What MacForce does

MacForce is a Portland, Oregon-based Apple Authorized Service Provider founded in 1991, operating as an independent local alternative to Apple Stores for Apple device repair and technical support. The company is staffed by 1-10 employees, all Apple-certified, and serves individual consumers across the Greater Portland metro area including Vancouver, WA. Core products are organized into two pillars: (1) Device Repair — warranty, AppleCare, and out-of-warranty repairs for Mac, iPhone, iPad, and Apple Accessories using genuine Apple parts and Apple's proprietary diagnostic procedures; and (2) Technical Support — delivered through walk-in visits at the 628 NE Broadway service center, in-home technician visits, and remote sessions via the proprietary "Rocket Remote" software (powered by Splashtop). Sub-brands include Rocket Lab (one-on-one 30-minute tech-help sessions at $49), Rocket Tune (Mac performance optimization), Rocket Remote (screen-sharing remote support), and add-on services for data recovery (in-house and via DriveSavers) and data backup (starting at $60).

The business operates a direct-to-consumer, pay-as-you-go professional services model with no disclosed subscription or recurring contracts. Pricing is quote-based for most repairs, with limited fixed pricing for Rocket Lab sessions and backup services. The flagship commercial relationship is the Apple Authorized Service Provider certification, which grants access to genuine parts, real-time warranty/AppleCare verification, and identical service fees to Apple Stores — but differentiates through walk-in convenience, in-house (non-depot) repairs, optional data recovery, and free in-home visits in the local metro. Marketing is concentrated on a content-driven Rocket Blog covering Apple tips and troubleshooting, supported by organic social presence across YouTube, Facebook, Instagram, LinkedIn, X, and Nextdoor, plus an email newsletter.

The company is part of a family of locally owned tech businesses sharing the same NE Broadway address: Launch Technologies (sister company providing business IT/MSP services across Apple and Windows platforms) and Rocket Squad (sister company for PC/Windows repair). No parent company, venture capital backing, or institutional investment is indicated. MacForce is independently and locally owned, with no disclosed revenue, no funding history, no M&A activity, and no public leadership team in the source data. The geographic footprint is strictly regional (Greater Portland Metro and Southwest Washington), with no global expansion signaled.

Name

MacForce

Legal name

MacForce

Website

https://macforce.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1–10 employees

Short description

MacForce is a Portland-based Apple Authorized Service Provider founded in 1991 that offers Apple device repair, in-home and remote technical support, data recovery, and one-on-one training to individual Apple consumers across the Greater Portland metro and Vancouver, WA.

Ownership category

akta.pro rank

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Repair Services: Apple device repair services including warranty repairs, AppleCare repairs, and out-of-warranty repairs. All repairs use genuine Apple parts and Apple-certified technicians. Revenue comes from labor and parts for both covered and non-covered repairs.
2. In-Home and Remote Support: Technical support sessions delivered at customer homes or remotely via screen-sharing software. Covers device setup, configuration, training, troubleshooting, and network issues.
3. Rocket Lab Sessions: One-on-one in-shop tech help sessions priced at $49 for the first 30 minutes. Additional 15-minute blocks available at $30 each. Designed for quick questions, software settings, account setup, and basic troubleshooting.
4. Data Recovery and Backup Services: Optional add-on services for recovering data from damaged, failed, or non-responsive devices. Includes in-house recovery and lab-level recovery through DriveSavers partnership. Priced separately from repair, quoted before work begins. Backup services start at $60.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

MacForce is an Apple Authorized Service Provider (AASP) offering warranty, AppleCare, and out-of-warranty hardware repairs for Mac, iPhone, iPad, and Apple Accessories, performed in-house using genuine Apple parts and Apple-certified technicians. The company also delivers technical support through in-home visits, remote screen-sharing sessions, and in-shop one-on-one help sessions, plus add-on data recovery and Mac performance optimization services.

Product overview

MacForce is a service-based business providing Apple device repair and technical support in Portland, Oregon. The company operates as an Apple Authorized Service Provider and offers a portfolio of services organized around two core pillars: (1) Device Repair — covering warranty, AppleCare, and out-of-warranty repairs for Mac, iPhone, iPad, and Apple Accessories using genuine Apple parts; and (2) Technical Support — delivered through in-home visits, remote sessions via Rocket Remote software, and in-shop Rocket Lab sessions. The add-on services layer includes Data Recovery (in-house or via DriveSavers partnership), Data Backup, and Apple Training. Rocket Tune provides performance optimization for Macs. All services are performed by Apple-certified technicians.

Differentiator

Problem solved

Functional benefit

Brands

• Rocket Lab: In-shop tech help service offering one-on-one sessions for quick fixes and questions in 30 minutes or less, starting at $49. Designed for software settings, account setup, syncing issues, and basic troubleshooting.
• Rocket Tune
• Rocket Remote

Products and services

• Apple Authorized Repair Services Apple Authorized warranty, AppleCare, and out-of-warranty repairs for Mac, iPhone, iPad, and Apple Accessories using genuine Apple parts and Apple-certified technicians; covers screen replacement, battery service, camera repairs, charging port issues, and logic board diagnostics.
• In-Home Support Technicians travel to customer locations throughout the Greater Portland metro area to provide setup, configuration, troubleshooting, smart-home integration, network/Wi-Fi setup, and training for Apple devices; no travel fees in standard service areas.
• Remote Support Technicians assist customers remotely using Rocket Remote secure software (Splashtop-powered) for screen sharing and direct troubleshooting of software issues, account setup, syncing problems, and configuration without an in-person visit.
• Rocket Lab In-shop one-on-one tech help sessions designed for quick questions and simple fixes; 30 minutes or less, starting at $49, providing direct access to Apple-certified tech experts for software settings, account issues, device syncing, and new feature guidance.
• Rocket Tune Comprehensive Mac performance service including diagnostics, malware and virus removal, system cleanup, and browser optimization for a faster, more secure computing experience.
• Data Recovery Services Optional add-on service for damaged, failed, or non-responsive devices to recover photos, files, contacts, and messages before repair; for cases beyond in-house recovery, MacForce partners with DriveSavers for lab-level recovery. Priced separately from repair with a clear quote provided before work begins.
• Data Backup Services Optional add-on backup service starting at $60 for customers who need assistance backing up their device data before repair. Non-refundable service separate from the repair itself.
• Apple Training One-on-one Apple training for Mac, iPhone, iPad, and iCloud, available at the shop (often as a Rocket Lab session) or in-home for more comprehensive training on Apple devices and features.

Quantifiable outcome

• Walk-in service without appointment vs. Apple Store requiring advance booking
• +1 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Five partnerships are on record, tiered core and flagship.

• DriveSaverscoreTechnology or IntegrationMacForce partners with DriveSavers for lab-level data recovery when in-house recovery isn't sufficient. DriveSavers are the lab-level data recovery specialists trusted by Fortune 500 companies and major film studios. This partnership extends MacForce's data recovery capabilities to handle cases where devices are too far gone for standard recovery.
• Splashtop (Rocket Remote)coreTechnology or IntegrationMacForce uses Splashtop's remote support software (branded as 'Rocket Remote') to provide secure remote support sessions. Technicians can see customer screens, walk through fixes, and handle most software issues without anyone leaving home.
• AppleflagshipStrategic or Co-development PartnerMacForce is an Apple Authorized Service Provider (AASP), directly certified by Apple. This partnership grants access to genuine Apple parts, Apple's proprietary diagnostic tools and repair procedures, real-time warranty and AppleCare status verification, and the ability to process all warranty and AppleCare claims directly through Apple's system. Every repair carries the same Apple guarantee as an Apple Store repair.
• Launch TechnologiescoreOthersLaunch Technologies is a sister company within the MacForce family, operating from the same NE Broadway location. It focuses on business IT clients across both Apple and Windows platforms, offering managed IT services and MSP offerings for businesses of all sizes. Part of the 'MacForce Family' of locally owned tech companies.
• Rocket SquadcoreOthersRocket Squad is a sister company within the MacForce family, operating from the same NE Broadway location. It specializes in PC and Windows repair and support, bringing the same 35 years of passion and experience to the PC/Windows world. Also offers Rocket Lab sessions for quick tech help. Part of the 'MacForce Family' of locally owned tech companies.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• SquareTrade (Allstate Protection Plans): Extended warranty and device protection provider that also operates a repair network for smartphones, tablets, and laptops. Comparable to MacForce where their authorized repair network overlaps with MacForce's AppleCare/warranty repair work, but operates primarily through insurance and protection-plan economics.

Others

• iFixit: Open-source repair parts, tools, and how-to library for consumer electronics. Comparable to MacForce thematically around Mac/Apple device repair, but operates as an ecosystem participant enabling DIY and independent repair rather than as a competing service provider.

Direct peers

• uBreakiFix (Asurion): Largest U.S. device-repair franchise, owned by Asurion, authorized by Apple, Google, and Samsung for warranty and out-of-warranty repairs. Directly comparable to MacForce in offering authorized smartphone, tablet, and computer repair with walk-in service, but operates a national franchise model versus MacForce's single-location approach.
• Batteries Plus: National retail chain offering device repair (phones, tablets, computers), battery replacement, and tech services alongside its core battery business. Comparable to MacForce in providing walk-in consumer electronics repair services, but at national retail scale.
• CPR Cell Phone Repair: Franchise network of consumer electronics and mobile device repair shops. Comparable to MacForce as a walk-in, multi-device repair service provider, though CPR scales via franchising rather than direct ownership.
• Geek Squad (Best Buy): Best Buy's in-house tech support and repair arm offering in-store, in-home (Geek Squad Agents), and remote support for computers, smartphones, and home networks. Directly comparable to MacForce as a multi-channel consumer and SMB tech-support and device-repair service, though operating at national scale through Best Buy's retail footprint.

Broad incumbents

• Apple Store (Apple Inc. Retail): Apple's own retail and authorized service channel offering warranty, AppleCare, and out-of-warranty repairs using identical parts and procedures as MacForce. Comparable as the primary incumbent against which MacForce differentiates on walk-in convenience, parking, data recovery, and personal service.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/macforce
• Facebookfacebook.com/macforce
• LinkedInlinkedin.com/company/macforce

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MacForce