Gondola

What Gondola does

Gondola operates an AI-powered website-building platform built exclusively for tour and activity operators. The product combines a self-service drag-and-drop builder (Building Blocks and Page Recipes) with AI that generates a complete, conversion-optimized website in under five minutes from operator business details. The platform ships with enterprise-grade SEO, a proprietary LLM Start Here page designed for AI search visibility (ChatGPT, Gemini, Claude, Perplexity, Google AI Overviews), and native one-click booking integrations with nine booking systems including FareHarbor, PeekPro, Checkfront, Rezdy, Xola, Bokun, TripWorks, Origin, and Regiondo.

The technology stack includes AI capabilities across text, image, and multimodal modalities: a Writing Assistant for content creation, Smart Product Embeds that auto-recommend tours within blog posts, the EDC Algorithm (Extract, Distill, Create) that turns aggregated reviews into social content, and an Overflow AI voicemail system. Built-in analytics, schema markup, and review aggregation from Google, TripAdvisor, Viator, Airbnb, Trustpilot, and Yelp round out the platform. Gondola serves sixteen operator sub-verticals, from boat tours and fishing charters to food tours, helicopter tours, axe throwing venues, and multi-day excursions.

The business model is product-led growth with a flat $99/month (or $999/year) all-inclusive subscription, no booking fees or commissions, and a free build tier with payment only when the site goes live. Add-on services include the Evergreen Traffic Machine SEO content offering ($349–$849/month), Google Ads Management via Click Hatch, and Echo Social AI (included free). The company was founded in 2021 by Vitaliy Levit, raised $350,000 from strategic investors in 2022, acquired competitor Tour Boogie the same year, and is headquartered in Cary, North Carolina with 11–50 employees.

Name

Gondola

Legal name

Gondola Inc.

Website

https://gondola.travel

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Gondola is an AI-powered website builder built exclusively for tour and activity operators, offering self-service site generation, native booking-system integrations, and built-in SEO and AI-search optimization for SMB operators globally.

Ownership category

akta.pro rank

Product category

Tour Operator Website Builder / Travel SaaS

NAICS

Tour Operators (56152), Tour Operators (561520)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Online Booking & Reservation Platforms (B2B/B2C) (THALAMAA)

akta.pro secondary industries

Booking Engines & Direct Web Booking (THALACAD), White-Label Booking Engine Platforms (SaaS/Widget) (THALADAN)

Keywords

• Tour operator websites
• Activity booking platform
• AI website builder
• Travel SEO services
• Direct booking software

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Website Platform Subscription: Flat-rate subscription model at $99/month or $999/year with everything included. No booking fees, commissions, or transaction percentages. No setup fees, no premium tiers, no per-feature charges.
2. Evergreen Traffic Machine: Professional SEO content service with three tiers: Starter ($349/mo, 1 piece/month), Growth ($599/mo, 2 pieces/month), Dominate ($849/mo, 3 pieces/month). Month-to-month, no long-term contracts.
3. Google Ads Management: Managed Google Ads campaigns operated in partnership with Click Hatch. Free setup, no contracts, full tracking and conversion measurement.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Gondola is a SaaS website builder purpose-built exclusively for tour and activity operators. Its AI generates a complete, professional, mobile-optimized website in under 5 minutes, including tour pages, descriptions, photos, booking integration, enterprise SEO, and LLM optimization. Operators self-serve using drag-and-drop Building Blocks and conversion-tested Page Recipes, with native integrations to nine booking systems (FareHarbor, PeekPro, Checkfront, Rezdy, Xola, Bokun, TripWorks, Origin, Regiondo), persistent One-Click Booking, automated review aggregation from six platforms, and built-in analytics. The core offering is sold at a flat $99/month or $999/year with no commissions, booking fees, or setup fees.

Product overview

Gondola offers a website platform built exclusively for tour and activity operators, combining AI-powered website generation with a self-service drag-and-drop builder. The core product (Gondola Website Platform at $99/month) includes Building Blocks, Page Recipes, One-Click Booking, native booking system integrations (FareHarbor, PeekPro, Checkfront, Rezdy, Xola, Bokun, TripWorks, Origin, Regiondo), enterprise SEO, LLM optimization, review management, analytics, and the AI Writing Assistant. Add-on services include Evergreen Traffic Machine (SEO content service starting at $349/month), Google Ads Management (managed campaigns), Echo Social AI (social media content from reviews, included free), Overflow AI (voicemail), and White Glove Setup support. The platform is distinguished by its industry-specific design, AI website generation in under 5 minutes, and direct booking focus to reduce OTA dependency.

Differentiator

Problem solved

Functional benefit

Products and services

• Gondola Website Platform SaaS website builder purpose-built for tour and activity operators. AI generates a complete, mobile-optimized, conversion-tested website in under 5 minutes including tour pages, descriptions, photos, booking integration, enterprise SEO, and LLM optimization. Includes drag-and-drop Building Blocks, Page Recipes, One-Click Booking, native integration with 9 booking systems, review aggregation, AI Writing Assistant, EasyAdmin Dashboard, built-in analytics, white-glove setup, and 24/7 support. Priced at a flat $99/month or $999/year with no booking fees or commissions.
• Evergreen Traffic Machine Managed SEO content service that drives year-round organic traffic for tour operator websites. Gondola handles keyword research, US-based professional writing, competitive gap analysis, AI-powered product integration, direct publishing, and monthly performance reports. Offered in three tiers: Starter ($349/month, 1 piece), Growth ($599/month, 2 pieces), Dominate ($849/month, 3 pieces). Month-to-month with no long-term contracts.
• Google Ads Management Managed Google Ads campaigns for tour operators operated in partnership with Click Hatch. Intent-based advertising targeting people actively searching for tours. Free setup, no contracts, full tracking and conversion measurement.
• Echo Social AI AI-powered social media content creation that turns customer reviews into social posts using the EDC Algorithm (Extract, Distill, Create). Extracts reviews from Google Business, TripAdvisor, Yelp, Airbnb, and Trustpilot; distills magic moments; and creates original social content with AI-generated imagery. Generates 8 post types (Metaphor, Quote, Storytelling, UGC, Lifestyle, Educational, Behind-the-Scenes, Comparison). Included free with every plan.
• Overflow AI AI voicemail system for tour operators that captures and manages customer voicemails using artificial intelligence.

Quantifiable outcome

• 400K+ monthly visitors across operator websites
• +6 more outcomes

Named customers11 records

Segments16 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability9 records

Feature9 records

Partnerships

15 partnerships are on record, tiered core and supporting.

• CheckfrontcoreTechnology or Integration · 20 March 2025Native widget and persistent booking button integration. Gondola and Checkfront partnership announced March 2025 to help tour operators increase direct bookings.
• FareHarborcoreTechnology or IntegrationNative widget and persistent booking button integration. Gondola websites connect directly to FareHarbor booking systems with seamless checkout experience.
• PeekProcoreTechnology or IntegrationNative widget and persistent booking button integration. Operators can connect their PeekPro booking system to Gondola websites.
• RezdycoreTechnology or IntegrationNative widget and persistent booking button integration. Gondola connects to Rezdy booking platform for seamless reservation experience.
• XolacoreTechnology or IntegrationNative widget and persistent booking button integration. Gondola integrates with Xola booking system.
• BokuncoreTechnology or IntegrationNative widget and persistent booking button integration. Gondola connects to Bokun (stylized as Bókun) booking platform.
• TripWorkscoreTechnology or IntegrationNative widget and persistent booking button integration. Gondola integrates with TripWorks booking system.
• OrigincoreTechnology or IntegrationNative widget and persistent booking button integration. Gondola connects to Origin booking platform.
• RegiondocoreTechnology or IntegrationNative widget and persistent booking button integration. Gondola integrates with Regiondo booking system.
• Click HatchsupportingStrategic or Co-development PartnerPartnership for managed Google Ads campaigns for tour operators. Click Hatch provides Google Ads specialist expertise for tours, complementing Gondola's platform with intent-based advertising campaigns.
• ActiveCampaignsupportingTechnology or IntegrationEmail marketing platform used for customer communications, newsletters, and product updates.
• StripesupportingTechnology or IntegrationPayment processing platform used for billing Gondola subscriptions. Operators are billed through Stripe for Gondola services.
• IntercomsupportingTechnology or IntegrationCustomer support platform used for Gondola's support center and help documentation.
• Tour BoogiecoreOEM/ Whitelabel/ Licensing PartnerGondola acquired Tour Boogie, a competing product for tour operator websites. Founder Drew Stromberg joined Gondola full time as Lead Software Engineer.
• Magpie TravelsupportingStrategic or Co-development PartnerMagpie Travel adopted Gondola's experience commerce platform to eliminate customer frustration and increase booking conversion rates.

Scale indicators7 records

Recent moves6 records

Expansion highlights7 records

Broad incumbents

• FareHarbor: Dominant booking platform for tour and activity operators; currently a partner via native integration but also a potential competitor as a broader reservation/website solution for the same operator base.
• Regiondo: European booking and ticketing platform for tours, activities, and attractions. Gondola integration partner that competes for the same direct-booking value proposition in EMEA markets.
• Bokun: Booking management platform owned by Tripadvisor serving tour and activity operators globally. Direct integration partner but a larger incumbent with broader marketplace and software capabilities.
• Squarespace: Major generic website builder with significantly larger scale and brand. While not tour-specific, Squarespace is the primary generic alternative operators consider before adopting a vertical solution like Gondola.
• Peek Pro: Booking and operations platform for tours, activities, and rentals. Currently integrated with Gondola but competes for the same operator wallet and could expand into website/direct-booking tooling.
• Checkfront: Booking management software for tours, attractions, and rentals. Recently partnered with Gondola (March 2025) but operates in adjacent software categories and serves the same SMB operator segment.
• Wix: Largest DIY website builder globally with strong AI site-generation features. Represents the most credible generic-builder threat as it continues investing in vertical templates and AI tools.
• WordPress.com: Open-source CMS with massive tour-operator adoption and a deep plugin ecosystem for booking/SEO. Multiple Gondola customers migrated FROM WordPress, making it the most displaced competitor.

Others

• Tripadvisor: Largest travel discovery platform and parent of Bokun/Viator. Gondola's LLM Start Here and SEO features are partly built to win organic discovery away from Tripadvisor, making it a structural counter-position rather than direct competitor.

Direct peers

• Tour Boogie: Former direct competitor in tour-operator website building that Gondola acquired in 2022. Operated in the same niche with the same target customer (SMB tour operators) and similar website-builder value proposition.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/vlbeta
• YouTubeyoutube.com/@gondola-touractivitydirect5113
• Facebookfacebook.com/groups/gondola.official
• LinkedInlinkedin.com/company/gondola-travel

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gondola