Fashioncheque
Fashioncheque is a Dutch gift card company offering physical and digital fashioncheque and fashioncheque Beauty cards, accepted at 10,000+ retailers across 10 European countries, serving individual gift-givers, corporate clients, and municipality welfare programs from Hoofddorp, Netherlands.
- Company typePrivate
- Founded2008
- HeadquartersHoofddorp, Netherlands
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Fashioncheque does
Fashioncheque is a Dutch gift card company founded in 2008 and headquartered in Hoofddorp, Netherlands, operating two product lines — fashioncheque for fashion, clothing, and shoes, and fashioncheque Beauty for cosmetics, skincare, perfume, and wellness — both available as physical gift cards and instant digital vouchers. The company's core economic engine is a two-sided platform: consumers and corporate/municipal buyers purchase cards in denominations of €5 to €150 (standard presets at €10, €25, €35, €50, €100) valid for two years, while more than 10,000 partner stores and webshops across 10 European countries (Netherlands, Belgium, Germany, UK, Italy, Norway, Sweden, Denmark, Finland, Switzerland) accept the cards, ranging from mass-market chains such as Zalando, H&M, and adidas to specialty retailers including G-STAR RAW, Hunkemöller, Rituals, Douglas, and de Bijenkorf, plus local boutiques.
The platform is built on a Magento e-commerce stack with integrated POS connections to retailer systems, a Shopfinder store-locator, a Balance Check service, a Cadeauzoeker gift-finder, and an "Omwisselen" voucher exchange feature that converts cards into retailer-specific codes where direct technical integration is limited (e.g., Zalando, adidas, H&M, Douglas). The company operates three go-to-market motions in parallel: a direct-to-consumer e-commerce store for individuals, a B2B sales motion with dedicated account managers targeting municipalities (Haarlem, Amersfoort, Waalwijk) for social-welfare programs and corporates for employee rewards, and a channel-partner acceptance network.
Revenue is generated primarily from unit-priced gift card and digital voucher sales (one-time model), plus modest ancillary fees (€0.52 gift bag, €1.00 personal message card), with an additional specialty revenue line from municipality social passes that can be restricted to local retailers. Fashioncheque has won the "Giftcard van het Jaar" in the Fashion category for ten consecutive years (2016-2025) and secured its first Beauty & Wellness award in 2026. The company is privately held by fashioncheque Holding B.V., with no disclosed external funding, and operates with a lean 11-50 employee base under founder-CEO Stephan Tieleman.
Fashioncheque firmographics
Firmographics- Name
- Fashioncheque
- Legal name
- fashioncheque Holding B.V.
- Website
- https://fashioncheque.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Fashioncheque is a Dutch gift card company offering physical and digital fashioncheque and fashioncheque Beauty cards, accepted at 10,000+ retailers across 10 European countries, serving individual gift-givers, corporate clients, and municipality welfare programs from Hoofddorp, Netherlands.
- Ownership category
- akta.pro rank
Fashioncheque industry classification
Industry- Product category
- Gift Cards & Vouchers
- NAICS
- Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Fashion & Accessories Marketplaces (CRAFABAA)
- akta.pro secondary industry
- Fashion/Costume Jewelry Retail (CRAKAGAB)
Keywords
Where Fashioncheque is headquartered
LocationHeadquarters
- HQ city
- Hoofddorp
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Fashioncheque business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Gift card sales: Sale of physical fashioncheque gift cards and digital vouchers to consumers and businesses. Revenue generated from the face value of cards sold minus any costs. Cards can be partially spent across multiple purchases with remaining balance staying on the card.
- Digital voucher sales: Sale of digital vouchers with preset denominations (€10, €25, €35, €50, €100) or custom amounts, delivered instantly via email. For beauty vouchers, amounts range from €5 to €150.
- B2B corporate and municipality orders: Bulk orders of fashioncheques for corporate employee rewards, client gifts, and municipality social welfare programs. Includes custom branding and personal messaging options.
- Gift packaging and personalization: Additional revenue from optional gift packaging (€0.52 per bag) and personal message cards (€1.00) added to orders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard fashioncheque denominations |
| Unit Pricing | Pay-as-you-go | Fashioncheque Beauty denominations |
| Unit Pricing | Pay-as-you-go | Digital voucher denominations |
| Unit Pricing | Pay-as-you-go | Digital voucher beauty denominations |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Fashioncheque product offering
Product offeringCore offering
Fashioncheque sells physical and digital fashion and beauty gift cards redeemable at more than 10,000 partner stores and webshops across Europe. The platform operates two main brands — fashioncheque for clothing, shoes and accessories, and fashioncheque Beauty for cosmetics, skincare and perfume — offered in preset and custom denominations with online activation, balance checking and POS integration across the retail network.
Product overview
fashioncheque is a Dutch gift card platform offering two branded gift card lines — fashioncheque (fashion/clothing/shoes) and fashioncheque Beauty (beauty/skincare/makeup/perfume) — both as physical gift cards and digital vouchers. The core product is the reloadable gift card accepted at more than 10,000 partner retailers across Europe, where recipients choose their own items for a personalized shopping experience. Both product lines share the same redemption infrastructure, Shopfinder, and Gift Finder tools. Additionally, fashioncheque offers a specialized Municipalities/Social Pass product targeting government welfare programs. The platform also includes a voucher exchange service (Omwisselen) for converting gift cards into retailer-specific vouchers for brands with technical integration limitations.
Differentiator
Problem solved
Functional benefit
Brands
- fashioncheque: The main fashion gift card brand accepted at more than 10,000 partner stores across Europe, covering clothing and shoes.
- fashioncheque Beauty
Products and services
- fashioncheque Gift Card Physical and reloadable fashion gift card redeemable at 10,000+ fashion partner stores and webshops across Europe. Card can be partially spent across multiple transactions, valid for 2 years, available in preset denominations (€10, €25, €35, €50, €100) or custom amounts.
- fashioncheque Beauty Gift Card Physical and reloadable beauty gift card redeemable at partner beauty stores and webshops, covering makeup, skincare, perfume, and wellness products. Available in denominations from €5 to €150, with white and burgundy packaging options.
- fashioncheque Digital Voucher Digital gift voucher delivered by email within seconds of purchase, immediately activated and valid for 2 years. Available in preset denominations (€10, €25, €35, €50, €100) or custom amounts with themed designs and personalized messaging.
- fashioncheque Beauty Digital Voucher Digital beauty voucher delivered instantly by email, valid for 2 years, available in denominations from €5 to €150 with themed designs (e.g., 'Gefeliciteerd', 'Bedankt', 'Voor jou') and optional personalized messages.
- fashioncheque Social Pass for Municipalities Specialized gift card for municipalities, foundations and charities used in government minimum-income welfare programs. Can be restricted to local retailers within a specific municipality, with unused budget returned or transferred to a new card; valid for 1 or 2 years; designed to eliminate stigma by mirroring regular fashioncheque card appearance.
Quantifiable outcome
- 10 consecutive years as 'Giftcard van het Jaar' in Fashion category (2015-2025)
- +2 more outcomes
Companies that use Fashioncheque
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles4 records
Fashioncheque technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Fashioncheque partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and minor.
- G-STAR RAWcoreG-STAR RAW is a leading denim brand founded in Amsterdam in 1989, known for its 'Art of Denim' philosophy. Fashioncheque announced acceptance at all G-STAR physical stores in Netherlands, Belgium, and Germany, strengthening fashioncheque's position as the largest fashion gift card in Europe.
- Gemeente HaarlemcoreMunicipality using fashioncheque social passes in their minimum income policy. The fashioncheque enables residents to shop for clothing with dignity, without linking to welfare budget. Quote: residents can shop with friends without feeling excluded.
- Gemeente AmersfoortcoreMunicipality using fashioncheque since 2018 in their minimabeleid (minimum income policy). Allows children to buy clothing and shop together with peers, which is highly appreciated.
- Gemeente WaalwijkcoreMunicipality highly satisfied with their contact person and fashioncheque as provider. All logistics handled perfectly by fashioncheque.
- Open32coreOpen32 is a multi-brand fashion retailer with 70 physical stores in the Netherlands plus a webshop. Originally founded as an Amsterdam boutique in the 1970s focused on jeans, now serving all fashion needs for men and women.
- MalelionsminorDutch lifestyle fashion brand founded in 2019, offering mid/high-end fashion and accessories for men, women, and kids. Collection includes tracksuits, casual clothing, jackets, shoes, bags, and accessories.
- OrangebagminorOnline multi-brand boutique featuring premium brands including Essentiel Antwerp, forte_forte, Ganni, OLAF, Denham Men, and Wahts. Offers clothing for women and men with continuously growing collections.
- Billie SwimminorSustainable swimwear brand designed by women for women. Uses recycled polyamide from Italy and produces in a solar-powered factory. Committed to slow fashion with timeless investment pieces.
- RitualscoreLuxury beauty and wellness brand. fashioncheque (Beauty version) can be used in all Rituals physical stores and online at rituals.com/nl-nl for skincare, body care, home fragrances, and gift sets.
- DouglascoreLeading beauty retailer. fashioncheque Beauty holders must first exchange their card via fashioncheque's exchange page to receive a Douglas-specific voucher code for online use at douglas.nl.
- ParfumadominorPerfume subscription service offering 550+ premium fragrances in travel sizes for €14.95/month with free shipping. fashioncheque can be used at Parfumado for exploring new scents.
- HunkemöllercoreLeading lingerie brand with 900+ stores in 19 countries. fashioncheque can now be redeemed directly online at hunkemöller.nl without requiring exchange, in addition to physical stores.
- Fred de la BretoniereminorDutch shoes and bags brand known for timeless leather footwear and accessories. Founded on craftsmanship, the brand empowers women to feel confident and strong.
- Shabbies AmsterdamminorDutch shoes and bags brand celebrating female empowerment through artisanal shoemaking. Collection includes boots, sneakers, lace-ups, espadrilles, and ankle boots in premium leathers.
- MexxminorContemporary fashion brand offering collections for women, men, and kids. Known for timeless wardrobe pieces balancing casual and chic styles at accessible price points.
- NorahminorFashion brand focused on empowering women to be themselves through personal style. Offers weekly new colors, prints, and looks in trusted styles with extended size range.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Fashioncheque competitors and assessment
Company assessmentBroad incumbents
- Blackhawk Network: Blackhawk Network is a global gift card and payment network operator powering third-party gift card programs for retailers; it competes with fashioncheque's infrastructure layer at a much larger scale and across multiple geographies.
- Rituals (cadeaukaart): Rituals is a premium beauty/wellness brand with its own gift card program and global store footprint; it accepts fashioncheque Beauty while also running a proprietary gift card that competes for the same beauty gifting occasion.
- Douglas (cadeaukaart): Douglas is a leading European beauty retailer and operates its own gift card program; it is both an acceptance partner for fashioncheque Beauty (via exchange) and a direct competitor to fashioncheque Beauty in the beauty gifting category.
- Zalando (gift card program): Zalando operates its own closed-loop fashion gift card and is also a fashioncheque acceptance partner (via exchange); as a major direct-to-consumer fashion retailer with deep brand recognition, its proprietary gift card program is a structural alternative to fashioncheque for online fashion gifting.
- Bol.com (cadeaukaart): Bol.com is the largest generalist Dutch e-commerce platform and sells its own multi-category cadeaukaart; it competes with fashioncheque for general gift-giving occasions in the Netherlands despite its broader (non-fashion-specific) positioning.
Direct peers
- Podium Cadeaukaart: Podium Cadeaukaart is a Dutch multi-retailer gift card accepted across fashion, lifestyle, and consumer categories; it competes head-to-head with fashioncheque in the multi-brand gift card space and in corporate/institutional bulk orders.
- Nationale Entertainment Giftcard: Nationale Entertainment Giftcard is a Dutch category-specific multi-retailer gift card for entertainment/leisure, structurally analogous to fashioncheque's category-specific (fashion/beauty) gift card model and competes for similar B2B and B2C gifting occasions.
- Webshop Gift Card: Webshop Gift Card is a Dutch online-focused multi-retailer gift card accepted at hundreds of Dutch webshops; it overlaps directly with fashioncheque's online redemption use case and competes for the same online gifting occasion.
- VVV Bon: VVV Bon is a Dutch multi-purpose gift card (not tied to fashion specifically) accepted at a wide range of Dutch retailers; it is the closest direct competitor to fashioncheque in the Dutch multi-brand gift card category, competing for the same corporate gifting, municipality, and consumer budgets.
Emerging players
- Treatwell: Treatwell is a European online beauty/wellness booking and gift card marketplace; it overlaps with fashioncheque Beauty on the beauty gifting occasion and offers an alternative digital-first channel for beauty-related gift purchases.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Fashioncheque social profiles
Digital presenceFashioncheque financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fashioncheque leadership team
Management profileNumber of profiles
Profiles1 record
Fashioncheque funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fashioncheque M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fashioncheque
What does Fashioncheque do?
Fashioncheque sells physical and digital fashion and beauty gift cards redeemable at more than 10,000 partner stores and webshops across Europe. The platform operates two main brands — fashioncheque for clothing, shoes and accessories, and fashioncheque Beauty for cosmetics, skincare and perfume — offered in preset and custom denominations with online activation, balance checking and POS integration across the retail network.
Is Fashioncheque a public or private company?
Fashioncheque is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fashioncheque founded?
Fashioncheque was founded in 2008. It employs 11 to 50 people.
Where is Fashioncheque based?
Fashioncheque is headquartered in Hoofddorp, Netherlands, in the Europe region.
How does Fashioncheque make money?
Four revenue lines are on record. Gift card sales are the primary driver. The others are digital voucher sales, B2B corporate and municipality orders and gift packaging and personalization.
Who are Fashioncheque's main competitors?
Broad incumbents on record are Blackhawk Network, Rituals (cadeaukaart), Douglas (cadeaukaart), Zalando (gift card program) and Bol.com (cadeaukaart). Direct peers are Podium Cadeaukaart, Nationale Entertainment Giftcard, Webshop Gift Card and VVV Bon. Treatwell is listed as an emerging player.
Does Fashioncheque have an API?
No public API is recorded for Fashioncheque.
What industry is Fashioncheque in?
Fashioncheque's product category is Gift Cards & Vouchers. Its primary akta.pro industry code is CRAFABAA, Fashion & Accessories Marketplaces, with a secondary code of CRAKAGAB, Fashion/Costume Jewelry Retail. Its NAICS code is 458 and its SIC code is 5600.