Standing Stone Coffee Company

What Standing Stone Coffee Company does

Standing Stone Coffee Company is a craft coffee roastery and café founded in 2008 by Greg and Jessie Anderson in Huntingdon, Pennsylvania. The company operates a single retail café at 1229 Mifflin Street, an in-house small-batch roasting operation, and a multi-channel distribution network spanning wholesale delivery to 60+ business clients across five or more Central Pennsylvania counties, four farmers markets, a mobile coffee cart serving regional festivals, and online ordering for in-store and curbside pickup.

The company's core technology is small-batch craft roasting, with beans sourced through direct-trade partnerships with three international farms (Selva Negra in Nicaragua, Lenca Farms in Honduras, and Sriwijaya in Sumatra). Standing Stone holds membership in the Specialty Coffee Association (SCA), and its roasting operation produces only what is needed each week to ensure freshness. Wholesale services are differentiated by bundled support including menu consultation, espresso training, and equipment recommendations for partner businesses.

Revenue is generated across five distinct streams: café retail sales (food, beverages, packaged coffee), B2B wholesale coffee, farmers market sales, festival/event mobile cart sales, and online ordering. The business serves three primary customer segments: local community members (including Juniata College students and faculty), wholesale business customers (restaurants, cafés, offices, colleges, churches), and festival/event attendees. Pricing is unit-based at point of sale, with ancillary revenue from gift cards and community development grant administration. The company is privately held, founder-owned, and operates with an 11-50 employee headcount.

Name

Standing Stone Coffee Company

Legal name

Standing Stone Coffee Company

Website

https://standingstonecoffeecompany.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Standing Stone Coffee Company is a craft coffee roastery and café in Huntingdon, Pennsylvania, founded in 2008. It serves retail customers, 60+ wholesale business clients across Central PA, and festival-goers via a mobile coffee cart, sourcing beans through direct-trade farm partnerships.

Ownership category

akta.pro rank

Product category

Specialty Coffee Roastery & Cafe

NAICS

Snack and Nonalcoholic Beverage Bars (722515), Coffee and Tea Manufacturing (31192)

SIC

Retail-Eating & Drinking Places (5810), Beverages (2080)

akta.pro primary industry

Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE)

Keywords

• Specialty coffee roasting
• Craft coffee retail
• Wholesale coffee supply
• Direct trade coffee
• Coffee shop cafe

Headquarters

HQ city

Huntingdon

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Café Retail Sales: In-store sales of food, beverages, and packaged coffee at the Huntingdon café location. Includes seasonal menu items, breakfast, paninis, sandwiches, salads, and specialty coffee drinks.
2. Wholesale Coffee: B2B sales of roasted coffee to 60+ business clients including cafes, restaurants, colleges, churches, and offices across 5+ Pennsylvania counties. Provides menu creation consultation, espresso training, and equipment suggestions as part of wholesale service.
3. Farmers Markets: Sales at local farmers markets including Boalsburg (Tuesdays), Bedford (Wednesdays), Altoona (Thursdays), and North Atherton (Saturdays). Offers cups of coffee and coffee by the pound.
4. Festival/Event Sales: Mobile coffee cart operations at festivals and events throughout Central PA including Mayfest, Dirt Rag Dirtfest, Creation Festival, and others. Offers coffee, smoothies, milkshakes, and more.
5. Online Ordering: Online ordering system through TapMango for in-store or curbside pickup. Also operates Square online store for gift cards and packaged products.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Standing Stone Coffee Company is a craft coffee roastery and café that small-batch roasts specialty coffee beans in-house and sells them through a sit-in café, retail packaged coffee, farmers markets, and a mobile coffee cart. The company also supplies roasted coffee on a wholesale basis to 60+ restaurants, cafes, colleges, churches, and offices across 5+ Pennsylvania counties, with menu consultation, espresso training, and equipment recommendations as part of its wholesale service.

Differentiator

Problem solved

Functional benefit

Products and services

• Standing Stone Café Food and Beverage Service Sit-in café service at 1229 Mifflin Street, Huntingdon, PA offering seasonal menus including breakfast, paninis, sandwiches, salads, specialty coffee drinks, and other beverages for walk-in customers, with dine-in, takeout, and curbside pickup options.
• Wholesale Coffee Supply and Partnership Program B2B supply of small-batch roasted specialty coffee to 60+ restaurants, cafes, colleges, churches, and offices across 5+ Pennsylvania counties, including menu creation consultation, espresso training, and equipment recommendations as part of the wholesale service.
• Retail Packaged Coffee and Gift Cards Direct-to-consumer sale of small-batch roasted coffee beans (whole bean and ground) and gift cards via the Square online storefront and in-café purchase, for individual consumers and gift-givers.
• Farmers Market Coffee Sales Weekly retail sales of brewed coffee by the cup and roasted coffee by the pound at Boalsburg (Tuesdays), Bedford (Wednesdays), Altoona (Thursdays), and North Atherton (Saturdays) farmers markets.
• Mobile Coffee Cart Event Service Mobile coffee cart service at Central Pennsylvania festivals and events including Mayfest, Dirt Rag Dirtfest, Creation Festival, and others, offering coffee, smoothies, milkshakes, and additional beverages to event attendees.
• Coffee University Educational Classes In-café educational programming covering specialty coffee topics for community members, customers, and aspiring coffee enthusiasts, delivered as part of the regular community events calendar.
• Community Development Grants Program Annual program awarding five $500 grants to support Huntingdon County community development projects, administered by the Community Development Coordinator as part of the company's community-care mission.

Quantifiable outcome

• 60+ wholesale clients served across 5+ counties
• +3 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Inglebean Coffee HousecoreChannel Partner/ Reseller/ Distributor · 1 January 2010First wholesale client partnership established in 2010, marking the beginning of Standing Stone's wholesale business expansion.
• Selva Negra FarmcoreStrategic or Co-development PartnerDirect-trade partnership with Selva Negra farm in Nicaragua from the very beginning of Standing Stone's operations. This partnership provides full traceability and ensures fair compensation for farmers.
• Lenca FarmscoreStrategic or Co-development PartnerDirect-trade partnership with Lenca Farms in Honduras, one of three direct-trade farm relationships providing specialty coffee varieties.
• SriwijayacoreStrategic or Co-development PartnerDirect-trade partnership with Sriwijaya in Sumatra, providing Indonesian coffee varieties through their direct-trade sourcing program.
• Specialty Coffee Association (SCA)coreTechnology or IntegrationMembership organization ensuring Standing Stone follows specialty coffee standards and best practices in roasting and brewing.
• Hope InternationalminorStrategic or Co-development PartnerInternational micro-finance partner supporting economic development in coffee-growing communities. Supported through 15% donation days.
• Grounds for HealthminorStrategic or Co-development PartnerInternational organization focused on health issues in coffee-growing communities. Part of SSCC's international community care efforts.
• SerrvminorStrategic or Co-development PartnerInternational fair trade organization. Part of Standing Stone's international partnership portfolio for community care.
• Compassion InternationalminorStrategic or Co-development PartnerInternational Christian development organization partnered with through SSCC's community development initiatives.
• Food for the HungryminorStrategic or Co-development PartnerInternational humanitarian organization focused on ending hunger. Part of SSCC's international community partnerships.
• Ten Thousand VillagesminorStrategic or Co-development PartnerFair trade retailer supporting artisans in developing countries. Partner in SSCC's international community care efforts.
• Anchored in Hope HaitiminorStrategic or Co-development PartnerHaiti-focused nonprofit organization. Part of SSCC's international community development partnerships.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Counter Culture Coffee: Specialty coffee roaster with sustainability-focused direct-trade sourcing, training programs and nationwide wholesale. Mirrors Standing Stone's training-and-consultation wholesale approach combined with in-house roasting.
• Verve Coffee Roasters: Specialty roaster and café operator with strong farm-relationship storytelling and coast-to-coast wholesale footprint. Comparable craft roastery + café + wholesale structure with mission-driven branding.
• Stone Coffee Roasters: Independent specialty roastery with café retail and wholesale distribution. Closely comparable to Standing Stone in single-location roastery-café operating model with regional B2B supply.
• Colectivo Coffee: Mid-size specialty roaster operating multiple cafés across the Midwest alongside a robust wholesale program. Closely comparable vertically integrated roastery-café-wholesale business model, though at larger scale.
• La Colombe Coffee Roasters: Specialty coffee roaster that operates its own cafés and supplies wholesale/draft latte to foodservice and grocery. Closely analogous vertically integrated roastery-café-wholesale model with strong community/brand positioning.
• Onyx Coffee Lab: Award-winning specialty roastery and café combining competition-grade sourcing with a small retail/education footprint. Analogous direct-trade ethos plus training and consulting support for wholesale partners.
• The Roasterie: Midwest-based craft coffee roaster known for air-roasting and a strong wholesale/community identity. Similar small-batch roasting roots and emphasis on local partnerships.
• Intelligentsia Coffee: Pioneering third-wave roastery and café concept built on direct-trade sourcing and barista training programs. Direct comparator in single-origin/transparency narrative plus wholesale support services.
• Stumptown Coffee Roasters: Specialty coffee roastery and café operator with direct-trade sourcing and broad wholesale distribution. Comparable in craft roastery + café model and emphasis on single-origin transparency, though at materially larger national scale.

Regional players

• Juniata College (foodservice arm): While not a coffee competitor, Juniata is an existing wholesale account and a regional anchor institution in Huntingdon; included because it represents the type of high-value local partner that defines Standing Stone's go-to-market context in Central PA.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/standingstonecoffeecompany
• Instagraminstagram.com/standingstonecoffee
• Xx.com/ssccbean
• LinkedInlinkedin.com/company/standing-stone-coffee-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Standing Stone Coffee Company