What TakeAim Cycling does

TakeAim Cycling is a private mountain bike coaching business founded in 2011 by Harlan Price and headquartered in the Shenandoah Valley, Virginia. The company delivers structured coaching services across private lessons, group clinics, youth development programs (Devo teams), remote coaching subscriptions, and signature events such as the Women+ TakeOver and DownDuro series. It serves riders ranging from youth athletes in development pipelines to adult recreational and competitive mountain bikers across the Mid-Atlantic region and, via remote coaching, beyond.

The company's service offering is built around certified coaching talent and a video analysis/feedback workflow that supports both remote and in-person instruction. Head Coach Harlan Price holds Level 4 GSMBC/PMBIA certification—a credential held by only four to five coaches in the US—and the coaching staff includes National Champions. TakeAim holds an exclusive mountain bike programming partnership with Bryce Bike Park and operates out-of-region programs such as Elite Gravity Camps at Rock Creek, indicating measured geographic expansion beyond its Shenandoah Valley base.

Revenue is generated primarily through professional services: private lessons priced $80–$320, multi-day camps at $500–$850, youth Devo program subscriptions at $1,200–$2,800 annually, and a remote coaching subscription at $250 per month. The company also monetizes branded events (e.g., Women+ TakeOver at approximately $55 per participant) and sells structured fitness and strength training plans at $500. Distribution is driven by direct-to-consumer marketing, the Bryce Bike Park venue partnership, and brand sponsorships from Transition, Smith, Industry Nine, and ION. The business is owner-operated with a small coach team and no disclosed external funding.

Name

TakeAim Cycling

Legal name

Take Aim Cycling

Website

https://takeaimcycling.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

TakeAim Cycling is a private mountain bike coaching business founded in 2011 in Virginia's Shenandoah Valley, offering private lessons, youth development programs, remote coaching subscriptions, and signature events to riders across the Mid-Atlantic and beyond.

Ownership category

akta.pro rank

Product category

Mountain Bike Coaching Services

NAICS

Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (71394), Tour Operators (561520)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Cycling, Mountain Biking & E-Bike Adventure Tour Operators (THAAADAE)

Keywords

• Mountain bike coaching
• Cycling skills instruction
• Youth cycling programs
• Bike race support
• Downhill mountain biking

Headquarters

HQ city

Philadelphia

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Private Lessons: One-on-one mountain bike instruction at various locations (Bryce Bike Park, Massanutten Western Slopes, George Washington National Forest). Pricing varies by duration (1hr $80, 2hr $230, 3hr $320)
2. Group Lessons and Clinics: Group instruction for 2-5 people at various locations. Charlottesville jumps clinics at $75 per person.
3. Youth Development Programs: Varsity and Junior Varsity devo teams with race support, practices, and camps. Enduro support $1,800/year, DH + Enduro $2,800/year, Junior Varsity $1,200/year
4. Race Events: DownDuro race series entry fees ($55 regular, $45 early registration), Women+ TakeOver event packages, and race support add-ons
5. Remote Coaching Subscription: Monthly coaching plan at $250/month providing ongoing support, phone calls, video reviews, and long-term coaching plans valid for 12 months
6. Elite Gravity Camps: Immersive weekend camps for downhill and enduro riders at various locations, priced at $500-850 per camp
7. Fitness and Strength Training: Group fitness and strength training plan for $500, including on-bike workouts and gym training with monthly group calls

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

TakeAim Cycling delivers professional mountain bike skills coaching for riders of all ages and abilities, including private one-on-one lessons, group clinics, youth development teams (Devo programs), remote coaching subscriptions, race support services, and signature events such as the DownDuro Race Series and Women+ TakeOver at Bryce Bike Park. Each private lesson includes video and photo analysis, session notes, and take-home drills, and the company operates all on-mountain programming at Bryce Bike Park during the summer season.

Product overview

TakeAim Cycling is a mountain bike coaching and skills development services company offering a portfolio of interconnected programs and events. The core offerings include Private Instruction (1-3 hour sessions with video feedback), Remote Coaching (subscription-based virtual coaching), and Group Clinics. Youth development is a key focus through the Varsity Devo Team, Junior Varsity Devo Team, and Bryce Gravity Team programs which provide progressive race support and coaching. The company also operates signature events including the Women+ TakeOver at Bryce and the DownDuro Race Series. Add-on services include the Custom Coaching Plan ($250/month subscription), MTB Fitness and Strength Training Plan ($500), and Elite Gravity Camps ($500-850). All programs are designed for progression from beginner to competitive racing levels across downhill, enduro, and cross-country disciplines.

Differentiator

Problem solved

Functional benefit

Products and services

• Private Instruction Personalized one-on-one mountain bike coaching sessions offered in 1-hour, 2-hour, and 3-hour formats. Includes bike set-up, video and photo feedback, personal goal setting, and take-home drills. Available at Bryce Bike Park, Massanutten Western Slopes, and George Washington National Forest. Targeted at individual riders ages 5 and up seeking personal skill progression.
• Remote Coaching Top-tier coaching delivered via phone calls and video assessments to riders anywhere in the world. Includes video analysis, goal setting, season planning, mental clarity strategies, racing tactics, performance reviews, and follow-up summary emails. Targeted at distributed athletes who cannot attend in-person lessons.
• Group Clinics Skills-focused group instruction for 2-5 riders including Charlottesville Jumps Air Control L1 and L2 clinics, Intro to Bike Park, and Drops Level 1. Offered at various locations including Bryce Bike Park, Charlottesville, and Massanutten Western Slope. Targeted at groups of friends, families, and team-building cohorts.
• Youth Programming (Devo Teams) Youth mountain bike development programs including Bryce Gravity Team (ages 7-14), Junior Varsity Devo Team (ages 10-14, $1,200/year), and Varsity Devo Team (ages 12-18; Enduro $1,800/year, DH + Enduro $2,800/year). Includes race support, practices, camps, and coaching for downhill and enduro disciplines. Targeted at young athletes pursuing competitive mountain bike racing.
• Women+ TakeOver Event Annual weekend event at Bryce Bike Park (July 17-19, 2026) celebrating women and gender-diverse riders. Includes 30+ clinic offerings, 7 workshops, group rides, panel discussions, and the DownDuro race. Features 8-10 professional coaches and attracts 130+ riders.
• DownDuro Race Series Downhill mountain bike race series at Bryce Bike Park spanning May to October 2026. Includes 5 races on different courses, welcoming all skill levels with discounted lift tickets for registered racers. Entry $55 regular or $45 early registration.
• Custom Coaching Plan Monthly subscription coaching plan at $250/month providing bi-weekly phone calls, coaching plan reviews, riding skills review, video analysis, and long-term coaching strategy. Valid for 12 months.
• MTB Fitness and Strength Training Plan Annual group training plan ($500, November to October) led by coach Peyton Hurt including strength training for explosive power and injury prevention, periodized bike workouts, nutrition advice, and power zone guidance. Three tracks available: XC/Enduro, Enduro/Downhill, and Under 14.
• Elite Gravity Camps Full-immersion coaching weekend camps priced at $500-$850 each. Includes transportation, lodging, lift tickets, and meals. Locations include Rock Creek (3-day, $850), Snowshoe (3-day, $800), and local camps. Topics cover bike/suspension setup, race strategy, technique, and mental tactics.
• Season Goal Setting One-on-one session to establish goals for the season and beyond. Available online or in-person. Participants prepare previous results and reflect on upcoming year achievements.

Quantifiable outcome

• TakeAim coaches have won National Championships in both Downhill and Enduro disciplines
• +1 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Bryce Bike ParkcoreStrategic or Co-development PartnerTakeAim Cycling runs all MTB programming at Bryce Bike Park during the summer season. This is a primary operational partnership where TakeAim provides professional instruction services at the park in exchange for access to facilities and co-marketing opportunities. The partnership includes exclusive programming rights and integration with the park's booking system.
• Bryce Bike ParkcoreStrategic or Co-development PartnerCo-host of the annual Women+ TakeOver event at Bryce Bike Park. The park provides venue access, lift tickets, and facilities for the event which attracts 130+ riders annually.
• Muddy PedalsminorGTM or Marketing PartnerErin Wells, owner of Muddy Pedals (women+ cycling community in Baltimore area), serves as a coach at the Women+ TakeOver event, bringing her community of riders to the event.
• Shenandoah Valley Bicycle CoalitionminorGTM or Marketing PartnerTakeAim directs Western Slopes trail pass revenue ($10/day or $50/year) to the Shenandoah Valley Bicycle Coalition, supporting local trail maintenance and access.
• Transition BicyclesminorGTM or Marketing PartnerBike sponsor for the Devo program. Riders receive discounts on Transition Bikes through the partnership.
• Norco BicyclesminorGTM or Marketing PartnerEthan Flanigan serves as the NORCO bicycles rep for the region, bringing product knowledge and potentially team support.
• Smith OpticsminorGTM or Marketing PartnerBrand sponsor for the Devo team, providing helmets and eyewear for team riders.
• Industry Nine ComponentsminorGTM or Marketing PartnerBrand partner providing components for the Devo team, recognized for high-quality mountain bike wheel systems.
• ION Clothing and ShoesminorGTM or Marketing PartnerApparel sponsor for the Devo team, providing riding clothing and footwear.
• GSMBC (Global Syndicate of Mountain Bike Coaches)coreStrategic or Co-development PartnerHead Coach Harlan Price is a Level 4 certified coach and certify coach for GSMBC, the highest certification level. TakeAim utilizes GSMBC certification standards and trains/co-certifies coaches through this organization.
• Local Bike Shops (Bluestone, Mole Hill, Rocktown, Shenandoah)minorChannel Partner/ Reseller/ DistributorRecommended partner shops providing bike service and supplies. Devo team members receive discounts from Bluestone Bike and Run and Endeavor Bicycles.
• Charlottesville Area Mountain Bike Club (CAMBC)minorGTM or Marketing PartnerCAMBC sponsors the Charlottesville Jumps Air Control clinics, with clinic proceeds supporting the club and IMBA membership.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Sacred Rides: Sacred Rides is a mountain bike adventure tour operator offering guided MTB trips, skills camps, and coaching experiences worldwide. It is comparable to TakeAim's guided instruction and event business, though operating primarily through multi-day destination tours rather than local coaching.
• Sweetlines MTB Coaching: Sweetlines MTB Coaching, founded by pro rider Kelli Sherbet, offers women's mountain bike camps, clinics, and skills coaching. It overlaps with TakeAim's Women+ TakeOver programming and individual lesson offerings, serving a similar gravity-MTB customer segment.
• BetterRide: BetterRide is a well-known mountain bike skills coaching school founded by Gene Hamilton, offering private lessons, camps, and clinics using video analysis. It is a directly comparable private MTB coaching business targeting the same enthusiast and racer customer base.

Broad incumbents

• Trek Travel: Trek Travel is the cycling tour arm of Trek Bicycle Corporation, offering guided road and mountain bike trips with professional coaching. As a larger, established brand, it competes for premium cycling instruction dollars but at a much broader portfolio scale than TakeAim.
• Specialized Bicycles — Riding Academy: Specialized operates riding skills programming and ambassador/coaching initiatives tied to its bike brand. As a major incumbent, it competes for premium skills-instruction mindshare, though its coaching footprint is part of a much broader product portfolio.

Others

• Bryce Resort / Bryce Bike Park: Bryce Resort operates Bryce Bike Park, the Shenandoah Valley gravity MTB venue where TakeAim runs all summer programming and co-hosts signature events. It is a strategic partner/venue rather than a competitor, but its operational decisions directly drive TakeAim's revenue.
• Global Syndicate of Mountain Bike Coaches (GSMBC): GSMBC is an international MTB coaching certification organization that trains and certifies coaches, including TakeAim's Harlan Price at Level 4. It is not a competitor but a strategic partner and standards body underpinning TakeAim's certification moat.
• Professional Mountain Bike Instructors Association (PMBIA): PMBIA is the leading MTB instructor certification body in North America. It is not a competitor but directly shapes TakeAim's coach credentials, instructor pipeline, and the broader PMBIA-certified coaching market the company competes within.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TakeaimCycling
• Instagraminstagram.com/takeaimcycling
• LinkedInlinkedin.com/company/takeaim-cycling

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TakeAim Cycling