NEOTROPE

What NEOTROPE does

Neotrope is a privately held, founder-owned U.S. company established in January 1983 (originally as Mindset) by Christopher Laird Simmons and headquartered virtually in Temecula, California. The company provides integrated creative marketing, PR, technology, and entertainment publishing services to small and mid-sized businesses, nonprofits, authors and publishers, and entertainment clients. Its core operating brand is Send2Press, a press-release writing and targeted distribution service that delivers client announcements via a proprietary Direct-to-Editors list of more than 40,000 U.S. media outlets, supplemented by a strategic partnership with PR Newswire for global reach. Supporting the PR offering is the Neotrope News Network of vertical newswire portals (eNewsChannels, Music Industry Newswire, Publishers Newswire, Advertising Industry Newswire, and state-specific newswires) that averages 25 million hits per month.

Neotrope's underlying technology stack centers on proprietary SEO/SEM tooling — ContextEngine/ContextXpert (developed January 1996) and the related DotComMojo, DotSorcerer, Direct-to-Editors, and LastMileSEO platforms — combined with WordPress/ELEMENTOR-based web development, in-house audio/video production studios (Studio A and Studio B), and AI-assisted image restoration and 1080p-to-4K video upscaling added in 2022. The company also operates entertainment sub-brands Neotrope Press (books) and Neotrope Records (music) and runs the JL Simmons Nonprofit PR Grant program providing in-kind PR services to U.S. 501(c)(3) charities.

Revenue is generated through project-based and recurring professional services (press-release writing and distribution, custom web design, SEO/SEM, content marketing, and A/V production) and licensing/royalties from the entertainment publishing lines. Pricing is quote-based and not publicly listed; 15%+ discounts are offered to qualifying nonprofits, and the firm has historically rolled prices back to 2008 levels during economic downturns. Distribution is conducted via phone-based inside sales, self-serve online portals, and an affiliate/referral program, with no walk-in office or shared workspace. The firm is BBB A+ accredited since 1997 and was an Inc. 5000 listed company in 2009.

Name

NEOTROPE

Legal name

Neotrope

Website

https://neotrope.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

1–10 employees

Short description

Neotrope is a founder-owned, virtual U.S. marketing, PR, and entertainment publishing company, best known for its Send2Press newswire distributing press releases to 40,000+ media outlets. It serves SMBs, nonprofits, authors, and entertainment clients with SEO, web, and audio/video services.

Ownership category

akta.pro rank

Product category

Public Relations and Marketing Services

NAICS

Public Relations Agencies (541820), Advertising, Public Relations, and Related Services (5418), Postproduction Services and Other Motion Picture and Video Industries (51219)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Media Relations & Press Office Services (MPAAADAI)

akta.pro secondary industries

Product & Brand PR (Consumer & B2B) (BPAFADAH), Content Strategy & Planning (BPAFAIAG), Newsletters & Email-Based News Publishers (B2B/B2C) (MPAJADAJ)

Keywords

• Press release distribution
• Search engine optimization
• Audio video production
• Web design services
• Entertainment publishing

Headquarters

HQ city

Temecula

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Press Release Services (Send2Press): Premium targeted press release distribution and professional press release writing services. Direct-to-Editors email delivery to 40,000+ media outlets. Strategic partner with PR Newswire. Also offers video news release (VNR) production and distribution.
2. Web Design and Development: Custom WordPress-based web development, site architecture, e-commerce solutions, and ongoing site maintenance. Services include speed optimization, Bootstrap/HTML5 development, and CDN solutions.
3. SEO/SEM Services: Search engine optimization services including DotComMojo (keyword submission), DotSorcerer (deep-linking), ContextXpert optimization, and LastMileSEO solutions for WordPress sites. Services include Pagespeed optimization and CDN implementation.
4. Content Marketing: Accredited writing staff creates ongoing content for web portals to increase brand visibility in search results and develop regular audiences. Includes copywriting, editing, and editorial services.
5. Audio/Video Solutions: Custom audio and video solutions including restoration (noise removal, hum/buzz removal, mix balance, quick mastering), editing in Logic X/Studio One, video encoding, AI upsampling (1080p to 4K), cassette tape transfer to digital, CD transfer to digital, music composition for film/video, and batch format conversion.
6. Entertainment Publishing: Entertainment company involved in books (Neotrope Press), music (Neotrope Records), and online publishing through newswire portals including eNewsChannels, Music Industry Newswire, Publishers Newswire, Advertising Industry Newswire, and state-specific newswires.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Neotrope provides integrated brand identity, advertising, multimedia, content marketing, search engine optimization, e-marketing, public relations, and WordPress/ELEMENTOR-based web development services. Its flagship Send2Press service delivers targeted press release writing and direct-to-editors distribution to over 40,000 media outlets, supplemented by in-house audio/video production studios and entertainment publishing divisions (Neotrope Press and Neotrope Records).

Product overview

Neotrope is a full-service marketing, PR, and entertainment company offering a portfolio of integrated solutions. The core offerings include Send2Press (press release writing and targeted distribution to 40,000+ media outlets), audio/video production services (with two studios), and web development centered on WordPress/ELEMENTOR. Supporting these are SEO tools including DotComMojo, DotSorcerer, ContextEngine, and LastMileSEO for optimization. The company also operates entertainment divisions (Neotrope Press, Neotrope Records) and runs the annual JL Simmons NonProfit PR Grant program. Audio/video services include AI-powered upscaling and image restoration. The company operates as a virtual business with staff in California.

Differentiator

Problem solved

Functional benefit

Products and services

• Send2Press Premium targeted press release distribution and professional press release writing service offering direct-to-editors email delivery to over 40,000 U.S. media outlets (newspapers, magazines, broadcast) and strategic partnership with PR Newswire for global distribution.
• Neotrope Audio Video Solutions Custom audio and video production solutions delivered from two in-house studios (Studio A for video, Studio B for audio) including restoration, editing, encoding, AI upsampling (1080p to 4K), cassette and CD tape transfer to digital, and music composition for film/video.
• Neotrope Press Book publishing division of Neotrope focused on entertainment and non-fiction book publishing.
• Neotrope Records Music recording label and publishing division of Neotrope handling music production and distribution.
• JL Simmons NonProfit PR Grant Annual grant program providing in-kind PR and marketing support donations (approximately $3,000 per selected charity) to U.S.-based 501(c)(3) nonprofit organizations.
• DotComMojo SEO Service Keyword optimization and search engine submission service powered by proprietary ContextXpert technology, helping client websites achieve higher rankings across search portals.
• DotSorcerer SEO Service Deep-linking search engine marketing solution and contextual linking technology for placing client website content in major search portals.
• LastMileSEO

Quantifiable outcome

• Achieved top 5 Google rankings for Big Kid Collectables' key search terms, driving ~90% of business from web search referrals
• +4 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature8 records

Partnerships

Three partnerships are on record, tiered minor and core.

• NARIP (National Association of Record Industry Professionals)minorGTM or Marketing Partner · 27 July 2006Send2Press Newswire sponsored NARIP Music Marketing and PR Seminar in August 2006. Event titled 'Getting Ink & Working the Net: Secrets, Tips & Tricks of Publicity & PR' held at Beverly Garland Theater in Studio City, CA. First step in strategic partnership between NARIP and Neotrope.
• Guerrilla Marketing International / Jackstreet Media / INAminorGTM or Marketing Partner · 1 May 2005Premier sponsor of five-city 'Moving from Podcasting to Nanocasting' conference tour (Sept 2005-Jan 2006) in Las Vegas, Vancouver, San Francisco, New Orleans, and Orlando. Provided tier one newswire services, keyword marketing, and brand awareness support.
• PR NewswirecoreStrategic or Co-development Partner · 30 August 2002Strategic partnership signed August 2002 enabling Send2Press to add selected PRN services to its affordable PR offerings. PR Newswire's dedicated news network provides distribution to 40,000 organizations worldwide. Extended partnership renewed in 2004 for media monitoring and corporate intelligence services.

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• PR Newswire (Cision): PR Newswire is the dominant global press release distribution service and is a direct competitor to Neotrope's Send2Press. The two are actually strategic partners, with PR Newswire providing global distribution reach for Send2Press customers and comparable direct-to-journalist distribution infrastructure.
• Business Wire (Berkshire Hathaway): Business Wire is a leading press release distribution and regulatory disclosure service targeting enterprises and SMBs. It directly competes with Send2Press for paid press release distribution and shared media list capabilities.
• GlobeNewswire (Notified): GlobeNewswire is a major press release distribution and media-monitoring platform under Notified. It directly competes with Send2Press in paid wire distribution and is increasingly bundling analytics and monitoring.
• eReleases: eReleases is an SMB-focused press release distribution service targeting small businesses, startups, and authors — closely matching Neotrope's Send2Press customer base and positioning. It is the most directly comparable competitor on price and audience.
• 24-7 Press Release Newswire: 24-7 Press Release is an affordable SMB-focused press release distribution service, very similar in go-to-market and customer profile to Neotrope's Send2Press. Both target SMBs, nonprofits, and authors with cost-effective wire distribution.

Emerging players

• Muck Rack: Muck Rack is a PR platform combining a journalist database, media monitoring, and PR workflow tools. It overlaps with Neotrope's Direct-to-Editors media list and represents the next-generation, software-led competitor to traditional wires.
• Prowly: Prowly is an online PR platform serving SMBs and agencies with journalist databases, press release distribution, and media monitoring. It is an emerging SaaS competitor to Send2Press in the SMB PR distribution niche.

Broad incumbents

• Meltwater: Meltwater is a global media intelligence and PR analytics platform that competes across distribution, monitoring, and influencer analytics. It is a broad incumbent whose enterprise sales motion is far larger than Neotrope's.
• Edelman: Edelman is one of the world's largest public relations firms, offering full-service communications including media relations, content, and digital strategy. It represents the broad incumbent category Neotrope competes against for higher-end PR mandates.
• Cision: Cision is the global leader in PR software, media intelligence, and corporate communications, owning PR Newswire, Gorkana, and other brands. It is the broad incumbent whose scale, technology, and integrations dwarf Neotrope's Send2Press offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Neotrope
• Xx.com/neotrope

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NEOTROPE