McPherson Marketing Group

Name

McPherson Marketing Group

Legal name

McPherson Marketing Group

Website

https://mcphersonmarketing.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

McPherson Marketing Group is a bootstrapped, Wake Forest, NC-based digital agency that designs custom websites and provides SEO, hosting, maintenance, and Google Business Profile management for small and mid-sized businesses across North Carolina.

Ownership category

akta.pro rank

Headquarters

HQ city

Wake Forest

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Infrastructure, Operations, Technology or R&D, Others

Revenue model

1. Website Design & Development: One-time custom website design and development projects. Pricing varies based on scope, number of pages, and complexity. Includes design, content creation, development, and initial setup.
2. Website Redesign Services: Redesign of existing websites with fresh designs, improved functionality, and conversion-focused strategies. One-time project pricing based on scope.
3. Hosting & Support: Recurring hosting services bundled with support. Includes 99.9% uptime guarantee, SSL certificates, domain management, regular backups, and responsive customer support.
4. Website Maintenance: Monthly maintenance plans covering security updates, automated backups, software updates, speed optimization, uptime monitoring, broken link fixes, content updates, and priority support.
5. SEO Services: Ongoing SEO optimization services including keyword research, on-page optimization, technical SEO, content strategy, link building, local SEO, and monthly reporting.
6. Google Business Profile Management: Local SEO management service covering GBP optimization, review generation, citation building across 62+ directories, social media posting, and AI search optimization.
7. Additional Services: A la carte services including landing pages, e-commerce integration, analytics setup, content writing, and website maintenance.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

McPherson Marketing Group is a full-service web design and digital marketing agency that builds 100% custom websites from scratch for small and medium-sized businesses. Its core offerings include custom website design, professional SEO copywriting, performance optimization, and hosting with ongoing support, delivered through a structured 4-step process (Consultation, Design & Build, Review & Refine, Launch & Support). The firm also provides add-on services such as website redesigns, landing pages, e-commerce integration, SEO, analytics setup, website maintenance, and Google Business Profile management.

Product overview

McPherson Marketing Group is a website design and digital marketing services company offering a comprehensive suite of services centered around custom website creation. Their core offerings include Custom Website Design (100% bespoke designs built from scratch), Professional Content & Copywriting (SEO-optimized), Performance Optimization (speed and Core Web Vitals), and Hosting & Ongoing Support (with 99.9% uptime guarantee). These four core services form an all-in-one solution for businesses needing professional websites. Additional services include Website Redesign, Landing Pages, E-Commerce Integration (with Shopify, WooCommerce, Stripe, PayPal, Square), SEO Optimization, Analytics Setup (Google Analytics 4, Tag Manager, Search Console, Hotjar), Website Maintenance, and Google Business Profile Management. They also offer a Free Google Business Profile Audit Tool. The company serves businesses across North Carolina with location-specific custom website design services for cities including Raleigh, Charlotte, Greensboro, Durham, Winston-Salem, Wilmington, Cary, Fayetteville, Asheville, High Point, Concord, Apex, Wake Forest, Chapel Hill, and Hickory.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Website Design 100% custom-designed websites built from scratch with bespoke layouts, logos, mobile-first responsive design, and conversion-focused aesthetics tailored to each client's brand identity. Designed for small and medium-sized businesses that want a professional online presence without using templates.
• Professional Content & Copywriting Professional copywriting services creating SEO-optimized content for homepages, about pages, service descriptions, blog posts, and marketing materials tailored to each client's brand voice and target audience. Intended for businesses needing search-optimized website content.
• Performance Optimization Website speed and performance optimization including Core Web Vitals optimization, image compression, lazy loading, clean efficient code, and CDN delivery to achieve sub-3-second page load times. Aimed at businesses whose websites need faster load times and better search rankings.
• Hosting & Ongoing Support Secure, reliable hosting bundled with 99.9% uptime guarantee, free SSL certificates, domain management, automated backups, and responsive technical support. Provided to clients as a recurring service for websites built by McPherson Marketing Group.
• Website Redesign Complete website redesign services that transform outdated websites into modern, high-performing digital presences with fresh designs, improved functionality, and conversion-focused strategies. Targeted at businesses whose existing websites underperform or look dated.
• Landing Pages High-converting landing pages designed for specific campaigns, product launches, lead generation, and sales initiatives, with strategic CTAs, social proof, and mobile optimization. Built for businesses running focused marketing campaigns.
• E-Commerce Integration Integration of e-commerce platforms (Shopify, WooCommerce) with payment gateways (Stripe Checkout, PayPal Commerce, Square) to deliver PCI-compliant online stores with secure payment processing, inventory management, and automated order handling. Intended for SMB clients launching online retail.
• SEO Optimization Ongoing search engine optimization covering keyword research, on-page optimization, technical SEO, content strategy, link building, and local SEO with monthly reporting. Delivered as a monthly retainer service for businesses seeking higher organic search rankings and traffic.
• Analytics Setup

Quantifiable outcome

• 150% average increase in website traffic for clients
• +4 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability2 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core.

• ShopifycoreTechnology or IntegrationFull integration with Shopify's e-commerce platform for complete online store functionality. Enables secure payment processing, inventory management, and automated order processing for client e-commerce websites.
• WooCommercecoreTechnology or IntegrationWordPress-based e-commerce solution integration for content-rich sites with shopping capabilities. Provides flexible e-commerce functionality for WordPress-based client websites.
• StripecoreTechnology or IntegrationStripe Checkout integration for secure payment processing with PCI-compliant transaction handling. Provides 99.9% payment uptime reliability for client e-commerce operations.
• PayPalcoreTechnology or IntegrationPayPal Commerce integration for trusted payment platform access, offering customer convenience and security for client transactions.
• Google AnalyticscoreTechnology or IntegrationFull GA4 setup with custom events, conversions, audiences, and enhanced measurement for comprehensive website tracking and analytics.
• Google Tag ManagercoreTechnology or IntegrationCentralized tag management system for easy deployment and updates of tracking codes without touching website code.
• Google Business ProfilecoreTechnology or IntegrationCore platform for local SEO services including GBP optimization, post management, review generation, and visibility tracking across Google Search and Maps.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• OuterBox: Web design and digital marketing agency specializing in e-commerce (Shopify, WooCommerce) and SEO — directly comparable offering to McPherson's e-commerce integration and organic search services.
• Huemor: Web design and digital marketing agency building custom websites with integrated content, SEO, and conversion optimization for B2B and SMB customers — overlapping deliverable set with McPherson.
• Coalition Technologies: Full-service digital agency focused on web design, SEO, and e-commerce integrations including Shopify and WooCommerce — overlapping technology stack and SMB/mid-market positioning with McPherson.
• Cuker Agency: Full-service digital agency offering web design, SEO, paid media, and analytics to consumer and SMB brands; mirrors McPherson's all-in-one delivery model and recurring service approach.
• SmartSites: Award-winning web design and digital marketing agency delivering custom websites, SEO, and PPC to SMB clients nationwide; mirrors McPherson's bundled, sales-led approach to local businesses.
• Lounge Lizard: Digital agency combining custom website design, branding, SEO, and digital marketing for SMB and mid-market clients — closely comparable custom-design-led positioning to McPherson.
• LYFE Marketing: Digital marketing agency delivering social media, SEO, web design, and content to SMB clients; matches McPherson's targeting of local and regional businesses with bundled marketing services.
• Thrive Internet Marketing Agency: Digital marketing agency providing web design, SEO, social media, and hosting/support services to SMB clients — directly comparable service portfolio and customer profile to McPherson Marketing Group.

Broad incumbents

• WebFX: Full-service digital marketing agency offering SEO, web design, content, and analytics for SMB and mid-market clients — same core service stack as McPherson but at significantly larger scale and broader geographic reach.

Emerging players

• Sagapixel: Boutique digital marketing agency focused on SEO, web design, and content strategy for healthcare and SMB clients — narrower scale but directly comparable service mix to McPherson.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/mcphermarketing

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about McPherson Marketing Group