Ridejoy

What Ridejoy does

RideJoy, Inc. is a US-incorporated (Pennsylvania) marketplace company building a mobile-first platform that connects equestrian travelers and riders with horse-friendly accommodations, barn services, and riding experiences. The product portfolio centers on three categories: Horse-Friendly Stays (lodging with stalls, paddocks, and trailer parking), Riding Experiences (trail rides, clinics, guided adventures, beach and mountain riding, ranch days), and Barn Services (stalls, turnout, indoor arenas, wash racks, and other equine amenities). The platform differentiates through identity verification of Hosts and Guests using government-issued photo ID and background checks, curated listing content with photos and reviews, and an Early Access signup program run through its website, Instagram (@ridejoy_usa), Facebook, and TikTok channels. Distribution is planned through native iOS and Android apps targeted for 2026 launch, alongside a self-serve web marketplace at ridejoy.com, with all payment processing handled by Stripe as a PCI-compliant third-party processor.

The business model is a two-sided marketplace monetized through an approximately 20% service fee on bookings, with approximately 80% of booking revenue paid to Hosts and fees potentially charged to Guests as well. Billing is pay-as-you-go, with no publicly disclosed pricing tiers. Go-to-market is product-led, relying on social media community building, an early-access email program, and direct self-serve onboarding of individual barn operators and equestrian travelers, with geographic focus on the United States. The company is currently pre-launch with no disclosed revenue; a 2011-2012 Y Combinator participation and $1.3M round involving Founder Collective, Freestyle Capital, Lerer Hippeau, and others appears to relate to a prior incarnation of the RideJoy brand rather than the current equestrian marketplace entity founded in 2025.

Name

Ridejoy

Legal name

RideJoy, Inc.

Website

https://ridejoy.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

11–50 employees

Short description

RideJoy is a pre-launch US mobile marketplace connecting equestrian travelers with verified horse-friendly accommodations, riding experiences, and barn services, monetized through an approximately 20% commission on bookings processed via Stripe.

Ownership category

akta.pro rank

Product category

Equestrian Travel Marketplace

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Equestrian & Horse Trekking Centers (THAAAKAL)

akta.pro secondary industry

Horse Boarding, Livery & Stable Operations (AFAEAGAG)

Keywords

• Equestrian travel marketplace
• Horse-friendly accommodations
• Riding experience booking
• Barn services platform
• Equestrian lodging marketplace

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Others

Revenue model

1. Marketplace Commission: RideJoy charges approximately 20% service fee on bookings, with approximately 80% of booking revenue paid to Hosts. Both Hosts and Guests may be charged service fees. The platform processes payments through Stripe, a PCI-compliant payment processor.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

RideJoy operates a two-sided online marketplace that connects independent Hosts (equine facility owners, property owners, and equestrian experience providers) with Guests (riders and equestrian travelers) for the discovery, booking, and payment of horse-friendly lodging, riding experiences, and barn amenities. The platform enables Hosts to list stalls, paddocks, trailer parking, indoor arenas, trail rides, clinics, and ranch days, and enables Guests to search, reserve, and pay for these offerings through a mobile-first experience backed by identity verification, reviews, and Stripe-processed payments.

Product overview

RideJoy is a technology marketplace platform connecting equestrians with horse-friendly accommodations and riding experiences. The platform operates as a three-sided marketplace facilitating discovery, bookings, and payments between hosts (equine facility owners, property owners, service providers) and guests (riders, travelers). The core product portfolio includes Horse-Friendly Stays (lodging with equestrian facilities), Riding Experiences (trail rides, clinics, guided adventures), and Barn Services (stalls, turnout, amenities). The platform differentiates through identity verification of listings, trusted host profiles with reviews, and an Early Access program for pre-launch users. Payment processing is facilitated through Stripe integration.

Differentiator

Problem solved

Functional benefit

Products and services

• Horse-Friendly Stays Lodging accommodations paired with equestrian facilities (stalls, paddocks, and trailer parking) offered by verified Hosts for traveling equestrians seeking overnight horse-friendly stays.
• Riding Experiences Curated equine activities offered by verified Hosts, including trail rides, guided adventures, clinics, beach riding, mountain riding, ranch days, and other equestrian experiences.
• Barn Services Equine facility amenities offered by Hosts for overnight stays and layovers, including stalls, turnout, indoor arenas, wash racks, and other barn infrastructure.
• RideJoy Mobile App Native mobile application (iOS and Android) for the RideJoy equestrian travel marketplace, enabling on-the-go discovery, booking, and payment of horse-friendly stays, riding experiences, and barn services.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature5 records

Partnerships

One partnership is on record.

• StripecoreTechnology or IntegrationStripe serves as RideJoy's PCI-compliant third-party payment processor. All payments on the platform are processed securely through Stripe, which handles payment collection from Guests and payout remittance to Hosts. RideJoy does not store or access full payment card numbers.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Regional players

• EHorses: EHorses is a European horse marketplace for horse sales and equestrian services; it operates in the same equine vertical as RideJoy but is region-locked to Europe, making it a thematic rather than direct competitor.

Direct peers

• Hipcamp: Hipcamp operates a marketplace for discovering and booking private campsites, cabins, and unique outdoor stays—the closest direct analog to RideJoy's model of connecting travelers with verified, niche-friendly accommodations.
• Outdoorsy: Outdoorsy is a peer-to-peer marketplace for renting RVs, trailers, and outdoor vehicles—comparable to RideJoy because it serves vehicle-owning travelers seeking accommodation infrastructure (hookups, parking) that mainstream platforms don't curate.

Broad incumbents

• GetYourGuide: GetYourGuide is a global marketplace for bookable tours, activities, and experiences; its category overlap with RideJoy's 'Riding Experiences' (trail rides, clinics, ranch days) makes it a potential horizontal competitor for the experience side of the marketplace.
• Viator: Viator (owned by Tripadvisor) is a large experiences and tours marketplace that competes for the same 'things to do while traveling' wallet share as RideJoy's Riding Experiences category, with broader reach and supplier relationships.
• Vrbo: Vrbo is a vacation rental marketplace (part of Expedia Group) competing for short-stay bookings; relevant as a broader incumbent whose hosts could add equestrian amenities if demand signal emerges, pressuring RideJoy's niche positioning.
• Airbnb: Airbnb is the dominant short-stay marketplace and operates an Experiences product; it is the most likely generalist entrant that could expand into equestrian-friendly stays and disrupt RideJoy's niche with its existing host supply and brand.

Emerging players

• Glamping Hub: Glamping Hub is a curated accommodation marketplace focused on unique outdoor stays; it illustrates how a niche lodging marketplace monetizes premium, experience-driven bookings similar to RideJoy's equestrian-focused supply.
• Tentrr: Tentrr is a smaller curated marketplace for private tent and glamping campsites, offering a direct comparison point on how a niche outdoor-stays marketplace scales supply, takes a marketplace cut, and builds host verification processes.

Others

• EquineNow: EquineNow is a US horse-for-sale and equine-services classifieds platform; it shares RideJoy's equestrian audience but monetizes listings rather than bookings, making it an audience-overlap peer rather than a marketplace competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ridejoy
• Instagraminstagram.com/ridejoy_usa
• TikToktiktok.com/@ridejoy_usa
• Xx.com/ridejoy

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds2 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ridejoy