Reflectix Insulation
Reflectix, Inc. is a Markleville, Indiana-based manufacturer and global distributor of reflective insulation and radiant barrier products for residential, commercial, agricultural, and HVAC applications, operating as a division of Balcan Innovations Inc. since 2021.
- Company typePrivate
- Founded1985
- HeadquartersMarkleville, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Reflectix Insulation does
Reflectix, Inc. is a Markleville, Indiana-headquartered manufacturer of reflective insulation and radiant barrier products, founded in 1985 by Steven C. Painter and operating as a division of Canadian parent Balcan Innovations Inc. since November 1, 2021. The company's core technology centers on metalized aluminum with 96% reflectivity and 4% emissivity, engineered to block approximately 95% of radiant heat transfer across air spaces. Its product portfolio includes Double Reflective Insulation (the flagship bubble-construction product), Single Reflective Insulation, Radiant Barriers for residential attic use, a family of duct insulation products (Big Bubble, Big 8, Indoor), return air duct panning, pipe wrap, concrete slab insulation, sill sealer, expansion joint, foil tape accessories, and shipping products including thermal pouches, pallet covers, and gusseted bags.
The company operates an ISO 9001:2015-certified manufacturing operation with 51-100 employees and distributes globally through three primary channels: Do-It-Yourself retailers (including Home Depot), contractor sales groups serving HVAC/R and plumbing professionals, and industrial/commercial building product suppliers. Reflectix claims the largest distribution network among reflective insulation competitors. Products carry Class A/Class 1 Fire Rating (UL 723, NFPA 255, UBC 42-1), ICC-ES Evaluation Report ESR-1362, and are certified under the ASTM International/RIMA-I Verification Program against ASTM C1224.
Customer segments are diversified across DIY homeowners, HVAC/R and plumbing contractors, metal building manufacturers, agricultural/post-frame construction, and shipping/logistics users. Manufacturing-direct sales eliminate middleman costs, and Reflectix personnel are active in industry standards bodies (RIMA-I, ASTM International, ASHRAE, ICC, SMACNA, HARDI). The parent Balcan Innovations is investing $200 million through 2027 to expand the shared Pleasant Prairie, Wisconsin facility by more than 700% in film capacity, signaling aggressive capacity buildout for the broader corporate portfolio that includes Reflectix.
Reflectix Insulation firmographics
Firmographics- Name
- Reflectix Insulation
- Legal name
- Reflectix, Inc.
- Website
- https://reflectixinc.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Reflectix, Inc. is a Markleville, Indiana-based manufacturer and global distributor of reflective insulation and radiant barrier products for residential, commercial, agricultural, and HVAC applications, operating as a division of Balcan Innovations Inc. since 2021.
- Ownership category
- akta.pro rank
Reflectix Insulation industry classification
Industry- Product category
- Reflective Insulation and Radiant Barrier Products
- NAICS
- Aluminum Sheet, Plate, and Foil Manufacturing (331315)
- SIC
- Plastic Material, Synth Resin/Rubber, Cellulos (No Glass) (2820)
- akta.pro primary industry
- Reflective Insulation & Radiant Barriers (IMADAGAF)
- akta.pro secondary industry
- Insulation & Air/Vapor Barrier Systems (Thermal, Acoustic, WRB/AVB) (IMAFAMAD)
Keywords
Where Reflectix Insulation is headquartered
LocationHeadquarters
- HQ city
- Markleville
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Reflectix Insulation business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Reflective Insulation Products: Manufacture and sale of reflective insulation, radiant barriers, and related products for residential, commercial, agricultural, and industrial applications. Products sold through DIY retailers, contractors, and industrial suppliers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | DIY/Retail - Consumer purchases through home improvement stores |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Reflectix Insulation product offering
Product offeringCore offering
Reflectix Insulation manufactures and sells reflective insulation and radiant barrier products built around metalized aluminum with 96% reflectivity and 4% emissivity. Its core offering is the Double Reflective Insulation (reflective/bubble construction) sold alongside Single Reflective Insulation, radiant barriers, duct insulation, and a wide range of specialty products for residential, commercial, agricultural, and industrial applications. The product line is sold worldwide through DIY retailers, contractor sales groups, and industrial/commercial building product suppliers.
Product overview
Reflectix Insulation offers a comprehensive portfolio of reflective insulation and radiant barrier products for residential, commercial, agricultural, and industrial applications. The core product line centers on Double Reflective Insulation (the flagship bubble-type product) and Single Reflective Insulation, complemented by specialized radiant barriers for attic applications. Their HVAC/R product line includes Duct Insulation (Big Bubble, Big 8, and Indoor variants), Return Air Duct Panning options (Bubble and Corrugated), Duct Insulation Spacers, and Pipe Wrap Insulation. Building products encompass Concrete Slab Insulation, Expansion Joint, and Sill Sealer. Accessory products include Foil Tape and White Poly Tape for sealing and joining insulation. Shipping products feature Thermal Pouches, Pallet Covers, and Gusseted Bags. All products leverage reflective technology with metalized aluminum surfaces having 96% reflectivity to reflect radiant heat and provide thermal insulation when paired with air spaces.
Differentiator
Problem solved
Functional benefit
Brands
- rFoil: A reflective insulation brand manufactured by Balcan Innovations, alongside Reflectix.
Products and services
- Double Reflective Insulation Reflectix's flagship reflective insulation with bubble construction that reflects 96% of radiant heat across air spaces. Available in reflective both sides and reflective one side configurations for residential, commercial, agricultural, and industrial applications.
- Single Reflective Insulation Reflective insulation product with metalized aluminum on one side, designed for applications where insulation is required on a single surface.
- Radiant Barrier (Reflective/Woven Fabric/Reflective) Radiant barrier product featuring metalized aluminum bonded to woven fabric with 4% emissivity that blocks 96% of radiant energy, designed primarily for residential attic applications to reduce air conditioning usage.
- Duct Insulation - Big Bubble Large-format bubble-type duct insulation providing R-6.0 thermal performance for HVAC applications, designed for easy installation on square ductwork. Available in R-6.0 and R-8.0 ratings.
- Duct Insulation - Indoor Duct insulation designed specifically for indoor HVAC applications, providing thermal performance and condensation control.
- Return Air Duct Panning - Bubble Bubble-type return air duct panning used to create return air pathways in residential and commercial HVAC applications.
- Return Air Duct Panning - Corrugated Corrugated sheet return air duct panning providing an alternative option for creating return air distribution systems in HVAC applications.
- Concrete Slab Insulation Insulation product designed for installation under concrete slabs, providing thermal resistance and radiant barrier benefits for radiant floor heating systems and slab-on-grade construction.
- Expansion Joint Insulation Insulation product designed for use in expansion joints in buildings, accommodating movement while providing thermal performance.
- Pipe Wrap Insulation Insulation wrap designed for pipes, providing thermal protection for hot water pipes, cold water pipes, and HVAC refrigerant lines.
- Sill Sealer Insulation product designed for installation at the sill plate area of buildings, providing a thermal break between the foundation and framing to reduce heat transfer and air infiltration.
- Gusseted Thermal Shipping Bags Thermal shipping bags with gusseted design for accommodating various package sizes, used for temperature-sensitive shipping applications.
- Thermal Pallet Cover Thermal pallet covers designed to protect palletized goods during shipping, providing insulation and radiant barrier properties for temperature-sensitive products.
- Thermal Pouches Thermal pouches for shipping temperature-sensitive items, offering portable insulation solutions for various shipping and storage applications.
Quantifiable outcome
- Temperature reduction from 144°F to 90°F (53°F differential) in metal building with reflective insulation
- +2 more outcomes
Companies that use Reflectix Insulation
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles4 records
Reflectix Insulation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Reflectix Insulation partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Windmoller & Hoelscher (W&H)coreBalcan Innovations installing new W&H equipment including 8 co-extrusion lines, 1 printing press, 1 tuber, and bag-making machinery at Pleasant Prairie, WI facility. Also installing 5-layer co-extrusion line in Terrebonne, QC.
- Balcan Innovations Inc.coreBalcan Innovations Inc. acquired Reflectix, Inc. as of November 1, 2021 to fulfill its vision to be the North American leader in technical films, flexible packaging products, reflective-based insulations and radiant barriers. Reflectix operates as a division of Balcan Innovations alongside Balcan Packaging, Plastixx FFS Technologies, NELMAR Security Packaging Systems, and rFoil brands.
- ACCA (Air Conditioning Contractors of America)minorIndustry affiliation demonstrating commitment to HVAC industry standards and practices.
- ASHRAEminorIndustry affiliation with American Society of Heating, Refrigerating and Air-Conditioning Engineers. Reflectix participates in ASHRAE conferences and the AHR Expo co-sponsored by ASHRAE.
- HARDI (Heating, Air-conditioning & Refrigeration Distributors International)minorIndustry affiliation for HVAC/R distributors. Reflectix participates in HARDi Annual Conference.
- International Code CouncilminorIndustry affiliation for building code development. Reflectix personnel active in code development as members of ICC.
- RIMA InternationalcoreReflective Insulation Manufacturers Association International - RIMA-I is the major force in establishing fair ASTM standards for testing and installation procedures. Reflectix actively participates in RIMA-I conferences, standards development, and certification programs.
- SMACNA (Sheet Metal and Air Conditioning Contractors' National Association)minorIndustry affiliation for sheet metal and HVAC contractors. Reflectix participates in SMACNA events and conferences.
- ASTM InternationalcoreASTM International through its Safety Equipment Institute affiliate runs the RIMA-I Verification Program for Reflective Insulative Materials. Reflectix products are evaluated against ASTM C1224 Standard Specification for Reflective Insulation for Building Construction Applications.
- Pleasant Prairie Municipal GovernmentminorMunicipal government approval received for expansion of 215,000 square-foot factory by 15,250 square-feet and installation of exterior rail spurs for direct resin delivery.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Reflectix Insulation competitors and assessment
Company assessmentBroad incumbents
- Owens Corning: Large incumbent in fiberglass and foam insulation serving the same residential and commercial end markets as Reflectix, providing the dominant alternative to reflective insulation in mainstream construction specifications.
- Atlas Roofing Corporation: Major North American manufacturer of polyiso and EPS insulation boards and roof/wall systems, competing with Reflectix in the metal building, commercial roofing, and building-envelope segments.
- Johns Manville: Established manufacturer of fiberglass, mineral wool, and foam insulation products for residential, commercial, and HVAC applications — competing with Reflectix across multiple of its served end markets.
- Kingspan Group: Global building envelope incumbent with a broad insulation portfolio (rigid foam, insulated panels, reflective membranes) that competes with Reflectix in metal building and commercial envelope applications at much greater scale.
Direct peers
- Fi-Foil Company: U.S. manufacturer of reflective insulation and radiant barrier products (AeroBarrier, Silver Shield) directly competing with Reflectix in residential attic, metal building, and HVAC duct applications.
- rFoil: Sister brand of Reflectix under Balcan Innovations, manufacturing reflective insulation and radiant barriers for residential, commercial, and agricultural applications — same technology platform and parent, making it the most direct comparable.
- NASA Tech: Brand of reflective insulation (originally NASA-derived technology) serving residential attic, post-frame, and metal building applications with bubble-foil and foil-foam-foil constructions similar to Reflectix.
- AtticFoil: Specialist in radiant barrier and reflective insulation products focused on attic and whole-building applications, with overlapping DIY retail and contractor channels.
- Innovative Insulation: Manufacturer of metalized reflective insulation (Viper-Vapor, Viper-Foam) targeting metal building, post-frame, and HVAC ductwork — a direct product-category overlap with Reflectix's commercial offering.
- Insulation Solutions: Texas-based manufacturer of reflective bubble insulation and radiant barrier products for HVAC, metal building, and post-frame construction, directly overlapping Reflectix's core product lines.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Reflectix Insulation social profiles
Digital presenceReflectix Insulation compliance and trust
Trust signalCompliance5 records
Reflectix Insulation financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reflectix Insulation leadership team
Management profileNumber of profiles
Profiles3 records
Reflectix Insulation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reflectix Insulation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reflectix Insulation
What does Reflectix Insulation do?
Reflectix Insulation manufactures and sells reflective insulation and radiant barrier products built around metalized aluminum with 96% reflectivity and 4% emissivity. Its core offering is the Double Reflective Insulation (reflective/bubble construction) sold alongside Single Reflective Insulation, radiant barriers, duct insulation, and a wide range of specialty products for residential, commercial, agricultural, and industrial applications. The product line is sold worldwide through DIY retailers, contractor sales groups, and industrial/commercial building product suppliers.
Is Reflectix Insulation a public or private company?
Reflectix Insulation is a private company. It is classified as corporate owned and is currently operating.
When was Reflectix Insulation founded?
Reflectix Insulation was founded in 1985. It employs 51 to 100 people.
Where is Reflectix Insulation based?
Reflectix Insulation is headquartered in Markleville, United States, in the North America region.
How does Reflectix Insulation make money?
One revenue line is on record: reflective Insulation Products.
Who are Reflectix Insulation's main competitors?
Broad incumbents on record are Owens Corning, Atlas Roofing Corporation, Johns Manville and Kingspan Group. Direct peers are Fi-Foil Company, rFoil, NASA Tech, AtticFoil, Innovative Insulation and Insulation Solutions.
Does Reflectix Insulation have an API?
No public API is recorded for Reflectix Insulation.
What industry is Reflectix Insulation in?
Reflectix Insulation's product category is Reflective Insulation and Radiant Barrier Products. Its primary akta.pro industry code is IMADAGAF, Reflective Insulation & Radiant Barriers, with a secondary code of IMAFAMAD, Insulation & Air/Vapor Barrier Systems (Thermal, Acoustic, WRB/AVB). Its NAICS code is 331315 and its SIC code is 2820.