Bryce Resort

What Bryce Resort does

Bryce Resort is a member-owned, four-season outdoor recreation resort located in Basye, Virginia, in the foothills of the Allegheny Mountains within a two-hour drive of metropolitan Washington, D.C. Founded in 1965 by aviator Pete Bryce, the resort has operated continuously for 60 years as a cooperative corporation governed by an elected member Board of Directors, with no external parent or institutional ownership. Its real estate footprint encompasses a ski mountain, an 18-hole championship golf course, a 47-acre spring-fed lake (Lake Laura), and the adjacent Sky Bryce Airport (VG18), a private paved airfield uncommon among Mid-Atlantic resorts.

The resort's core product is a diversified activity platform — downhill skiing and snowboarding, mountain biking (Bryce Bike Park), golf, water sports, snow tubing, ice skating, disc golf, and scenic lift rides — supplemented by professional instruction through the PSIA-certified Horst Locher Snowsports School, TakeAim Cycling for bike instruction, and PGA-certified golf lessons. Supporting infrastructure includes a ski shop carrying Salomon, Burton, Ride, and Volkl brands, an 18-hole championship golf course ranked in Virginia's top ten in 2021, multiple dining venues (Copper Kettle Restaurant, Carter's Hütte, Bryce Landing Grill), five wedding/event venues, and the member-only Bryce Landing sports complex with a pool and lazy river.

Bryce Resort operates a direct-to-consumer, multi-revenue-stream business model anchored by annual membership dues ($1,413-$3,342 per tier), recurring initiation fees ($3,500 currently, rising to $5,000 on 7/6/2026), lift ticket and season pass revenue ($55-$105 day passes; $350 mid-week season pass), usage-based equipment rentals, golf green fees and lessons, food and beverage, lessons, and event hosting including a $6,000/year Corporate Club. Distribution runs through the resort's website via Fareharbor booking and ToastTab restaurant reservations, phone reservations, and on-site ticket windows, with marketing supported by event programming (Bryce Fest, Women+ Takeover, Junior Golf Camps), the Indy Pass partnership across 120+ independent ski areas, regional tourism alliances (Shenandoah Valley Wine Trail, Spirits Trail), and community programs including an 80+ racer ski team and 35-member Ski Patrol.

Name

Bryce Resort

Legal name

Bryce Resort, LLC

Website

https://bryceresort.com

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

51–100 employees

Short description

Bryce Resort is a member-owned, four-season resort in Basye, Virginia, offering skiing, mountain biking, golf, water sports, and dining to general-public day visitors, members, and corporate clients within a two-hour drive of Washington, D.C.

Ownership category

akta.pro rank

Product category

Mountain Resort and Outdoor Recreation

NAICS

Skiing Facilities (713920), Golf Courses and Country Clubs (71391), Recreational Goods Rental (532284)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Winter Adventure & Mountain Resorts (Ski, Snowboard, Snow Activities) (THAAAAAK)

Keywords

• Ski resort operations
• Mountain biking park
• Championship golf course
• Outdoor recreation resort
• Seasonal mountain activities

Headquarters

HQ city

Basye

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Lift Tickets and Season Passes: Primary revenue from ski/snowboard lift tickets, bike park lift tickets, and season passes. Ski passes range from $55-$105 for day passes, with season pass options. Mid-week season pass available for $350 for non-members.
2. Golf Operations: 18-hole championship golf course generating revenue from green fees, cart rentals, and golf lessons. Course ranked among top ten in Virginia in 2021.
3. Food and Beverage: Copper Kettle Restaurant, Carter's Hütte outdoor bar & grill, Shenandoah Center cafeteria, and Bryce Landing Grill. Includes fine dining, grab-and-go options, and apres-ski venues.
4. Membership Dues: Annual membership dues ranging from $1,413.12 (Gold+ Single 80+) to $3,341.76 (Basic Household). One-time $3,500 initiation fee (increasing to $5,000 on July 6, 2026). Includes Corporate Club at $6,000/year.
5. Equipment Rentals: Ski/snowboard equipment rentals, bike rentals, and Lake Laura water sports rentals (paddleboards, kayaks, paddleboats).
6. Activities and Lessons: Ski/snowboard lessons, golf lessons, and bike park lessons. Snow tubing at $35-$40 per session. Ice skating at $10-$15.
7. Retail and Merchandise: Ski shop merchandise, pro shop goods, and gift cards. Brands include Salomon, Smith, Ride, Volkl, Burton, Spyder, and others.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Bryce Resort is a member-owned four-season mountain resort that sells access to recreational facilities and related services, including ski/snowboard lift access, downhill mountain bike park trails served by chairlift, an 18-hole championship golf course, snow tubing, ice skating, water-based activities at Lake Laura, equipment rentals, lessons, dining, and event/wedding venues. Revenue is generated primarily through direct consumer ticket sales, season passes, equipment rentals, lessons, food and beverage, retail merchandise, golf green fees, and an annual membership program that grants owners access to member-only facilities.

Product overview

Bryce Resort is a four-season, member-owned resort located in Basye, Virginia, offering a diverse portfolio of recreational activities. The resort operates as an integrated platform with core products including a Bike Park (downhill mountain biking), an 18-hole championship Golf Course, Ski & Snowboard operations with PSIA-certified instruction, Lake Laura (47-acre water activities), Snow Tubing, and Ice Skating. Supporting these core activities are add-on services including equipment rentals, scenic lift rides, disc golf, fling golf, professional instruction programs (Horst Locher Snowsports School, TakeAim Cycling, PGA golf lessons), ski racing programs, and youth camps. The resort also offers dining through the Copper Kettle Restaurant, Carter's Hutte, and Bryce Landing Grill, plus event venues for weddings and group events. Membership and season pass programs provide access to Bryce Landing sports complex, activity passes, and member benefits.

Differentiator

Problem solved

Functional benefit

Brands

• Bryce Bike Park: Downhill mountain bike park with trails for all skill levels
• Bryce Landing
• Copper Kettle
• Sky Bryce Airport
• Horst Locher Snowsports School

Products and services

• Ski and Snowboard Operations Winter skiing and snowboarding on the mountain with multiple trails, terrain park, PSIA-certified instruction through the Horst Locher Snowsports School, equipment rentals, and a large ski racing program. Day passes range $55-$105, season passes and mid-week passes available. Targets skiers and snowboarders of all ages and abilities.
• Bike Park Downhill mountain biking facility with trails for all skill levels, lift access, and lessons through TakeAim Cycling. Includes the annual Women+ Takeover event. Serves downhill mountain bikers ranging from beginners to experts, including enduro and gravity-fed sport enthusiasts.
• Golf Course 18-hole championship golf course ranked among the top ten in Virginia, featuring PGA-quality facilities, professional instruction, green fees, cart rentals, lessons, and the Junior Golf Camp (First Tee partnership). Serves golfers of all skill levels.
• Lake Laura 47-acre spring-fed lake offering paddleboarding, kayaking, and paddleboat rentals with beach access. Serves families and individuals seeking summer water recreation.
• Snow Tubing Family-friendly winter activity featuring 800-foot tubing lanes with conveyor belt return. Sessions run 1.5 hours at $35 (Mon-Thu) or $40 (Fri-Sun and holidays). Targets families and groups.
• Ice Skating Ice skating rink with equipment rentals and tickets at $10 entry or $15 with rentals. Targets families and casual winter visitors.
• Horst Locher Snowsports School PSIA-certified ski and snowboard instruction program offering private and pod-format lessons for all ages and abilities. Targets first-time skiers/snowboarders through advanced participants.
• TakeAim Cycling Bike Lessons Mountain bike instruction program offering lessons and camps for all skill levels, including Women+ Takeover skills clinics. Targets downhill mountain bikers developing technique.
• Golf Lessons PGA-certified golf lessons available by appointment in individual, two-, three-, and four-person formats with FlightScope Launch Monitor rental option. Targets golfers seeking instruction at all skill levels.
• Equipment Rentals On-site rentals of ski, snowboard, and mountain bike equipment, plus paddleboard, kayak, and paddleboat rentals at Lake Laura. Targets visitors without their own equipment.
• Copper Kettle Restaurant Fine dining restaurant in the main lodge featuring seasonal ingredients, lunch and dinner service, and live entertainment. Targets resort guests seeking a sit-down dining experience (reservations via ToastTab).
• Carter's Hütte Outdoor bar and grill open during winter weekends and periodically in summer, serving as an après-ski venue. Targets skiers and bike park guests.
• Bryce Landing Grill Sandwich and burger shop located next to the Golf Shop at Bryce Landing, offering casual grab-and-go food. Targets golfers and members visiting Bryce Landing.
• Membership Program Annual membership program with tiers (Basic Single, Couple, Household) plus add-on activity passes (Adult Combo, Ski, Golf, Bike, Teen, Child, Unlimited Cart, Transferable Guest). Includes a $3,500 initiation fee (rising to $5,000 on July 6, 2026), annual dues from $1,413 to $3,341, voting rights, and access to the members-only Bryce Landing sports complex.
• Season Passes Annual passes for Bike Park, skiing/snowboarding, golf, and combination packages, including a $350 mid-week pass for non-members with 10% discounts on merchandise and published golf rates. Targets frequent visitors.
• Junior Golf Camp Ski racing program with Junior Development Team, Junior Ski Team (ages 7.5-18), and NASTAR recreational racing; also includes Junior Golf Camp (ages 5-18) working with First Tee Program. Targets youth participants.
• Wedding and Event Venues Five wedding venues including Shenandoah Center, Copper Kettle, Mountaintop, and Lake Laura, plus corporate and group event hosting. Targets couples, families, and corporate clients needing scenic mountain event space.
• Bryce Landing Sports Complex Private members-only sports complex at Bryce Landing featuring a pool, lazy river, and outdoor bar & grill. Bundled with the Membership Program and accessible only to resort members and their guests.

Quantifiable outcome

• Golf course ranked among top ten in Virginia (2021)
• +1 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered minor and core.

• TaylorMademinorGTM or Marketing Partner · 24 July 2026TaylorMade Demo+Fitting Day event at Bryce Resort Golf Shop on July 24, 2026, 11am-3:30pm. Provides golf equipment demos and club fitting services for resort guests.
• First Tee ProgramminorStrategic or Co-development PartnerBryce Junior Golf Camp works closely with the First Tee Program, incorporating their nine core values (Honesty, Integrity, Sportsmanship, Respect, Confidence, Responsibility, Perseverance, Courtesy, Judgment) into golf instruction for youth ages 5-18.
• Indy PasscoreGTM or Marketing PartnerBryce participates in the Indy Pass program offering skiers 2 free days at the resort with the pass. The Indy Pass includes 120+ independent ski areas across US, Canada, and Japan. Nearby partner resorts include Massanutten, Canaan Valley, and Winterplace.
• The Bryce Legacy FoundationminorOthers501(c)(3) organization accepting donations for Sky Bryce Airport improvements. Donations may fund other charitable projects within the community if unspent after December 2028.
• TakeAim CyclingcoreStrategic or Co-development PartnerTakeAim Cycling provides professional mountain bike coaching and instruction at Bryce Bike Park. Runs skills clinics at Women+ Takeover events and provides private lessons. Key instructional partner for bike park programs.
• Dogs Deserve Better Blue RidgeminorOthersWomen+ Takeover raffle proceeds benefit Dogs Deserve Better Blue Ridge nonprofit organization.
• WeddingWireminorGTM or Marketing PartnerWedding venue reviews listed on WeddingWire platform for Bryce Resort weddings.
• Shenandoah Valley Wine TrailminorOthersNearby winery partnerships including Muse Vineyards, Cave Ridge Vineyard, Winery at Kindred Pointe, Wolf Gap Vineyard, and Shenandoah Vineyards - all within 20 miles of Bryce.
• Shenandoah Spirits TrailminorOthersNearby craft beverage partners including 612 Vineyard, Pale Fire Brewing, Bluestone Vineyard, Swover Creek Brewery, Old Hill Cider, and Woodstock Brewhouse.
• Shenandoah Ground WorksminorOthersProvided additional seating at Carter's Hütte bar and grill in time for Bryce Fest.
• Shenandoah Valley Kids TrailminorOthersFamily-focused regional tourism resource recommending activities for children and families in Shenandoah Valley.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Wisp Resort: Maryland ski and golf resort at Deep Creek Lake, within the same Mid-Atlantic drive market as Bryce. Offers comparable ski terrain, golf, and mountain coaster activities to DC-metro visitors.
• Canaan Valley Resort: West Virginia state-park ski and golf resort that is an Indy Pass network peer. Comparable scale, four-season mix (ski, golf, tennis), and Mid-Atlantic drive-market positioning.
• Wintergreen Resort: Virginia ski and golf resort in the Blue Ridge Mountains, ~3 hours from DC. Competes with Bryce for Mid-Atlantic ski, golf, and event business with similar four-season positioning.
• Roundtop Mountain Resort: Pennsylvania ski resort owned by Vail Resorts, also serving south-central PA and the broader Mid-Atlantic market. Comparable scale, beginner-friendly offerings, and family-skier focus.
• Massanutten Resort: Virginia-based four-season resort offering skiing, golf, waterpark, and lodging within ~2 hours of DC. Most direct geographic and product-line competitor to Bryce with comparable member/public mix and Shenandoah Valley catchment.
• Timberline Four Seasons Resort: West Virginia ski resort in the Canaan Valley area, also part of the Indy Pass network. Comparable independent, four-season positioning serving Mid-Atlantic skiers.
• Liberty Mountain Resort: Pennsylvania ski and snowboard resort in the DC/Mid-Atlantic catchment. Comparable scale, beginner-to-intermediate terrain, and ski school offering for Mid-Atlantic drive-market families.
• Winterplace Ski Resort: West Virginia ski resort named as an Indy Pass partner alongside Bryce. Comparable scale, regional drive-market positioning, and indie-mountain membership in the same pass network.
• Whitetail Resort: Pennsylvania ski resort owned by Vail Resorts, serving the DC-metro drive market. Comparable beginner-friendly positioning and direct drive-market competition to Bryce.
• Snowshoe Mountain Resort: West Virginia ski resort and the largest ski operation in the Mid-Atlantic. Competes for drive-market skiers from DC metro; substantially larger terrain but longer drive time from primary Bryce catchment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BryceResort
• Xx.com/bryceresort
• LinkedInlinkedin.com/company/bryce-resort

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bryce Resort