerage focused on large-acreage working and recreational ranches, directly overlapping with Middleton's core Texas ranch mandate.
• Hortenstine Ranch Company: Texas ranch real estate brokerage specializing in working ranches, recreational properties, and land auctions with strong overlap in customer profile and transaction type.
• Mossy Oak Properties: Franchise network focused on rural land, farms, ranches, and hunting properties, overlapping closely in customer segment, marketing channels, and listing categories.

Broad incumbents

• United Country Real Estate: National franchise network specializing in rural, farm, ranch, and country properties; offers broader geographic reach and franchise scale that contrasts with Middleton's independent regional model.
• Berkshire Hathaway HomeServices: National residential and rural real estate brand with significant Texas exposure; broader portfolio and franchise scale, but competes for the same ranch and country property transactions.

Emerging players

• Lands of America: Largest online marketplace for rural land, farms, and ranches; while a current listing/distribution partner of Middleton, it represents a digital-first model that could increasingly disintermediate traditional brokers.

Regional players

• Icon Global Group: Texas-based luxury ranch and estate brokerage serving high-net-worth buyers; overlaps in trophy ranch and legacy property segments but with stronger luxury-resort positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/CSMlandbroker
• YouTubeyoutube.com/channel/UCaPqXmNkWcfDbH_CTqXna9w
• Facebookfacebook.com/MiddletonLandBroker
• LinkedInlinkedin.com/company/chas.-s.-middleton-and-son
• Instagraminstagram.com/middletonlandbroker

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chas. S. Middleton and Son