Identity

What Identity does

Identity, Inc. is a 501(c)(3) nonprofit organization founded in 1998 and headquartered in Gaithersburg, Maryland, that delivers a continuum of free youth development, education, workforce development, behavioral health, and family case management services to Latino and other underserved youth and families in Montgomery County, Maryland. The organization serves clients at no cost through a distributed service network that includes six school-based High School Wellness Centers, eight Bridge to Wellness programs at additional MCPS high schools, two Youth Opportunity Centers (Upcounty in Gaithersburg and Downcounty in Takoma Park), recreation and soccer programs, and elementary and middle school enrichment programs (Jóvenes de Mañana and Líderes de Mañana).

The organization's core technology stack is explicitly described as not applicable — services are human-delivered, trauma-informed, and culturally and linguistically responsive, grounded in Positive Youth Development theory and supported by a large bilingual Spanish/English staff, many of whom are former clients. Programs are co-implemented with clinical and academic partners including EveryMind, Sheppard Pratt, YMCA, True Connection Counseling, University of Maryland, and Montgomery College.

Identity's business model is grant- and donation-funded, not fee-based. Revenue streams include individual and corporate charitable donations, government grants and contracts (notably from Montgomery County Department of Health and Human Services and Montgomery County Public Schools), and planned giving instruments (bequests, IRA transfers, securities). The organization reached 11,500+ clients and 46,000+ family members in 2025 and has cumulatively served over 100,000 clients since founding. Leadership rests with co-founder and Executive Director Diego Uriburu, a bilingual executive team, and an independent board of directors, with no parent company or private equity ownership.

Name

Identity

Legal name

Identity, Inc.

Website

https://identity-youth.org

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

101–250 employees

Short description

Identity, Inc. is a 501(c)(3) nonprofit founded in 1998 that provides free youth development, education, workforce, behavioral health, and family case management services to Latino and underserved youth and families across Montgomery County, Maryland.

Ownership category

akta.pro rank

Product category

Youth and Family Social Services

NAICS

Child and Youth Services (62411), Educational Services (611), Vocational Rehabilitation Services (62431)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Cultural, Identity & Inclusion Programs (EDALAHAF)

akta.pro secondary industries

Special Education Vocational & Transition Programs (18–22) (EDAKAAAG), Cultural Orientation & Community Integration (Local Norms, Services) (EDAAADAD), Special Populations ASE (Reentry/Corrections, Homeless, Refugee/Immigrant, Foster/Justice-Involved) (EDAAABAI)

Keywords

• Youth development programs
• Family case management
• Workforce development services
• Behavioral health support
• Academic support programs

Headquarters

HQ city

Gaithersburg

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Individual and Corporate Donations: Identity relies on charitable donations from individuals, corporations, and foundations to fund its programs. The organization conducts fundraising campaigns including a Transformational Campaign coinciding with its 25th anniversary, and accepts donations via its website, checks, and securities.
2. Government Grants and Contracts: Identity partners with government agencies including Montgomery County Department of Health and Human Services, Montgomery County Public Schools, and other government entities to receive grant funding and contractual support for specific programs.
3. Planned Giving and Special Tax-Favored Gifts: The organization accepts planned gifts (bequests, trusts, life insurance, annuities), tax-free IRA transfers for donors 70.5+ years old, and gifts of securities, providing diversified revenue streams from long-term supporters.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels7 records

Core offering

Identity is a nonprofit social services organization that delivers free, integrated youth and family support programs in Montgomery County, Maryland. Its offerings combine social-emotional skill building, academic support, behavioral health, workforce development, GED/ESL classes, family case management, recreation, and parent education — delivered in culturally and linguistically appropriate formats at school-based Wellness Centers, Youth Opportunity Centers, recreation programs, and in community settings.

Product overview

Identity is a nonprofit social services organization offering a portfolio of integrated youth and family support programs in Montgomery County, Maryland. The organization operates both community-based programs (Youth Opportunity Centers, Workforce Development, Case Management, Community Engagement, Recreation) and school-based programs (Wellness Centers at six high schools, Bridge to Wellness at eight additional high schools, Líderes de Mañana middle school program, and Jóvenes de Mañana elementary program). Programs are provided at no cost and emphasize social-emotional skill building, academic support, mental health services, and workforce development, all grounded in Positive Youth Development theory and delivered in culturally and linguistically appropriate formats.

Differentiator

Problem solved

Functional benefit

Products and services

• High School Wellness Centers On-campus Wellness Centers at six Montgomery County public high schools (Gaithersburg, John F. Kennedy, Northwood, Seneca Valley, Watkins Mill, and Wheaton) combining social and emotional skill building, academic support, clinical and non-clinical mental health support, therapeutic recreation, workforce development, and family case management with access to medical care for students and families.
• Bridge to Wellness High Schools Social and emotional skill building programs, activities, and mentoring for teens at eight Montgomery County high schools (Albert Einstein, Bethesda-Chevy Chase, Clarksburg, Magruder, Quince Orchard, Rockville, Richard Montgomery, and Springbrook) that do not host a full Wellness Center, operated in partnership with YMCA, EveryMind, Sheppard Pratt, and Street Outreach Network.
• Líderes de Mañana Middle School Program Academic coaching, STEM enrichment, family engagement, and social and emotional skill building for middle-schoolers to build resilience, develop leadership skills, and improve overall well-being and school success.
• Jóvenes de Mañana Elementary School Program Academic support combining literacy lessons, STEM enrichment, social and emotional skill building, and family engagement for second and third-grade Latino students to promote school success.
• Recreation Program Bilingual coaching that provides youth access to healthy recreational activities and team sports without fees, while building leadership, goal-setting, and teamwork skills through soccer and other sports.
• Youth Opportunity Centers (YOC) Two centers (Upcounty in Gaithersburg and Downcounty in Takoma Park) providing programs for youth up to age 25, including GED classes, ESL classes, intensive case management, and mental health therapy to help young people reconnect with education, workforce, families, and community.
• Workforce Development Comprehensive employment support services including GED preparation, industry-recognized certifications, college readiness, scholarships, internships, work experience, entrepreneurship training, and job placement assistance for unemployed or underemployed older youth and adults.
• Case Management Bilingual case managers assisting clients in accessing benefits and lifesaving safety-net resources including food, clothing, health care, and other essentials to stabilize home environments and strengthen families.
• Nonclinical Community Mental Health Culturally appropriate behavioral health supports including Encuentros emotional support groups for adults and high school-age youth, and Family Reunification and Strengthening programs to help reconnect youth and families.
• Community Engagement Parent education workshops and the Padres Latinos Conectados/Parent Leadership Academy that trains Latino parents to be advocates for their children's educational success and community equity.

Quantifiable outcome

• 11,500+ clients served in 2025; 46,000+ family members helped
• +4 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

45 partnerships are on record, tiered core and minor.

• Black and Brown Coalition for Educational Equity and ExcellencecoreStrategic or Co-development PartnerCollaborative partner working on educational equity initiatives for Black and Latino youth in Montgomery County. Identity's Executive Director Diego Uriburu and Byron Johns of the Coalition received Congressman Jamie Raskin's Local Hero Award together.
• Child TrendscoreStrategic or Co-development PartnerResearch partner providing evaluation expertise and evidence-based frameworks to support Identity's program design and outcome measurement.
• City of GaithersburgcoreStrategic or Co-development PartnerGovernment partner providing support and recognition for Identity's community programs. The City issued Identity its own day in 2011 and awarded the Distinguished Friend Award to Identity's Program Director in 2024.
• Emerging Triumphantly LLCcoreImplementation/ SI/ Consulting PartnerPartner providing services at High School Wellness Centers, contributing to the holistic wellness model combining social-emotional, academic, and health support.
• EveryMindcoreImplementation/ SI/ Consulting PartnerMental health partner providing clinical and non-clinical services at Wellness Centers and Bridge to Wellness programs to address youth mental health needs.
• Gaithersburg Financial Empowerment CenterminorStrategic or Co-development PartnerReferral partner connecting Identity clients to financial counseling and empowerment services to support family stability.
• Gaithersburg Beloved Community InitiativeminorStrategic or Co-development PartnerCommunity initiative partner working on social cohesion and equity initiatives in Gaithersburg.
• Housing Initiative Partnership, Inc.minorStrategic or Co-development PartnerPartner addressing housing stability for Identity clients facing housing insecurity as part of the safety-net support system.
• Jewish Community Relations CouncilminorStrategic or Co-development PartnerCommunity partner fostering cross-cultural connections and collaborative initiatives between Jewish and other communities served by Identity.
• KID MuseumcoreStrategic or Co-development PartnerSTEM education partner; Identity and KID Museum partnered with support from the U.S. Department of Education to bridge the STEM opportunity gap for Latino youth. KID Museum trained Identity staff to deliver hands-on STEM activities; 300 Identity youth participated in year one with family involvement.
• KindWorkscoreStrategic or Co-development PartnerPartner through Identity's Workforce Development Program and KindWorks' Digital Empowerment Program, providing training, technology, and support for clients pursuing careers in early childhood education.
• Latin American Youth Center/Maryland Multicultural Youth Centers (MMYC)coreStrategic or Co-development PartnerPartner organization serving Latino and multicultural youth, sharing best practices and potentially co-developing programs for youth in the region.
• Latino Child Care AssociationminorStrategic or Co-development PartnerPartner supporting early childhood education and childcare access for Latino families served by Identity.
• Latino Health InitiativeminorStrategic or Co-development PartnerPartner providing health education and access resources for Latino community members served by Identity.
• Levine School of MusicminorStrategic or Co-development PartnerArts and music education partner providing enrichment opportunities for Identity youth.
• Manhattan Strategy GroupminorStrategic or Co-development PartnerPolicy and strategy partner potentially supporting Identity's program development and evaluation.
• Manna Food CentercoreStrategic or Co-development PartnerFood security partner providing emergency food assistance to Identity clients and families as part of the safety-net support system.
• Maryland Treatment CentersminorImplementation/ SI/ Consulting PartnerClinical partner providing substance use treatment and mental health services referrals for Identity clients.
• Mind Matters Counseling LLCminorImplementation/ SI/ Consulting PartnerMental health counseling partner providing therapeutic services to Identity clients.
• Montgomery Coalition for Adult English Literacy (MCAEL)coreStrategic or Co-development PartnerPartner supporting adult English literacy programs, complementing Identity's ESL and workforce development services.
• Montgomery Coalition for the HomelessminorStrategic or Co-development PartnerPartner addressing homelessness and housing instability among Identity families.
• Montgomery CollegecoreStrategic or Co-development PartnerHigher education partner offering workforce certification programs (e.g., Early Childhood Education, Introduction to Patient Care/Pre-CNA) in partnership with Identity. Also provides Alternative Spring Break STEM experiences at MC's Germantown campus. Partners on the reachHIRE summer program through Universities at Shady Grove.
• Montgomery County Department of Health and Human ServicescoreStrategic or Co-development PartnerKey government partner co-managing High School Wellness Centers and Bridge to Wellness programs. Provides grant funding and strategic alignment for behavioral health and youth services.
• Montgomery County Department of RecreationminorStrategic or Co-development PartnerRecreation partner supporting youth sports and outdoor programming for Identity participants.
• Montgomery County Food CouncilminorStrategic or Co-development PartnerFood systems partner addressing food insecurity among Montgomery County residents served by Identity.
• Montgomery County Public Schools (MCPS)coreStrategic or Co-development PartnerPrimary institutional partner hosting Identity programs in schools across the county — six Wellness Centers, eight Bridge to Wellness sites, Líderes de Mañana and Jóvenes de Mañana programs, and school-based case management.
• Montgomery Village FoundationminorStrategic or Co-development PartnerCommunity partner in Montgomery Village area supporting Identity's neighborhood-based programming.
• Neighbors RisingminorStrategic or Co-development PartnerCommunity education and engagement partner working with Identity on neighborhood-level initiatives.
• Nurturing Hope CounselingminorImplementation/ SI/ Consulting PartnerMental health counseling partner providing services to Identity clients.
• Olney TheaterminorStrategic or Co-development PartnerArts partner providing cultural enrichment experiences for Identity youth through theater visits and programming.
• Parent Encouragement Program (PEP)coreStrategic or Co-development PartnerParent education partner collaborating with Identity's Recreation Program to deliver parent workshops in Spanish.
• Potomac River KeepersminorStrategic or Co-development PartnerEnvironmental education partner providing outdoor learning experiences for Identity youth.
• Primary Care CoalitionminorStrategic or Co-development PartnerHealthcare access partner connecting Identity clients to primary care and health services.
• Street Outreach NetworkcoreStrategic or Co-development PartnerYouth outreach partner in the Bridge to Wellness program, connecting at-risk youth to Identity's services.
• The Invisible HandminorStrategic or Co-development PartnerCommunity partner providing support services to vulnerable populations served by Identity.
• Tickets for KidsminorStrategic or Co-development PartnerRecreation partner providing tickets and access to cultural and recreational activities for Identity youth.
• True Connection Counseling LLCcoreImplementation/ SI/ Consulting PartnerMental health partner providing clinical services at High School Wellness Centers.
• Universities at Shady GrovecoreStrategic or Co-development PartnerHigher education partner offering the reachHIRE summer program coaching high school students for academic and career success. Identity teens participate in this program through Wellness Centers.
• University of Maryland College of EducationcoreStrategic or Co-development PartnerAcademic partner providing research collaboration, evaluation support, and credentialing. Awarded Distinguished Terrapin Award to Identity's Executive Director.
• University of Maryland Extension ServiceminorStrategic or Co-development PartnerExtension education partner providing programming and resources for Identity youth and families.
• University of Maryland School of Public HealthcoreStrategic or Co-development PartnerAcademic partner providing research collaboration and evaluation expertise. Awarded Distinguished Terrapin Award to Executive Director Diego Uriburu.
• YMCAcoreStrategic or Co-development PartnerYouth development partner co-implementing Bridge to Wellness programs at eight Montgomery County high schools.
• Sheppard PrattcoreImplementation/ SI/ Consulting PartnerMental health services partner in the Bridge to Wellness program, providing clinical mental health support at high schools.
• KindWorks (Digital Empowerment Program)coreStrategic or Co-development PartnerPartnership between Identity's Workforce Development Program and KindWorks' Digital Empowerment Program enabling four women to gain training, technology, and support for careers in early childhood education.
• Hispanic Institute of Montgomery CollegecoreStrategic or Co-development PartnerPartnership delivering the Introduction to Patient Care (Pre-CNA) program — a 48-hour Spanish-language healthcare training. 23 students completed the program in 2025; two new cohorts with 36 students started in 2026.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• La Clínica del Pueblo: DC-based nonprofit providing culturally-appropriate health, mental health, and social services to the Latino immigrant community. Comparable in serving Latino immigrants in the DC region with integrated health-social service model, though more health-anchored than Identity.
• Mary's Center: Federally qualified health center and social services nonprofit in the DC metro area providing integrated health, education, and social services primarily to Latino immigrant families. Closely comparable to Identity's wraparound, culturally-responsive, bilingual service model.
• CentroNía: DC-area nonprofit offering early childhood education, youth development, and family services primarily to Latino families. Comparable dual-generation service model with similar cultural/linguistic approach and overlapping elementary-age programming.
• Latin American Youth Center (LAYC): Washington, DC-based nonprofit serving Latino and multicultural youth with education, workforce, housing, and health services. Direct peer—already an Identity partner—and operates a comparable wraparound youth development model in the same DC metro region.
• CASA (Community Action for Social Action): Maryland- and DC-area nonprofit providing immigrant integration services, workforce development, and legal aid to Latino and other immigrant families. Direct peer in immigrant-serving social services with overlapping workforce and ESL programming.

Others

• UnidosUS (formerly National Council of La Raza): National Latino civil rights and advocacy organization with affiliated network of community-based member organizations. Not a direct service competitor but is a sector umbrella, capacity-builder, and potential intermediary funder relevant to Identity's mission space.
• United Way of the National Capital Area: Regional funder and convener supporting health, education, and financial stability nonprofits across the DC metro. Not a direct competitor but a relevant ecosystem player given Identity's reliance on regional philanthropic funding and collective impact partnerships.

Broad incumbents

• YMCA of Metropolitan Washington: Regional YMCA that is already a Bridge to Wellness implementation partner with Identity. Broader incumbent in youth services, fitness, and family programming across the DC region, with overlapping youth development offerings.
• Boys & Girls Clubs of America: National youth development organization operating club-based programming for school-age youth, including academic support, social-emotional skill building, and recreation. Broader incumbent offering similar after-school and youth development services but without Identity's Latino-specific cultural focus.
• Big Brothers Big Sisters of the National Capital Area: Regional affiliate of the national youth mentoring organization serving the DC metro area. Overlaps with Identity's mentoring component (Josue's case example) but as a pure mentoring model rather than full wraparound services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC3G9EhhomwnoA0_tKZxRm5w
• Facebookfacebook.com/Identityincyouth
• LinkedInlinkedin.com/company/identity-inc
• Instagraminstagram.com/identityyouthmd
• Xx.com/IdentityYouthMD

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Identity