Rolls Mania
- Company typePrivate
- Founded2009
- HeadquartersPune, India
- Headcount51–100
- GTM typeB2C
- OfferingServices
Rolls Mania firmographics
Firmographics- Name
- Rolls Mania
- Legal name
- Rolls Mania
- Website
- https://rollsmania.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Rolls Mania industry classification
Industry- Product category
- Quick Service Restaurant
- NAICS
- Bakeries and Tortilla Manufacturing (3118)
- SIC
- Food And Kindred Products (2000), Bakery Products (2050)
- akta.pro primary industry
- Healthy/Salad/Grain Bowl QSR (THAFAAAJ)
- akta.pro secondary industry
- Better-for-You / Functional Snacks (Low Sugar, Keto, Probiotic, Fortified) (CRADABAM)
Keywords
Where Rolls Mania is headquartered
LocationHeadquarters
- HQ city
- Pune
- HQ country
- India
- HQ region
- Asia
Markets served
Rolls Mania business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Direct Food Sales: Revenue generated from direct sales of rolls, beverages, sides, and combo meals at franchise outlets. Customers order online, via WhatsApp, or dine-in. The company serves a variety of vegetarian and non-vegetarian options including wraps, rolls, fries, nachos, and beverages.
- Franchise Fees and Licensing: Revenue from franchise operations including initial franchise fee and ongoing royalties. Franchisees pay an investment of ₹15-25 lakhs which includes interiors, equipment, and basic expenditure. The franchise agreement is valid for 5 years and can be renewed.
- Delivery and Takeaway Orders: Revenue from delivery and takeaway orders placed through the online ordering platform, WhatsApp, and food delivery aggregators. The company offers delivery services with quick turnaround times.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual Rolls starting at ₹50 |
| One time/ perpetual license | Multi-year contract | Franchise Investment ₹15-25 Lakhs |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Rolls Mania product offering
Product offeringCore offering
Rolls Mania is an Indian Quick Service Restaurant (QSR) chain that prepares and sells stuffed rolls — cylindrical paratha casings filled with minced vegetables or meat, sauces, and garnishing — alongside specialty fries, sides, beverages, combo meals, meal boxes, and rice bowls. The company delivers these products through dine-in, takeaway, and digital ordering (online platform, mobile apps, WhatsApp) across 200+ franchise outlets in 40+ Indian cities, and licenses its brand through a franchise program requiring a ₹15–25 lakh investment per outlet.
Product overview
Rolls Mania is a Quick Service Restaurant (QSR) chain serving rolled food items since 2009. The core product is the roll - a cylindrical casing of paratha filled with vegetables or meat, sauces, and garnishing. The offering portfolio includes: Rolls (vegetarian and non-vegetarian varieties including paneer, chicken, mutton, and fusion flavors), Fries Mania (specialty fries), Sides (poppers, nuggets, nachos), Beverages (iced teas, cold coffees, frappes, mojitos), Combos (bundled meals), Meal Box & Rice Bowls (full meal options), and Saver Mania (value-focused roll pairings). Service channels include Online Ordering via order.rollsmania.com, WhatsApp Ordering, and Mobile Apps for iOS and Android. The company operates across multiple cities in India including Bengaluru, Mumbai, Pune, Delhi, Hyderabad, and others, with a franchise model offering 200-300 sq ft outlets.
Differentiator
Problem solved
Functional benefit
Products and services
- Rolls Cylindrical paratha casings filled with minced vegetables or meat, sauces, and garnishing, served hot and fresh; available in vegetarian and non-vegetarian options (paneer, chicken, mutton, and fusion flavor profiles). Target customers are individual consumers seeking affordable, on-the-go Indian meals.
- Fries Mania French fries and specialty fries including Peri Peri Fries, Cheesy Barbeque Fries, Chilly Garlic Jalapeno Fries, Butter Chicken Fries, and Punjabi Fries — served alongside rolls at dine-in, takeaway, and delivery channels.
- Sides Complementary add-on items including Chilli Garlic Poppers, Cheese Poppers, Chicken Popcorn, Chicken Cheese Nuggets, Nachos, Salsa Nachos, Punjabi Nachos, and Butter Chicken Nachos.
- Beverages Cold beverage range including Iced Tea, Cold Coffee, Frappes (Strawberry, Butterscotch, Blueberry, Chocolate), Blue Lagoon, Mint Mojito, and Pink Tango.
- Combos Bundled meal deals such as Stag Combo, Couple Combo, and Family Combo, plus Make It A Meal options combining beverages with fries for larger group occasions.
- Meal Box & Rice Bowls Full meal offerings including Amritsari Chole Meal Box, Rajma Masala Meal Box, Paneer variant Meal Boxes, Chicken variant Meal Boxes, Mutton Galouti Meal Box, and corresponding Rice Box options.
- Saver Mania Budget-friendly meal combinations pairing two different rolls at discounted prices, including Paneer Masala Saver Mania, Chicken Mughlai Saver Mania, Butter Chicken Saver Mania, and other roll-pair combinations.
- Crunchy Wraps Exclusive crunchy wrap variants including Veg Crunchy Wrap and Chicken Crunchy Wrap, presented as an alternative format to the traditional paratha rolls.
- Rolls Mania Franchise Program Brand licensing package granting entrepreneurs the right to operate Rolls Mania outlets, including training, store development, design, lease negotiations, construction guidance, and national advertising support under a 5-year renewable agreement.
Quantifiable outcome
- Serving rolls since 2009 with proven business model
- +1 more outcomes
Companies that use Rolls Mania
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Rolls Mania technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Rolls Mania partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- LimeTraycoreLimeTray is the technology platform powering Rolls Mania's online ordering system (order.rollsmania.com). They provide the e-commerce infrastructure enabling customers to browse menu, place orders, and make payments online across multiple cities including Pune, Mumbai, Nagpur, and Indore.
- MobikwikminorMobikwik is listed as a payment partner on the Rolls Mania ordering platform, enabling customers to make payments via Mobikwik wallet or related payment services.
- FreeChargeminorFreeCharge is listed as a payment partner on the Rolls Mania ordering platform, enabling customers to make payments using FreeCharge wallet or payment solutions.
Scale indicators3 records
Recent moves3 records
Expansion highlights5 records
Rolls Mania competitors and assessment
Company assessmentBroad incumbents
- Burger King India: Burger King India is a large public QSR chain with a multi-city footprint and value-tier offerings. It competes for the same mass-market Indian QSR consumer as Rolls Mania but offers a broader menu and benefits from global brand support.
- Haldiram's: Haldiram's is a large Indian packaged food and QSR brand with nationwide distribution and restaurant outlets. It competes with Rolls Mania in Indian savory snacks and quick meals, but at a much larger scale and broader product portfolio.
- Subway India: Subway is a global QSR sandwich chain operating in India with a wide footprint and franchise model. While it competes with Rolls Mania in the handheld quick meal category, it is a broader incumbent with a wider menu and international brand.
Regional players
- Bikanervala: Bikanervala is a North Indian QSR and sweets chain with multi-city presence, offering Indian snacks, sweets, and meals. It is comparable to Rolls Mania in the Indian-flavor QSR segment and competes in similar price points and consumer occasions.
Direct peers
- Box8: Box8 is an Indian QSR chain offering desi meal boxes, wraps, and all-day breakfast across multiple cities. Like Rolls Mania, it is a multi-city Indian QSR competing for the same value-conscious, on-the-go consumer with a strong digital ordering presence.
- Goli Vada Pav: Goli Vada Pav is an Indian QSR franchise chain specializing in a single Indian format (vada pav), similar to Rolls Mania's single-format, franchise-led approach. Comparable in unit economics, price point, and target consumer.
- Wow! Momo: Wow! Momo is an Indian QSR chain specializing in momos, similar in concept to Rolls Mania as a single-format Indian QSR. Both operate franchise-led expansion across multiple Indian cities with affordable price points targeting young, on-the-go consumers.
- Faasos (Rebel Foods): Faasos, part of Rebel Foods, is an Indian QSR chain serving wraps, rolls, and biryani bowls through a digitally-led, delivery-heavy model. It is a direct comparable in Indian handheld QSR with a focus on affordable meals and digital ordering, similar to Rolls Mania's value proposition.
Emerging players
- Chaayos: Chaayos is an Indian QSR chain specializing in chai and snacks, with a tech-enabled, multi-city franchise model. It overlaps with Rolls Mania in the Indian QSR franchise space, beverage offerings, and digital ordering approach.
- Behrouz Biryani: Behrouz Biryani, part of Rebel Foods, is a digitally-led Indian QSR brand in the premium casual category. It overlaps with Rolls Mania in digital-first QSR strategy, multi-city delivery, and franchise/cloud-kitchen model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Rolls Mania social profiles
Digital presenceRolls Mania financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rolls Mania leadership team
Management profileNumber of profiles
Profiles3 records
Rolls Mania funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rolls Mania M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rolls Mania
What does Rolls Mania do?
Rolls Mania is an Indian Quick Service Restaurant (QSR) chain that prepares and sells stuffed rolls — cylindrical paratha casings filled with minced vegetables or meat, sauces, and garnishing — alongside specialty fries, sides, beverages, combo meals, meal boxes, and rice bowls. The company delivers these products through dine-in, takeaway, and digital ordering (online platform, mobile apps, WhatsApp) across 200+ franchise outlets in 40+ Indian cities, and licenses its brand through a franchise program requiring a ₹15–25 lakh investment per outlet.
Is Rolls Mania a public or private company?
Rolls Mania is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rolls Mania founded?
Rolls Mania was founded in 2009. It employs 51 to 100 people.
Where is Rolls Mania based?
Rolls Mania is headquartered in Pune, India, in the Asia region.
How does Rolls Mania make money?
Three revenue lines are on record. Direct Food Sales are the primary driver. The others are franchise Fees and Licensing and delivery and Takeaway Orders.
Who are Rolls Mania's main competitors?
Broad incumbents on record are Burger King India, Haldiram's and Subway India. Bikanervala is listed as a regional player. Direct peers are Box8, Goli Vada Pav, Wow! Momo and Faasos (Rebel Foods). Emerging players are Chaayos and Behrouz Biryani.
Does Rolls Mania have an API?
No public API is recorded for Rolls Mania.
What industry is Rolls Mania in?
Rolls Mania's product category is Quick Service Restaurant. Its primary akta.pro industry code is THAFAAAJ, Healthy/Salad/Grain Bowl QSR, with a secondary code of CRADABAM, Better-for-You / Functional Snacks (Low Sugar, Keto, Probiotic, Fortified). Its NAICS code is 3118 and its SIC code is 2000.