Museum of Other Realities

What Museum of Other Realities does

Museum of Other Realities (MOR) is a Vancouver-based private company founded in 2017 (originally as "TH-er") that operates a free social VR art museum distributed primarily through Steam, with additional availability on Viveport and the Oculus Store. The product is built on the Unity game engine and centers on a multiplayer shared-presence environment where visitors wearing PC VR headsets can walk inside paintings, traverse impossible architecture, attend curated exhibitions, and meet artists and other visitors in shared virtual space. MOR's content library includes more than 50 VR artworks from over 40 international artists, refreshed through rotating exhibitions, named collections (e.g., The Canadian Collection), and recurring partnerships with Cannes XR, Tribeca Festival, Vancouver International Film Festival (VIFF), NewImages Festival, Kaleidoscope, the National Film Board of Canada, the Canada Media Fund, Digital Catapult, and UKRI. The platform also supports event hosting services for festivals, branded fashion shows (e.g., The Fabric of Reality with FIA and Verizon Media/RYOT), and private corporate gatherings.

MOR monetizes through three streams: (1) optional recurring Patreon patronage from the community, which the company explicitly states funds fixed costs including multiplayer servers, Unity updates, Steam hosting, archiving, and maintenance with no paywall or exclusive content in return; (2) direct event-hosting services for festivals and corporate clients, with custom branding and professional A/V support; and (3) historically, one-time Steam purchases at $19.99, a model that was discontinued when the paywall was removed in July 2021. The only institutional capital disclosed is a Series A round closed in March 2019 (amount undisclosed), and the company has remained privately held and founder-led, with co-founders Colin Northway and Robin Stethem (Founder/CEO) running a team of roughly nine people covering engineering, technical art, audio programming, sound design, brand, and content. Distribution is platform-mediated through Steam and other VR storefronts, marketing is community-led through Discord, X, Instagram, the company blog, and earned media in outlets such as Forbes, UploadVR, and Rock Paper Shotgun, and MOR has received industry recognition including a 2020 Emmy Finalist nomination for Outstanding Innovation in Interactive Media tied to "The Line: A Linha."

Name

Museum of Other Realities

Legal name

Museum of Other Realities

Website

https://museumor.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Museum of Other Realities operates a free, multiplayer social VR art museum on Steam, serving PC VR visitors, VR artists, and cultural festivals with curated exhibitions, rotating artist shows, and paid event-hosting services funded primarily by Patreon patronage.

Ownership category

akta.pro rank

Product category

Virtual Reality Art Platform

NAICS

Museums, Historical Sites, and Similar Institutions (7121), Museums (712110)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Immersive/Interactive Animation (AR/VR/Real-Time) (MPAHACAN)

akta.pro secondary industries

Virtual & Hybrid Event Platforms (Webinars, Virtual Venues, Event Hubs) (THAHAOAA), Audience Engagement & Interactivity Tools (Polling, Q&A, Chat, Gamification) (THAHAOAD), Virtual Expo & 3D Booth Solutions (Show Floors, Digital Booths, Product Demos) (THAHAOAE)

Keywords

• Virtual reality art
• Social VR experiences
• Immersive art exhibitions
• VR museum platform
• Digital art galleries

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Former App Sales: Previously sold as $19.99 USD one-time purchase on Steam. Paywall removed in July 2021, making the museum free to visit.
2. Patreon Patron Support: Ongoing funding through Patreon supporters. Patrons cover fixed costs including multiplayer servers, Unity updates, Steam hosting, archiving, and museum maintenance. No exclusive content or paywall - patrons support open access.
3. Event Hosting Services: Private event hosting for exhibitions, festivals, and gatherings. Provides custom branding opportunities and professional audio/visual support.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels7 records

Core offering

Museum of Other Realities operates a free social VR art museum application available on Steam for PC VR headsets. Visitors step inside paintings, drift through impossible architecture, and experience exhibitions with others in a multiplayer shared-presence VR environment. The platform also hosts curated festival collaborations and offers private event hosting with custom branding.

Product overview

The Museum of Other Realities (MOR) is a single, unified VR product—a free social VR art museum that serves as an exhibition space, social venue, and platform for immersive art. The core product is the MOR itself, a VR application available on Steam, Viveport, and Oculus Store. It features rotating exhibitions and collections including the Canadian Collection and festival collaborations (Cannes XR, Tribeca Immersive, VIFF Immersed). The platform includes built-in social features (Tortoise navigation guide, Talk to Strangers mode) and Spatial Interviews as an immersive content format. MOR also offers event hosting services for private gatherings and festivals.

Differentiator

Problem solved

Functional benefit

Products and services

• Museum of Other Realities (MOR) A free social VR art museum application where visitors step inside paintings, drift through impossible architecture, and experience curated exhibitions with friends from anywhere. Available on Steam for PC VR headset owners.
• Event Hosting Services Private event hosting for exhibitions, festivals, and corporate gatherings in the VR museum environment, including custom branding opportunities and professional audio/visual support.

Quantifiable outcome

• Served as virtual venue for major festivals during pandemic including Cannes XR, VIFF, VRHam, Fabric of Reality, Immersive Arcade, XR3
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered flagship and core.

• Cannes XR / Marché du FilmflagshipStrategic or Co-development Partner · 24 June 2020Cannes XR is a major immersive entertainment partnership. MOR served as the virtual venue for Cannes XR Virtual 2020, hosting curated XR exhibitions including works from Tribeca Virtual Arcade, Kaleidoscope, and Veer VR. The partnership featured three-day immersive content showcases.
• TribecaflagshipStrategic or Co-development PartnerTribeca Immersive showcases cutting-edge VR/AR/MR experiences. MOR hosts Tribeca's selections, providing a virtual venue for top artists pushing boundaries of storytelling with technology.
• KaleidoscopeflagshipStrategic or Co-development PartnerKaleidoscope is a creative studio and production partner. Collaborated on The Canadian Collection (with National Film Board of Canada and Canada Media Fund) and The Fabric of Reality virtual fashion show.
• Vancouver International Film Festival (VIFF)coreStrategic or Co-development PartnerMOR served as virtual venue for VIFF Immersed exhibition and VIFF Volumetric Market program, featuring Canadian and international XR content including volumetric films and competitions.
• Verizon Media / RYOTcoreStrategic or Co-development PartnerVerizon Media's Emmy Award winning immersive storytelling production house RYOT partnered with Fashion Innovation Agency for The Fabric of Reality virtual fashion show in MOR.
• New Images FestivalcoreStrategic or Co-development PartnerPartner in XR3 joint exhibition project with Cannes XR and Tribeca Festival, presenting best of immersive creation.
• Fashion Innovation Agency (FIA)coreStrategic or Co-development PartnerPart of London College of Fashion, University of Arts London. FIA uses emerging technologies to help designers change how they make, sell and show collections. Partnered with RYOT for The Fabric of Reality exhibition.
• National Film Board of CanadacoreStrategic or Co-development PartnerNFB co-created The Canadian Collection with MOR and Kaleidoscope, featuring first original collection of narrative experiences from Canadian immersive ecosystem.
• Canada Media FundcoreStrategic or Co-development PartnerCMF partnered on The Canadian Collection, supporting Canadian immersive content creation and distribution.
• Digital CatapultcoreStrategic or Co-development PartnerUK-based innovation center. MOR served as host venue for Immersive Arcade: The Showcase, featuring British VR and 360 experiences commissioned by UKRI's Audience of the Future challenge.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Rec Room: Rec Room is a cross-platform social VR app with user-generated rooms and avatar-based social interaction. It competes with MOR for VR social time and hosts community art and event spaces, but is positioned as a broader gaming and social platform rather than a curated immersive art venue.
• VRChat: VRChat is the largest social VR platform with millions of users and broad content creation tools. It overlaps with MOR by enabling user-generated immersive worlds, social presence, and artist-driven content, though VRChat is a general-purpose metaverse rather than a curated art museum.

Emerging players

• Decentraland: Decentraland is a blockchain-based virtual world that hosts user-built experiences including art galleries and exhibitions. It overlaps with MOR's art-exhibition use case in a decentralized, browser-accessible environment, attracting some of the same digital-art community.
• ArtPlacer: ArtPlacer provides online tools for galleries and artists including virtual exhibitions and 3D showrooms. While not VR-native, it addresses the same underlying need as MOR — helping artists and institutions showcase work to remote audiences — and could expand into immersive VR.

Direct peers

• Spatial: Spatial is a social VR/AR platform focused on virtual meetings, galleries, and events with avatar-based presence. It directly overlaps with MOR's event-hosting and exhibition capabilities, serving brands, museums, and creators who want immersive virtual venues.
• Virbela: Virbela builds persistent 3D virtual worlds for work, events, and education with avatar-based presence. It competes with MOR for enterprise and institutional event-hosting business, particularly for organizations seeking immersive virtual venues.
• Engage: Engage is a VR/AR collaboration and event platform used for education, enterprise meetings, and immersive experiences. It overlaps with MOR's event-hosting service and social VR presence, targeting similar B2B use cases including cultural and educational events.
• MeetinVR: MeetinVR is a VR collaboration and meeting platform with avatar-based presence and custom virtual environments. It overlaps with MOR's event-hosting and shared-presence capabilities, targeting enterprise and creative-collective use cases.
• Mozilla Hubs: Mozilla Hubs offered a web-based social VR platform for virtual gatherings, art shows, and meetings. While the project was wound down, it was a direct conceptual peer to MOR — enabling social virtual exhibition and event spaces for creators and cultural institutions.

Regional players

• Kunstmatrix: Kunstmatrix is a 3D virtual exhibition platform primarily serving European galleries, museums, and artists. It competes with MOR on the virtual-exhibition use case with web-based 3D showrooms, but lacks the social multiplayer VR dimension that defines MOR's experience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/MuseumOR
• YouTubeyoutube.com/watch?v=zUtqvp1LIcM
• Instagraminstagram.com/museumofotherrealities
• Facebookfacebook.com/MuseumOR
• LinkedInlinkedin.com/company/museumor

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Museum of Other Realities