BigDatr
BigDatr is a Melbourne-based competitive intelligence SaaS platform providing daily advertising analytics across 12 media channels, covering 95,000+ brands in 75+ industries. It serves marketing, legal/compliance, and agency clients with ad creative monitoring, media spend tracking, and ML-based compliance auditing.
- Company typePrivate
- Founded2013
- HeadquartersRichmond, Australia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What BigDatr does
BigDatr (legal entity Big Datr Pty Ltd, ACN 165 443 470) is an Australian competitive intelligence platform that provides daily advertising analytics across both online and offline media channels. Founded in 2013 and headquartered in Melbourne, the company operates four product modules: Advertising Creative (computer-vision-based ad recognition and creative analysis), Media Value (estimated advertising spend and share-of-voice tracking), Advertising Auditing (machine learning-based compliance scanning for legal and marketing teams), and a dedicated Publisher/Media data product. The platform monitors 12 media channels (TV, radio, digital video, BVOD, digital display, social, OOH, digital search, and print) across 95,000+ brands in 75+ industries, with daily data updates and 10+ years of historical records. Underlying technology combines proprietary computer vision for visual ad recognition, NLP for messaging and compliance analysis, and machine learning pipelines for risk scoring — though no patents or third-party benchmarks are disclosed.
The business runs a SaaS subscription model with three publicly priced tiers: Core at $1,200/month, Growth at $2,000/month, and Enterprise on custom multi-year contracts. Go-to-market combines a product-led growth motion (5-day free trial, no credit card, self-serve registration at auth.bigdatr.com) with sales-assisted enterprise motion. Customer segments span marketing professionals, in-house legal/compliance teams, marketing agencies, and publishers/media owners — a horizontal segmentation strategy. Distribution is direct-digital across Australia and New Zealand, with no disclosed resellers, channel partners, or third-party integrations. The company is privately held with no disclosed venture funding and no parent company, suggesting a bootstrapped operating profile.
BigDatr firmographics
Firmographics- Name
- BigDatr
- Legal name
- Big Datr Pty Ltd
- Website
- https://bigdatr.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BigDatr is a Melbourne-based competitive intelligence SaaS platform providing daily advertising analytics across 12 media channels, covering 95,000+ brands in 75+ industries. It serves marketing, legal/compliance, and agency clients with ad creative monitoring, media spend tracking, and ML-based compliance auditing.
- Ownership category
- akta.pro rank
BigDatr industry classification
Industry- Product category
- Advertising Intelligence Software
- NAICS
- Marketing Research and Public Opinion Polling (541910), Advertising Agencies (541810), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Set-Top Box (STB) & Smart TV ACR Data Analytics Providers (MPABAOAE)
- akta.pro secondary industries
- Local TV Audience Measurement (DMA/Station-Level Ratings) (MPABAOAB), Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB)
Keywords
Where BigDatr is headquartered
LocationHeadquarters
- HQ city
- Richmond
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
BigDatr business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Subscription - Core Plan: Core tier subscription at $1,200/month providing access to daily advertising creatives, online and offline channels, multi-user accounts, and 1:1 training and support. Includes creative messaging, promotions, offers tracking and AI-powered creative insights.
- SaaS Subscription - Growth Plan: Growth tier subscription at $2,000/month including all Core features plus access to media investment data, custom investment extracts, table and graph views, Share of Voice analysis, and unlimited user accounts.
- SaaS Subscription - Enterprise Plan: Custom pricing for advanced analytics and support including compliance capabilities, cross-industry data, custom competitor dashboard, tailored training guides and training refreshers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Core plan from $1,200/month - Perfect for marketers needing competitor advertising to power creative analysis |
| Subscription | Monthly | Growth plan from $2,000/month - Designed for marketers needing creative and media spend data to drive success |
| Subscription | Multi-year contract | Enterprise - Custom pricing for advanced analytics and support for competitive teams |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels9 records
BigDatr product offering
Product offeringCore offering
Bigdatr is an AI-powered competitive advertising intelligence SaaS platform that gives marketers visibility into competitor ad creatives, estimated media spend, share of voice, and ad compliance. The platform monitors 95,000+ brands across 12 online and offline media channels and 75+ industries, delivering daily data updates on ads, spend, and messaging strategy so marketing, agency, legal, and publishing teams can make data-driven decisions.
Product overview
Bigdatr is a competitive intelligence platform offering three integrated modules — Advertising Creative, Media Value, and Advertising Auditing — plus a dedicated Publisher and Media Data product. Together, these provide daily advertising intelligence across 95,000+ brands, 12 media channels, and 75+ industries. Advertising Creative provides real-time visibility into competitor ads, creative, and activity. Media Value delivers spend estimates, share of voice, and media mix analysis. Advertising Auditing automates compliance scanning using machine learning. Publisher, Media and Ad Platform Data serves publishers and media companies who want to track advertiser investment across their own channels. The platform is marketed at three tiers — Core, Growth, and Enterprise — with pricing from $1,200/month.
Differentiator
Problem solved
Functional benefit
Products and services
- Advertising Creative An advertising intelligence module that enables marketing teams to explore digital and offline ads, see who is advertising, where campaigns are running, and how active competitors are in the market. Features include alert notifications, downloadable ad creatives (images, videos, transcripts, metadata), AI-powered analysis of messaging strategy, product placement, promotions and demographic targeting, and daily monitoring of ad schedules and activity.
- Media Value A media intelligence module providing estimated advertising spend by brand, publisher, and industry; competitor share of voice across channels, industries, and time periods; media mix analysis showing channel allocation; and historical spend trends and seasonal patterns. Enables marketers to identify new opportunities and reclaim market share.
- Advertising Auditing An advertising compliance module designed for in-house legal teams, law firms, and marketers to proactively identify and mitigate advertising risk. Uses machine learning to scan campaigns against legal and industry standards, flagging risks by severity, and producing audit-ready reports in seconds.
- Publisher, Media and Ad Platform Data A data product enabling publishers, media owners, and ad platforms to track advertiser activity across their own inventory. Users can identify which industries and brands are driving growth, analyse investment patterns of top-tier advertisers, benchmark their share of voice against competing publishers, and understand where advertiser budgets are moving across channels.
Quantifiable outcome
- 95,000+ brands tracked globally across 12 media channels in 75+ industries
- +2 more outcomes
Companies that use BigDatr
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
BigDatr technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature7 records
BigDatr partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- LUMO Digital Out-of-HomecorePartnership between Bigdatr and LUMO brings automated OOH advertising insights to New Zealand marketers. The partnership provides daily updates on competitor creatives, ad schedules, and campaign strategies for out-of-home advertising, eliminating the need for manual billboard tracking.
- Ad StandardscorePartnership gives Ad Standards the ability to quickly identify ads that are non-compliant through Bigdatr's advertising intelligence platform, enhancing advertising transparency in the Australian market.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
BigDatr competitors and assessment
Company assessmentBroad incumbents
- SimilarWeb: SimilarWeb provides broad digital intelligence including traffic, audience, and advertising analytics. Post-Pathmatics acquisition it competes with BigDatr in digital ad spend/creative intelligence at a much larger scale.
- Nielsen: Nielsen provides advertising intelligence, TV/radio audience ratings, and competitive spend tracking through Nielsen Ad Intel — a global incumbent whose advertising measurement suite overlaps with BigDatr's broadcast monitoring and spend estimates.
- Kantar: Kantar is a global market research and media measurement incumbent offering ad monitoring, audience measurement, and brand tracking — a broader-scope incumbent that overlaps with BigDatr's measurement and competitive intelligence positioning.
- WARC (AdIntel): WARC's AdIntel delivers cross-channel advertising spend monitoring and competitive intelligence for brands and agencies — an established broader-scope incumbent targeting the same marketer buyer as BigDatr.
Emerging players
- SpyFu: SpyFu focuses on search and PPC competitor intelligence, including keyword, ad copy, and spend estimates — overlapping with BigDatr's Media Value digital-search coverage but narrower in channel scope.
- Semrush: Semrush's Advertising Research module offers paid search and display ad intelligence including competitor creative and spend data — adjacent to BigDatr with overlap on digital channel ad monitoring and competitor benchmarking.
Direct peers
- Sensor Tower: Sensor Tower offers digital advertising intelligence (Ad Intelligence) covering mobile, CTV, and social ad creatives with spend estimates — directly comparable to BigDatr's digital ad monitoring and SOV capabilities, scaled to a global footprint.
- Adbeat: Adbeat is a competitor ad intelligence platform focused on display, native, and video ad spend estimation with creative libraries — directly comparable to BigDatr's digital Media Value and Advertising Creative offerings.
- Pathmatics (by SimilarWeb): Pathmatics, acquired by SimilarWeb, provides cross-channel ad creative monitoring, estimated spend, and SOV analytics — overlapping nearly 1:1 with BigDatr's product surface across digital video, display, and social.
- MediaRadar: MediaRadar tracks competitor advertising across TV, digital, print, and radio with spend estimates and creative libraries — the closest direct US-based analog to BigDatr's Advertising Creative and Media Value modules.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
BigDatr social profiles
Digital presenceBigDatr financial estimates
Financial estimateRevenue estimate
Valuation estimate
BigDatr leadership team
Management profileNumber of profiles
BigDatr funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BigDatr M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BigDatr
What does BigDatr do?
Bigdatr is an AI-powered competitive advertising intelligence SaaS platform that gives marketers visibility into competitor ad creatives, estimated media spend, share of voice, and ad compliance. The platform monitors 95,000+ brands across 12 online and offline media channels and 75+ industries, delivering daily data updates on ads, spend, and messaging strategy so marketing, agency, legal, and publishing teams can make data-driven decisions.
Is BigDatr a public or private company?
BigDatr is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BigDatr founded?
BigDatr was founded in 2013. It employs 11 to 50 people.
Where is BigDatr based?
BigDatr is headquartered in Richmond, Australia, in the Oceania region.
How does BigDatr make money?
Three revenue lines are on record. SaaS Subscription - Core Plan is the primary driver. The others are saaS Subscription - Growth Plan and saaS Subscription - Enterprise Plan.
Who are BigDatr's main competitors?
Broad incumbents on record are SimilarWeb, Nielsen, Kantar and WARC (AdIntel). Emerging players are SpyFu and Semrush. Direct peers are Sensor Tower, Adbeat, Pathmatics (by SimilarWeb) and MediaRadar.
Does BigDatr have an API?
No public API is recorded for BigDatr.
What industry is BigDatr in?
BigDatr's product category is Advertising Intelligence Software. Its primary akta.pro industry code is MPABAOAE, Set-Top Box (STB) & Smart TV ACR Data Analytics Providers, with a secondary code of MPABAOAB, Local TV Audience Measurement (DMA/Station-Level Ratings). Its NAICS code is 541910 and its SIC code is 7310.