Quesera

What Quesera does

Quesera is a Singapore-headquartered technology consulting and services firm, founded in 2019, with a delivery center in Ho Chi Minh City, Vietnam. The company operates as a Google Cloud service partner (5+ year relationship) and the only Zendesk Premier Implementation Partner in Vietnam, providing license sales, consulting, implementation, system integration, and application development for both platforms. Its product portfolio includes a proprietary Customer Data Platform (CDP) with integrations to 20+ digital channels and a sub-brand called Sera-suite announced in 2024, alongside custom software development and cross-platform mobile app services for small and medium enterprises.

The underlying technology stack is built around Google Cloud Platform services (including Generative AI and the Looker data warehouse), the Zendesk customer experience platform, and a multi-channel CDP. Quesera positions the CDP as a tool for brands, retailers, and FMCG companies in Southeast Asia to unify online and offline customer data, build customer segments, and automate marketing campaigns. The firm has stated adoption of 50+ brands across FMCG, retail, manufacturing, services, real estate, and automotive verticals, with named enterprise customers including BaeMin (food delivery) and An Gia (real estate).

Quesera generates revenue through a mix of professional services (consulting, implementation, integration, custom development), software license resale (primarily Zendesk), and recurring SaaS subscription for its CDP (a few thousand dollars per month, scaled by contact volume and e-commerce traffic, with unlimited features). Go-to-market combines direct enterprise field sales with partner-sourced demand from Google Cloud and Zendesk. The company is privately held, has 1-10 employees, has not disclosed any external funding, and operates as a boutique regional services and product firm in Southeast Asia.

Name

Quesera

Legal name

Quesera

Website

https://quesera.sg

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Quesera is a Singapore-based technology consultancy and Google Cloud and Zendesk partner serving enterprises in Southeast Asia with cloud modernization, customer experience implementation, custom development, and a proprietary multi-channel Customer Data Platform.

Ownership category

akta.pro rank

Product category

Technology Consulting Services

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373), Services-Prepackaged Software (7372)

akta.pro primary industry

Cloud-Native Development (Containers, Kubernetes, Microservices) (BPAEACAD)

akta.pro secondary industries

Cloud-Native Enablement (Containers, Kubernetes, Service Mesh) (BPAEAKAE), Contact Center (CCaaS) & Customer Engagement Voice (HDAIAHAF), Enterprise PaaS (App Runtime & Managed Application Platforms) (HDAEAKAB)

Keywords

• Technology consulting services
• Customer data platform
• Cloud modernization services
• Zendesk implementation partner
• Custom software development

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Professional Services: Consulting, implementation support, system integration, and application development services for Zendesk, Google Cloud, and custom development projects
2. Software Licenses: License sales for Zendesk products and potentially other software platforms
3. CDP Subscription: Monthly subscription-based SaaS model for Customer Data Platform with pricing based on contact volume and e-commerce website traffic. Costs approximately a few thousand dollars per month with unlimited access to all features including segmentation, automation, and connections
4. Outsourcing and Custom Development: Cost-effective development services using cross-functional Agile Teams with friendly and trustful client relationships for building unique custom solutions

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Quesera is a technology consulting firm that provides digital transformation services, software implementation, and custom application development for enterprise and mid-market clients in Southeast Asia. Its offerings span a proprietary Customer Data Platform (CDP) subscription product, Google Cloud consulting and implementation, Zendesk license sales and integration services, and dedicated outsourcing and cross-platform mobile development teams. The firm combines partnership-driven technology delivery with proprietary products to address multi-channel customer engagement and bespoke software needs.

Product overview

Quesera is a technology consulting and services firm offering a portfolio of four interconnected core offerings: a Customer Data Platform (CDP) that unifies multi-channel marketing and customer engagement; Outsourcing, Custom Development & Mobile services for bespoke software and cross-platform mobile apps; Google Cloud Services covering cloud modernization, generative AI, and data analytics (including Looker data warehouse solutions); and Zendesk implementation services for customer support and service automation. The CDP is the primary proprietary-facing product, designed for marketers and retailers in Southeast Asia to build 'The Master Channel' for customer engagement. The Sera-suite represents the company's future product roadmap. Quesera operates as a Zendesk Premier Implementation Partner (since 2019) and a Google Cloud service partner (5+ years), providing an integrated stack of consulting, implementation, and development services across these platforms.

Differentiator

Problem solved

Functional benefit

Brands

• Sera-suite: Suite of products launched for future digital innovation experiences.

Quantifiable outcome

• Over 50 brands have chosen CDP for customer data and engagement management
• +2 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability6 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• Google CloudcoreTechnology or Integration · 1 January 2019Quesera is a technology-led consulting organization and service partner of Google Cloud with 5+ years of partnership. They work closely with GCP to solve complex business challenges and drive intelligent, futuristic business outcomes for customers. Services include Cloud Modernization, Applied AI & GenAI, Data & Analytics, and Future of Work solutions.
• ZendeskcoreTechnology or Integration · 1 January 2019Quesera is proud to be a Zendesk partner since 2019, providing a wide range of services from license sales to consulting, implementation support, system integration, and application development. They are the one and only Zendesk Partner in Vietnam (Premier Implementation Partner).

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• CleverTap: CleverTap is a customer engagement and data platform with strong presence in SEA serving retail, FMCG, and digital brands. Directly comparable to Quesera's CDP, which targets the same verticals with profile unification, segmentation, and omnichannel marketing automation.
• WebEngage: WebEngage is a marketing automation and customer data platform with significant SEA and India operations. Comparable to Quesera's CDP product offering for FMCG and retail brands focused on multichannel engagement.
• Lemnisk: Lemnisk is a customer data platform purpose-built for enterprises in APAC/SEA markets. Comparable to Quesera's CDP for unifying first-party data and orchestrating personalized customer journeys across digital channels.
• Searce Technologies: Searce is a Google Cloud-focused consulting and implementation partner operating across APAC. Comparable to Quesera's GCP services arm providing cloud modernization, data analytics, and AI consulting to enterprise clients.
• Cloud Kinetics: Cloud Kinetics is an APAC-based Google Cloud partner providing cloud transformation, data, and AI services. Directly comparable to Quesera's Google Cloud Services line for enterprise digital transformation engagements.
• Fpt Software: FPT Software is a large Vietnam-headquartered IT services and outsourcing firm offering cloud, AI, and custom development. Comparable to Quesera's Outsourcing, Custom Development & Mobile line and operates in the same Vietnam talent market.
• Netcore Cloud: Netcore Cloud is an APAC-focused customer engagement and CDP/martech platform. Comparable to Quesera's CDP for multichannel marketing automation and customer journey orchestration.

Broad incumbents

• Kore.ai: Kore.ai is an established enterprise conversational AI and customer engagement platform. Broad incumbent comparable to Quesera's Zendesk/Customer Engagement practice for large enterprise CX transformation projects.
• Tiger Analytics: Tiger Analytics is a global data and AI consulting firm with strong APAC presence. Comparable to Quesera's Data & Analytics / Looker consulting practice for enterprise data-driven decision-making engagements.
• Slalom: Slalom is a global consulting firm with cloud, data, and customer experience practices including Google Cloud and CX platform delivery. Comparable to Quesera's combined GCP consulting and Zendesk CX implementation offerings.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks4 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Quesera