iRep

What iRep does

iRep is a French mobile phone and tablet repair service founded in 2011 by Charles Lascaux and headquartered in Bordeaux, operating as a private SARL with €1,000 of registered capital and 1-10 employees. The company offers three service delivery modes: on-site repair at the customer's chosen location (home, office, or public place) by traveling technicians, walk-in workshop repair at its central Bordeaux atelier (1 rue des Boucheries), and postal/mail-in repair for customers outside the service area. Coverage spans 14 cities in the Bordeaux metropolitan area and 21 locations across the Paris petite couronne, including Paris center and inner suburbs such as Montrouge, Vincennes, Neuilly-sur-Seine, and La Défense.

iRep services a multi-brand device portfolio including iPhone, Samsung, Huawei, iPad, Xiaomi, Honor, Sony, Nokia, Wiko, Google Pixel, and Asus, with an average repair turnaround of approximately 30 minutes and a 3-month warranty backed by official or identical-to-original replacement parts sourced from French suppliers. The company is QualiRepar-certified under France's Bonus Réparation program, enabling customers to receive up to €25 off eligible repairs (screens, batteries, charge connectors, cameras, speakers, home buttons, microphones) introduced under the December 2022 AGEC anti-waste law.

iRep's business model is predominantly transactional one-time-fee service revenue starting from €19-€39 per repair, complemented by a dedicated B2B 'Offre Pro' offering that has secured enterprise clients including Faurecia, Cdiscount, Sud Ouest, and Yves-Saint-Laurent for on-site corporate device repair. Customer acquisition is driven by local SEO, Google Business Profile, Facebook presence, and word-of-mouth, with 5/5 ratings from 399 Google reviews and 177 Facebook reviews as the primary trust signals. The company is founder-owned, bootstrapped, and has no external funding rounds or parent entity recorded.

Name

iRep

Legal name

iRep

Website

https://i-rep.fr

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

iRep is a French mobile phone and tablet repair service founded in 2011, offering on-site, workshop, and mail-in repairs across the Bordeaux metropolitan area and Paris petite couronne for individual consumers and named enterprise clients including Faurecia, Cdiscount, Sud Ouest, and Yves-Saint-Laurent.

Ownership category

akta.pro rank

Product category

Mobile Device Repair Services

NAICS

Personal and Household Goods Repair and Maintenance (8114)

SIC

Services-Miscellaneous Repair Services (7600)

akta.pro industry

PRIMARYCRACAJAA

Consumer Device Repair Services (Phones, Tablets, PCs)

Consumer Products & Retail/Consumer Electronics & Appliances Retail/Electronics Repair, Refurbished & Pre-Owned Retail

Keywords

• Smartphone repair services
• Tablet repair services
• Mobile device repair
• On-site phone repair
• Mail-in device repair

Headquarters

HQ city

Bordeaux

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. On-site Repair Services: Mobile technicians travel to customer location to perform repairs on phones and tablets. Revenue is earned through one-time service fees based on device type and repair required. Payment is collected after repair completion.
2. Workshop Repairs: Customers bring devices to the Bordeaux workshop at 1 rue des Boucheries for repair services. One-time fee per repair.
3. Postal/Mail-in Repairs: Remote repair service where customers mail their devices to the Bordeaux workshop. Repair is completed in 24-48 hours and device is returned.
4. Bonus Réparation Government Subsidy: iRep is a labeled repair point for the French 'Bonus Réparation' program, allowing customers to receive up to €25 off repairs on screens, batteries, charge connectors, cameras, speakers, home buttons, and microphones.
5. Professional/B2B Services: Dedicated 'Offre Pro' for business clients including Faurecia, Cdiscount, Sud Ouest, and Yves-Saint-Laurent with potentially custom pricing and volume arrangements.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

iRep provides smartphone and tablet repair services for iPhone, Samsung, Huawei, iPad, Xiaomi, Honor, MacBook and other major brands, delivered through three modes: on-site at-home (technician travels to the customer), in-store at the Bordeaux workshop, and postal/mail-in for remote customers. Repairs use quality parts from French suppliers and are backed by a 3-month warranty, with pricing starting from €19 and reductions of up to €25 available via the French Bonus Réparation government subsidy. The company also offers a dedicated 'Offre Pro' B2B service for enterprise clients.

Product overview

iRep is a mobile phone and tablet repair service operating in Bordeaux and Paris regions since 2011. The company offers three repair modes: Réparation à domicile (on-site at-home repair where technicians travel to customers), Réparation dans notre atelier (workshop repair at their Bordeaux location), and Réparation à distance (mail-in repair for remote customers). They service major brands including iPhone, Samsung Galaxy, Huawei, and iPad, along with other brands like Xiaomi, Honor, Sony, Nokia, Wiko, Google Pixel, and Asus. A Pro offering targets business clients. The Simulateur is an online booking/quoting tool for scheduling repairs.

Differentiator

Problem solved

Functional benefit

Products and services

• Réparation à domicile (On-Site / At-Home Repair) Mobile repair service in which iRep certified technicians travel to the customer's chosen location (home, office, café, or other public place) to repair smartphones and tablets on-site, typically in about 30 minutes. Targeted at individual consumers and businesses in the Bordeaux metropolitan area and Paris petite couronne, with free displacement within the service area.
• Réparation dans notre atelier (Workshop Repair) In-store repair service at iRep's physical workshop at 1 rue des Boucheries, central Bordeaux, open Monday to Friday 10:00-18:30, accepting walk-ins and appointments. Pricing starts from €39.
• Réparation à distance (Postal / Mail-In Repair) Mail-in repair service for customers outside iRep's on-site service area: the customer sends the device to the Bordeaux workshop by postal mail and receives it back repaired within 24-48 hours.
• Offre Pro (B2B Professional Repair Service) Dedicated repair service for business and professional clients, offering on-site technician service at corporate locations and tailored solutions for corporate device fleets. Named enterprise clients include Faurecia, Cdiscount, Sud Ouest, and Yves-Saint-Laurent.

Quantifiable outcome

• Average repair time of 30 minutes
• +3 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• French-Based SupplierscoreOthers · 1 January 2011iRep works exclusively with suppliers based in France, selected carefully as trusted partners over many years. These suppliers provide quality replacement parts (official or identical-to-original) for phone and tablet repairs. The company emphasizes working with trusted suppliers since their founding in 2011.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• WeFix: WeFix is a French smartphone and tablet repair chain (acquired by Fnac Darty in 2018) operating kiosks inside Fnac stores and a mobile repair service, directly competing with iRep's multi-brand consumer device repair offering in the same French market.
• Save (Fnac Darty repair brand): Save is the merged WeFix/Save smartphone repair brand under Fnac Darty offering mobile and in-store device repair across France; directly comparable to iRep's core phone/tablet repair business with national scale that iRep lacks.
• SOS Smartphone: SOS Smartphone is a French independent mobile phone repair network offering in-shop and on-site repairs for iPhone, Samsung, Huawei and other brands—directly overlapping with iRep's service offering, brand coverage, and target customers in the French market.
• Repar'Phone / Reparphone: Repar'Phone is a French smartphone repair franchise offering multi-brand device repair across multiple French cities, directly comparable to iRep in service scope (screens, batteries, connectors) and customer segments (consumers and businesses).

Regional players

• iSmash: iSmash is a UK-based smartphone and tablet repair chain with storefront and mail-in services for iPhone, Samsung, iPad and other brands—a strong operational analogue to iRep but operating in the UK rather than France.

Broad incumbents

• uBreakiFix: uBreakiFix (owned by Asurion) is a large US-based device repair franchise with hundreds of locations offering smartphone, tablet, computer and electronics repair—analogous to iRep's consumer device repair focus but at vastly greater scale.
• Timpson Mobile Phone Repairs: Timpson operates UK-wide mobile phone and tablet repair services alongside its broader shoe/key-cutting business; comparable in service scope to iRep but anchored in the UK with substantially larger footprint and brand reach.

Others

• Apple Self Service Repair: Apple's Self Service Repair program allows customers to perform their own iPhone repairs using official parts and tools—an adjacent channel that competes for iRep's addressable market by enabling DIY repairs for technically inclined consumers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/irep.fr
• Xx.com/iRep_fr

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iRep