Waterless

What Waterless does

Waterless Co., Inc. is a privately held manufacturer of no-flush urinal fixtures, founded in 1991 by Klaus Reichardt and headquartered at 1050 Joshua Way, Vista, California. The company designs and sells six urinal models (Baja #2104, Anza #2005, Sonora #2004, Kalahari #2003, Del Casa #2902, Santa Fe #2903) built around a proprietary vertical trap system called EcoTrap, which uses a floating layer of a biodegradable, immiscible BlueSeal liquid as an odor barrier in place of flush water. The portfolio is completed by registered consumables (EcoTrap replacement cartridges, BlueSeal liquid, EverPrime floor drain odor eliminator, NviroClean spray cleaner) and maintenance accessories (X-Traptor removal tool, PortionAid measuring dispenser). All fixtures are ADA compliant and sold with mounting hardware and installation instructions.

Revenue mechanics combine one-time hardware sales (urinals at $255-$365) with recurring consumable replenishment: EcoTrap cartridges at $9.25 each (typically replaced 2-4 times per year per fixture) and BlueSeal liquid at $78.95 per gallon (~1,500 uses per 3-ounce application via the PortionAid dispenser). Distribution is direct-to-consumer through the company's e-commerce storefront (waterless.com), a toll-free phone line (800.244.6364), email ([email protected]), and a U.S. and International Representative network supporting enterprise accounts. Certifications under National Green Building Standard, IAPMO, ANSI Z124.9, ADA, and CSA qualify the products for LEED-eligible commercial specifications.

Customer concentration spans commercial facilities, educational institutions (Kansas State, Texas A&M), transit hubs and airports (Brussels, Copenhagen, Geneva, Jaipur), hospitality venues (St. Austell Brewery), residential users, and government/municipal facilities. Documented water savings of roughly 26,000-35,000 gallons per unit per year and a reported 5-month payback period at Kansas State University underpin the value proposition. The company has operated continuously for over 35 years without disclosed external venture or private equity capital and maintains a 1-10 employee footprint under founder-CEO Reichardt.

Name

Waterless

Legal name

Waterless Co., Inc.

Website

https://waterless.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1–10 employees

Short description

Waterless Co., Inc., founded in 1991 in Vista, California, designs and sells waterless (no-flush) urinal fixtures built around its patented EcoTrap cartridge and BlueSeal liquid barrier, serving commercial, educational, aviation, hospitality, government, and residential customers via direct e-commerce and an international representative network.

Ownership category

akta.pro rank

Product category

Waterless Urinals and Commercial Plumbing Fixtures

NAICS

Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256), Soap and Cleaning Compound Manufacturing (32561), Pottery, Ceramics, and Plumbing Fixture Manufacturing (327110)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Specialty Cleaning, Polishing And Sanitation Preparations (2842)

akta.pro primary industry

Urinal & Commercial Restroom Cleaners/Deodorizers (CRAJADAI)

akta.pro secondary industry

Odor Control & Deodorization (Smoke/Pet/Decomposition) (HSAEAHAH)

Keywords

• Waterless urinals
• No-flush fixtures
• Commercial plumbing products
• Urinal consumables supplies
• Water conservation fixtures

Headquarters

HQ city

Vista

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Urinal Fixture Sales: One-time hardware sales of waterless urinal units in various models (Baja, Anza, Sonora, Kalahari, Del Casa, Santa Fe). Products sold as first quality and seconds (cosmetic defects).
2. EcoTrap Cartridge Inserts: Recurring replacement cartridges for urinal trap system. Replacement frequency: 2-4 times per year depending on traffic. EcoTrap inserts at $9.25 each.
3. BlueSeal Trap Liquid: Biodegradable sealant liquid for maintaining urinal trap. Sold in gallon ($78.95) and quart sizes. Replenished approximately every 1,500 uses.
4. EverPrime Floor Drain Product: Floor drain odor eliminator for maintaining P-traps in unoccupied facilities. Sold in quart ($25.00) and gallon sizes.
5. NviroClean Cleaning Product: Spray-and-walk-away fixture cleaner for waterless urinals. Sold in gallon ($65.50) and quart sizes.
6. Accessories and Tools: X-Traptor Tool for cartridge removal and PortionAid measuring device for BlueSeal application.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Waterless Co., Inc. manufactures and sells no-flush waterless urinal fixtures powered by a patented EcoTrap cartridge system that uses a floating immiscible BlueSeal liquid barrier to block sewer gases and odors. The portfolio includes six urinal models (Baja, Anza, Sonora, Kalahari, Del Casa, Santa Fe) in HPC composite and ceramic materials, plus recurring consumables (EcoTrap inserts, BlueSeal sealant, EverPrime floor drain primer, NviroClean cleaner) and maintenance tools (X-Traptor, PortionAid). Products are sold through the company's e-commerce site and direct sales channels to commercial, institutional, hospitality, and residential customers.

Product overview

Waterless Co., Inc. is a manufacturer and marketer of waterless (no-flush) urinal fixtures and related restroom products. The core product line centers on six distinct waterless urinal models (Baja #2104, Anza #2005, Sonora #2004, Kalahari #2003, Del Casa #2902, Santa Fe #2903) made from High Performance Composite (HPC) or ceramic materials, all powered by the proprietary EcoTrap® cartridge system (patented since 1991). The product portfolio extends to supporting liquids (BlueSeal® trap seal liquid, EverPrime® floor drain odor eliminator), cleaning products (NviroClean™ spray cleaner), and maintenance tools (PortionAid measuring dispenser, X-Traptor® cartridge removal tool). The company sells directly via its e-commerce storefront at waterless.com and serves commercial, institutional, and residential customers.

Differentiator

Problem solved

Functional benefit

Brands

• EcoTrap: Proprietary waterless urinal system design featuring a vertical trap principle with floating BlueSeal liquid barrier technology. Core technology enabling waterless operation since 1991.
• BlueSeal
• EverPrime
• NviroClean

Products and services

• Baja #2104 Waterless No-Flush Urinal Waterless No-Flush urinal made from High Performance Composite (HPC) for commercial and residential applications; includes EcoTrap cartridge, 2-inch interior drain line, no gaskets/O-rings required, ADA compliant; starts at $365 (sale price $255).
• Anza #2005 Waterless No-Flush Urinal Waterless No-Flush urinal model in the company's urinal product line, designed for commercial and residential male restrooms with the EcoTrap cartridge system.
• Sonora #2004 Waterless No-Flush Urinal Waterless No-Flush urinal model in the company's urinal product line, designed for commercial and residential male restrooms with the EcoTrap cartridge system.
• Kalahari #2003 Waterless No-Flush Urinal Waterless No-Flush urinal model in the company's urinal product line, designed for commercial and residential male restrooms with the EcoTrap cartridge system.
• Del Casa #2902 Waterless No-Flush Urinal Waterless No-Flush urinal model in the company's urinal product line, designed for commercial and residential male restrooms with the EcoTrap cartridge system.
• Santa Fe #2903 Waterless No-Flush Urinal Medium-size waterless urinal made from High Performance Composite (HPC), touch-free, bottom outlet, ADA compliant, dimensions 14.0"W x 19.5"L x 14.0"D, compliant with ANSI Z124.9, ANSI A117, CSA standards; includes two EcoTrap inserts, mounting hardware, gasket, and installation instructions.
• EcoTrap Cartridge Insert System Patented removable cartridge insert for waterless urinals that retains urine sediments and works with BlueSeal liquid to create a floating barrier preventing sewer gases and odors; lasts 10,000-15,000 uses, replaced 2-4 times per year depending on traffic; uses X-Traptor tool for removal; no gaskets or O-rings needed; $9.25 per insert.
• BlueSeal Trap Seal Liquid Long-lasting, biodegradable trap seal liquid with specific gravity lower than water or urine; zero evaporation at 100°F, freeze-resistant down to -70°F; approximately 1,500 uses per 3-ounce portion; available in gallon (#1101, $78.95) and quart (#1114) sizes.
• EverPrime Floor Drain Odor Eliminator Biodegradable floor drain P-trap primer that prevents evaporation of trap seals for months, blocking sewer gases; ideal for unoccupied facilities, seasonal homes, and commercial buildings; 3 oz per 1.5"-2" drain or 6 oz per 3"-4" drain; available in quart (#1514, $25) and gallon (#1501) sizes.
• NviroClean Spray-and-Walk-Away Urinal Cleaner Spray-and-walk-away urinal fixture cleaner designed specifically for waterless urinals; no wiping or scrubbing needed; prolonged use reduces build-up in trap/cartridge insert, extending cartridge life; works on all non-water and flushed urinals; available in gallon (#1601, $65.50) and quart (#1614) sizes.
• X-Traptor Cartridge Removal Tool Specialized cartridge removal tool used to safely and cleanly remove EcoTrap inserts from waterless urinals, helping minimize vandalism; full replacement process takes 3-4 minutes.
• PortionAid BlueSeal Measuring Dispenser Measuring dispenser for accurately dispensing 3-ounce portions of BlueSeal liquid into EcoTrap holes, minimizing waste during application.
• iPack #6009 Essential Supplies Package Bundled package of core maintenance consumables (EcoTrap inserts, BlueSeal, NviroClean, accessories) required to operate EcoTrap-equipped waterless urinals on an ongoing basis.

Quantifiable outcome

• Saves ~26,000 gallons of water per urinal per year
• +4 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Regional players

• Caroma (GWA Group): Australian water-saving bathroom fixtures brand with strong sustainability positioning. Comparable as a region-focused, water-efficient fixture competitor in commercial and institutional applications.
• Uridan: Australian waterless urinal manufacturer with comparable cartridge-based trap technology. Operates primarily outside North America but competes with Waterless in multinational specification bids and product capability.

Broad incumbents

• Duravit: International bathroom fixture manufacturer with ceramic urinals and a strong sustainability narrative. Targets overlapping commercial and high-end residential spec channels in international markets where Waterless's rep network is active.
• Geberit: European plumbing systems specialist with installation technology and concealed cistern/urinal systems. Comparable as a water-efficiency and concealed-installation fixture player serving institutional and commercial restrooms.
• Zurn Industries: Commercial plumbing and water-management products manufacturer with strengths in institutional, education, and government accounts — a buyer set materially overlapping with Waterless's primary customer segments.
• Kohler Co. Global plumbing and bathroom fixtures incumbent with extensive commercial and residential channel reach. Competes with Waterless on the urinal fixture spec and could enter waterless as a natural category extension.
• TOTO USA: Global premium bathroom fixture manufacturer with strong water-efficiency positioning. Engages the same sustainability-minded institutional and commercial buyers and could compete on waterless fixture capability.
• American Standard Brands: Large US plumbing fixture manufacturer with a broad urinal and toilet portfolio. Serves the same commercial and institutional buyers and could expand a competing waterless offering under established dealer/distributor channels.
• Sloan Valve Company: Major commercial flush-valve and urinal manufacturer with deep specification relationships at the same facilities Waterless targets. Offers overlapping restroom-water-efficiency solutions as part of a broad plumbing portfolio.

Direct peers

• Falcon Waterfree Technologies: Closest direct competitor — also manufactures and sells waterless urinal fixtures with proprietary cartridge/trap technology into commercial restrooms, overlapping with Waterless on product, channel, and buyer persona.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/waterless-co-inc
• Facebookfacebook.com/waterlessurinal

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Waterless