What EmberPoint does

EmberPoint Co., Ltd. (エンバーポイント株式会社) is a Tokyo-based B2B SaaS provider of multi-channel messaging and marketing automation platforms, founded in 1999 and operating as a wholly-owned subsidiary of WHI Holdings Co., Ltd. since November 2025. The company's flagship product, Mail Publisher, is a proprietary in-house email delivery engine with peak throughput of 41 million emails per hour and 99.9%+ deliverability, processing 85+ billion emails per month across its shared infrastructure. Mail Publisher has held the No.1 market share in Japan's mass email delivery system market for 17 consecutive years across multiple independent analyst rankings (Deloitte Tohmatsu MIC, Fuji Keizai Soken, ITR), and serves approximately 30% of all Japanese listed companies among its 5,000+ corporate clients.

The product portfolio extends beyond email into a unified multi-channel orchestration platform: Engage Cros (marketing automation across email, LINE, SMS, and app push), App Publisher (semi-custom mobile app development), SMS Publisher, DM Publisher, Form Factory, and Talk Publisher. The platform integrates with CDP, MA, EC, and recommendation systems, and the proprietary 500+ error type auto-analysis engine continuously optimizes deliverability. Generative AI capabilities have been embedded in Engage Cros for personalized email content generation.

EmberPoint generates revenue through quote-based B2B SaaS subscriptions (tiered by email volume, contacts, features, and multi-channel capabilities) with annual billing, supplemented by usage-based fees for SMS messaging, one-time development fees for App Publisher, MAU-based pricing options, and professional services for implementation and consulting. Go-to-market is executed via a direct enterprise field sales team operating an accompanying-solution model, a formal reseller/partner program targeting Japanese B2B agencies, and a content-driven demand generation engine spanning whitepapers, webinars, and offline events. The company maintains offices in Yurakucho (headquarters) and Minato-ku (Tokyo), with 127 consolidated employees including its Renosys mobile CRM subsidiary.

Name

EmberPoint

Legal name

エンバーポイント株式会社

Website

https://emberpoint.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

101–250 employees

Short description

EmberPoint is a Tokyo-based B2B SaaS provider of multi-channel messaging and marketing automation platforms, serving 5,000+ Japanese enterprises including ~30% of listed companies with its flagship Mail Publisher email delivery platform.

Ownership category

akta.pro rank

Product category

Email Marketing and Marketing Automation Software

NAICS

Other Services Related to Advertising (54189)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Customer Engagement & Messaging (Email, SMS, Push, In-App) (BPAFAFAI)

akta.pro secondary industries

Email Marketing Services (Campaigns, Deliverability, Lifecycle) (BPAFAKAB), SMS/MMS & Messaging Marketing Services (Text, RCS, WhatsApp/OTT) (MPAAAIAB)

Keywords

• Email delivery platform
• Marketing automation software
• Multi-channel messaging
• Mobile app development
• SMS notification services

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription - Email Delivery Platform: Subscription-based SaaS revenue from Mail Publisher series (Next, Smart Edition, Transaction, HTML Editor, Form Factory, DM Publisher). Revenue is recurring, tiered by volume or feature set, with monthly/annual billing.
2. Marketing Automation (MA) - Engage Cros: Subscription-based MA tool revenue from Engage Cros platform, sold as standalone or integrated with Mail Publisher, with recurring monthly/annual fees.
3. Mobile App Development - App Publisher: Semi-custom app development and ongoing maintenance revenue, with one-time development fees and recurring operational support fees. Includes MAU-based (成果連動型) pricing model.
4. SMS / Multi-Channel Messaging: Subscription/usage-based revenue from SMS Publisher and LINE messaging services, providing high open-rate notification delivery alongside email.
5. Professional Services and Consulting: Implementation support, onboarding, consulting, and content production services complement the SaaS platform, supporting customer success and reducing time-to-value.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

EmberPoint (エンバーポイント株式会社) provides a cloud-based multi-channel messaging and marketing automation platform centered on its flagship Mail Publisher email delivery system, complemented by the Engage Cros marketing automation platform, App Publisher semi-custom mobile app development package, and SMS/DM/Form/Talk delivery tools. The company serves Japanese enterprises with high-volume email delivery, customer engagement automation, and integrated cross-channel communication across email, SMS, LINE, app push, and direct mail.

Product overview

EmberPoint operates as an integrated messaging platform combining multiple communication channels under a unified architecture. The core offering centers on Mail Publisher, a flagship email delivery platform available in multiple tiers (MailPublisher Next as the next-gen flagship, Smart Edition for enterprise-scale operations, Transaction for critical notifications). Complementary products include the Engage Cros marketing automation platform for cross-channel customer engagement, App Publisher semi-custom mobile app development, and channel-specific tools: SMS Publisher for high-reach SMS, Form Factory for data capture, DM Publisher for personalized direct mail, and Talk Publisher for additional messaging. These products share an integrated data architecture enabling unified customer profiles and coordinated multi-channel campaigns.

Differentiator

Problem solved

Functional benefit

Brands

• Mail Publisher: Email delivery system platform with multiple editions including Next, Smart Edition, Transaction, and HTML editor
• Engage Cros
• App Publisher
• SMS Publisher
• Form Factory
• DM Publisher
• Talk Publisher

Products and services

• MailPublisher Next Next-generation flagship cloud-based email delivery platform designed for Japanese enterprises requiring advanced scenario-based delivery, A/B testing, and API/SFTP integration with 99.9%+ deliverability.
• Mail Publisher Smart Edition High-performance shared-environment email delivery platform with 41 million emails/hour throughput capability designed for large-scale external integrations and enterprise-scale delivery needs.
• Mail Publisher Transaction High-reliability transactional email relay service ensuring critical notifications such as order confirmations, password resets, and delivery alerts reach recipients with minimal delay and maximum deliverability.
• Mail Publisher HTML Editor Drag-and-drop HTML email creation tool enabling visual email design without HTML coding knowledge, supporting brand-consistent templates and multi-tab workspaces for multiple brands.
• Engage Cros Marketing automation platform enabling multi-channel customer engagement across email, LINE, SMS, and app push notifications, with unified customer profiles, behavioral trigger-based automation, and AI-assisted content personalization for one-to-one communication at scale.
• App Publisher Semi-custom mobile app development package combining custom development flexibility with packaged solution ease-of-use, including EC integration, loyalty point systems, push notifications, and IoT connectivity for BtoC companies in retail, food service, and sports.
• SMS Publisher SMS delivery service for high open-rate critical notifications, enabling direct phone-based customer communication complementing email campaigns with reported 8-10x higher click-through rates versus email.
• Form Factory Form and survey creation tool integrated with Mail Publisher for lead capture, data collection, and email CRM functionality with customizable form templates and automated follow-up workflows.
• DM Publisher

Quantifiable outcome

• Mail delivery time reduced from 1 week to 1 hour per email for株式会社ジュン (fashion retailer)
• +8 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability3 records

Feature6 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• 株式会社SprocketminorStrategic or Co-development Partner · 13 May 2026Co-hosted an offline industry event on May 13, 2026 titled 'AI時代に顧客に選ばれる企業になれるのか' (Can Companies Become Chosen by Customers in the AI Era?), bringing together marketers across industry boundaries. Held at EmberPoint's Tokyo office.
• 株式会社ユビレジ (Ubiregi)minorStrategic or Co-development Partner · 17 March 2026Four-company joint webinar (March 17, 2026) on store operations DX, with Ubiregi (POS systems), Aspirit, Navitime Japan, and EmberPoint. Focused on system integration design for '最小構成 (minimum configuration)' store DX implementation within 90 days.
• 株式会社アスピット (Aspirit)minorStrategic or Co-development Partner · 17 March 2026Four-company joint webinar (March 17, 2026) on store operations DX alongside Ubiregi, Navitime Japan, and EmberPoint. Covered ordering/inventory/workforce management and CRM integration for multi-store chains.
• Salesforce / EMBERPOINT LLCminorStrategic or Co-development Partner · 7 February 2026Note: This refers to a US entity 'EMBERPOINT LLC' (distinct from 日本based EmberPoint Inc.) that partnered with Salesforce as part of a $5.60B US Army AI/IDIQ contract. This is a separate American company/entity and should not be conflated with 日本EmberPoint Inc.
• 株式会社オンワードデジタルラボ (Onward Digital Lab)coreStrategic or Co-development Partner · 7 October 2025Joint webinar co-hosting with EmberPoint for personalized marketing success stories. Onward Digital Lab shared real-world case studies of One-to-One marketing using Engage Cros, focusing on content load reduction and dynamic content utilization. Partnership showcases MA best practices for BtoC fashion/retail companies.
• 株式会社ナビタイムジャパン (Navitime Japan)coreStrategic or Co-development Partner · 24 July 2025Joint webinar co-hosting partnership in which EmberPoint's App Publisher and Navitime's 'NAVITIME Location Cloud' are jointly presented as complementary solutions for multi-store chain customer engagement. Co-hosted at least 2 joint webinars in 2025 (July 24 and January 28, 2026) addressing来店率UP and LTV maximization for BtoC retail and restaurant chains.
• EmberPoint Partner Program (Resellers)coreChannel Partner/ Reseller/ DistributorFormal channel partner program for B2B companies in Japan that receive client requests for email delivery, MA, or app services. Partners receive wholesale pricing, recurring commissions on initial and monthly fees, no sales quotas, and sales proposal support. Covers Mail Publisher series, Engage Cros, and App Publisher. Over 10 years of market-leading share cited as a partner selling point.
• Lockheed Martin / Pacific Gas and Electric / Salesforce / Wells Fargo (Emberpoint wildfire venture)minorOthersNote: This refers to a US wildfire technology joint venture named 'Emberpoint' (lowercase) funded at $100M by four US companies. This is entirely separate from 日本EmberPoint Inc. and should not be conflated. The US venture focuses on AI and autonomous systems for wildfire detection and prevention in the US market.

Scale indicators12 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Mailchimp (Intuit): Global leader in email marketing and automation for SMBs and mid-market. Directly comparable to EmberPoint's Mail Publisher product line as a multi-channel email marketing SaaS, though Mailchimp's reach is global and English-first whereas EmberPoint is Japan-focused.
• Klaviyo: Email and SMS marketing automation platform with strong e-commerce vertical focus. Directly comparable to Engage Cros + SMS Publisher; both emphasize behavior-triggered messaging and 1:1 personalization at scale, though Klaviyo skews to Shopify-anchored Western commerce.
• Braze: Cross-channel customer engagement platform spanning email, SMS, push, and in-app messaging. Closest functional peer to EmberPoint's CCMP and Engage Cros in offering a unified multi-channel orchestration layer with enterprise-grade deliverability.
• SendGrid (Twilio): Cloud-based email delivery infrastructure and API provider. Comparable to EmberPoint's Mail Publisher delivery engine; both compete on high-throughput deliverability and transactional email reliability, though SendGrid operates as global infrastructure.
• Customer.io: Behavioral email and multi-channel messaging platform with event-based automation. Closely comparable to Engage Cros on use case (triggered, segmented messaging) though smaller and Western-focused.

Broad incumbents

• HubSpot: Broad CRM and marketing automation platform with email, landing pages, and workflow automation. Comparable as a marketing automation incumbent; offers overlapping capabilities but as part of a much wider CRM/marketing suite rather than EmberPoint's channel-specialist positioning.
• Salesforce Marketing Cloud: Enterprise marketing suite covering email, mobile, social, and advertising. Overlaps with EmberPoint's multi-channel CCMP offering but at the high-end of the market; competes with Engage Cros for large enterprise marketing budgets.
• Adobe Marketo Engage: Enterprise B2B marketing automation platform. Comparable to Engage Cros on lead nurturing, scoring, and behavioral automation; positioned as a broader incumbent rather than EmberPoint's Japan-specialist B2C focus.
• Twilio: Cloud communications platform providing SMS, voice, and messaging APIs. Comparable on the SMS Publisher side and serves as infrastructure underpinning for many email/SMS platforms; competes indirectly with EmberPoint's SMS Publisher through developer-first positioning.

Regional players

• Sprocket: Japan-based web-behavior-driven MA tool specializing in onsite personalization and email trigger optimization. Comparable regional competitor/partner to Engage Cros, and an active co-marketing partner of EmberPoint for offline events.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/emberpoint
• Facebookfacebook.com/EmberPoint

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EmberPoint