Lobo

What Lobo does

Lobo Agencia Digital, S.L. is a Valencia-headquartered, full-service creative and digital agency operating in Spain for approximately 25 years (founded 2004 per legal records; 11-50 employees) with a secondary office in Madrid. The company delivers end-to-end work across four core service lines: strategic storytelling and brand narrative, editorial creation (magazines, podcasts, audiovisual, annual reports), design and digital product development, and integrated campaigns including community management, PR, and events. Its proprietary technology platform is SARA, a Laravel-based CMS that powers large multi-property media ecosystems such as Grupo Plaza (Valencia Plaza and sister publications, serving 300,000+ daily unique visitors across ~100 journalists), and is complemented by expertise in WordPress, Drupal, Magento, Shopify, native iOS/Android apps, OTT video platforms, SSO, gamification, and real-time data integrations (OPTA, BeSoccer, YouTube, ERP).

Lobo generates revenue primarily through project-based fees and multi-year retainers for storytelling, editorial, design, development, and campaign work, with no public pricing and no disclosed external funding. Its customer base skews to mid-to-large Spanish enterprises and institutions across three core verticals: gastronomy and food & beverage (Interovic, InLac/Es Queso, Marqués de Riscal, Peñín, Consum, Panamar, Guía Hedonista), sports clubs and federations (Valencia Basket, CA Osasuna, CD Leganés, Valencia CF), and public/institutional bodies (Cruz Roja, Spain's Ministry of Agriculture, UPV). Distribution is via direct client engagement, referrals, and owned media (Guía Hedonista yearbook and digital platform, plus the Es Queso cheese-culture platform), supported by active Instagram and Twitter presences and a deep case-study website.

Name

Lobo

Legal name

LOBO AGENCIA DIGITAL, SL

Website

https://loboagenciadigital.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Lobo is a Valencia-based, full-service creative and digital agency with ~25 years of history serving Spanish enterprises and institutions across gastronomy, sports, retail, and government with storytelling, editorial production, design, digital product development, and integrated campaigns on its proprietary SARA CMS.

Ownership category

akta.pro rank

Product category

Digital Creative Agency Services

NAICS

Advertising Agencies (541810), Custom Computer Programming Services (541511)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

B2B / Account-Based Marketing (ABM) Strategy Consulting (MPAAAFAM)

Keywords

• Digital agency services
• Brand storytelling
• Editorial content production
• Digital product development
• Marketing campaign management

Headquarters

HQ city

Valencia

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Professional Services & Creative Agency Fees: As a full-service digital and creative agency, Lobo generates revenue primarily through project-based fees and ongoing retainers for services including storytelling, brand strategy, editorial creation, design and development, and campaign management. Projects range from single-initiative campaigns to multi-year digital transformation engagements.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels9 records

Core offering

Lobo is a Valencia-based full-service digital and creative agency that designs and develops digital products, brands, and editorial experiences for mid-to-large Spanish companies and institutions. The agency combines strategic storytelling, editorial production, design, custom web and mobile development, social media management, and campaign execution into project-based and retainer engagements, anchored by its proprietary Laravel-based SARA CMS.

Product overview

Lobo is a Valencia-based digital agency with 25 years of experience specializing in storytelling, editorial creation, design & development, and campaigns & community management. The company operates a multi-product portfolio consisting of core service offerings (Storytelling Services, Editorial Creation, Design & Development, Campaigns & Community Management) and specialized modules including Sports Club Digital Ecosystems (websites, native iOS/Android apps, OTT video platforms, SSO systems, gamification platforms) built on their proprietary SARA CMS (Laravel-based). Their own editorial products include Guía Hedonista (gastronomic guide with annual Anuario) and Es Queso (Spanish cheese culture platform with Magazine, Quesoteca, and Agenda modules). The agency also creates and executes campaigns such as Pastoreo, Buscando a Paquito, and Todo a la brasa for clients in hospitality, food/beverage, sports, and cultural sectors. Clients include Valencia Basket, CA Osasuna, CD Leganés, Cruz Roja, Marqués de Riscal, and Interovic.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Pastoreo event generated 10M+ impressions and 2,000+ in-person visitors across 2 days
• +3 more outcomes

Named customers18 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature4 records

Partnerships

Eleven partnerships are on record, tiered flagship and core.

• Club Atlético OsasunaflagshipStrategic or Co-development PartnerLobo serves as Osasuna's primary technology and digital partner, rebuilding its entire digital ecosystem from January 2025. Deliverables include a new website, native iOS/Android apps with live notifications, the OsasunaTV OTT video platform, a gamification platform (Zona Rojilla), and a hybrid assembly management tool. The web and app were developed simultaneously to ensure uninterrupted user access. The partnership is described as 'bilateral and collaborative' with direct communication and shared sense. Work extended to implementing a tool for hybrid ordinary and extraordinary assemblies.
• Valencia BasketflagshipStrategic or Co-development PartnerLobo designed and developed a completely new website for Valencia Basket in 2025 as the club prepared to move to the Roig Arena (capacity ~15,000-20,000). The project improved design and adaptability across all devices, introduced new content and sections, and integrated business development tools for hospitality, VIP areas, sponsorships, and events. Both the men's and women's teams are given equal digital treatment on the platform.
• CD LeganésflagshipStrategic or Co-development PartnerLobo undertook a complete redesign of CD Leganés' digital experience, including a new website and native iOS/Android apps. The project included Single Sign-On integration, real-time sports data (OPTA and BeSoccer), gamification and loyalty platform, and YouTube video integration. The ecosystem is hosted on servers managed directly by Lobo, ensuring stability and performance.
• PeñíncoreStrategic or Co-development PartnerLobo led the complete brand modernisation of Peñín, including a new visual identity, a freemium subscription model for access to the Guía Peñín wines database, editorial strategy development, and the construction of a new digital ecosystem. The rebranding introduced a more luminous and versatile visual language while maintaining association with the historic 30+ year-old brand.
• Marqués de RiscalcoreStrategic or Co-development PartnerLobo executed a full digital transformation for Marqués de Riscal including a new corporate website with integrated e-commerce, a redesigned loyalty programme (Club de Amigos), social media campaigns reaching 545,686 wine enthusiasts, and branded content in GQ achieving nearly 1 million views. The e-commerce integration was designed to feel native within the corporate site rather than a separate subdomain, synchronising with the client's ERP and email marketing platform.
• Grupo Plaza (Valencia Plaza and sister publications)flagshipTechnology or IntegrationLobo provides ongoing technology infrastructure support for Grupo Plaza, which manages Valencia Plaza, Alicante Plaza, Castelló Plaza, Murcia Plaza, Culturplaza, Plaza Deportiva, Guía Hedonista, and Plaza Radio. The platform handles 300,000+ daily unique visitors and 1 million+ page views, served by approximately 100 journalists working on the Sara CMS. Lobo's team guarantees 24/7 system sustainability.
• ConsumcoreTechnology or IntegrationLobo supports Consum's digital transformation including the Entre Nosotros digital magazine for members (200,000+ readers), an internal employee portal on Drupal serving 16,000 workers with gamification and rewards, and La Bodega internal communications platform. The work involves ongoing system integration and development.
• Keraben GrupocoreStrategic or Co-development PartnerLobo manages Keraben Grupo's social media presence across global markets (present in 150 countries) and redesigned the group website along with individual brand sites for Keraben, Metropol, and CasaInfinita. Each brand was given a distinct digital personality while maintaining group coherence, working across the spectrum of avant-garde, design, and materials.
• INTEROVIC (Interprofesional de la Carne de Ovino y Caprino de España)coreStrategic or Co-development PartnerLobo has developed multiple flagship campaigns for Interovic over several years: 'Buscando a Paquito' (2019, reaching 7.78M users, 18,000 sandwiches sold), 'Pastoreo' (annual since 2021, generating 10M+ impressions), 'Todo a la brasa' (2019, 4.1M reach), and 'El ritual de cordero' overarching campaign. Lobo has been instrumental in positioning lamb and goat meat with younger audiences and creating new consumption occasions beyond Christmas.
• InLac (Organización Interprofesional Láctea de España)coreStrategic or Co-development PartnerLobo created the Es Queso platform for InLac to promote Spanish cheese culture, including the name, brand values ('bueno, sano, nuestro'), responsive website, Quesoteca product guide, Magazine, event calendar, and full social media management. The platform reached 175,000 unique users, 265,000 visits, and 20,000 social followers, with media appearances in Vogue, Condé Nast Traveler, Expansión, Cambio 16, and S Moda.
• COAG (Coordinadora de Organizaciones de Agricultores y Ganaderos)coreStrategic or Co-development PartnerLobo developed the '#SomosNuestraTierra' campaign storytelling for COAG, focused on generational renewal in Spanish agriculture and improving the image of rural life. Deliverables included the campaign concept, a documentary-style spot, a magazine and website (somosnuestratierra.com), and a series of conversations between farmers and chefs. The campaign received backing from Spain's Ministry of Agriculture.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• The Cocktail: Madrid-based Spanish digital creative agency offering strategy, design, and technology services to enterprise clients. Closely comparable in geography (Spain), size (~150+ employees), and full-service digital agency model including web, mobile, and content.
• SrBurns: Madrid-based independent creative/digital agency known for storytelling, branding, and content production for Spanish enterprise brands. Comparable boutique scale and similar narrative-led creative positioning as Lobo.
• Flat 101: Spanish digital agency focused on data-driven marketing, ecommerce, and digital transformation for mid-to-large Spanish brands. Comparable geography, target client (Spanish enterprises), and integrated digital services.
• El Cuadrado: Small-to-mid independent Spanish creative agency offering branding, content, digital, and campaigns. Highly comparable in size, geography, independence, and full-service creative offering to Spanish enterprise and institutional clients.

Broad incumbents

• Making Science: Madrid-headquartered digital marketing and adtech group publicly listed in Spain, operating at materially larger scale across digital media, ecommerce, and cloud. Comparable service portfolio (digital transformation, content, campaigns) but with significantly more scale and capital.
• Proximity Madrid: Spanish arm of Omnicom's proximity network, a full-service creative, data, and CRM agency. Comparable enterprise client targets and integrated campaign capabilities, but operating with global network resources versus Lobo's independent model.
• R/GA: Global digital agency owned by IPG, known for integrated brand, product, and marketing innovation including sports and consumer ecosystems. Overlap with Lobo's design + technology + storytelling model but at vastly greater scale and geographic reach.
• Grow — Llorente y Cuenca: Spanish-headquartered (Madrid) communications, marketing, and digital advisory firm across Spain and LatAm. Comparable in serving Spanish enterprise clients with integrated storytelling, content, and digital product work, but with deeper LatAm reach.

Emerging players

• Ustwo: London/globally distributed digital product studio designing apps, platforms, and brand experiences. Comparable in custom product build (apps, OTT, gamification) and storytelling-first positioning, but with international footprint versus Lobo's Spain concentration.
• Cuende: Spanish sports-tech firm specializing in digital products and fan engagement tools for clubs and federations. Directly comparable in the sports digital ecosystem vertical where Lobo has built three flagship clients, but more productised SaaS-led.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/lobolaagencia
• Instagraminstagram.com/lobolaagencia
• LinkedInlinkedin.com/company/lobolaagencia

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lobo