Good Lives
GoodLives is a Gurgaon, India-based digital mental health platform that uses algorithm-based matching to deliver virtual art, music, and talking therapy to individuals, while selling a B2B corporate wellness suite — including burnout prediction — to enterprise clients.
- Company typePrivate
- Founded2020
- HeadquartersGurugram, India
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Good Lives does
GoodLives is an India-based digital mental health platform headquartered in Gurgaon, founded in 2020 and operating with a small team of 1-10 employees. The company offers online counseling and therapy services through a self-serve app at app.goodlives.in, connecting individual users with qualified therapists via an algorithm-based matching system that processes structured inputs and assessment results to recommend a suitable therapist. Therapy is delivered virtually in sessions of 45-90 minutes and spans multiple modalities including art therapy, music therapy, and talking therapy.
The business operates two revenue streams. The consumer offering is fee-for-service, with users paying per session upfront and multi-session discounts available via coupon codes. The corporate offering consists of a B2B employee wellness suite — Overall Wellness, Employee Engagement, Pulse Check-In, and Predict Burnout — sold via direct sales to enterprise clients as subscription-based programs addressing employee burnout and engagement. Pricing for individual therapy is positioned at a minimum-fee level with financial assistance available, reflecting an accessibility-first stance.
Distribution is single-country (India) through two channels: app-based self-serve booking for consumers and direct enterprise sales for corporate contracts. Marketing relies on a 16+ page blog covering anxiety, therapy, employee wellness, self-care, body positivity, and happiness topics, supplemented by an email newsletter, organic social media (Facebook, Instagram), and the company's website at goodlives.in. GoodLives operates as a privately held, bootstrapped company with no disclosed institutional funding, M&A activity, patents, awards, or named enterprise customers.
Good Lives firmographics
Firmographics- Name
- Good Lives
- Legal name
- GoodLives
- Website
- https://goodlives.in
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- GoodLives is a Gurgaon, India-based digital mental health platform that uses algorithm-based matching to deliver virtual art, music, and talking therapy to individuals, while selling a B2B corporate wellness suite — including burnout prediction — to enterprise clients.
- Ownership category
- akta.pro rank
Good Lives industry classification
Industry- Product category
- Online Mental Health Services
- NAICS
- Offices of Mental Health Practitioners (except Physicians) (621330), Offices of Physicians, Mental Health Specialists (621112)
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- Behavioral & Mental Health Virtual Care (EAP/Teletherapy) (HLALADAB)
- akta.pro secondary industries
- Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG), Meditation Apps, Digital Courses & Online Communities (HSADAJAH)
Keywords
Where Good Lives is headquartered
LocationHeadquarters
- HQ city
- Gurugram
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Good Lives business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Individual Therapy Sessions: Fee-for-service online counseling and therapy sessions for individuals. Fees must be paid in full prior to each session. Discount coupons available for booking multiple sessions.
- Corporate Wellness Programs: Enterprise offerings including Overall Wellness, Employee Engagement, Pulse Check-In, and Predict Burnout programs for corporate clients
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Individual Therapy Session |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Good Lives product offering
Product offeringCore offering
Good Lives operates an algorithm-based online mental health platform that connects individuals to qualified therapists for virtual therapy sessions, including art therapy, music therapy, and talking therapy delivered through the GoodLives App. For enterprises, it provides a Corporate Wellness Program comprising Overall Wellness, Employee Engagement, Pulse Check-In, and Predict Burnout modules to support employee mental health and engagement.
Product overview
GoodLives is a mental health services platform providing online counseling and therapy to both individuals and corporate clients. The core GoodLives App connects users with qualified therapists through an algorithm-based matching system, offering individual therapy sessions (art therapy, music therapy, talking therapy) delivered virtually. For corporate clients, the company offers a suite of employee wellness modules including Overall Wellness, Employee Engagement, Pulse Check-In, and Predict Burnout, which work together as an integrated corporate wellness program designed to support employee mental health and prevent burnout.
Differentiator
Problem solved
Functional benefit
Products and services
- GoodLives App A digital mental health platform delivered as a mobile app that connects individuals with qualified therapists for online counseling and therapy sessions. Designed for self-serve individual users seeking convenient access to mental health support.
- Online Therapy Sessions Virtual therapy sessions for individual consumers, available in three modalities: art therapy (INR 1,000), music therapy (INR 1,000), and talking therapy (INR 1,100). Sessions are booked via the GoodLives App and matched to users through the platform's algorithm.
- Corporate Wellness Program An enterprise mental wellness offering for corporate HR and People Operations teams, packaged as four modules: Overall Wellness, Employee Engagement, Pulse Check-In, and Predict Burnout. Designed to address employee burnout, engagement, and retention through structured wellness programming and analytics.
- Overall Wellness A module within the Corporate Wellness Program that provides broad employee mental health and wellness support for enterprise clients.
- Employee Engagement A module within the Corporate Wellness Program aimed at improving employee engagement through structured mental health and wellness interventions for enterprise clients.
- Pulse Check-In A module within the Corporate Wellness Program that enables regular employee well-being check-ins, giving employers visibility into the mental health state of their workforce.
- Predict Burnout A module within the Corporate Wellness Program that uses health data analytics to predict employee burnout risk and enable early intervention by enterprise clients.
Companies that use Good Lives
Customer profileSegments3 records
Ideal customer profiles2 records
Good Lives technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature3 records
Good Lives partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights4 records
Good Lives competitors and assessment
Company assessmentDirect peers
- Wysa: India-headquartered AI-driven mental health platform combining an AI chatbot with human therapist escalation, serving both consumers and employers globally. Closest comparable to GoodLives in geography, B2B/B2C dual motion, and digital-first delivery.
- Amaha (formerly InnerHour): India-based online mental health platform offering self-serve therapy, psychiatry, and guided self-help programs. Directly comparable in target geography, consumer self-serve model, and therapy-led offering.
- Mindhouse (Mosaic Wellness): Indian mental wellness brand within Mosaic Wellness offering online therapy and wellness programs to consumers and corporates. Comparable in India focus, dual consumer/corporate motion, and subscription-style offerings.
- YourDOST: India-based online counseling and emotional wellness platform serving individuals and corporate EAP clients. Comparable in Indian geography, direct therapist matching, and explicit corporate wellness channel.
Broad incumbents
- BetterHelp: Largest global online therapy marketplace owned by Teladoc. Comparable in self-serve individual therapy delivery model, though operating at vastly larger scale and primarily serving US/UK consumers.
- Lyra Health: US-based employer-sponsored mental health benefit platform offering therapy, coaching, and EAP services to enterprises. Closest analog to GoodLives' corporate wellness suite (Overall Wellness, Employee Engagement, Pulse Check-In, Predict Burnout).
- Spring Health: Global employer mental health benefit provider combining precision matching with therapy and coaching. Comparable in employer channel and predictive matching narrative.
- Talkspace: US-listed online therapy platform serving both consumers and enterprise/B2B clients. Comparable in self-serve therapy booking, therapist matching, and B2B EAP-style distribution.
- Headspace Health: Global mindfulness, meditation, and therapy platform with strong employer channel via Headspace for Work. Comparable in combining mental wellness content with therapy offerings for corporate buyers.
- Calm: Global meditation, sleep, and wellness app with growing enterprise channel (Calm Business). Comparable as a mindfulness-adjacent mental wellness brand leveraging content and corporate distribution.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks7 records
Key highlights7 records
Customer concentration
Good Lives social profiles
Digital presenceGood Lives financial estimates
Financial estimateRevenue estimate
Valuation estimate
Good Lives leadership team
Management profileNumber of profiles
Profiles3 records
Good Lives funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Good Lives M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Good Lives
What does Good Lives do?
Good Lives operates an algorithm-based online mental health platform that connects individuals to qualified therapists for virtual therapy sessions, including art therapy, music therapy, and talking therapy delivered through the GoodLives App. For enterprises, it provides a Corporate Wellness Program comprising Overall Wellness, Employee Engagement, Pulse Check-In, and Predict Burnout modules to support employee mental health and engagement.
Is Good Lives a public or private company?
Good Lives is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Good Lives founded?
Good Lives was founded in 2020. It employs 1 to 10 people.
Where is Good Lives based?
Good Lives is headquartered in Gurugram, India, in the Asia region.
How does Good Lives make money?
Two revenue lines are on record. Individual Therapy Sessions are the primary driver. The others are corporate Wellness Programs.
Who are Good Lives's main competitors?
Direct peers on record are Wysa, Amaha (formerly InnerHour), Mindhouse (Mosaic Wellness) and YourDOST. Broad incumbents are BetterHelp, Lyra Health, Spring Health, Talkspace, Headspace Health and Calm.
Does Good Lives have an API?
No public API is recorded for Good Lives.
What industry is Good Lives in?
Good Lives's product category is Online Mental Health Services. Its primary akta.pro industry code is HLALADAB, Behavioral & Mental Health Virtual Care (EAP/Teletherapy), with a secondary code of HSADAGAG, Mind-Body Wellness Coaching (Holistic/Integrative). Its NAICS code is 621330 and its SIC code is 8000.