Cherish PR

What Cherish PR does

Cherish PR is a London-based boutique digital public relations and marketing consultancy founded in 2003 by Rebecca Oatley, operating as one of three agencies within The Wilful Group alongside Wilful (low-carbon economy communications) and Gong Communications (CSR/sustainability communications). The firm delivers integrated communications across seven core service areas: media and brand relations, influencer marketing, partnership and affinity programs, social media and content (delivered through an internal division called Loud), events and activations, communications consultancy, and paid and organic search. Its technology stack is conventional PR tooling — media databases, monitoring platforms, social publishing tools and influencer marketing systems — with no proprietary AI assets, software products, APIs, or platforms disclosed.

Cherish PR serves an enterprise and growth-stage client base spanning tech, consumer, dating, e-commerce, fashion, healthtech, fertility, pet care, publishing and crowdfunding, including named clients such as eHarmony, Wix, Kobo, Vimeo, Mills & Boon, Airtasker, Indiegogo, Laundrapp, JAXJOX and TFP Fertility. The business model is professional services revenue earned through retainer-based and project-based engagements at undisclosed, quote-based pricing, with select-quantifiable outcomes including 8x normal daily sign-ups for Airtasker from ITV Tonight coverage, 40+ placements for the Kobo Clara 2E launch, and 50+ fashion media placements for Dylon including Vogue Business and the London Evening Standard.

The firm employs approximately 30 people (as of 2022) in a single London headquarters at 4th Floor, Silverstream House, 45 Fitzroy Street, Fitzrovia, is B Corp certified (Impact Score 97.0, September 2024), and is a founder member of the OverThere international PR agency network covering Europe, North America, Latin America, APAC and Africa. No public filings, funding rounds, or revenue figures are disclosed; ownership is concentrated with founding management under The Wilful Group conglomerate structure, with no external institutional investment or private-equity backing indicated.

Name

Cherish PR

Legal name

Cherish PR

Website

https://cherishpr.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Cherish PR is a London-based boutique digital public relations and marketing consultancy founded in 2003, providing integrated media relations, influencer marketing, social media, events and paid search services to enterprise and growth-stage technology, consumer and corporate brands across the UK and internationally.

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Public Relations Agencies (541820), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Product & Brand PR (Consumer & B2B) (BPAFADAH)

akta.pro secondary industries

Consumer & Lifestyle PR (MPAAADAB), Influencer PR & Seeding (Gifting/Press Kits) (MPAAAHAG), Reputation Management & Online PR (BPAFADAN), Event PR & Communications Support (BPAFADAO)

Keywords

• Public relations services
• Digital marketing agency
• Influencer marketing
• Media relations
• Communications consultancy

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. PR Agency Retainers and Project Fees: Full-service PR agency providing retainer-based and project-based communications services to clients across consumer and corporate PR, social media, influencer relations, and events.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Cherish PR is a London-based boutique digital public relations and marketing consultancy that delivers integrated communications services — including media and brand relations, influencer marketing, partnership and affinity programs, social media content, events and activations, communications consultancy, and paid and organic search — to consumer, corporate, and technology brands. Engagements are delivered through retainer-based and project-based models, with teams embedded as extensions of the client's marketing function.

Product overview

Cherish PR is a boutique digital PR and marketing consultancy based in London, founded in 2003. The company operates as a full-service communications agency offering seven core service areas: Media & Brand Relations, Influencer Marketing, Partnership & Affinity, Social Media & Content (through its internal Loud division), Events & Activations, Communications Consultancy, and Paid & Organic Search. The agency specializes in serving early-stage businesses, ambitious fast-growth brands, and digitally driven companies, with a particular focus on tech startups and innovators. Services are delivered through an integrated approach combining strategic communications, creative storytelling, and digital marketing tactics to build awareness, change perceptions, and drive measurable growth for clients.

Differentiator

Problem solved

Functional benefit

Brands

• Wilful: A new kind of communications agency designed to support the ideas and innovations that will transition the future to a low carbon, regenerative economy. Clients are businesses, brands and institutions with game-changing solutions to scale.
• Gong Communications
• Overthere

Products and services

• Media & Brand Relations Timely, relevant, and creative storytelling and imagery delivered to grab media attention and secure brand headlines across print, broadcast, and digital outlets. Offered as part of Cherish PR's integrated communications services to consumer, corporate, and technology brands.
• Influencer Marketing Digital content creator campaigns that engage target audiences through social media influencers in ways that other marketing channels cannot. Delivered to brands seeking to reach consumers through trusted voices.
• Partnership & Affinity Creating brand partnerships, affinity opportunities, and media collaborations to extend campaign reach and build credibility for consumer, corporate, and technology clients.
• Social Media & Content Social media content creation and management that connects, engages, and grows audiences across platforms, delivered via Cherish PR's internal social media arm providing specialist social media management and content services.
• Events & Activations Bold PR stunts, experiential activations, and event marketing campaigns that generate buzz and media coverage for consumer, corporate, and technology clients.
• Communications Consultancy Strategic communications advice for moments of significant change, including brand positioning, message development, and stakeholder engagement, for clients navigating transformation, launches, or reputational moments.
• Paid & Organic Search Digital PR strategies combined with paid search management to drive organic visibility, traffic, and measurable growth across search engines, complementing earned-media campaigns.

Quantifiable outcome

• 8x normal daily sign-ups for Airtasker in 12 hours, resulting in $88K worth of business from ITV Tonight PR placement
• +4 more outcomes

Named customers19 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• The Wilful GroupcoreStrategic or Co-development PartnerCherish PR is part of The Wilful Group of companies offering PR services tailor-made for innovators, disruptors, start-ups and digitally driven brands. The group includes Wilful (low-carbon economy communications) and Gong Communications (sustainability/CSR B Corp certified).
• OverTherecoreChannel Partner/ Reseller/ DistributorCherish is a founder member of OverThere, a network of international PR agencies representing the world's brightest businesses, biggest thinkers and best consumer technology brands. Network has agency representatives across Europe, North America, Latin America, APAC and Africa.
• Gong CommunicationsminorStrategic or Co-development PartnerSister agency within The Wilful Group that builds, nurtures and protects reputations for businesses communicating positive impact. Offers CSR, sustainability, carbon neutrality, diversity and inclusion communications. Gong is B Corp certified.
• WilfulcoreStrategic or Co-development PartnerSister brand and new kind of communications agency supporting ideas and innovations that transition the future to a low carbon, regenerative economy. Works with businesses, brands and institutions with game-changing solutions to scale.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Brunswick Group: Global advisory firm focused on corporate and communications advisory. Adjacent to Cherish's consultancy offering but operates in a higher-stakes, capital-markets-tilted segment with materially larger scale.
• FleishmanHillard: Global network PR and communications firm offering consumer, corporate, and tech communications. Overlaps with Cherish PR on core services but operates at materially larger scale with global infrastructure.
• Edelman: World's largest PR firm with deep consumer, tech, and corporate practices. Competes with Cherish for enterprise brand work but with vastly greater scale, geographic reach, and service breadth.

Direct peers

• Babel PR: London-headquartered PR and communications agency serving technology, consumer, and corporate clients. Closely comparable in boutique scale, sector mix, and full-service communications model.
• Manifest: London-based PR and communications agency with comparable client mix in consumer and tech, offering media relations, influencer, and social media services. Direct peer in scale and service mix.
• Hope & Glory PR: Independent UK PR agency working across consumer, corporate, and tech sectors with integrated communications including media relations, social, and influencer. Comparable in positioning and client mix.
• Red Lorry Yellow Lorry: London-based boutique PR agency specializing in technology, B2B, and consumer tech clients. Directly comparable in size, sector focus, and integrated digital/earned media offering.
• The Romans: London-based integrated communications agency serving consumer, lifestyle, and tech brands. Comparable in size, service offering (media, influencer, social, content), and client profile.
• Hotwire: Global communications consultancy with strong London presence focused on technology, consumer, and B2B PR. Closely comparable business model, client mix, and service set (media relations, influencer, content) to Cherish PR.
• Milk & Honey PR: B Corp-certified independent London PR agency with strong focus on consumer, corporate, and purpose-driven brands. Closely comparable on sustainability positioning, boutique scale, and integrated services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/cherish-pr
• Instagraminstagram.com/cherish_pr
• TikToktiktok.com/@cherishpr
• Xx.com/cherishpr

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cherish PR