Maidforyou.com.au

What Maidforyou.com.au does

Maidforyou.com.au (trading as MaidForYou) is a privately held, Sydney-based residential and commercial cleaning service company founded in 2014 and registered in Australia under ACN 624 411 570. The company operates a direct-to-consumer home services marketplace connecting vetted cleaning teams with customers across the Sydney metropolitan area, serving homeowners, tenants, small offices, strata-managed properties, NDIS participants, and post-construction sites. Its service portfolio spans 13 distinct offerings, including general cleaning, regular (recurring) cleaning, deep cleaning, end-of-lease cleaning with a bond-back guarantee, office cleaning, NDIS cleaning, construction cleaning, window cleaning, tile cleaning, oven cleaning, strata cleaning, pressure washing, and carpet steam cleaning.

The business runs on a traditional service model rather than proprietary technology: scheduling and booking are handled through a Launch27-powered online portal and a 1300 number phone line, with a stated 60-second online quote-to-book flow. Pricing is published flat-rate by property size (bedrooms/bathrooms) for residential work, hourly ($55/cleaner/hour inclusive of GST) for office cleaning, and per-unit add-ons for ancillary services such as carpet steam cleaning ($110/room), oven cleaning ($59), and interior windows ($64.90–$108.90). There is no disclosed AI, proprietary software, or data moat; competitive differentiation is operational — same-team-per-visit continuity, eco-friendly/pet-safe supplies, $20M public liability cover, and a 200% satisfaction guarantee (re-clean plus refund).

MaidForYou monetizes on a pay-as-you-go, per-job basis with no contractual lock-in, while offering discounts for recurring weekly or fortnightly bookings. Customer acquisition is conducted via organic SEO, Google reviews (5/5 across 694+ reviews; 4.9/5 across 600+ cleaner reviews), earned media in lifestyle publications, Instagram content, a referral program, and a blog. The company reports 30+ cleaning professionals operating across all Sydney metro sub-regions, with no funding rounds, M&A activity, parent company, or disclosed external investors on record.

Name

Maidforyou.com.au

Legal name

MaidForYou

Website

https://Www.maidforyou.com.au

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Maidforyou.com.au is a privately held Sydney-based cleaning services company founded in 2014, delivering residential, commercial, NDIS, end-of-lease, and specialty cleaning to Sydney metro customers via direct online and phone booking with flat-rate and hourly pricing.

Ownership category

akta.pro rank

Product category

Residential Cleaning Services

NAICS

Janitorial Services (56172), Janitorial Services (561720), Carpet and Upholstery Cleaning Services (56174)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro industry

PRIMARYHSAEAAAA

General Recurring House Cleaning (Whole-Home)

Home & Personal Services/Home Cleaning & Housekeeping/Standard/Recurring House Cleaning

SECONDARYHSAEABAC

Whole-Home Deep Cleaning (Top-to-Bottom Intensive)

Home & Personal Services/Home Cleaning & Housekeeping/Deep Cleaning

SECONDARYHSAEAFAA

Whole-Home One-Time Cleaning

Home & Personal Services/Home Cleaning & Housekeeping/One-Time/Spring Cleaning

SECONDARYHSAEABAJ

Deep Exterior Cleaning (Pressure Washing, Patios/Driveways, Siding)

Home & Personal Services/Home Cleaning & Housekeeping/Deep Cleaning

SECONDARYHSAEAGAA

Residential Green Recurring Cleaning

Home & Personal Services/Home Cleaning & Housekeeping/Green/Eco-Friendly Cleaning

Keywords

• Residential cleaning services
• House cleaning sydney
• End of lease cleaning
• Office cleaning services
• Deep cleaning services

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Residential Cleaning Services: Per-job pricing based on home size (bedrooms/bathrooms) with flat rates for general cleaning, deep cleaning, and end-of-lease/move-in-out cleaning. Additional add-on services charged separately (oven cleaning, carpet steam cleaning, interior windows, etc.). Also offers hourly rate option for partial cleans or extra-large properties.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

MaidForYou provides professional residential and small-commercial cleaning services across the Sydney metropolitan area. Core offerings include general house cleaning, regular recurring cleaning, deep cleaning, end-of-lease (bond-back guaranteed) cleaning, and office cleaning, supported by add-on services such as carpet, oven, tile, window, strata, construction and NDIS cleaning. Customers book online in 60 seconds, by phone, or via the booking portal, with vetted cleaning teams dispatched to the property with all supplies and equipment supplied.

Product overview

MaidForYou is a Sydney-based house cleaning service provider offering a comprehensive suite of cleaning services for residential and commercial properties. The core offering consists of general house cleaning, office cleaning, end of lease cleaning, regular home cleaning, and deep cleaning services. Additional specialized services include NDIS cleaning, construction cleaning, residential window cleaning, tile cleaning, oven cleaning, strata cleaning, pressure washing, and carpet cleaning. The company operates on a flat-rate pricing model based on property size (bedrooms/bathrooms) with optional add-on services available à la carte. All services include supplies, equipment, and a satisfaction guarantee.

Differentiator

Problem solved

Functional benefit

Products and services

• General House Cleaning

Quantifiable outcome

• 4.9 out of 5 rating based on 600+ cleaner reviews
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Expansion highlights5 records

Regional players

• Absolute Domestics: One of Australia's largest domestic cleaning agencies connecting households with cleaners nationwide; directly comparable in residential house cleaning but with broader national coverage.
• Jim's Cleaning: Large Australian franchise network offering residential and commercial cleaning across the country; competes in the same service categories via a franchise model.

Direct peers

• Whizz: Sydney/Australia-based online home cleaning booking service targeting residential customers with instant booking, mirroring MaidForYou's D2C model and market.

Emerging players

• Urban Company: Home-services marketplace with a large home-cleaning vertical; comparable in D2C booking and cleaning delivery, though larger and operating in different geographies.
• Helpling: Online cleaning marketplace matching households with cleaners; overlaps directly in residential cleaning booking, though focused on European/other markets.
• Homeaglow: Online platform for affordable on-demand home cleaning; shares the D2C instant-booking residential cleaning model in other markets.

Broad incumbents

• Handy: US-based home-services platform with a major house-cleaning offering booked online; comparable business model of connecting vetted cleaners to residential customers.
• Merry Maids: Established global residential cleaning franchise offering recurring and deep cleaning with quality guarantees, closely matching MaidForYou's service scope.
• Molly Maid: International residential house-cleaning franchise providing recurring and one-time cleaning, directly comparable in offering to a different geography.
• The Cleaning Authority: Franchise offering eco-friendly recurring residential cleaning, comparable to MaidForYou's green/pet-safe recurring-cleaning positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/maidforyouau
• Facebookfacebook.com/maidforyouaus

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maidforyou.com.au