What Hanna Creative does

Hanna Creative Co. is a privately held, full-service creative agency headquartered on the second floor of a Victorian building at 334 Broadway in Providence, Rhode Island. Founded in 2017 by Roxanne Hanna and joined as Partner by Erik Hanna in February 2023, the firm specializes in serving interior designers, architects, and hospitality/lifestyle brands that require editorial-quality branding and digital execution. The agency operates as six interconnected service pillars: Branding Services (strategy, naming, positioning, visual identity, print, merchandising), Website Design & Development (creative direction, bespoke UX/UI, custom development, SEO, maintenance, AI Search & Discovery Optimization, primarily on Squarespace), eCommerce Services (Shopify Plus design, tech stack integration, conversion optimization, audits, social commerce via Instagram), Social Media Management (strategy, Instagram and Pinterest management, video production, event coverage), Marketing Services (campaign strategy, Klaviyo email marketing), and Content Creation (art direction, copywriting, photography, video). It also publishes The Brand Journal, an editorial blog covering brand strategy, website design, e-commerce, photography, and social media best practices as a thought leadership and content marketing asset.

The business model is professional services revenue with a mix of one-time project engagements (branding, websites, e-commerce builds) and recurring monthly retainers (social media management, ongoing marketing). Pricing is quote-based and not publicly disclosed; prospective clients complete a Google Form inquiry on the agency website, and the firm sells directly with no resellers or marketplace channels. The agency's go-to-market is sales-led and content-marketing-anchored, leveraging The Brand Journal, an active Instagram (@hannacreativeco) and Pinterest presence, and editorial features in publications such as Domino Magazine to generate inbound interest from design industry professionals. Official partner status with Squarespace (Circle Member), Shopify Plus, Klaviyo, and Meta (Business Partner) confers platform-validated expertise, while strategic partnerships with industry events (Design Los Angeles Legends) deepen distribution within the interior design community.

Operationally, the firm is a small boutique practice with a tightly curated portfolio of roughly 16 named clients spanning Curtis & Windham Architects, Kroeger Intinarelli Architects, Paloma Contreras Design, Studio SFW, KRB NYC, Harbinger, Lucas Studio, Woodmeister, Unionworks, Miles & Kirk, Forden & Co., Tracy Glover Studio, Bruce Fox Design, Chauncey Boothby Interiors, Sean Anderson Design, and Paloma & Co. Revenue, funding, and employee counts are not publicly disclosed; the firmographic band of 11–50 employees conflicts with a contemporaneous Domino Magazine article describing a three-person studio sharing a Victorian floor, indicating a lean in-house team augmented by contractors. There are no subsidiaries, parent entities, M&A activity, or external institutional investment based on available data.

Name

Hanna Creative

Legal name

Hanna Creative Co.

Website

https://hannacreativeco.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Hanna Creative Co. is a Providence, Rhode Island–based, full-service creative agency founded in 2017 that provides branding, Squarespace and Shopify Plus website and e-commerce builds, social media management, Klaviyo email marketing, and content creation primarily to interior designers, architects, and hospitality/retail brands.

Ownership category

akta.pro rank

Product category

Creative Branding and Digital Marketing Agency

NAICS

Graphic Design Services (541430), Graphic Design Services (54143)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Creative Boutique Agencies (MPAAAAAB), Content Production (Video, Design, Copy, Studio) (BPAFAAAF)

Keywords

• Brand strategy services
• Website design development
• Shopify ecommerce design
• Social media management
• Creative agency hospitality

Headquarters

HQ city

Providence

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Branding & Creative Services: Project-based branding engagements including strategy, naming, positioning, visual identity, and print design. These are one-time service engagements with defined scope.
2. Website Design & Development: Website design and development services delivered on Squarespace and Shopify platforms. Projects include creative direction, UX/UI design, custom development, SEO, and maintenance support. Typically one-time engagements with ongoing maintenance retainer.
3. eCommerce Services: Shopify design and development, tech stack integration, conversion optimization, and e-commerce audits. Includes social commerce integration with platforms like Instagram for seamless in-app purchasing.
4. Social Media Management: Ongoing social media strategy, Instagram management, Pinterest management, video shoot production, and event coverage. Offered as monthly retainer engagements for ongoing clients.
5. Content Creation & Marketing: Art direction, copywriting and messaging, photography direction, video production, campaign strategy and execution, and email marketing. Project-based or integrated into ongoing retainer engagements.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Hanna Creative Co. is a full-service creative agency that provides branding, website design and development, e-commerce (Shopify) builds, social media management, email marketing, and content creation services to interior designers, architects, hospitality brands, and lifestyle retailers. Engagements are delivered as scoped projects or monthly retainers, with all production executed in-house by an 11-50 person team based in Providence, RI, leveraging certified partnerships with Squarespace, Shopify Plus, Klaviyo, and Meta.

Product overview

Hanna Creative Co. is a full-service creative and social media marketing agency serving visionary brands in the design industry, hospitality, and beyond. The agency operates as a unified service offering rather than a software product, providing six interconnected service pillars: Branding Services (strategy, naming, positioning, visual identity, print design, merchandising), Website Design & Development (creative direction, UX/UI, custom development, SEO, maintenance, AI Search & Discovery Optimization), eCommerce Services (Shopify design & development, tech stack integration, conversion optimization, audits), Social Media Management (strategy, Instagram & Pinterest management, video production, event coverage), Marketing Services (campaign strategy, email marketing, planning), and Content Creation (art direction, copywriting, photography, video). The agency also publishes The Brand Journal as an educational content platform. Services are built on partnerships with technology platforms including Squarespace, Shopify, Klaviyo, and Meta.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding Services Comprehensive branding engagements including brand strategy, naming, positioning, visual identity design, print design, and merchandising for creative businesses in the design industry.
• Website Design & Development End-to-end website creation including creative direction, bespoke UX/UI design, custom development, SEO, maintenance, and AI Search & Discovery Optimization, primarily built on the Squarespace platform.
• eCommerce Services Shopify Plus design and development, tech stack integration, conversion optimization, audits, and social commerce (Instagram shopping) for design-industry retailers and lifestyle brands.
• Social Media Management Ongoing social media strategy, Instagram and Pinterest management, short-form video production, and event coverage offered as monthly retainer engagements.
• Marketing Services Campaign strategy and execution, Klaviyo-based email marketing, and ongoing marketing planning services for client brands.
• Content Creation Art direction, copywriting and messaging, photography direction, and video production for brand portfolios and marketing materials.
• The Brand Journal Proprietary editorial blog platform covering brand strategy, branding, website, e-commerce, social media, and photography topics to support the agency's content marketing and thought leadership.

Quantifiable outcome

• Design Los Angeles 2025 event coverage achieved over 634K account views at peak, with highest-performing reel outperforming previous year's best by 10x.
• +1 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability2 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core.

• SquarespacecoreTechnology or IntegrationSquarespace Circle Member partner. The agency builds websites on the Squarespace platform and holds recognized expertise in fully bespoke UX/UI design and custom Squarespace development, including maintenance support and AI search optimization.
• Meta (Facebook)coreTechnology or IntegrationMeta Business Partner. The agency leverages Meta's advertising and business tools for social media management and social commerce implementations for clients, including Instagram shopping integration.
• KlaviyocoreTechnology or IntegrationKlaviyo Partner. The agency provides email marketing services for clients using the Klaviyo platform, including campaign strategy, execution, and platform integration with e-commerce stores.
• Shopify PluscoreTechnology or IntegrationShopify Plus Partner. The agency specializes in Shopify design and development for e-commerce clients, offering custom theme development, tech stack integration, conversion optimization, and audits. Erik Hanna, Partner & Director of E-Commerce, brings deep Shopify platform expertise.
• Design Los AngelescoreStrategic or Co-development PartnerDesign Los Angeles (formerly La Cienega Design Quarter) is a design industry organization and event producer. Hanna Creative Co. served as event sponsor and lead social media/content strategy partner for the Legends design week event, creating fresh visual branding, motion design, and social media coverage.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Power Digital Marketing: Power Digital is a larger, growth-focused digital marketing agency with e-commerce, social media, and SEO practices — overlapping service capabilities to Hanna but serving a broader client base and at significantly greater scale.
• MBLM: MBLM is a brand agency with broader industry coverage that serves lifestyle, hospitality, and design-adjacent clients — comparable branding and brand-strategy capabilities but at a larger, more diversified scale than Hanna.

Direct peers

• The Living Proof Group: The Living Proof Group is a boutique creative agency serving interior designers, architects, and home brands with branding, web, and social media — a direct comparable in size, vertical focus, and service mix.
• BLDG: BLDG is a creative agency serving design, lifestyle, and home brands with branding, web, and digital marketing services — directly comparable to Hanna Creative's full-service model for interior design and hospitality clients.
• Sabbe: Sabbe is a marketing and design firm dedicated to interior designers and architects, providing branding, web, and social media services — directly comparable to Hanna's primary vertical and service offering.
• Lamphouse: Lamphouse is a creative studio serving interior design and home brands with branding, web design, and content — closely aligned with Hanna's vertical specialization and boutique scale.
• The Social Lights: The Social Lights is a social media and influencer marketing agency serving retail and lifestyle brands — comparable for Hanna's social media management and content creation service lines, particularly for retail/commerce clients.
• WINK Creative: WINK Creative is a design-focused agency serving lifestyle, hospitality, and home brands with branding and digital services — comparable in scope, vertical, and boutique positioning.
• Established: Established is a full-service creative agency serving design, hospitality, and lifestyle brands with branding, content, and digital services — a near-direct peer given overlapping vertical focus and full-service positioning.

Emerging players

• Hatch: Hatch is a creative services platform providing branding, web, and marketing services to SMBs including design-adjacent businesses — partial overlap with Hanna's offerings but oriented toward a broader, less vertically specialized client base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/hannacreativeco
• Facebookfacebook.com/hannacreativeco
• LinkedInlinkedin.com/company/hannacreativeco

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hanna Creative