VetIT
VetIT is a UK-based cloud veterinary practice management software (PMS) provider serving small animal, equine, farm, and mixed practices. A subsidiary of NVS Group, it delivers subscription SaaS with offline mobile fieldwork capabilities and AI-powered radiology via its Vetology partnership.
- Company typePrivate
- Founded2005
- HeadquartersMalmesbury, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What VetIT does
VetIT is a UK-based cloud veterinary practice management software (PMS) provider, founded around 2005 and operated as a trading subsidiary of National Veterinary Services Limited within NVS Group. The company serves four defined veterinary verticals - small animal, equine, farm animal, and mixed practices - across the UK and selectively worldwide, with a multi-tenant SaaS platform covering patient records, appointment scheduling, invoicing, stock management, dispensary, regulatory reporting (notably VMD-compliant automated batch detail statements), client communications, and multi-location dashboards. The platform is paired with the proprietary "On The Road" (OTR) mobile application, available on iOS and Android with offline capability for equine and farm vets working in field environments without reliable connectivity.
The core technology stack is cloud-hosted with internet-accessible delivery, offline mobile sync, barcode-driven stock scanning, automatic reorder workflows, syndicate billing for shared-equine ownership, and AI-powered radiology delivered via a 2025 partnership with Vetology AI (CNN image classifiers and LLM-based reporting with board-certified review). VetIT operates a sales-led, event-driven go-to-market via direct website demos, contact forms, and exhibiting at major UK veterinary conferences (BEVA, BSAVA, London Vet Show, BVA Live), supplemented by bundled promotions with sister companies NVS (veterinary wholesaler) and NationWide Laboratories (diagnostics).
The revenue model is recurring SaaS subscription on a quote-based pricing structure, with no publicly disclosed list price. Promotional 2-4-6 month free tiers tie VetIT's subscription economics to NVS wholesale and NWL lab bundling, and NVS customers receive a 10% software discount. Customer wins cited include Brookend Vets (98% of business flows through PMS), Four Crosses Veterinary Centre, Pinkham Equine, AGNEW Equine, and Thomason & Harding. In 2024, VetIT was named Functionality Champion (93% score) in the UK State of PMS Report covering 102 PMS solutions and took bronze in PMS of the Year.
VetIT firmographics
Firmographics- Name
- VetIT
- Legal name
- National Veterinary Services Limited
- Website
- https://vetit.co.uk
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- VetIT is a UK-based cloud veterinary practice management software (PMS) provider serving small animal, equine, farm, and mixed practices. A subsidiary of NVS Group, it delivers subscription SaaS with offline mobile fieldwork capabilities and AI-powered radiology via its Vetology partnership.
- Ownership category
- akta.pro rank
VetIT industry classification
Industry- Product category
- Veterinary Practice Management Software
- akta.pro primary industry
- Veterinary Practice Management Software (PIMS/EMR, Scheduling, Billing) (HLAMAGAA)
- akta.pro secondary industries
- Veterinary EMR/EHR & Clinical Workflow (HLAMAMAB), Multi-site/Corporate Group Operations Platforms (Franchise/MSO Tools, Standardization) (HLAMAGAM), Tele-veterinary & Virtual Care Platforms (Video/Chat, Remote Triage) (HLAMAGAB)
Keywords
Where VetIT is headquartered
LocationHeadquarters
- HQ city
- Malmesbury
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
VetIT business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Practice Management Software Subscription: Cloud-based SaaS subscription model for veterinary practice management software. Includes support, software updates, and online training. Promotional offers available bundling with NVS wholesale and NationWide Laboratories diagnostic services.
- On The Road Mobile App: Mobile application subscription for offline veterinary practice access, available for download on iOS and Android devices with a small fee.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | VetIT PMS with 2 months free |
| Subscription | Monthly | VetIT + NVS or NWL with 4 months free |
| Subscription | Monthly | VetIT + NVS + NWL with 6 months free |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
VetIT product offering
Product offeringCore offering
VetIT provides a cloud-based veterinary Practice Management System (PMS) that centralizes patient records, appointment scheduling, billing, stock control, reporting, and client communications for UK and international veterinary practices. It is supplemented by the offline-capable On The Road (OTR) mobile app for equine and farm veterinarians working in the field, and the Vetology AI radiology module that delivers AI-screened imaging reports with board-certified teleradiologist review. Offerings are sold primarily as monthly SaaS subscriptions and bundled with NVS Group's wholesale and laboratory services.
Product overview
VetIT offers a cloud-based Practice Management System (PMS) as its core product, supplemented by specialized modules and add-ons. The main PMS provides comprehensive veterinary practice management including patient records, scheduling, billing, stock control, and reporting. Key add-on modules include the On the Road (OTR) mobile app for offline fieldwork, Vetology AI for AI-powered radiology screening, client engagement tools for automated communications, dashboard and reporting features, and syndicate billing for shared ownership scenarios. The system is configurable across multiple veterinary disciplines (small animal, equine, farm animal, mixed) and supports multiple users from multiple locations.
Differentiator
Problem solved
Functional benefit
Brands
- Vetology AI: AI-powered radiology platform for veterinary practices, developed in partnership with Vetology, providing automated radiology reports and board-certified teleradiology services
- On The Road (OTR) App
Products and services
- VetIT Practice Management System (PMS) Industry-leading cloud-based practice management software for veterinary practices. Provides comprehensive functionality including patient records, appointment scheduling, billing, stock management, reporting, and client communication. Accessible from any location with multi-user support for small animal, equine, farm animal, and mixed veterinary practices in the UK and internationally.
- On the Road (OTR) App Mobile cloud-based veterinary app enabling offline work for equine and farm vets. Provides access to appointments, clinical notes, stock management, invoicing, mapping, SMS client updates, and payment collection, syncing with the main PMS when connection is restored. Available on iOS and Android devices.
- Vetology AI AI-powered radiology tool developed by Vetology AI partner providing automated radiology reports with AI classifiers trained on over a million veterinary images using convolutional neural networks. Offers optional access to board-certified teleradiology services and integrates directly into the VetIT PMS for UK practices without requiring additional hardware.
Quantifiable outcome
- 93% score in Best Functionality category in 2024 State of PMS Report (UK)
- +3 more outcomes
Companies that use VetIT
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
VetIT technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability8 records
Feature7 records
VetIT partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and major.
- Vetology AIcoreVetIT partnered with Vetology AI, a pioneer in veterinary AI imaging, to bring AI-powered radiology support to UK veterinary practices. The collaboration integrates Vetology's AI classifiers and board-certified teleradiology services directly into VetIT's practice management system, enabling practices to access automated radiology reports with AI screening results and expert radiologist consultation options without requiring additional hardware.
- NVS Group (National Veterinary Services)coreVetIT is a trading business of National Veterinary Services Limited, part of NVS Group. This parent-subsidiary relationship provides VetIT with access to NVS Group's integrated ecosystem including NVS wholesale distribution and NationWide Laboratories diagnostic services, enabling bundled offerings and comprehensive practice support.
- NationWide Laboratories (NWL)majorNationWide Laboratories is a sister company within NVS Group providing veterinary laboratory diagnostic services. VetIT integrates with NWL for seamless diagnostic ordering and result importing, and customers can bundle VetIT PMS with NWL services for promotional benefits (4-6 months free software).
- National Veterinary Services (NVS)majorNVS is the UK's market leader in veterinary wholesaling and distribution within NVS Group. Existing NVS customers receive a 10% discount when switching to VetIT, and bundled promotions offer up to 6 months free software when combining VetIT with NVS wholesale services.
Scale indicators3 records
Recent moves4 records
Expansion highlights4 records
VetIT competitors and assessment
Company assessmentBroad incumbents
- IDEXX Cornerstone: Veterinary PIMS from IDEXX, the dominant diagnostics-and-software incumbent. Competes with VetIT for UK practice contracts via a broader portfolio that includes in-house lab and imaging offerings.
- AVImark: Long-standing veterinary practice management system, now part of Covetrus. Targets similar UK and US small animal and mixed practices with broader corporate backing.
- Covetrus (Vetsource): Diversified veterinary distributor and software provider offering PIMS, practice services and supply chain. Competes with VetIT by bundling software with distribution and pharmacy services, similar to NVS Group's structure.
Direct peers
- Hippo Manager: Cloud veterinary PIMS with scheduling, EMR, billing and inventory. Targets independent and small group practices with a similar subscription, cloud-first value proposition to VetIT.
- ezyVet: Cloud-based veterinary practice management software serving small animal, equine and mixed practices globally. Closest direct competitor to VetIT in feature scope, cloud delivery model and multi-discipline workflows.
- DaySmart Vet: Cloud-based veterinary practice management software for small and mixed animal clinics. Direct comparable on subscription pricing, online booking and client engagement features.
- Vetter Software: Cloud veterinary practice management software targeting small to mid-sized practices. Closely comparable on cloud delivery, scheduling, EMR and billing functionality.
- ProVet: Cloud-based veterinary practice management software offering patient records, scheduling, billing and reporting. Competes head-to-head with VetIT in the modern cloud PIMS category.
Emerging players
- PetsApp: Veterinary client communication and telehealth platform with booking, messaging and remote consultation tools. Overlaps with VetIT's client engagement and tele-vet adjacencies rather than full PIMS.
- Smart Flow Sheet: Veterinary inpatient workflow and hospital board software, now part of IDEXX. Adjacent to VetIT's clinical workflow capabilities with deeper focus on hospitalisation and treatment management.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
VetIT social profiles
Digital presenceVetIT financial estimates
Financial estimateRevenue estimate
Valuation estimate
VetIT leadership team
Management profileNumber of profiles
Profiles6 records
VetIT funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VetIT M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VetIT
What does VetIT do?
VetIT provides a cloud-based veterinary Practice Management System (PMS) that centralizes patient records, appointment scheduling, billing, stock control, reporting, and client communications for UK and international veterinary practices. It is supplemented by the offline-capable On The Road (OTR) mobile app for equine and farm veterinarians working in the field, and the Vetology AI radiology module that delivers AI-screened imaging reports with board-certified teleradiologist review. Offerings are sold primarily as monthly SaaS subscriptions and bundled with NVS Group's wholesale and laboratory services.
Is VetIT a public or private company?
VetIT is a private company. It is classified as corporate owned and is currently operating.
When was VetIT founded?
VetIT was founded in 2005. It employs 11 to 50 people.
Where is VetIT based?
VetIT is headquartered in Malmesbury, United Kingdom, in the Europe region.
How does VetIT make money?
Two revenue lines are on record. Practice Management Software Subscription is the primary driver. The others are on The Road Mobile App.
Who are VetIT's main competitors?
Broad incumbents on record are IDEXX Cornerstone, AVImark and Covetrus (Vetsource). Direct peers are Hippo Manager, ezyVet, DaySmart Vet, Vetter Software and ProVet. Emerging players are PetsApp and Smart Flow Sheet.
Does VetIT have an API?
No public API is recorded for VetIT.
What industry is VetIT in?
VetIT's product category is Veterinary Practice Management Software. Its primary akta.pro industry code is HLAMAGAA, Veterinary Practice Management Software (PIMS/EMR, Scheduling, Billing), with a secondary code of HLAMAMAB, Veterinary EMR/EHR & Clinical Workflow.