Hortenstine Ranch

What Hortenstine Ranch does

Hortenstine Ranch Company, LLC is a privately held ranch real estate brokerage founded in 2003 by Blake Hortenstine and headquartered at 12740 Hillcrest Road, Suite 230, in Dallas, Texas. The firm specializes in the sale of rural, recreational, and farm & ranch properties across three states — Texas, Oklahoma, and New Mexico — with team members distributed across Dallas, Hico, Throckmorton, Albany, Athens, Longview, Rockwall, and Durant. Its single core product is a full-service ranch brokerage offering that bundles advanced marketing strategies, ranch market analytics, professional mapping, photography, wildlife consultation, and negotiation management with buyer and seller representation. The underlying technology stack centers on the REALSTACK land broker website platform, which powers an inventory of 200+ active listings segmented by use case (recreational, cattle, deer hunting, duck hunting, fishing, waterfowl) and supported by a multi-channel digital presence including YouTube ranch videos, social media, an email newsletter, and a Landowner Guide blog.

The firm makes money exclusively through transaction-based real estate commissions on ranch, recreational, and farm property sales, with commission splits determined at the firm's sole discretion and buyer-agent participation contingent on identification at first contact. Customer segments are horizontal across two primary cohorts: high net-worth individuals and families seeking investment-class ranch properties (often for recreation, hunting, fishing, or cattle operations), and working cattle ranch operators. Pricing is bespoke per transaction — individual lots can list under $100,000 while trophy properties such as Lake Monticello are marketed at $131,100,000 — with no public fee schedule. The customer book is diversified by name across industries (Healthcare, Technology, Restaurants, Agriculture/Capital), and the firm emphasizes referrals and repeat business cultivated over two decades, supported by conservation-organization affiliations that reinforce credibility with the hunting and land-management buyer base.

Name

Hortenstine Ranch

Legal name

Hortenstine Ranch Company, LLC

Website

https://hrcranch.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Hortenstine Ranch Company is a Dallas-based, privately held ranch real estate brokerage founded in 2003 that represents buyers and sellers of rural, recreational, and farm & ranch properties across Texas, Oklahoma, and New Mexico, serving high net-worth individuals and working ranch operators.

Ownership category

akta.pro rank

Product category

Ranch Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Ranches & Livestock Properties Brokerage (BPAJADAB)

akta.pro secondary industry

Farmland Brokerage (Row Crops, Specialty Crops) (BPAJADAA)

Keywords

• Ranch real estate brokerage
• Land sales services
• Recreational properties
• Farm and ranch sales
• Property buyer representation

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Real Estate Commission - Ranch Brokerage: Traditional real estate brokerage earning commissions on ranch, recreational, and farm property sales in Texas, Oklahoma, and New Mexico. Revenue generated through buyer representation and seller listing services with transaction-based compensation tied to property sale prices.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Hortenstine Ranch Company is a ranch real estate brokerage that connects buyers and sellers of rural, recreational, and farm & ranch properties across Texas, Oklahoma, and New Mexico. The firm provides buyer and seller representation, professional marketing, mapping, photography, wildlife consultation, market analytics, and negotiation management for premium investment-class ranch properties.

Product overview

Hortenstine Ranch Company operates as a single, unified ranch real estate brokerage service offering. The company provides a comprehensive suite of property sales services including ranch market analytics, professional mapping, photography, wildlife consultation, negotiation management, and Buyer & Seller representation. Services are organized by property type (recreational, cattle, deer hunting, duck hunting, fishing, waterfowl) and region (Texas, Oklahoma, New Mexico). No distinct modular product architecture or add-on offerings exist—all services are delivered as part of their core brokerage offering.

Differentiator

Problem solved

Functional benefit

Products and services

• Ranch Real Estate Brokerage Services Full-service ranch real estate brokerage providing buyer and seller representation for rural, recreational, and farm & ranch property sales in Texas, Oklahoma, and New Mexico, including professional marketing, ranch market analytics, mapping, photography, wildlife consultation, and negotiation management.

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Twelve partnerships are on record, tiered minor and core.

• Texas Parks WildlifeminorOthersProud member and supporter of Texas Parks Wildlife organization, indicating alignment with conservation values
• Texas Real Estate CommissionminorOthersLicensed through Texas Real Estate Commission (TREC), indicating regulatory compliance and professional standing
• Ducks UnlimitedminorOthersProud member and supporter of Ducks Unlimited conservation organization
• Texas Wildlife AssociationminorOthersProud member and supporter of Texas Wildlife Association
• Caesar Kleberg Wildlife Research InstituteminorOthersProud member and supporter of Caesar Kleberg Wildlife Research Institute at Texas A&M University-Kingsville
• NRCS (Natural Resources Conservation Service)minorOthersProud member and supporter of USDA Natural Resources Conservation Service
• Rolling Plains Quail Research FoundationminorOthersProud member and supporter of Rolling Plains Quail Research Foundation
• Texas A&M AgriLife ExtensionminorOthersProud member and supporter of Texas A&M AgriLife Extension
• Oklahoma Department of Wildlife ConservationminorOthersProud member and supporter of Oklahoma Department of Wildlife Conservation
• Park Cities Quail CoalitionminorOthersProud member and supporter of Park Cities Quail Coalition
• Oklahoma Real Estate CommissionminorOthersLicensed through Oklahoma Real Estate Commission for operations in Oklahoma
• The Land ReportcoreOthersRecognized as one of The Land Report's Best Brokerages - a leading publication for land and ranch real estate

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Hall and Hall: Largest dedicated ranch, farm, and recreational property brokerage in the U.S., operating across multiple Western and Plains states with a similarly agent-led, commission-based model targeting HNW buyers and sellers.
• Republic Ranches: Texas-headquartered ranch real estate brokerage specializing in Texas ranches, hunting properties, and recreational land — a direct regional competitor serving many of the same HNW buyer and seller segments in overlapping geographies.
• Fay Ranches: Specialized farm, ranch, and timberland brokerage operating across the Western U.S., with comparable focus on legacy ranches, sporting/recreational properties, and investor-grade transactions.
• Mirr Ranch Group: Boutique ranch and sporting property brokerage focused on the Intermountain West and Southwest, targeting HNW buyers seeking trophy ranches, with similar marketing-led approach and wildlife/habitat expertise.
• Whitetail Properties Real Estate: National hunting and recreational land brokerage with strong presence in Texas and the Midwest, directly competing for hunting/ranch buyers and overlapping heavily on whitetail, waterfowl, and recreational listings.
• Land And Farm: Aggregated marketplace and brokerage for rural land, farms, ranches, and timberland across the U.S., competing for the same ranch-recreational buyer pool, particularly in Texas and Oklahoma.
• Chas. S. Middleton and Son: Long-established Texas ranch and farm real estate brokerage serving many of the same legacy ranch buyers and sellers across Texas, with comparable auction and traditional brokerage services.
• Mason & Morse Ranch Company: Western U.S. ranch real estate brokerage with focus on trophy and working ranches; overlaps with HRC's HNW buyer segment and recreational/working ranch product mix.

Broad incumbents

• Sotheby's International Realty (Ranch & Land Division): Global luxury real estate network that includes ranch, farm, and land specialists; serves overlapping HNW buyer base with broader brand reach, larger agent network, and international marketing capability.

Regional players

• Briggs Freeman Sotheby's International Realty: Dallas-based luxury real estate firm with ranch and country property specialty; competes with HRC in the North Texas HNW ranch market and shares overlap with Dallas-based HNW clientele.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/HortenstineRanchCo
• Facebookfacebook.com/HortenstineRanchCo
• LinkedInlinkedin.com/company/hortenstine-ranch-company-llc
• Instagraminstagram.com/hortenstineranchcompany

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hortenstine Ranch