SHOWEM Event Technology

What SHOWEM Event Technology does

SHOWEM Veranstaltungstechnik GmbH is a German full-service event technology provider founded in 1990 and headquartered in Großmehring, Bavaria, operating from an owned ~2,300 sqm facility in the InterPark industrial park with a team of nearly 30 specialists. The company delivers integrated audio, lighting, video, rigging, stage and trade-show construction, and event-IT services to enterprise, automotive, retail, and public-sector clients — most prominently Audi AG (partner since 2001), EDEKA Handelsgesellschaft Südbayern (since 1999), Skoda Auto, and the City of Ingolstadt — across productions ranging from 5,000-person employee events and 30,000-PAX open-air concerts to 18,000 sqm trade shows.

The core technology stack is conventional professional AV: NEXO line-array and ID series speakers, FOHHN beam-steering systems, Canon broadcast optics, GrandMA3 lighting control, AOTO LED walls, beMatrix modular framing, Sony and JB Lighting fixtures. The company's only proprietary asset is the Excellent Line modular design and media stele system, developed in-house to integrate video, audio, and lighting elegantly in venues unsuited to wall or ceiling mounting. SHOWEM also operates its own simulation-based pre-visualization workflow and redundant signal-path planning for high-stakes productions.

SHOWEM's business model is project-based B2B services plus equipment rental. Revenue is generated from full-service event production contracts (conception, planning, project management, on-site execution) and from rental of lighting, sound, video, rigging, and trussing equipment to event agencies, corporate clients, and institutions. Pricing is bespoke with no public rate card; technical proposals including floor sketches and budget frameworks are delivered within several business days of a client brief. The firm is privately held by its two managing directors (Christian Eck and Dieter Mantzel) with no disclosed external investors or parent company, and operates exclusively in the German market with Bavaria and Southern Germany as its core geographies.

Name

SHOWEM Event Technology

Legal name

SHOWEM Veranstaltungstechnik GmbH

Website

https://showem.de

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

SHOWEM Event Technology is a Bavarian full-service event technology provider, founded 1990, delivering integrated audio, lighting, video, rigging, staging, and event-IT services — plus proprietary Excellent Line media steles — to enterprise, automotive, retail, and public-sector clients in Southern Germany.

Ownership category

akta.pro rank

Product category

Event Technology Services

NAICS

Convention and Trade Show Organizers (561920)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Event Production & Technical Services (AV, Lighting, Staging) (BPAFAGAB)

akta.pro secondary industries

Trade Shows & Exhibitions (Booths, Show Management) (BPAFAGAD), Booth Maintenance, Refurbishment & Reuse Programs (THAHAHAM)

Keywords

• Event technology services
• Professional audio visual
• Stage and rigging
• Live event production
• Lighting and sound

Headquarters

HQ city

Großmehring

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Equipment Rental: Rental of professional event technology equipment including lighting, sound, video, rigging, and trussing systems. Customers include event agencies, corporate clients, and public institutions requiring technical equipment without purchase.
2. Full-Service Event Production: Comprehensive event technology services including conception, planning, project management, on-site execution, and technical support. Covers stage technique, trade show construction, lighting, video, audio, event IT, and the Excellent Line media solutions.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

SHOWEM Event Technology is a full-service event technology provider delivering integrated services and rental of professional equipment for lighting, sound, video, rigging, stage and trade show construction, and event IT. The company plans and executes corporate events, trade shows, press conferences, and cultural productions from conception through on-site execution, complemented by its proprietary Excellent Line modular design and media stele system.

Product overview

SHOWEM Event Technology is a full-service event technology provider operating since 1990, offering integrated rental and services for audio, lighting, video, rigging, stage construction, and event IT. Their portfolio centers on their proprietary Excellent Line modular design stele system, complemented by professional equipment rental across all technical disciplines. As a full-service provider, they deliver concept, planning, 3D simulation, technical execution, and on-site support for corporate events, trade shows, concerts, and live productions. Services span lighting technology, audio/sound reinforcement, video production with LED walls and multi-camera directing, stage and trade show construction using modular systems, rigging/truss work, and Event-IT including streaming solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Excellent Line: Modular design and media stele solution for elegant stage designs and media technology integration at high-quality events. DesignSteles that combine brilliant technical quality with an elegant look, freely combinable and flexibly deployable for video, sound, or lighting technology.

Products and services

• Excellent Line In-house developed modular design and media stele system combining elegant aesthetics with technical quality, with freely combinable segments deployable for video, audio, or lighting integration in venues unsuitable for wall or ceiling mounting.
• Full-Service Event Production End-to-end event technology delivery including conception, planning, project management, on-site execution, and post-event support for corporate events, trade shows, press conferences, concerts, and live productions.
• Equipment Rental Rental of professional event technology equipment including lighting, sound, video, LED walls, cameras, consoles, rigging, and trussing systems to event agencies, corporate clients, and institutions.
• Event Conception and Planning Event concept development and technical planning services including 3D simulation and previsualization for stage, lighting, and video to identify potential issues before execution.
• Lighting Technology (Lichttechnik) Professional lighting design and equipment rental including intelligent fixtures, stage lighting, and atmospheric illumination for events of all sizes.
• Audio Technology (Tontechnik) Sound reinforcement and audio equipment rental including PA systems, mixing consoles, microphones, and acoustic optimization for speech intelligibility and music reproduction.
• Video Technology (Videotechnik) Video production and display equipment including LED walls, projectors, cameras, multi-camera directing, live switching, recording, and streaming services.
• Stage, Trade Show and Set Construction (Bühnentechnik) Stage construction, trade show booth building, and custom set fabrication using modular systems like beMatrix for efficient, reusable installations.
• Rigging and Truss Technology Rigging and truss technology services for safe suspension of lighting, video, and audio equipment according to current safety standards.
• Event IT Event information technology services including network infrastructure, streaming solutions, and digital event tools with redundant signal paths for hybrid events.

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• Audi AGcoreStrategic or Co-development Partner · 1 January 2001Long-term strategic partnership since 2001. SHOWEM provides comprehensive event technology for Audi's industry events, annual press conferences, employee events (Betriebsversammlung with up to 5,000 attendees), trade shows, and cultural events. Has grown into a strong partnership with SHOWEM adopting Audi's high standards.
• EDEKA Handelsgesellschaft Südbayern mbHcoreStrategic or Co-development Partner · 1 January 1999Long-term partnership since 1999 for EDEKA trade shows (18,000 sqm, 160+ exhibitors), annual order trade shows in Munich, and Westpark shopping center events. SHOWEM creates new stage designs for each event and handles all technical aspects including main stages, outdoor lighting, sound, video projection, and conference technology.
• NEXOcoreTechnology or Integration · 1 January 1997French audio brand partnership for approximately 20 years. SHOWEM hosts NEXO Distributor Meeting 2016. Equipment includes NEXO STM speakers, GEO M10, and ID84 systems. SHOWEM serves as NEXO integration partner for event productions.

Scale indicators6 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Gahrens + Battermann: German full-service event technology and media production company offering AV, lighting, video, rigging, and stage construction for corporate events and trade shows. Closely comparable to SHOWEM in scope, customer profile (large enterprise/automotive), and regional German footprint.
• POOLgroup: German event technology and live communication provider serving corporate clients with audio, lighting, video, stage construction, and rigging. Directly competes with SHOWEM in the same German mid-market B2B event technology niche.
• Habegger: Swiss-headquartered event technology firm with strong German operations, offering full-service AV, lighting, rigging, and staging for corporate events and trade shows. Comparable in services and enterprise customer base.
• satis&fy: German event technology and live marketing agency providing AV, lighting, video, stage construction, and rigging. Direct overlap with SHOWEM in B2B event production and trade show execution across Germany.
• Neumann&Müller: Established German event technology company specializing in audio, lighting, video, and event IT for corporate events and trade shows. Comparable service portfolio and customer profile to SHOWEM.
• Lleyendecker: German full-service event technology provider covering sound, lighting, video, and stage construction for trade fairs, congresses, and corporate events. Regional German competitor with directly overlapping offerings.

Broad incumbents

• PRG (Production Resource Group): Global leader in event technology and production services with extensive AV, lighting, video, and rigging capabilities. Operates broadly across corporate events, concerts, and trade shows at much greater scale than SHOWEM, with overlap in target customers.

Regional players

• Crystal Sound: Bavaria-based event technology company focused on sound, lighting, and stage services for regional corporate and cultural events. Comparable to SHOWEM in regional scope and service mix but smaller in scale.

Others

• beMatrix: Belgian manufacturer of modular aluminum frame systems for trade show and event construction. SHOWEM is a rental partner using beMatrix modules; relevant as an enabling supplier within the same ecosystem rather than a direct competitor.
• NEXO: French professional audio systems manufacturer and SHOWEM's ~20-year technology partner for line array and speaker systems. Included as an enabling supplier/partner rather than a competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/showem.de
• Instagraminstagram.com/showem.de
• LinkedInlinkedin.com/company/showem
• YouTubeyoutube.com/showem
• Xx.com/SHOWEM_GmbH

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SHOWEM Event Technology