Multicare
Multicare is a Portuguese health insurance company and subsidiary of Fidelidade, serving 1.1M+ customers with tiered insurance plans, a 24/7 telemedicine platform, nationwide provider network, and a wellness rewards program.
- Company typePrivate
- Founded-
- HeadquartersLisbon, Portugal
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Multicare does
Multicare - Seguros de Saúde, S.A. is a Portuguese health insurance company headquartered in Lisbon, operating as a subsidiary of Fidelidade - Companhia de Seguros, S.A., one of Portugal's largest insurance groups. The company has served over 1.1 million customers for more than 25 years, offering tiered individual, family, and corporate health insurance plans ranging from essential hospitalization coverage (Multicare 1) to unlimited oncology protection (Multicare Vital). Revenue is generated primarily through recurring subscription premiums with optional add-on coverages for dental, optical, medications, and serious illness. Premiums can be paid monthly, quarterly, semi-annually, or annually, with family discounts up to 15% for four or more insured persons.
Multicare's product ecosystem centers on the Medicina Online telemedicine platform, which provides 24/7 access to general practitioners, pediatricians, psychologists, and other specialists via teleconsultation or video consultation. Supporting digital infrastructure includes the MyMulticare mobile app for policy management, video consultations, reimbursement requests, and digital health card access; the MyFidelidade customer portal; and a Symptom Evaluator tool. Additional structured programs address stress and anxiety management, sleep improvement, parenting support, and pregnancy follow-up. The nationwide provider network covers all of Portugal, from north to south, with negotiated rates at hospitals, clinics, and specialist practices.
Distribution operates through a hybrid model: physical insurance agents and mediators serve as the primary sales channel for personalized advisory and corporate group policies, while digital self-service channels (website simulators, mobile apps, customer portal) handle individual quote generation, policy management, and ongoing engagement. The Multicare Vitality wellness rewards program converts healthy behaviors into FidCoins redeemable at partner brands including Netflix, Spotify, Pingo Doce, Fnac, Galp, Decathlon, Amazon, Uber, IKEA, and Celeiro, with status tiers offering insurance premium bonuses up to 15%. The company has earned the Marca de Confiança (Confidence Brand) award for nine consecutive years through 2026 and the Consumer Choice award for seven consecutive years.
Multicare firmographics
Firmographics- Name
- Multicare
- Legal name
- Multicare - Seguros de Saúde, S.A.
- Website
- https://multicare.pt
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Multicare is a Portuguese health insurance company and subsidiary of Fidelidade, serving 1.1M+ customers with tiered insurance plans, a 24/7 telemedicine platform, nationwide provider network, and a wellness rewards program.
- Ownership category
- akta.pro rank
Multicare industry classification
Industry- Product category
- Health Insurance
- NAICS
- Ambulatory Health Care Services (621), Services for the Elderly and Persons with Disabilities (624120)
- SIC
- Insurance Agents, Brokers & Service (6411), Services-Health Services (8000)
- akta.pro primary industry
- Primary Care & General Medicine Virtual Care (HLALAAAA)
- akta.pro secondary industries
- Family Care Navigation & Care Coordination Platforms (multi-member care plans, referrals) (HLALAHAL), Integrated Behavioral Health (Collaborative Care) Platforms (HLALAEAC)
Keywords
Where Multicare is headquartered
LocationHeadquarters
- HQ city
- Lisbon
- HQ country
- Portugal
- HQ region
- Europe
Offices1 record
Markets served
Multicare business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Health Insurance Premiums: Core revenue from annual and monthly health insurance premiums paid by individuals and corporate clients. Multiple plan tiers (Multicare 1, 2, 3, Vital) with varying coverage levels and price points. Premiums can be paid monthly, quarterly, semi-annually, or annually.
- Premium Add-ons and Optional Coverages: Additional revenue from optional coverage extensions such as dental care, optical networks, medications, serious illness coverage, and supplementary protection plans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Multicare 1 - Essential protection with hospitalization and network access |
| Subscription | Annual | Multicare 2 - Family-focused protection with childbirth coverage |
| Subscription | Annual | Multicare 3 - Robust protection with high capitals and optional add-ons |
| Subscription | Annual | Multicare Vital - Unlimited protection for comprehensive family security |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Multicare product offering
Product offeringCore offering
Multicare is a Portuguese health insurance company offering tiered individual and family health insurance plans (Multicare 1, 2, 3) with integrated telemedicine services, wellness programs, and access to a national network of healthcare providers. The company provides digital health tools including a 24/7 telemedicine platform, mobile applications, online appointment booking, second medical opinions, and the Multicare Vitality wellness rewards program for policyholders across Portugal.
Product overview
Multicare is a Portuguese health insurance provider offering a comprehensive ecosystem of health insurance plans (Multicare 1|2|3) and digital health services. The core product portfolio centers on the Medicina Online telemedicine platform providing 24/7 General and Family Medicine consultations, specialist consultations including pediatrics and psychology, and structured programs for stress management, sleep improvement, parenting support, and pregnancy follow-up. The Multicare Vitality wellness rewards program incentivizes healthy behaviors. Additional services include a Second Medical Opinion service accessing international specialists, a Symptom Evaluator tool, and a nationwide network of healthcare providers. Digital tools include the MyMulticare mobile app and MyFidelidade customer portal for insurance management, reimbursement requests, and digital card access.
Differentiator
Problem solved
Functional benefit
Brands
- MyMulticare: Mobile app for managing health insurance, scheduling video consultations, submitting reimbursement expenses, and accessing digital health card.
- Multicare Vitality
- MyFidelidade
- Medicina Online
Products and services
- Multicare 1|2|3 Health Insurance Plans Tiered health insurance plans (Multicare 1, Multicare 2, Multicare 3) offering different levels of healthcare coverage for individuals and families across Portugal.
- Medicina Online (Telemedicine Platform) Telemedicine platform providing 24/7 online medical consultations via video, chat, or phone for Multicare policyholders, allowing access to healthcare professionals without visiting a clinic.
- Multicare Vitality Wellness Program Wellness rewards program that incentivizes policyholders to adopt healthy behaviors, offering discounts and rewards at partner retail brands for completing health-related activities.
- Consulta MGF 24/7 (24/7 Family Medicine Consultation) 24/7 family medicine consultation service providing round-the-clock access to general practitioners for policyholders.
- Médico de Família Online (Online Family Doctor) Online family doctor service allowing policyholders to schedule consultations with a dedicated family doctor for continuity of care.
- Pediatria Online (Online Pediatrics) Online pediatric consultation service providing specialized medical advice for children's health concerns accessible through the telemedicine platform.
- Programa de Acompanhamento da Gravidez (Pregnancy Care Program) Specialized program providing monitoring and medical support for expecting mothers throughout their pregnancy journey.
- Programa de Gestão do Stress e Ansiedade (Stress and Anxiety Management Program) Mental health program providing resources and support for stress and anxiety management for policyholders.
- Programa Dormir Melhor (Better Sleep Program) Sleep improvement program offering guidance, resources, and support to help policyholders improve sleep quality and hygiene.
- Consulta de Psicologia (Psychology Consultation) Psychology consultation service providing mental health support for policyholders, including for conditions like eating disorders.
- Consulta de Parentalidade (Parenting Consultation) Parenting consultation service providing expert guidance to parents on child-rearing topics such as breastfeeding, feeding, and child development.
- Segunda Opinião Médica (Second Medical Opinion) Service providing second medical opinions from additional healthcare experts to validate diagnoses and review treatment plans.
- Avaliador de Sintomas (Symptom Evaluator) Online tool that helps policyholders evaluate their symptoms and determine appropriate care pathways based on reported health concerns.
- Marcação de Consultas Online (Online Appointment Booking) Online platform allowing policyholders to schedule appointments with healthcare providers in the Multicare network.
- Multicare Dental (Dental Insurance) Dental insurance offering providing coverage for dental care services through the Multicare provider network.
- Rede de Prestadores (Provider Network) National network of contracted healthcare providers including hospitals, clinics, and medical professionals across Portugal that policyholders can access.
- Cartão Saúde Digital (Digital Health Card) Digital health card providing proof of insurance coverage, accessible through the mobile app for use at healthcare provider locations.
- MyMulticare Mobile App Mobile application providing policyholders access to their insurance information, telemedicine services, provider network, and digital health tools on iOS and Android devices.
- MyFidelidade Customer Portal Online customer portal allowing policyholders to manage their accounts, view policy information, and access customer services.
- Serviço de Apoio ao Cliente (Customer Support Service) Customer support service providing phone-based assistance for policyholders with inquiries about coverage, claims, and services.
Quantifiable outcome
- Customer satisfaction rating of 8.45/10 globally
- +4 more outcomes
Companies that use Multicare
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles1 record
Multicare technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Multicare partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor.
- NetflixminorRewards partner in the Multicare Vitality wellness program. Vitality members can redeem FidCoins for Netflix vouchers as part of the health rewards ecosystem.
- SpotifyminorRewards partner in the Multicare Vitality wellness program. Members can redeem FidCoins for Spotify vouchers as a lifestyle reward.
- Pingo DoceminorGrocery rewards partner in the Multicare Vitality program. Members can redeem FidCoins for supermarket vouchers at Pingo Doce.
- FnacminorEntertainment and electronics rewards partner in Multicare Vitality. Members can redeem FidCoins for Fnac vouchers.
- GalpminorFuel rewards partner in Multicare Vitality. Members can redeem FidCoins for Galp fuel vouchers.
- CeleirominorHealth and wellness rewards partner in Multicare Vitality. Members can redeem FidCoins for Celeiro vouchers.
- AmazonminorE-commerce rewards partner in Multicare Vitality. Members can redeem FidCoins for Amazon vouchers.
- DecathlonminorSports and fitness rewards partner in Multicare Vitality. Members can redeem FidCoins for Decathlon vouchers to purchase sports equipment.
- UberminorTransportation rewards partner in Multicare Vitality. Members can redeem FidCoins for Uber ride vouchers.
- IKEAminorHome and living rewards partner in Multicare Vitality. Members can redeem FidCoins for IKEA vouchers.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Multicare competitors and assessment
Company assessmentDirect peers
- Médis: Médis is a major Portuguese health insurance provider offering individual and corporate health plans with a national provider network, directly competing with Multicare for the same Portuguese customer base with overlapping product tiers and digital services.
- AdvanceCare: AdvanceCare is a Portuguese health insurance and managed care company providing health plans, provider network management, and corporate wellness programs, directly competing with Multicare in the Portuguese market with similar product structures.
- Vitality Group: Vitality Group powers shared-value wellness insurance programs globally and is comparable to Multicare Vitality specifically; Vitality's behavioral wellness model and brand partner ecosystem closely mirror Multicare's wellness rewards offering.
Broad incumbents
- Allianz Care: Allianz Care is the international health insurance arm of Allianz, offering comprehensive individual and group health plans globally including Portugal, providing broader geographic and capital backing versus Multicare's Portugal-only footprint.
- Bupa: Bupa is a global health insurance and healthcare provider operating across multiple geographies with health insurance products comparable to Multicare's offerings, though at much greater international scale.
- Cigna: Cigna is a global health services and insurance company offering individual and employer health plans internationally, comparable to Multicare's product mix though operating at significantly larger scale and geographic breadth.
- Generali (Portugal): Generali operates in Portugal through its local subsidiary offering health and other insurance products, competing directly with Multicare's individual and corporate health insurance business while leveraging broader European group capabilities.
- Zurich Insurance Portugal: Zurich operates in Portugal offering individual and corporate insurance products including health coverage, competing with Multicare as part of a broader multi-line insurance portfolio backed by global scale.
Emerging players
- Doctoralia: Doctoralia is a healthcare booking platform operating in Portugal that connects patients with specialists and increasingly offers telemedicine, providing a digital-only point solution that competes with Multicare's Medicina Online telemedicine services.
- Knok Healthcare: Knok is a Portuguese telemedicine and on-demand healthcare platform providing video consultations and integrated hospital services, offering a pure-play digital health alternative to Multicare's bundled insurance-plus-telemedicine model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Multicare social profiles
Digital presenceMulticare financial estimates
Financial estimateRevenue estimate
Valuation estimate
Multicare leadership team
Management profileNumber of profiles
Multicare funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Multicare M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Multicare
What does Multicare do?
Multicare is a Portuguese health insurance company offering tiered individual and family health insurance plans (Multicare 1, 2, 3) with integrated telemedicine services, wellness programs, and access to a national network of healthcare providers. The company provides digital health tools including a 24/7 telemedicine platform, mobile applications, online appointment booking, second medical opinions, and the Multicare Vitality wellness rewards program for policyholders across Portugal.
Is Multicare a public or private company?
Multicare is a private company. It is classified as corporate owned and is currently operating.
When was Multicare founded?
Multicare was founded in -1. It employs 251 to 500 people.
Where is Multicare based?
Multicare is headquartered in Lisbon, Portugal, in the Europe region.
How does Multicare make money?
Two revenue lines are on record. Health Insurance Premiums are the primary driver. The others are premium Add-ons and Optional Coverages.
Who are Multicare's main competitors?
Direct peers on record are Médis, AdvanceCare and Vitality Group. Broad incumbents are Allianz Care, Bupa, Cigna, Generali (Portugal) and Zurich Insurance Portugal. Emerging players are Doctoralia and Knok Healthcare.
Does Multicare have an API?
No public API is recorded for Multicare.
What industry is Multicare in?
Multicare's product category is Health Insurance. Its primary akta.pro industry code is HLALAAAA, Primary Care & General Medicine Virtual Care, with a secondary code of HLALAHAL, Family Care Navigation & Care Coordination Platforms (multi-member care plans, referrals). Its NAICS code is 621 and its SIC code is 6411.