Warehouse Fashions

What Warehouse Fashions does

Warehouse Fashions is a UK-based direct-to-consumer online fashion retailer operating as a brand within the Boohoo Group portfolio, headquartered in London. The company sells women's clothing (dresses, tops, skirts, trousers, knitwear, jackets, jeans, jumpsuits, swimwear), footwear, accessories, beauty products, home furnishings, and gifts, with explicit size inclusivity across petite, plus-size, and tall fits. A small secondary men's assortment is offered. The website is organized around curated collections such as Festival Edit, Workwear, Occasionwear, Partywear, and Wedding Guest, signalling an occasion-driven merchandising strategy aimed at event-led wardrobe refreshes.

The business is delivered entirely through digital channels: a proprietary e-commerce site (warehousefashion.com), native iOS and Android applications with deep-link onboarding, and email marketing. The technical stack includes a Visual Search feature for image-based product discovery, standard e-commerce merchandising tooling, and a broad payment integration layer covering Klarna, Clearpay, PayPal, Apple Pay, Google Pay, major card networks, and Boohoo-group branded products (DebenhamsPay+, Debenhams Mastercard). No proprietary AI models, APIs, or developer-facing platform are disclosed.

Revenue is generated through one-time product sales at standard retail pricing, a Sale/clearance channel with up to 50% off, digital gift cards, and a subscription Unlimited Delivery add-on. Marketing relies on email, organic social, mobile-app engagement, and the Student Beans student-discount partnership. The brand has no physical retail, no disclosed enterprise customers, and no disclosed revenue figures; it operates as a UK-only digital retailer within Boohoo Group's multi-brand e-commerce portfolio that also includes Debenhams, Dorothy Perkins, Wallis, Oasis, Coast, Burton, Misspap, and Nasty Gal.

Name

Warehouse Fashions

Legal name

Warehouse

Website

https://warehouse.co.uk

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

UK-based direct-to-consumer online fashion retailer operating within the Boohoo Group portfolio, selling women's clothing, footwear, accessories, beauty, and home goods across petite, plus-size, and tall fits via warehousefashion.com and mobile apps.

Ownership category

akta.pro rank

Product category

Women's Online Fashion Retail

NAICS

Clothing and Clothing Accessories Retailers (458110), Clothing and Clothing Accessories Retailers (45811), Shoe Retailers (4582)

SIC

Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600), Retail-Shoe Stores (5661)

akta.pro primary industry

Women’s Apparel Retail (CRAAABAB)

akta.pro secondary industries

Men’s Apparel Retail (CRAAABAC), Dress & Formal Footwear Retail (CRAAADAC)

Keywords

• Women's fashion retail
• Online apparel e-commerce
• Clothing footwear accessories
• Occasionwear dresses
• Beauty home goods

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Product Sales: Standard e-commerce retail model selling clothing, footwear, accessories, beauty and home products directly to consumers through the warehousefashion.com website and mobile app. Revenue generated through one-time product transactions at listed retail prices.
2. Sale and Clearance: Discounted merchandise sales through sale sections offering up to 50% off, driving inventory turnover and revenue acceleration.
3. Gift Cards: Digital gift card products sold to customers for gifting purposes.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Warehouse Fashions is a UK-based direct-to-consumer online fashion retailer selling women's clothing (dresses, tops, knitwear, trousers, jackets, swimwear, jeans), footwear and accessories, beauty products, home furnishings, and gift items. The brand is operated under the Boohoo Group portfolio and serves the UK market through its e-commerce website and mobile apps, with size-inclusive ranges covering Petite, Plus Size, and Tall.

Product overview

Warehouse Fashions is an e-commerce fashion and lifestyle retailer offering women's clothing, footwear, accessories, beauty products, and home furnishings. The product portfolio centers on Clothing (dresses, tops, skirts, blouses, trousers, jumpsuits, knitwear, jackets, swimwear, jeans) and Shoes & Accessories (footwear and bags), complemented by Beauty (fragrance, makeup, skincare), Home goods, and Gifts. The store serves multiple size segments (petite, plus size, tall) and features a Visual Search tool for product discovery. Additional offerings include a Sale section and subscription delivery options.

Differentiator

Problem solved

Functional benefit

Products and services

• Women's Clothing Core women's apparel assortment including dresses, tops, skirts, blouses, trousers, jumpsuits, knitwear, jackets, swimwear, shorts, blazers, and jeans across Petite, Plus Size, and Tall fits, targeted at UK women for everyday, workwear, and occasion dressing.
• Shoes and Accessories Footwear range (sandals, trainers, flats, loafers, wide fit shoes, boots) and accessories (bags, scarves, hats, sunglasses) sold to UK consumers online.
• Beauty Beauty assortment covering fragrance, makeup, skincare, haircare, bodycare, and beauty electricals sold directly to UK consumers through the Warehouse e-commerce site.
• Home Home furnishings and decor spanning bedroom, living room, kitchen and dining, garden, lighting, and soft furnishings, sold online to UK consumers.
• Gifts Gift product range including jewellery, bags, watches, candles, and gift sets, organized by recipient and price tier (Under £10, £10-£25, £25-£50, £50-£100, above £100).
• Unlimited Delivery Subscription Subscription delivery service offering unlimited standard deliveries to UK customers as a paid add-on, complementing the free-delivery-over-£49 threshold.
• Men's Clothing Secondary men's clothing assortment including festival wear and casual menswear, sold to UK consumers through the Warehouse e-commerce storefront.

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature1 record

Partnerships

Nine partnerships are on record, tiered core and minor.

• DebenhamscoreOthersWarehouse is operated under the Debenhams brand portfolio following Boohoo Group's acquisition of the Debenhams brand. Part of the family of brands including Dorothy Perkins, Wallis, Oasis, Coast, Burton, Misspap, and Nasty Gal.
• Boohoo GroupcoreOthersParent company that acquired the Debenhams brand and operates Warehouse as part of its portfolio of fashion e-commerce brands.
• KlarnacoreGTM or Marketing PartnerBuy-now-pay-later payment partner enabling customers to split purchases into interest-free installments, featured prominently on the website footer and checkout.
• ClearpaycoreGTM or Marketing PartnerBuy-now-pay-later payment partner integrated into checkout process, allowing customers to pay in four interest-free installments.
• PayPalminorGTM or Marketing PartnerPayment processing partner enabling secure checkout through PayPal accounts.
• Student BeansminorGTM or Marketing PartnerStudent discount partnership providing exclusive deals and offers to verified university students through the Student Beans platform.
• Dorothy PerkinsminorOthersSister brand within the Debenhams family of brands, cross-merchandised on the platform.
• OasisminorOthersSister brand within the Debenhams family of brands, cross-merchandised on the platform.
• WallisminorOthersSister brand within the Debenhams family of brands, cross-merchandised on the platform.

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Boohoo: Parent brand within Boohoo Group operating a broader, trend-led women's and men's fast-fashion assortment; overlapping customer base and shared group infrastructure make it a direct competitive reference point.
• Karen Millen: UK-founded womenswear brand serving a comparable dress-led, occasionwear customer with a similar UK-centric retail footprint and premium-mid positioning.

Direct peers

• Coast: Sister brand within the Boohoo Group portfolio with overlapping occasionwear and dresses assortment, directly competing for wedding guest, bridesmaid, and event-driven purchases.
• Dorothy Perkins: Sister brand within the Boohoo Group / Debenhams family serving the same UK women's affordable fashion customer with overlapping categories (dresses, workwear, occasionwear) and shared group infrastructure.
• Matalan: UK value-led fashion and home retailer competing for the same price-sensitive women's clothing, footwear, accessories, and home customer with comparable promotional cadence.
• ASOS: UK online-first fashion retailer competing head-to-head in women's dresses, occasionwear, and affordable trend-led apparel with comparable BNPL integration and multi-brand marketplace model.
• New Look: UK high street and online fashion retailer targeting the same women's affordable fashion demographic across dresses, denim, occasionwear, and workwear with frequent promotional mechanics.
• Oasis: Boohoo Group sister brand operating in the same UK mid-market women's fashion category with comparable dresses, occasionwear, and workwear positioning; cross-merchandised on Warehouse's storefront.
• PrettyLittleThing: UK fast-fashion retailer under Boohoo Group competing in the same trend-driven women's apparel, occasionwear, and partywear categories with similar price points and BNPL-led checkout.
• Wallis: Sister brand within the Boohoo Group / Debenhams portfolio targeting a comparable UK women's occasionwear and dress-led shopper, sharing customer acquisition channels and payment partners.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/WarehouseUK
• Facebookfacebook.com/WarehouseFashion
• LinkedInlinkedin.com/company/warehouse

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Warehouse Fashions